World Scientist and University Rankings 2025
Business & Management / Marketing 18.124 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 02, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Metrics
H-Index
i10 Index
Citation Counts
176
924
174,705
* Total H IndexRankings
Ranking Based On Selection: 2
Marketing
Management
social psychology
statistics
neuroscience
Metrics
H-Index
i10 Index
Citation Counts
141
336
242,284
* Total H IndexRankings
Ranking Based On Selection: 3
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Metrics
H-Index
i10 Index
Citation Counts
134
573
522,471
* Total H IndexRankings
Ranking Based On Selection: 4
marketing
forecasting
economics
Metrics
H-Index
i10 Index
Citation Counts
121
516
70,700
* Total H IndexRankings
Ranking Based On Selection: 5
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Metrics
H-Index
i10 Index
Citation Counts
116
307
177,998
* Total H IndexRankings
Ranking Based On Selection: 6
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Metrics
H-Index
i10 Index
Citation Counts
114
297
264,780
* Total H IndexRankings
Ranking Based On Selection: 7
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
111
239
102,118
* Total H IndexRankings
Ranking Based On Selection: 8
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Metrics
H-Index
i10 Index
Citation Counts
109
254
65,281
* Total H IndexRankings
Ranking Based On Selection: 9
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Metrics
H-Index
i10 Index
Citation Counts
108
248
146,100
* Total H IndexRankings
Ranking Based On Selection: 10
Marketing
Marketing Research
Customer Relationship Management
Metrics
H-Index
i10 Index
Citation Counts
106
184
68,261
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* Total H IndexRankings
Ranking Based On Selection: 11
market impact
physics
particle physics
information
incentives
Metrics
H-Index
i10 Index
Citation Counts
105
281
37,113
* Total H IndexRankings
Ranking Based On Selection: 12
Services Marketing and Management
Metrics
H-Index
i10 Index
Citation Counts
104
263
53,613
* Total H IndexRankings
Ranking Based On Selection: 13
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Metrics
H-Index
i10 Index
Citation Counts
103
190
271,591
* Total H IndexRankings
Ranking Based On Selection: 14
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Metrics
H-Index
i10 Index
Citation Counts
103
237
63,359
* Total H IndexRankings
Ranking Based On Selection: 15
services marketing
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
101
289
39,426
* Total H IndexRankings
Ranking Based On Selection: 16
consumer electronics
computer vision
biometrics
deep learning
edge computing
Metrics
H-Index
i10 Index
Citation Counts
101
377
28,013
* Total H IndexRankings
Ranking Based On Selection: 17
consumer behaviour
marketing
food science
Metrics
H-Index
i10 Index
Citation Counts
100
326
42,112
* Total H IndexRankings
Ranking Based On Selection: 18
Services Marketing
Service Quality
Technology & Service
Metrics
H-Index
i10 Index
Citation Counts
100
231
263,765
* Total H IndexRankings
Ranking Based On Selection: 19
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Metrics
H-Index
i10 Index
Citation Counts
97
932
68,670
* Total H IndexRankings
Ranking Based On Selection: 20
Marketing
Competition
Strategy
Macromarketing
Ethics
Metrics
H-Index
i10 Index
Citation Counts
97
195
92,593
* Total H IndexRankings
Ranking Based On Selection: 21
International Marketing
Measurement Theory
Quantitative Methods
Metrics
H-Index
i10 Index
Citation Counts
96
178
60,092
* Total H IndexRankings
Ranking Based On Selection: 22
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
96
182
51,726
* Total H IndexRankings
Ranking Based On Selection: 23
Marketing
Metrics
H-Index
i10 Index
Citation Counts
96
196
45,105
* Total H IndexRankings
Ranking Based On Selection: 24
New Product Diffusion
Marketing Strategy
Marketing Research
Metrics
H-Index
i10 Index
Citation Counts
95
167
42,890
* Total H IndexRankings
Ranking Based On Selection: 25
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
Metrics
H-Index
i10 Index
Citation Counts
93
277
30,324
Adrian Bauman
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
176
924
174,705
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
R Bagozzi
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
141
336
242,284
Marketing
Management
social psychology
statistics
neuroscience
Joseph F Hair Jr
Metrics
H-Index
i10-Index
Citation Counts
134
573
522,471
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
J Holton Wilson
Central Michigan University
Mount Pleasant, United States
Metrics
H-Index
i10-Index
Citation Counts
121
516
70,700
Jordan Louviere
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
116
307
177,998
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Leonard Berry
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
114
297
264,780
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Dhruv Grewal
Babson College
Babson Park, United States
Metrics
H-Index
i10-Index
Citation Counts
111
239
102,118
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Roger J Calantone
Michigan State University
East Lansing, United States
Metrics
H-Index
i10-Index
Citation Counts
109
254
65,281
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
G Tomas M Hult
Michigan State University
East Lansing, United States
Metrics
H-Index
i10-Index
Citation Counts
108
248
146,100
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
V Kumar
Indian School of Business Hyderabad
Haydarabad, India
Metrics
H-Index
i10-Index
Citation Counts
106
184
68,261
Marketing
Marketing Research
Customer Relationship Management
Enroll all your faculty members with discounted institutional membership to showcase your institution's academic strength to the world in the best way possible – join now and achieve results fast!
Bruce Knuteson
Metrics
H-Index
i10-Index
Citation Counts
105
281
37,113
market impact
physics
particle physics
information
incentives
Ko De Ruyter
King's College London
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
104
263
53,613
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
Metrics
H-Index
i10-Index
Citation Counts
103
190
271,591
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
S Tamer Cavusgil
Georgia State University
Atlanta, United States
Metrics
H-Index
i10-Index
Citation Counts
103
237
63,359
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Anna S Mattila
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10-Index
Citation Counts
101
289
39,426
services marketing
consumer behavior
Peter Corcoran
Metrics
H-Index
i10-Index
Citation Counts
101
377
28,013
consumer electronics
computer vision
biometrics
deep learning
edge computing
Klaus G Grunert
Aarhus University
Aarhus, Denmark
Metrics
H-Index
i10-Index
Citation Counts
100
326
42,112
consumer behaviour
marketing
food science
A Parasuraman
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
100
231
263,765
Services Marketing
Service Quality
Technology & Service
Tung Lung Steven Chang
Long Island University
Brooklyn, United States
Metrics
H-Index
i10-Index
Citation Counts
97
932
68,670
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Shelby D Hunt
Texas Tech University
Lubbock, United States
Metrics
H-Index
i10-Index
Citation Counts
97
195
92,593
Marketing
Competition
Strategy
Macromarketing
Ethics
Adamantios Diamantopoulos
Universität Wien
Vienna, Austria
Metrics
H-Index
i10-Index
Citation Counts
96
178
60,092
International Marketing
Measurement Theory
Quantitative Methods
Jochen Wirtz
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10-Index
Citation Counts
96
182
51,726
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Ronald Goldsmith
Florida State University
Tallahassee, United States
Metrics
H-Index
i10-Index
Citation Counts
96
196
45,105
Vijay Mahajan
Metrics
H-Index
i10-Index
Citation Counts
95
167
42,890
New Product Diffusion
Marketing Strategy
Marketing Research
Sara Dolnicar
University of Queensland
St Lucia, Australia
Metrics
H-Index
i10-Index
Citation Counts
93
277
30,324
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing