The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 02, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
marketing
consumer research
psychology
Metrics
H-Index
i10 Index
Citation Counts
44
92
8,173
* Total H IndexRankings
Ranking Based On Selection: 2
Organizational marketing
tactical mix. Journal management issues.
Metrics
H-Index
i10 Index
Citation Counts
19
22
1,750
* Total H IndexRankings
Ranking Based On Selection: 3
Marketing
Consumer Behavior
Consumer Goals
Metrics
H-Index
i10 Index
Citation Counts
15
15
1,004
* Total H IndexRankings
Ranking Based On Selection: 4
international marketing
international business
Metrics
H-Index
i10 Index
Citation Counts
12
13
777
* Total H IndexRankings
Ranking Based On Selection: 5
Marketing
Consumer Behavior
Information Processing
Individual Level Differences
Branding
Metrics
H-Index
i10 Index
Citation Counts
11
11
678
* Total H IndexRankings
Ranking Based On Selection: 6
marketing
forestry
Metrics
H-Index
i10 Index
Citation Counts
11
11
667
* Total H IndexRankings
Ranking Based On Selection: 7
Market Liquidity
Market Frictions
Smooth Trading
Market Making
Return Predictability
Metrics
H-Index
i10 Index
Citation Counts
9
7
347
* Total H IndexRankings
Ranking Based On Selection: 8
Referrals
Marketing Strategy
B2B marketing
Advertising
Healthcare marketing
Metrics
H-Index
i10 Index
Citation Counts
7
7
218
* Total H IndexRankings
Ranking Based On Selection: 9
Marketing
Promotions
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
6
6
178
* Total H IndexRankings
Ranking Based On Selection: 10
Marketing
Branding
Advertising & Market Research
Metrics
H-Index
i10 Index
Citation Counts
6
2
427
* Total H IndexRankings
Ranking Based On Selection: 11
Mobile Marketing
Targeting
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
5
5
80
* Total H IndexRankings
Ranking Based On Selection: 12
User-generated content
language
information search
social influence.
Metrics
H-Index
i10 Index
Citation Counts
2
1
21
Steve Gould
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
44
92
8,173
marketing
consumer research
psychology
J David Lichtenthal
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
19
22
1,750
Organizational marketing
tactical mix. Journal management issues.
Diogo Hildebrand
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
15
15
1,004
Marketing
Consumer Behavior
Consumer Goals
Andreas F Grein
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
12
13
777
international marketing
international business
Pragya Mathur
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
11
11
678
Marketing
Consumer Behavior
Information Processing
Individual Level Differences
Branding
Barry Rosen
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
11
11
667
Yajun Wang
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
9
7
347
Market Liquidity
Market Frictions
Smooth Trading
Market Making
Return Predictability
Mahima Hada
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
7
7
218
Referrals
Marketing Strategy
B2B marketing
Advertising
Healthcare marketing
Karthik Sridhar
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
6
6
178
Marketing
Promotions
Consumer Behavior
Carly Fink
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
6
2
427
Marketing
Branding
Advertising & Market Research
Zhuping Liu
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
5
5
80
Mobile Marketing
Targeting
Digital Marketing
Andrea Peláez-Martínez
CUNY Baruch College
New York, United States
Metrics
H-Index
i10-Index
Citation Counts
2
1
21
User-generated content
language
information search
social influence.