AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Oct 13, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (1.010.204) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Metrics
H-Index
i10 Index
Citation Counts
84
217
34,940
* Total H IndexRankings
Ranking Based On Selection
:2
consumer psychology
consumer behavior
evolutionary psychology
decision making
marketing
Metrics
H-Index
i10 Index
Citation Counts
36
58
5,111
* Total H IndexRankings
Ranking Based On Selection
:3
New Product Development
Global NPD
NPD in Services
Fuzzy Front End of Innovation
Market Vision in NPD
Metrics
H-Index
i10 Index
Citation Counts
26
29
7,990
* Total H IndexRankings
Ranking Based On Selection
:4
Branding
pharmaceutical industry
advertising
Metrics
H-Index
i10 Index
Citation Counts
16
19
2,239
* Total H IndexRankings
Ranking Based On Selection
:5
Consumer behavior
visual attention
sustainability
Metrics
H-Index
i10 Index
Citation Counts
15
18
1,951
* Total H IndexRankings
Ranking Based On Selection
:6
Metrics
H-Index
i10 Index
Citation Counts
15
20
5,207
* Total H IndexRankings
Ranking Based On Selection
:7
Marketing
Social Media
Consumer Behaviour
Trolling
Metrics
H-Index
i10 Index
Citation Counts
12
16
404
* Total H IndexRankings
Ranking Based On Selection
:8
Markets
complexity
strategy
innovation
Metrics
H-Index
i10 Index
Citation Counts
11
11
1,619
* Total H IndexRankings
Ranking Based On Selection
:9
Marketing
Consumer behavior
Resource scarcity
Prosocial behavior
Metrics
H-Index
i10 Index
Citation Counts
10
10
1,292
* Total H IndexRankings
Ranking Based On Selection
:10
Quantitative Marketing
Political Ideology
Food Marketing
Advertising
Quasi Experiment
Metrics
H-Index
i10 Index
Citation Counts
6
6
325
* Total H IndexRankings
Ranking Based On Selection
:11
uncertainty
ambiguity
information processing
comparison
standards
Metrics
H-Index
i10 Index
Citation Counts
5
3
83
* Total H IndexRankings
Ranking Based On Selection
:12
eBusiness - Online Consumer Behavior - Consumption Phenomenology
Metrics
H-Index
i10 Index
Citation Counts
5
2
119
* Total H IndexRankings
Ranking Based On Selection
:13
Metrics
H-Index
i10 Index
Citation Counts
3
2
82
* Total H IndexRankings
Ranking Based On Selection
:14
Consumer Culture Theory
Digital Consumption
Technologically Mediated Relationships
Metrics
H-Index
i10 Index
Citation Counts
2
0
12
* Total H IndexRankings
Ranking Based On Selection
:15
Marketing
Psychology
Religion
Politics
Metrics
H-Index
i10 Index
Citation Counts
2
1
13
* Total H IndexRankings
Ranking Based On Selection
:16
consumer gender
consumer health
self-regulation
technology use
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Michel Laroche
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
84
217
34,940
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Gad Saad
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
36
58
5,111
consumer psychology
consumer behavior
evolutionary psychology
decision making
marketing
Ulrike De Brentani
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
26
29
7,990
New Product Development
Global NPD
NPD in Services
Fuzzy Front End of Innovation
Market Vision in NPD
Lea Prevel Katsanis
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
16
19
2,239
Branding
pharmaceutical industry
advertising
Onur Bodur
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
15
18
1,951
Consumer behavior
visual attention
sustainability
Zeynep Arsel
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
15
20
5,207
Kai Haverila
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
12
16
404
Marketing
Social Media
Consumer Behaviour
Trolling
Pierre Yann Dolbec
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
11
11
1,619
Markets
complexity
strategy
innovation
Caroline Roux
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
10
10
1,292
Marketing
Consumer behavior
Resource scarcity
Prosocial behavior
Hamzeh Rayej
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
6
6
325
Quantitative Marketing
Political Ideology
Food Marketing
Advertising
Quasi Experiment
Sharlene He
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
5
3
83
uncertainty
ambiguity
information processing
comparison
standards
Smr Nasserzadeh
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
5
2
119
eBusiness - Online Consumer Behavior - Consumption Phenomenology
Darlene Walsh
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
3
2
82
Ghalia Shamayleh
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
2
0
12
Consumer Culture Theory
Digital Consumption
Technologically Mediated Relationships
Derek A Theriault
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
2
1
13
Marketing
Psychology
Religion
Politics
Xiu Wu
Concordia University Montréal
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
1
0
1
consumer gender
consumer health
self-regulation
technology use