University, Subject, Country, Region, World
Erasmus University 26 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 28, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.688) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Marketing
decision making
Machine Learning
econometrics
Text Analytics
Metrics
H-Index
i10 Index
Citation Counts
44
69
9,469
* Total H IndexRankings
Ranking Based On Selection: 2
Marketing
Behavioral Economics
Choice Architecture
Financial Decision Making
Sharing Economy
Metrics
H-Index
i10 Index
Citation Counts
42
90
11,035
* Total H IndexRankings
Ranking Based On Selection: 3
Neuroeconomics
Neuromarketing
Consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
41
63
11,549
* Total H IndexRankings
Ranking Based On Selection: 4
Sales @ Account Management
Socio-Consumer Neuromarketing
Omics
Metrics
H-Index
i10 Index
Citation Counts
41
68
13,185
* Total H IndexRankings
Ranking Based On Selection: 5
Marketing
Consumer psychology
Metrics
H-Index
i10 Index
Citation Counts
29
44
5,538
* Total H IndexRankings
Ranking Based On Selection: 6
marketing
Metrics
H-Index
i10 Index
Citation Counts
27
37
7,276
* Total H IndexRankings
Ranking Based On Selection: 7
survey methodology
cross-cultural research
branding
machine learning
text mining
Metrics
H-Index
i10 Index
Citation Counts
20
21
3,085
* Total H IndexRankings
Ranking Based On Selection: 8
Digital Commerce
Business Analytics
Mobile Marketing
Social Media
Network
Metrics
H-Index
i10 Index
Citation Counts
18
22
1,918
* Total H IndexRankings
Ranking Based On Selection: 9
Marketing practice
surveillance
identity
new media
social media
Metrics
H-Index
i10 Index
Citation Counts
17
25
1,048
* Total H IndexRankings
Ranking Based On Selection: 10
Consumer Behavior
Decision Making
Research Methods
Metrics
H-Index
i10 Index
Citation Counts
16
20
14,654
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* Total H IndexRankings
Ranking Based On Selection: 11
marketing
psychology
judgment and decision making
Metrics
H-Index
i10 Index
Citation Counts
15
16
4,558
* Total H IndexRankings
Ranking Based On Selection: 12
Marketing
Customer Analytics
Targeted Marketing
Customer Retention
Customer Lifetime Value
Metrics
H-Index
i10 Index
Citation Counts
14
15
2,677
* Total H IndexRankings
Ranking Based On Selection: 13
marketing of new products
branding
sports marketing
Metrics
H-Index
i10 Index
Citation Counts
14
15
2,645
* Total H IndexRankings
Ranking Based On Selection: 14
consumer behavior
self-control
motivation
interpersonal influence
Metrics
H-Index
i10 Index
Citation Counts
13
14
881
* Total H IndexRankings
Ranking Based On Selection: 15
Marketing Research
Shelf Optimization
Choice Models
Metrics
H-Index
i10 Index
Citation Counts
13
14
979
* Total H IndexRankings
Ranking Based On Selection: 16
marketing-operations interface
omnichannel retail
retail assortments
product lines
behavioral decision making
Metrics
H-Index
i10 Index
Citation Counts
12
13
979
* Total H IndexRankings
Ranking Based On Selection: 17
associative learning
branding
evaluative conditioning
risk perceptions
social identity
Metrics
H-Index
i10 Index
Citation Counts
12
12
1,227
* Total H IndexRankings
Ranking Based On Selection: 18
Judgment and Decision Making
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
12
13
787
* Total H IndexRankings
Ranking Based On Selection: 19
social media marketing
advertising
marketing communication
Metrics
H-Index
i10 Index
Citation Counts
11
11
705
* Total H IndexRankings
Ranking Based On Selection: 20
Marketing
Management
Metrics
H-Index
i10 Index
Citation Counts
10
10
577
* Total H IndexRankings
Ranking Based On Selection: 21
Marketing
Innovation
Health marketing
Behavioral Modeling
Scientometrics
Metrics
H-Index
i10 Index
Citation Counts
8
8
547
* Total H IndexRankings
Ranking Based On Selection: 22
Marketing
Information Goods
Bayesian Econometrics
Metrics
H-Index
i10 Index
Citation Counts
6
5
189
* Total H IndexRankings
Ranking Based On Selection: 23
Goals and motivation
Quantification of the self
Happiness
Metrics
H-Index
i10 Index
Citation Counts
3
2
40
* Total H IndexRankings
Ranking Based On Selection: 24
Consumer Behavior
Value Co-creation
Mass Customization
Word of Mouth
Social Media
Metrics
H-Index
i10 Index
Citation Counts
1
1
42
* Total H IndexRankings
Ranking Based On Selection: 25
Marketing
Advertising
Creativity
Neuro-marketing
Metrics
H-Index
i10 Index
Citation Counts
1
0
7
Bas Donkers
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
44
69
9,469
Marketing
decision making
Machine Learning
econometrics
Text Analytics
Benedict Dellaert
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
42
90
11,035
Marketing
Behavioral Economics
Choice Architecture
Financial Decision Making
Sharing Economy
A Smidts
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
41
63
11,549
Neuroeconomics
Neuromarketing
Consumer behavior
Willem Verbeke
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
41
68
13,185
Sales @ Account Management
Socio-Consumer Neuromarketing
Omics
Stefano Puntoni
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
29
44
5,538
Gerrit Van Bruggen
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
27
37
7,276
Martijn De Jong
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
20
21
3,085
survey methodology
cross-cultural research
branding
machine learning
text mining
Ting Li
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
18
22
1,918
Digital Commerce
Business Analytics
Mobile Marketing
Social Media
Network
Jason Pridmore
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
17
25
1,048
Marketing practice
surveillance
identity
new media
social media
Gabriele Paolacci
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
16
20
14,654
Consumer Behavior
Decision Making
Research Methods
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Bram Van Den Bergh
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
15
16
4,558
marketing
psychology
judgment and decision making
Aurelie Lemmens
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
14
15
2,677
Marketing
Customer Analytics
Targeted Marketing
Customer Retention
Customer Lifetime Value
Yvonne Van Everdingen
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
14
15
2,645
marketing of new products
branding
sports marketing
Mirjam Tuk
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
13
14
881
consumer behavior
self-control
motivation
interpersonal influence
Erjen Van Nierop
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
13
14
979
Marketing Research
Shelf Optimization
Choice Models
Robert Rooderkerk
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
12
13
979
marketing-operations interface
omnichannel retail
retail assortments
product lines
behavioral decision making
Steven Sweldens
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
12
12
1,227
associative learning
branding
evaluative conditioning
risk perceptions
social identity
Dan Schley
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
12
13
787
Judgment and Decision Making
Consumer Behavior
Freya De Keyzer
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
11
11
705
social media marketing
advertising
marketing communication
Vardit Landsman
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
10
10
577
Nuno Camacho
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
8
8
547
Marketing
Innovation
Health marketing
Behavioral Modeling
Scientometrics
Jason Mt Roos
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
6
5
189
Marketing
Information Goods
Bayesian Econometrics
Manissa Gunadi
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
3
2
40
Goals and motivation
Quantification of the self
Happiness
Rocio Alarcon-Lopezİn Marketing
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
1
1
42
Consumer Behavior
Value Co-creation
Mass Customization
Word of Mouth
Social Media
Daan De Raaf
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
1
0
7
Marketing
Advertising
Creativity
Neuro-marketing