AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 21, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
marketing research
communication
retailing
store atmospherics
Metrics
H-Index
i10 Index
Citation Counts
64
133
19,073
* Total H IndexRankings
Ranking Based On Selection
:2
Dynamic Games
cooperation
environmental economics
quantitative marketing
Differential Games
Metrics
H-Index
i10 Index
Citation Counts
49
169
10,796
* Total H IndexRankings
Ranking Based On Selection
:3
Marketing
Country image
Sponsorship
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
49
99
11,868
* Total H IndexRankings
Ranking Based On Selection
:4
digital marketing
consumer behavior
marketing
consumer neuroscience
Metrics
H-Index
i10 Index
Citation Counts
36
110
8,483
* Total H IndexRankings
Ranking Based On Selection
:5
Service Marketing
Metrics
H-Index
i10 Index
Citation Counts
28
34
7,656
* Total H IndexRankings
Ranking Based On Selection
:6
Consumer Behavior
Anti-consumption
Evolutionary Psychology
Marketing
materialism
Metrics
H-Index
i10 Index
Citation Counts
21
27
1,985
* Total H IndexRankings
Ranking Based On Selection
:7
Marketing
Metrics
H-Index
i10 Index
Citation Counts
17
20
2,404
* Total H IndexRankings
Ranking Based On Selection
:8
Branding
Fashion marketing
Communities of consumption
Qualitative research
Metrics
H-Index
i10 Index
Citation Counts
16
19
1,716
* Total H IndexRankings
Ranking Based On Selection
:9
Marketing
Game Theory
Supply-Chain
Pricing
Metrics
H-Index
i10 Index
Citation Counts
14
18
1,044
* Total H IndexRankings
Ranking Based On Selection
:10
Industrial Distribution
Salesperson Performance
Sales Enablement
Crisis Response
Social Networks
Metrics
H-Index
i10 Index
Citation Counts
11
11
572
* Total H IndexRankings
Ranking Based On Selection
:11
Marketing
Metrics
H-Index
i10 Index
Citation Counts
10
10
692
* Total H IndexRankings
Ranking Based On Selection
:12
conversation
communication
marketing
brand relationships
goal pursuit
Metrics
H-Index
i10 Index
Citation Counts
9
8
324
* Total H IndexRankings
Ranking Based On Selection
:13
Consumer Culture Theory
Metrics
H-Index
i10 Index
Citation Counts
8
8
675
* Total H IndexRankings
Ranking Based On Selection
:14
Creativity
Innovation
International Marketing
Governance
Metrics
H-Index
i10 Index
Citation Counts
8
6
129
* Total H IndexRankings
Ranking Based On Selection
:15
Consumer Psychology
Sustainable Consumption
Branding
Narrative Persuasion
Metrics
H-Index
i10 Index
Citation Counts
7
5
355
* Total H IndexRankings
Ranking Based On Selection
:16
Marketing
Metrics
H-Index
i10 Index
Citation Counts
6
5
1,358
* Total H IndexRankings
Ranking Based On Selection
:17
Marketing Strategy
Marketing Management
Strategy
Marketing
Marketing Research
Metrics
H-Index
i10 Index
Citation Counts
5
4
890
* Total H IndexRankings
Ranking Based On Selection
:18
Marketing
Metrics
H-Index
i10 Index
Citation Counts
5
3
129
* Total H IndexRankings
Ranking Based On Selection
:19
Digital Marketing
Consumer Behaviour
Psychology
Visual Attention
Decision Making
Metrics
H-Index
i10 Index
Citation Counts
4
4
255
* Total H IndexRankings
Ranking Based On Selection
:20
Consumer Behaviour
Behavioural Science
Psychology
Metrics
H-Index
i10 Index
Citation Counts
3
3
101
* Total H IndexRankings
Ranking Based On Selection
:21
Consumer Neuroscience
Visual Perception
Metrics
H-Index
i10 Index
Citation Counts
2
1
25
* Total H IndexRankings
Ranking Based On Selection
:22
marketing on Internet
consumer neuroscience
neuroscience
psychophysiology
user experience
Metrics
H-Index
i10 Index
Citation Counts
2
0
10
* Total H IndexRankings
Ranking Based On Selection
:23
consumer behavior
deep learning
digital marketing
Metrics
H-Index
i10 Index
Citation Counts
2
0
10
* Total H IndexRankings
Ranking Based On Selection
:24
Human-Computer Interaction
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
2
0
4
* Total H IndexRankings
Ranking Based On Selection
:25
marketing
human ressource management
applied psychology
Metrics
H-Index
i10 Index
Citation Counts
1
1
47
Jean Charles William Chebat
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
64
133
19,073
marketing research
communication
retailing
store atmospherics
G Zaccour
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
49
169
10,796
Dynamic Games
cooperation
environmental economics
quantitative marketing
Differential Games
Alain D Astous
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
49
99
11,868
Marketing
Country image
Sponsorship
Consumer Behavior
Sylvain Senecal
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
36
110
8,483
digital marketing
consumer behavior
marketing
consumer neuroscience
Yany Gregoire
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
28
34
7,656
Marcelo Vinhal Nepomuceno
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
21
27
1,985
Consumer Behavior
Anti-consumption
Evolutionary Psychology
Marketing
materialism
Renaud Legoux
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
17
20
2,404
Marie Agnes Parmentier
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
16
19
1,716
Branding
Fashion marketing
Communities of consumption
Qualitative research
Sihem Taboubi
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
14
18
1,044
Marketing
Game Theory
Supply-Chain
Pricing
Maria Rouziou
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
11
11
572
Industrial Distribution
Salesperson Performance
Sales Enablement
Crisis Response
Social Networks
Jean François Ouellet
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
10
10
692
Holly Howe
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
9
8
324
conversation
communication
marketing
brand relationships
goal pursuit
Jonathan Deschenes
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
8
8
675
Johanne Brunet
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
8
6
129
Creativity
Innovation
International Marketing
Governance
Ali Tezer
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
7
5
355
Consumer Psychology
Sustainable Consumption
Branding
Narrative Persuasion
Normand Turgeon
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
6
5
1,358
Gary F Gebhardt
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
5
4
890
Marketing Strategy
Marketing Management
Strategy
Marketing
Marketing Research
André Courchesne
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
5
3
129
Ruxandra Monica Luca
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
4
4
255
Digital Marketing
Consumer Behaviour
Psychology
Visual Attention
Decision Making
Alex Kaju
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
3
3
101
Consumer Behaviour
Behavioural Science
Psychology
Asli Gul Kurt
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
2
1
25
Consumer Neuroscience
Visual Perception
Sara-Maude Poirier
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
2
0
10
marketing on Internet
consumer neuroscience
neuroscience
psychophysiology
user experience
Davood Wadi
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
2
0
10
consumer behavior
deep learning
digital marketing
Juan Fernández-Shaw
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
2
0
4
Human-Computer Interaction
Marketing
Consumer Behavior
Benoît Gaucher
HEC Montréal École de Gestion
Montréal, Canada
Metrics
H-Index
i10-Index
Citation Counts
1
1
47
marketing
human ressource management
applied psychology