AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 21, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Marketing
Metrics
H-Index
i10 Index
Citation Counts
92
177
122,638
* Total H IndexRankings
Ranking Based On Selection
:2
market shaping
market innovation
business models
co-creation
engagement
Metrics
H-Index
i10 Index
Citation Counts
45
67
20,825
* Total H IndexRankings
Ranking Based On Selection
:3
Marketing
Consumer behavior
Innovations
Service Design
Tourism
Metrics
H-Index
i10 Index
Citation Counts
42
89
9,105
* Total H IndexRankings
Ranking Based On Selection
:4
Service management
innovation
customer experience
marketing
Metrics
H-Index
i10 Index
Citation Counts
37
52
9,239
* Total H IndexRankings
Ranking Based On Selection
:5
Marketing
service management
Metrics
H-Index
i10 Index
Citation Counts
37
61
13,232
* Total H IndexRankings
Ranking Based On Selection
:6
Marketing
service management
customer management
B2B relationships
relationship dynamics
Metrics
H-Index
i10 Index
Citation Counts
31
47
6,289
* Total H IndexRankings
Ranking Based On Selection
:7
Service Marketing
Innovation
Social media marketing
advertising
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
26
33
8,071
* Total H IndexRankings
Ranking Based On Selection
:8
Responsible marketing
research methods
poverty
marketing channels
non-profit marketing
Metrics
H-Index
i10 Index
Citation Counts
22
29
1,904
* Total H IndexRankings
Ranking Based On Selection
:9
Marketing strategy
consumer insights
market shaping
disinformation research
Metrics
H-Index
i10 Index
Citation Counts
13
15
738
* Total H IndexRankings
Ranking Based On Selection
:10
Marketing
customer experience
customer journey
consumer journey
service-dominant logic
Metrics
H-Index
i10 Index
Citation Counts
11
11
1,428
* Total H IndexRankings
Ranking Based On Selection
:11
Marketing
Metrics
H-Index
i10 Index
Citation Counts
10
10
1,001
* Total H IndexRankings
Ranking Based On Selection
:12
Service Management
Digital Marketing
Customer Experience Management
Metrics
H-Index
i10 Index
Citation Counts
7
7
806
* Total H IndexRankings
Ranking Based On Selection
:13
marketing
service innovations
value co-creation
Metrics
H-Index
i10 Index
Citation Counts
3
1
132
* Total H IndexRankings
Ranking Based On Selection
:14
marketing
service
arts
customer experience
Metrics
H-Index
i10 Index
Citation Counts
2
0
10
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
92
177
122,638
Kaj Storbacka
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
45
67
20,825
market shaping
market innovation
business models
co-creation
engagement
Peter Björk
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
42
89
9,105
Marketing
Consumer behavior
Innovations
Service Design
Tourism
Kristina Heinonen
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
37
52
9,239
Service management
innovation
customer experience
marketing
Tore Strandvik
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
37
61
13,232
Maria Holmlund
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
31
47
6,289
Marketing
service management
customer management
B2B relationships
relationship dynamics
Johanna Gummerus
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
26
33
8,071
Service Marketing
Innovation
Social media marketing
advertising
consumer behavior
Pia Polsa
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
22
29
1,904
Responsible marketing
research methods
poverty
marketing channels
non-profit marketing
Carlos Adrián Díaz Ruiz|Carlos A. Diaz Ruiz, Carlos Ruiz, Carlos Adrián Díaz Ruiz
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
13
15
738
Marketing strategy
consumer insights
market shaping
disinformation research
Larissa Becker
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
11
11
1,428
Marketing
customer experience
customer journey
consumer journey
service-dominant logic
Johanna Frösén
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
10
10
1,001
Robert Ciuchita
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
7
7
806
Service Management
Digital Marketing
Customer Experience Management
Irina Neganova
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
3
1
132
marketing
service innovations
value co-creation
Pekka Saarikorpi
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
2
0
10
marketing
service
arts
customer experience