Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings along with their 197 sub-branches, can be analyzed at global, national, and regional levels. You can also evaluate them based on the i10 index and citation numbers. As of Sep 18, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (1.014.193) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Marketing
consumer behavior
research methods
advertising
leadership
Metrics
H-Index
i10 Index
Citation Counts
57
74
184,571
* Total H IndexRankings
Ranking Based On Selection
:2
marketing strategy
marketing
strategy
brand
exporting
Metrics
H-Index
i10 Index
Citation Counts
53
83
23,893
* Total H IndexRankings
Ranking Based On Selection
:3
travel
disability
services marketing
tourism development
travelers with mobility impairment
Metrics
H-Index
i10 Index
Citation Counts
31
45
5,981
* Total H IndexRankings
Ranking Based On Selection
:4
Consumer decision-making
consumer neuroscience
digital commerce
Metrics
H-Index
i10 Index
Citation Counts
30
42
5,178
* Total H IndexRankings
Ranking Based On Selection
:5
Marketing Research
Retailing
Shopper Behavior
Data Mining
Metrics
H-Index
i10 Index
Citation Counts
28
32
8,903
* Total H IndexRankings
Ranking Based On Selection
:6
Consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
26
28
5,395
* Total H IndexRankings
Ranking Based On Selection
:7
The role of cultural values in consumer behavior
Behavioral aspects of pricing
Metrics
H-Index
i10 Index
Citation Counts
21
29
3,453
* Total H IndexRankings
Ranking Based On Selection
:8
Marketing Strategy
Innovation
Metrics
H-Index
i10 Index
Citation Counts
20
24
6,061
* Total H IndexRankings
Ranking Based On Selection
:9
Marketing Performance
Marketing Strategy
Brand Equity
Customer Satisfaction
Metrics
H-Index
i10 Index
Citation Counts
19
19
5,093
* Total H IndexRankings
Ranking Based On Selection
:10
Sport Marketing
Sport Brand
Social Marketing
Public Health
Fitness Marketing
Metrics
H-Index
i10 Index
Citation Counts
18
28
924
* Total H IndexRankings
Ranking Based On Selection
:11
Consumer dynamics
marketing analytics
CRM
digital marketing
signaling models
Metrics
H-Index
i10 Index
Citation Counts
17
21
2,577
* Total H IndexRankings
Ranking Based On Selection
:12
consumer behavior
decision making
Metrics
H-Index
i10 Index
Citation Counts
11
12
5,160
* Total H IndexRankings
Ranking Based On Selection
:13
Survey research
Program Evaluation
Metrics
H-Index
i10 Index
Citation Counts
4
2
79
Scott B Mackenzie
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
57
74
184,571
Marketing
consumer behavior
research methods
advertising
leadership
Neil A Morgan
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
53
83
23,893
marketing strategy
marketing
strategy
brand
exporting
Shu Cole
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
31
45
5,981
travel
disability
services marketing
tourism development
travelers with mobility impairment
Minjeong Kim
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
30
42
5,178
Consumer decision-making
consumer neuroscience
digital commerce
Raymond R Burke
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
28
32
8,903
Marketing Research
Retailing
Shopper Behavior
Data Mining
H Shanker Krishnan
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
26
28
5,395
Ashok K Lalwani
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
21
29
3,453
The role of cultural values in consumer behavior
Behavioral aspects of pricing
Rebecca J Slotegraaf
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
20
24
6,061
Lopo Rego
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
19
19
5,093
Marketing Performance
Marketing Strategy
Brand Equity
Customer Satisfaction
Antonio Williams
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
18
28
924
Sport Marketing
Sport Brand
Social Marketing
Public Health
Fitness Marketing
Shibo Li
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
17
21
2,577
Consumer dynamics
marketing analytics
CRM
digital marketing
signaling models
Alexander Fedorikhin
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
11
12
5,160
Yi-Chun Kelly Lin
Indiana University Bloomington
Bloomington, United States
Metrics
H-Index
i10-Index
Citation Counts
4
2
79