The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Technology Management
Information Systems
Marketing
Metrics
H-Index
i10 Index
Citation Counts
69
152
27,628
* Total H IndexRankings
Ranking Based On Selection: 2
Influencers
Misinformation
hijacking
digital corporate communication
stakeholders
Metrics
H-Index
i10 Index
Citation Counts
34
87
5,768
* Total H IndexRankings
Ranking Based On Selection: 3
Digial marketing/consumer behaviour
shared/platform economy
digital transf.
digital payments
Metrics
H-Index
i10 Index
Citation Counts
30
40
4,715
* Total H IndexRankings
Ranking Based On Selection: 4
consumption
age
well-being
digitalisation
sustainability
Metrics
H-Index
i10 Index
Citation Counts
30
76
3,636
* Total H IndexRankings
Ranking Based On Selection: 5
Digital marketing
Digital analytics
New technologies
Metrics
H-Index
i10 Index
Citation Counts
22
25
3,545
* Total H IndexRankings
Ranking Based On Selection: 6
consumer behaviour
e-tourism
social media
artificial intelligence
Metrics
H-Index
i10 Index
Citation Counts
19
27
1,728
* Total H IndexRankings
Ranking Based On Selection: 7
Consumer Behaviour
Customer Experience
Digital Services Adoption
e-Commerce
Digital Wellness
Metrics
H-Index
i10 Index
Citation Counts
18
37
1,594
* Total H IndexRankings
Ranking Based On Selection: 8
Ai Ethics
Ethical design and development of AI systems
Practical implementation of ethics
Metrics
H-Index
i10 Index
Citation Counts
14
15
698
* Total H IndexRankings
Ranking Based On Selection: 9
Metrics
H-Index
i10 Index
Citation Counts
14
14
2,610
* Total H IndexRankings
Ranking Based On Selection: 10
Consumer Behavior
Social Media
Sharing Economies
Digital Platforms
Metrics
H-Index
i10 Index
Citation Counts
9
8
300
* Total H IndexRankings
Ranking Based On Selection: 11
Consumption
Consumer behavior
Branding
Social media
Marketing
Metrics
H-Index
i10 Index
Citation Counts
5
5
115
* Total H IndexRankings
Ranking Based On Selection: 12
Fashion
Artificial intelligence in education
Digital Marketing
Technology
Metrics
H-Index
i10 Index
Citation Counts
5
4
123
* Total H IndexRankings
Ranking Based On Selection: 13
Consumer Behavior
e-Commerce
Omnichannel
Digital Services
Immersive
Metrics
H-Index
i10 Index
Citation Counts
5
0
47
* Total H IndexRankings
Ranking Based On Selection: 14
Consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
4
3
463
* Total H IndexRankings
Ranking Based On Selection: 15
consumer behavior
brand management
sustainability in business
Metrics
H-Index
i10 Index
Citation Counts
2
1
29
* Total H IndexRankings
Ranking Based On Selection: 16
Consumer Behavior
Digital Revolution
Metrics
H-Index
i10 Index
Citation Counts
1
1
12
Heikki Karjaluoto
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
69
152
27,628
Technology Management
Information Systems
Marketing
Vilma Luoma aho
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
34
87
5,768
Influencers
Misinformation
hijacking
digital corporate communication
stakeholders
Aijaz A Shaikh
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
30
40
4,715
Digial marketing/consumer behaviour
shared/platform economy
digital transf.
digital payments
Terhi Anna Wilska
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
30
76
3,636
consumption
age
well-being
digitalisation
sustainability
Joel (Järvinen) Mero|Joel Järvinen, Joel Mero
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
22
25
3,545
Digital marketing
Digital analytics
New technologies
Dandison Ukpabi
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
19
27
1,728
consumer behaviour
e-tourism
social media
artificial intelligence
Lauri Frank
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
18
37
1,594
Consumer Behaviour
Customer Experience
Digital Services Adoption
e-Commerce
Digital Wellness
Ville Vakkuri
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
14
15
698
Ai Ethics
Ethical design and development of AI systems
Practical implementation of ethics
Heini Taiminen
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
14
14
2,610
Maqsood H. Bhutto
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
9
8
300
Consumer Behavior
Social Media
Sharing Economies
Digital Platforms
Jesse Tuominen
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
5
5
115
Consumption
Consumer behavior
Branding
Social media
Marketing
Waleed Akhtar
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
5
4
123
Fashion
Artificial intelligence in education
Digital Marketing
Technology
Tiina Paananen
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
5
0
47
Consumer Behavior
e-Commerce
Omnichannel
Digital Services
Immersive
Janne Hepola
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
4
3
463
Mitra Salimi
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
2
1
29
consumer behavior
brand management
sustainability in business
Consumer Behavior
Digital Revolution