AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Oct 19, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (931.668) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Marketing
Retailing
Consumer Culture
Business Education
Metrics
H-Index
i10 Index
Citation Counts
30
61
4,298
* Total H IndexRankings
Ranking Based On Selection
:2
Consumer Behavior
Marketing Research
Marketing Analytics
Metrics
H-Index
i10 Index
Citation Counts
25
36
3,983
* Total H IndexRankings
Ranking Based On Selection
:3
Sales performance
Sales Role-Play
Sales Competitions
sales ethics
ethics
Metrics
H-Index
i10 Index
Citation Counts
17
21
3,000
* Total H IndexRankings
Ranking Based On Selection
:4
Marketing Strategy
International Marketing
Sales Management
Metrics
H-Index
i10 Index
Citation Counts
11
11
837
* Total H IndexRankings
Ranking Based On Selection
:5
Marketing
Sales
Metrics
H-Index
i10 Index
Citation Counts
11
12
740
* Total H IndexRankings
Ranking Based On Selection
:6
Marketing Strategy
Marketing Analytics
Metrics
H-Index
i10 Index
Citation Counts
10
11
862
* Total H IndexRankings
Ranking Based On Selection
:7
Emerging Markets
Consumer Privacy
Technology adoption
Sustainability
Fairness/Justice
Metrics
H-Index
i10 Index
Citation Counts
10
10
831
* Total H IndexRankings
Ranking Based On Selection
:8
Marketing
Metrics
H-Index
i10 Index
Citation Counts
10
10
584
* Total H IndexRankings
Ranking Based On Selection
:9
marketing
sustainability
advertising
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
8
8
1,781
* Total H IndexRankings
Ranking Based On Selection
:10
Marketing
Metrics
H-Index
i10 Index
Citation Counts
7
6
360
* Total H IndexRankings
Ranking Based On Selection
:11
Augmented Reality
Technology
Sport Marketing
Immersive Technology
Innovation
Metrics
H-Index
i10 Index
Citation Counts
7
6
231
* Total H IndexRankings
Ranking Based On Selection
:12
marketing
retailing
sustainability
digital media
advertising
Metrics
H-Index
i10 Index
Citation Counts
6
5
454
* Total H IndexRankings
Ranking Based On Selection
:13
Artificial Intelligence
Machine Learning
Business Analytics
Marketing Analytics
Metrics
H-Index
i10 Index
Citation Counts
3
1
55
* Total H IndexRankings
Ranking Based On Selection
:14
social media marketing
advertising
entertainment marketing
Metrics
H-Index
i10 Index
Citation Counts
2
2
50
* Total H IndexRankings
Ranking Based On Selection
:15
Marketing analytics
social media and media/entertainment
Metrics
H-Index
i10 Index
Citation Counts
2
1
26
* Total H IndexRankings
Ranking Based On Selection
:16
Fashion
Retailing
Metaverse
Pedagogy
Diversity
Metrics
H-Index
i10 Index
Citation Counts
2
0
7
* Total H IndexRankings
Ranking Based On Selection
:17
Metrics
H-Index
i10 Index
Citation Counts
1
0
7
* Total H IndexRankings
Ranking Based On Selection
:18
sales
marketing
sales training
sales management
entreneurship
Metrics
H-Index
i10 Index
Citation Counts
1
0
3
David J Burns
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
30
61
4,298
Marketing
Retailing
Consumer Culture
Business Education
Armen Tashchian
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
25
36
3,983
Consumer Behavior
Marketing Research
Marketing Analytics
Terry W Loe
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
17
21
3,000
Sales performance
Sales Role-Play
Sales Competitions
sales ethics
ethics
Scott Widmier
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
11
11
837
Marketing Strategy
International Marketing
Sales Management
Scott Inks
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
11
12
740
William Forrester
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
10
11
862
Marketing Strategy
Marketing Analytics
Mona Sinha
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
10
10
831
Emerging Markets
Consumer Privacy
Technology adoption
Sustainability
Fairness/Justice
R Keith Tudor
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
10
10
584
Jennifer Hutchins
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
8
8
1,781
marketing
sustainability
advertising
consumer behavior
Atanas Nik Nikolov
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
7
6
360
Chad Goebert
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
7
6
231
Augmented Reality
Technology
Sport Marketing
Immersive Technology
Innovation
Deborah Lester
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
6
5
454
marketing
retailing
sustainability
digital media
advertising
Yifan Zhang
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
3
1
55
Artificial Intelligence
Machine Learning
Business Analytics
Marketing Analytics
Tyra Mitchell Burton
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
2
2
50
social media marketing
advertising
entertainment marketing
Robert Casey Goodman|R. Casey Goodman, Casey Goodman, Robert Goodman
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
2
1
26
Marketing analytics
social media and media/entertainment
Heather Morgan|Heather Kirkwoood, Heather Kirkwood-Mazik, Heather Mazik
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
2
0
7
Fashion
Retailing
Metaverse
Pedagogy
Diversity
Sandra Pierquet
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
1
0
7
Michael Serkedakis
Kennesaw State University
Kennesaw, United States
Metrics
H-Index
i10-Index
Citation Counts
1
0
3
sales
marketing
sales training
sales management
entreneurship