The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 30, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Marketing
Branding
Services
Metrics
H-Index
i10 Index
Citation Counts
17
21
1,376
* Total H IndexRankings
Ranking Based On Selection: 2
service recovery
online complaining
customer interactions
co-production
mobile and social media marketing topics
Metrics
H-Index
i10 Index
Citation Counts
10
10
797
* Total H IndexRankings
Ranking Based On Selection: 3
Consumer Behavior
International Marketing
Culture
Psychological Attachments
Social Judgments
Metrics
H-Index
i10 Index
Citation Counts
8
8
262
Adam J Mills
Loyola University New Orleans
New Orleans, United States
Metrics
H-Index
i10-Index
Citation Counts
17
21
1,376
Todd Bacile
Loyola University New Orleans
New Orleans, United States
Metrics
H-Index
i10-Index
Citation Counts
10
10
797
service recovery
online complaining
customer interactions
co-production
mobile and social media marketing topics
Brittney C. Bauer
Loyola University New Orleans
New Orleans, United States
Metrics
H-Index
i10-Index
Citation Counts
8
8
262
Consumer Behavior
International Marketing
Culture
Psychological Attachments
Social Judgments