AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Dec 18, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.898) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection: 1
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Metrics
H-Index
i10 Index
Citation Counts
66
129
37,547
* Total H IndexRankings
Ranking Based On Selection: 2
service innovation and marketing
Metrics
H-Index
i10 Index
Citation Counts
41
55
9,018
* Total H IndexRankings
Ranking Based On Selection: 3
Services Marketing
Service Design
Service Robots
Social Robotics
Healthcare
Metrics
H-Index
i10 Index
Citation Counts
39
63
18,617
* Total H IndexRankings
Ranking Based On Selection: 4
Digital Innovation
Marketing Technology
Service Robots
Customer Cocreation
Extended Reality
Metrics
H-Index
i10 Index
Citation Counts
37
54
8,671
* Total H IndexRankings
Ranking Based On Selection: 5
consumer financial decision making
pension communication
financial services
Metrics
H-Index
i10 Index
Citation Counts
17
21
5,111
* Total H IndexRankings
Ranking Based On Selection: 6
Digital Marketing
Augmented Reality
Services Marketing
Customer Experience
Smart Industry
Metrics
H-Index
i10 Index
Citation Counts
16
18
2,552
* Total H IndexRankings
Ranking Based On Selection: 7
Consumer law
Competition law
Private enforcement
Collaborative economy
Metrics
H-Index
i10 Index
Citation Counts
11
15
602
* Total H IndexRankings
Ranking Based On Selection: 8
Consumer Behavior
Self-control
Goal activation
food intake
health
Metrics
H-Index
i10 Index
Citation Counts
10
10
773
* Total H IndexRankings
Ranking Based On Selection: 9
Corporate Digital Responsibility
Communication Effects in a Multichannel Environment
Online Advertising
Social Media Marketin
Metrics
H-Index
i10 Index
Citation Counts
9
9
3,531
* Total H IndexRankings
Ranking Based On Selection: 10
International Marketing
Marketing Strategy
Retail
Private Labels
Metrics
H-Index
i10 Index
Citation Counts
7
7
476
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* Total H IndexRankings
Ranking Based On Selection: 11
Metrics
H-Index
i10 Index
Citation Counts
3
2
64
* Total H IndexRankings
Ranking Based On Selection: 12
Discrete choice modelling
retail
consumer packaged goods
Metrics
H-Index
i10 Index
Citation Counts
1
0
5
* Total H IndexRankings
Ranking Based On Selection: 13
Storytelling
Narrative
Neuromarketing
Advertising
Eye-Tracking
Metrics
H-Index
i10 Index
Citation Counts
1
0
5
Martin Wetzels
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
66
129
37,547
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Jos Lemmink
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
41
55
9,018
Gaby Odekerken Schröder
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
39
63
18,617
Services Marketing
Service Design
Service Robots
Social Robotics
Healthcare
Dominik Mahr
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
37
54
8,671
Digital Innovation
Marketing Technology
Service Robots
Customer Cocreation
Extended Reality
Elisabeth Brüggen
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
17
21
5,111
consumer financial decision making
pension communication
financial services
Tim Hilken
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
16
18
2,552
Digital Marketing
Augmented Reality
Services Marketing
Customer Experience
Smart Industry
Caroline Cauffman
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
11
15
602
Consumer law
Competition law
Private enforcement
Collaborative economy
Kelly Geyskens
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
10
10
773
Consumer Behavior
Self-control
Goal activation
food intake
health
Lara Lobschat
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
9
9
3,531
Corporate Digital Responsibility
Communication Effects in a Multichannel Environment
Online Advertising
Social Media Marketin
Anne Ter Braak
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
7
7
476
International Marketing
Marketing Strategy
Retail
Private Labels
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Tim Döring|Tim Doering, Tim Philipp Doering
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
3
2
64
Stepan Gogolev|Степан Гоголев
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
1
0
5
Discrete choice modelling
retail
consumer packaged goods
Sammy Floyd Wals
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
1
0
5
Storytelling
Narrative
Neuromarketing
Advertising
Eye-Tracking