The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 01, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Corporate Identity
Branding
Marketing
Metrics
H-Index
i10 Index
Citation Counts
71
171
19,601
* Total H IndexRankings
Ranking Based On Selection: 2
Professor of Consumer Behaviour
(e-)Shopping
(e-)Retailing and (e-)Consumer Behaviour
Metrics
H-Index
i10 Index
Citation Counts
54
111
12,649
* Total H IndexRankings
Ranking Based On Selection: 3
Marketing and Branding
Metrics
H-Index
i10 Index
Citation Counts
50
125
11,162
* Total H IndexRankings
Ranking Based On Selection: 4
Marketing
Consumer Behavior
Retailing
Tourism Marketing
Metrics
H-Index
i10 Index
Citation Counts
33
61
5,733
* Total H IndexRankings
Ranking Based On Selection: 5
Digital technologies
Dance
Wellbeing
Service quality
HRM
Metrics
H-Index
i10 Index
Citation Counts
17
20
1,700
* Total H IndexRankings
Ranking Based On Selection: 6
Marketing
Business
Acculturation
Consumer Acculturation
Metrics
H-Index
i10 Index
Citation Counts
9
9
425
* Total H IndexRankings
Ranking Based On Selection: 7
Consumer behaviour
Ethical marketing
Strategic marketing communication
Strategic brand management
Metrics
H-Index
i10 Index
Citation Counts
7
7
380
* Total H IndexRankings
Ranking Based On Selection: 8
Entrepreneurship
Marketing
HRM
Metrics
H-Index
i10 Index
Citation Counts
6
6
170
* Total H IndexRankings
Ranking Based On Selection: 9
Market reactions to earnings disclosure
Metrics
H-Index
i10 Index
Citation Counts
4
4
143
* Total H IndexRankings
Ranking Based On Selection: 10
marketing
services
education
Metrics
H-Index
i10 Index
Citation Counts
3
3
205
* Total H IndexRankings
Ranking Based On Selection: 11
Internal Marketing
Metrics
H-Index
i10 Index
Citation Counts
3
2
876
* Total H IndexRankings
Ranking Based On Selection: 12
Branding
Consumer Behavior
Customer Engagement
Store Brands
Persuasion
Metrics
H-Index
i10 Index
Citation Counts
2
2
24
* Total H IndexRankings
Ranking Based On Selection: 13
Business relationships
MNC subsidiary performance
Metrics
H-Index
i10 Index
Citation Counts
2
1
46
* Total H IndexRankings
Ranking Based On Selection: 14
Digital Marketing
Smart Cities
Innovation
Metrics
H-Index
i10 Index
Citation Counts
1
1
37
* Total H IndexRankings
Ranking Based On Selection: 15
Mobile Banking
Internet Banking
Customer Satisfaction
Customer Retention
Metrics
H-Index
i10 Index
Citation Counts
0
0
0
TC Melewar
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
71
171
19,601
Corporate Identity
Branding
Marketing
Charles Dennis
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
54
111
12,649
Professor of Consumer Behaviour
(e-)Shopping
(e-)Retailing and (e-)Consumer Behaviour
Pantea Foroudi
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
50
125
11,162
Constantinos Vasilios Priporas|K V Priporas, Costas Priporas
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
33
61
5,733
Marketing
Consumer Behavior
Retailing
Tourism Marketing
Akiko Ueno
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
17
20
1,700
Digital technologies
Dance
Wellbeing
Service quality
HRM
Muhammad Rizwan
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
9
9
425
Marketing
Business
Acculturation
Consumer Acculturation
Simon Manyiwa
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
7
7
380
Consumer behaviour
Ethical marketing
Strategic marketing communication
Strategic brand management
Mark Mcpherson
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
6
6
170
Ann-Ngoc Nguyen
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
4
4
143
Market reactions to earnings disclosure
Mohammad Ali Meraj
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
3
3
205
Lulu Baddar
Metrics
H-Index
i10-Index
Citation Counts
3
2
876
Gulbin Durmaz
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
2
2
24
Branding
Consumer Behavior
Customer Engagement
Store Brands
Persuasion
Chong Yu
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
2
1
46
Business relationships
MNC subsidiary performance
Matt Brown
Metrics
H-Index
i10-Index
Citation Counts
1
1
37
Digital Marketing
Smart Cities
Innovation
Ali Alsiehemy
Middlesex University
London, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
0
0
0
Mobile Banking
Internet Banking
Customer Satisfaction
Customer Retention