The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 29, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Marketing
E-Commerce
Satisfaction
Loyalty
Metrics
H-Index
i10 Index
Citation Counts
41
53
8,782
* Total H IndexRankings
Ranking Based On Selection: 2
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
15
17
3,206
* Total H IndexRankings
Ranking Based On Selection: 3
Marketing Communication
Consumer Psychology
Digital and Social Media Marketing
Metrics
H-Index
i10 Index
Citation Counts
13
15
1,191
* Total H IndexRankings
Ranking Based On Selection: 4
Integrated marketing communication
media psychology
Metrics
H-Index
i10 Index
Citation Counts
8
8
961
* Total H IndexRankings
Ranking Based On Selection: 5
consumption
media technology
cultural studies
Metrics
H-Index
i10 Index
Citation Counts
5
2
74
* Total H IndexRankings
Ranking Based On Selection: 6
Marketing
Consumer behavior
Digital marketing
Metrics
H-Index
i10 Index
Citation Counts
2
1
57
Jyh-Shen Chiou 邱志聖)
National Chengchi University
Taipei, Taiwan
Metrics
H-Index
i10-Index
Citation Counts
41
53
8,782
Marketing
E-Commerce
Satisfaction
Loyalty
Chen Yu Shan Athena
National Chengchi University
Taipei, Taiwan
Metrics
H-Index
i10-Index
Citation Counts
15
17
3,206
Kuan Ju Chen
National Chengchi University
Taipei, Taiwan
Metrics
H-Index
i10-Index
Citation Counts
13
15
1,191
Marketing Communication
Consumer Psychology
Digital and Social Media Marketing
Yuhmiin Chang 張郁敏
National Chengchi University
Taipei, Taiwan
Metrics
H-Index
i10-Index
Citation Counts
8
8
961
Integrated marketing communication
media psychology
Sumei Wang
National Chengchi University
Taipei, Taiwan
Metrics
H-Index
i10-Index
Citation Counts
5
2
74
consumption
media technology
cultural studies
Cong-Minh Dinh
National Chengchi University
Taipei, Taiwan
Metrics
H-Index
i10-Index
Citation Counts
2
1
57
Marketing
Consumer behavior
Digital marketing