AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Dec 03, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.937) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Marketing
Metrics
H-Index
i10 Index
Citation Counts
30
30
7,714
* Total H IndexRankings
Ranking Based On Selection
:2
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
28
31
13,856
* Total H IndexRankings
Ranking Based On Selection
:3
Marketing
Pricing
Advertising
Econometrics
Choice Models
Metrics
H-Index
i10 Index
Citation Counts
24
33
2,797
* Total H IndexRankings
Ranking Based On Selection
:4
Decision Making
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
22
25
3,800
* Total H IndexRankings
Ranking Based On Selection
:5
Market Microstructure
Financial Disclosure
Metrics
H-Index
i10 Index
Citation Counts
21
29
1,564
* Total H IndexRankings
Ranking Based On Selection
:6
Pricing
Product offerings
Point-of-sale marketing
Game theory
Metrics
H-Index
i10 Index
Citation Counts
20
24
1,713
* Total H IndexRankings
Ranking Based On Selection
:7
Judgment and Decision Making
Consumer Behavior
Altruism
Financial Decision Making
Metrics
H-Index
i10 Index
Citation Counts
19
19
5,701
* Total H IndexRankings
Ranking Based On Selection
:8
Consumer-Brand Relationships
Social Identification
Celebrity Endorsements
Customer-Company Identification
Brand Community
Metrics
H-Index
i10 Index
Citation Counts
16
17
4,027
* Total H IndexRankings
Ranking Based On Selection
:9
Marketing
Microeconomics
Industrial Organization
Metrics
H-Index
i10 Index
Citation Counts
13
15
1,617
* Total H IndexRankings
Ranking Based On Selection
:10
Marketing
Business
Law
Metrics
H-Index
i10 Index
Citation Counts
13
15
608
* Total H IndexRankings
Ranking Based On Selection
:11
Consumption
Household Saving
Measurement
Metrics
H-Index
i10 Index
Citation Counts
12
12
1,376
* Total H IndexRankings
Ranking Based On Selection
:12
Metrics
H-Index
i10 Index
Citation Counts
5
4
357
* Total H IndexRankings
Ranking Based On Selection
:13
Market Microstructure
Market Design
Financial Intermediation
Asset Pricing
Metrics
H-Index
i10 Index
Citation Counts
5
4
200
* Total H IndexRankings
Ranking Based On Selection
:14
nonverbal communication
digital transformation
digital marketing
Metrics
H-Index
i10 Index
Citation Counts
3
2
45
* Total H IndexRankings
Ranking Based On Selection
:15
Control
Fault tolerant
Radar
Semiconductor
Metrics
H-Index
i10 Index
Citation Counts
3
1
21
* Total H IndexRankings
Ranking Based On Selection
:16
Upper Echelon
Marketing Strategy
New Product Introduction
Product recall
CSR
Metrics
H-Index
i10 Index
Citation Counts
2
1
29
* Total H IndexRankings
Ranking Based On Selection
:17
Marketing
Psychology
Judgment and Decision Making
Emotion
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
2
1
21
* Total H IndexRankings
Ranking Based On Selection
:18
Brand Communities
Consumption Communities
Online Consumer Behavior
Social Identity
Marketing Strategy
Metrics
H-Index
i10 Index
Citation Counts
2
0
13
* Total H IndexRankings
Ranking Based On Selection
:19
Consumer Behavior
Judgment and Decision Making
Behavioral Decision Theory
Metrics
H-Index
i10 Index
Citation Counts
1
1
15
* Total H IndexRankings
Ranking Based On Selection
:20
Business
Education
Metrics
H-Index
i10 Index
Citation Counts
1
1
14
* Total H IndexRankings
Ranking Based On Selection
:21
Diffusion of Innovations
Gamification
Gamification in Marketing
Higher Education Marketing
Mixed Method Research
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Stephen Michael Nowlis
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
30
30
7,714
Mark J Arnold
Saint Louis University
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
28
31
13,856
Seethu Seetharaman
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
24
33
2,797
Marketing
Pricing
Advertising
Econometrics
Choice Models
Robyn Leboeuf
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
22
25
3,800
Bidisha Chakrabarty
Saint Louis University
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
21
29
1,564
Market Microstructure
Financial Disclosure
Raphael Thomadsen
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
20
24
1,713
Pricing
Product offerings
Point-of-sale marketing
Game theory
Cynthia Cryder
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
19
19
5,701
Judgment and Decision Making
Consumer Behavior
Altruism
Financial Decision Making
Brad D Carlson
Saint Louis University
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
16
17
4,027
Consumer-Brand Relationships
Social Identification
Celebrity Endorsements
Customer-Company Identification
Brand Community
Song Yao
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
13
15
1,617
Marketing
Microeconomics
Industrial Organization
James Fisher
Saint Louis University
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
13
15
608
Barry Z Cynamon
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
12
12
1,376
Consumption
Household Saving
Measurement
Hannah Perfecto
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
5
4
357
Jeongmin Mina Lee
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
5
4
200
Market Microstructure
Market Design
Financial Intermediation
Asset Pricing
Dustin York
Maryville University of Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
3
2
45
nonverbal communication
digital transformation
digital marketing
Kwangrok Choi
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
3
1
21
Control
Fault tolerant
Radar
Semiconductor
Muhammad Musharuf Hossain Mollah
Saint Louis University
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
2
1
29
Upper Echelon
Marketing Strategy
New Product Introduction
Product recall
CSR
Fausto Gonzalez
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
2
1
21
Marketing
Psychology
Judgment and Decision Making
Emotion
Consumer Behavior
Yunmei Kuang
Saint Louis University
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
2
0
13
Brand Communities
Consumption Communities
Online Consumer Behavior
Social Identity
Marketing Strategy
Chengyao Sun
Washington University Saint Louis
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
1
1
15
Consumer Behavior
Judgment and Decision Making
Behavioral Decision Theory
Mary Ann Bartolome
Metrics
H-Index
i10-Index
Citation Counts
1
1
14
Layla A Souers
Saint Louis University
St. Louis, United States
Metrics
H-Index
i10-Index
Citation Counts
1
0
1
Diffusion of Innovations
Gamification
Gamification in Marketing
Higher Education Marketing
Mixed Method Research