The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 01, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
marketing
neuroscience
futurecast
Metrics
H-Index
i10 Index
Citation Counts
61
168
18,503
* Total H IndexRankings
Ranking Based On Selection: 2
Market Systems
Innovation
Global Supply Chains
Statistics
AI & Future of Education and Work
Metrics
H-Index
i10 Index
Citation Counts
12
16
954
* Total H IndexRankings
Ranking Based On Selection: 3
Service Innovation
Service Marketing
Social Network Analysis
Innovation Strategy and Entrepreneurship
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
12
14
1,517
* Total H IndexRankings
Ranking Based On Selection: 4
privacy
branding
internet
advertising
Metrics
H-Index
i10 Index
Citation Counts
12
13
1,877
* Total H IndexRankings
Ranking Based On Selection: 5
Consumer Culture
Cultural Perspectives on Marketing Practice
Digital Marketing
Marketer Behavior
Metrics
H-Index
i10 Index
Citation Counts
11
12
2,059
* Total H IndexRankings
Ranking Based On Selection: 6
social media
word of mouth
branding
consumer culture theory
marketing technology
Metrics
H-Index
i10 Index
Citation Counts
10
10
3,213
* Total H IndexRankings
Ranking Based On Selection: 7
brand identity
brand identity
trademark issues in marketing
Metrics
H-Index
i10 Index
Citation Counts
10
10
1,341
* Total H IndexRankings
Ranking Based On Selection: 8
sustainable consumer behavIour
service & retail marketing
brand & strategic marketing
sustainability and entrepreneurship
Metrics
H-Index
i10 Index
Citation Counts
9
8
374
* Total H IndexRankings
Ranking Based On Selection: 9
Consumer Behavior
Digital consumption
Consumer Wellbeing
Sports and Entertainment
Metrics
H-Index
i10 Index
Citation Counts
8
8
440
* Total H IndexRankings
Ranking Based On Selection: 10
marketing management
consumer psychology
trust/suspicion
Metrics
H-Index
i10 Index
Citation Counts
7
6
860
* Total H IndexRankings
Ranking Based On Selection: 11
Marketing
Sport Marketing
Consumer Information Processing
Crowdfunding
Entrepreneurship
Metrics
H-Index
i10 Index
Citation Counts
6
5
223
* Total H IndexRankings
Ranking Based On Selection: 12
Digital Marketing
Search Engine & Social Media Marketing
Database Marketing
Big Data Analytics
Metrics
H-Index
i10 Index
Citation Counts
4
3
117
Luiz Moutinho
University of Suffolk
Ipswich, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
61
168
18,503
Pelin Bicen
Suffolk University
Boston, United States
Metrics
H-Index
i10-Index
Citation Counts
12
16
954
Market Systems
Innovation
Global Supply Chains
Statistics
AI & Future of Education and Work
Zhen Zhu
Suffolk University
Boston, United States
Metrics
H-Index
i10-Index
Citation Counts
12
14
1,517
Service Innovation
Service Marketing
Social Network Analysis
Innovation Strategy and Entrepreneurship
Sustainability
Ereni Markos
Suffolk University
Boston, United States
Metrics
H-Index
i10-Index
Citation Counts
12
13
1,877
privacy
branding
internet
advertising
Aron Darmody
Suffolk University
Boston, United States
Metrics
H-Index
i10-Index
Citation Counts
11
12
2,059
Consumer Culture
Cultural Perspectives on Marketing Practice
Digital Marketing
Marketer Behavior
Andrew N Smith
Suffolk University
Boston, United States
Metrics
H-Index
i10-Index
Citation Counts
10
10
3,213
social media
word of mouth
branding
consumer culture theory
marketing technology
Susan Westcott Alessandri|Sue Westcott Alessandri
Suffolk University
Boston, United States
Metrics
H-Index
i10-Index
Citation Counts
10
10
1,341
brand identity
brand identity
trademark issues in marketing
Stephen I Ukenna|Steve Ukenna, Stephen Ikechukwu Ukenna
Suffolk University
Boston, United States
Metrics
H-Index
i10-Index
Citation Counts
9
8
374
sustainable consumer behavIour
service & retail marketing
brand & strategic marketing
sustainability and entrepreneurship
Mujde Yuksel
Suffolk University
Boston, United States
Metrics
H-Index
i10-Index
Citation Counts
8
8
440
Consumer Behavior
Digital consumption
Consumer Wellbeing
Sports and Entertainment
Andrew E Wilson
Suffolk University
Boston, United States
Metrics
H-Index
i10-Index
Citation Counts
7
6
860
marketing management
consumer psychology
trust/suspicion
Robert Smith
Suffolk University
Boston, United States
Metrics
H-Index
i10-Index
Citation Counts
6
5
223
Marketing
Sport Marketing
Consumer Information Processing
Crowdfunding
Entrepreneurship
Ming Cheng
Suffolk University
Boston, United States
Metrics
H-Index
i10-Index
Citation Counts
4
3
117
Digital Marketing
Search Engine & Social Media Marketing
Database Marketing
Big Data Analytics