The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 211 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jun 16, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (1.121.299) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
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Services Marketing | Service Quality | Health Services Research | Improving Cancer Care Researc
H-Index Metrics
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H-Index115
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i10 Index295
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Citation Counts269,965
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marketing | strategy | retailing | innovation | artificial intelligenc
H-Index Metrics
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H-Index67
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i10 Index122
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Citation Counts32,276
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Marketing | Marketing Strategy | Innovation | Sustainability | International Marketin
H-Index Metrics
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H-Index63
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i10 Index106
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Citation Counts31,200
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Analytical - Empirical Models | E-commerce | IS-SCM interface | IS-MKT interfac
H-Index Metrics
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H-Index33
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i10 Index49
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Citation Counts3,470
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Digital marketing | Voice search | Business ethics | Sustainable marketin
H-Index Metrics
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H-Index31
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i10 Index53
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Citation Counts5,491
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Rankings



Marketing Strategy | Innovation | Branding | Valuation of Marketing Assets | Event Studie
H-Index Metrics
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H-Index22
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i10 Index28
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Citation Counts6,314
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Marketing Strategy | Innovation Management | New Product Development | Entrerpreneurshi
H-Index Metrics
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H-Index13
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i10 Index14
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Citation Counts1,790
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Marketing | research | quantitative reasoning | communication | healthcar
H-Index Metrics
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H-Index12
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i10 Index12
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Citation Counts1,143
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Sport Marketing | Sport Media | Sport Communication | Technologies in Spor
H-Index Metrics
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H-Index9
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i10 Index9
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Citation Counts451
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International Competitiveness | Emerging Markets | Consumption Convergence | Globalization | Demarketin
H-Index Metrics
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H-Index9
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i10 Index9
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Citation Counts644
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marketing | prolonged consumption | privacy | governance mechanism
H-Index Metrics
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H-Index4
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i10 Index3
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Citation Counts266