The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Metrics
H-Index
i10 Index
Citation Counts
114
297
264,780
* Total H IndexRankings
Ranking Based On Selection: 2
marketing
strategy
retailing
innovation
artificial intelligence
Metrics
H-Index
i10 Index
Citation Counts
66
122
31,846
* Total H IndexRankings
Ranking Based On Selection: 3
Marketing
Marketing Strategy
Innovation
Sustainability
International Marketing
Metrics
H-Index
i10 Index
Citation Counts
63
105
30,966
* Total H IndexRankings
Ranking Based On Selection: 4
Consumer Economics
Applied Economics
Metrics
H-Index
i10 Index
Citation Counts
41
127
7,228
* Total H IndexRankings
Ranking Based On Selection: 5
Analytical - Empirical Models
E-commerce
IS-SCM interface
IS-MKT interface
Metrics
H-Index
i10 Index
Citation Counts
33
49
3,416
* Total H IndexRankings
Ranking Based On Selection: 6
Digital marketing
Voice search
Business ethics
Sustainable marketing
Metrics
H-Index
i10 Index
Citation Counts
31
53
5,355
* Total H IndexRankings
Ranking Based On Selection: 7
Digital Marketing Strategy
Metrics
H-Index
i10 Index
Citation Counts
26
31
8,762
* Total H IndexRankings
Ranking Based On Selection: 8
Consumer Returns
Business Analytics
Retail Operations
Metrics
H-Index
i10 Index
Citation Counts
26
35
2,902
* Total H IndexRankings
Ranking Based On Selection: 9
Professor of Marketing & William Mayo Professor
Metrics
H-Index
i10 Index
Citation Counts
26
46
2,690
* Total H IndexRankings
Ranking Based On Selection: 10
Marketing
Metrics
H-Index
i10 Index
Citation Counts
25
27
6,185
* Total H IndexRankings
Ranking Based On Selection: 11
Marketing Strategy
Innovation
Branding
Valuation of Marketing Assets
Event Studies
Metrics
H-Index
i10 Index
Citation Counts
21
26
5,906
* Total H IndexRankings
Ranking Based On Selection: 12
Emotion
Fan Behavior
Sport Management
Sport Marketing
Metrics
H-Index
i10 Index
Citation Counts
20
28
1,510
* Total H IndexRankings
Ranking Based On Selection: 13
Marketing Strategy
Innovation Management
New Product Development
Entrerpreneurship
Metrics
H-Index
i10 Index
Citation Counts
13
14
1,738
* Total H IndexRankings
Ranking Based On Selection: 14
relationship marketing
service quality
frontline employees
Metrics
H-Index
i10 Index
Citation Counts
13
13
3,345
* Total H IndexRankings
Ranking Based On Selection: 15
ports
shipping
marketing
policy
strategy
Metrics
H-Index
i10 Index
Citation Counts
12
12
385
* Total H IndexRankings
Ranking Based On Selection: 16
Marketing
research
quantitative reasoning
communication
healthcare
Metrics
H-Index
i10 Index
Citation Counts
12
13
1,140
* Total H IndexRankings
Ranking Based On Selection: 17
Marketing Strategy
EWOM
Ethics
Metrics
H-Index
i10 Index
Citation Counts
10
11
2,149
* Total H IndexRankings
Ranking Based On Selection: 18
Quantitative Marketing
Metrics
H-Index
i10 Index
Citation Counts
9
9
1,190
* Total H IndexRankings
Ranking Based On Selection: 19
Sport Marketing
Sport Media
Sport Communication
Technologies in Sport
Metrics
H-Index
i10 Index
Citation Counts
9
8
375
* Total H IndexRankings
Ranking Based On Selection: 20
International Competitiveness
Emerging Markets
Consumption Convergence
Globalization
Demarketing
Metrics
H-Index
i10 Index
Citation Counts
9
9
647
* Total H IndexRankings
Ranking Based On Selection: 21
Marketing
Consumer Behavior
Tourism
Services
Branding
Metrics
H-Index
i10 Index
Citation Counts
8
8
312
* Total H IndexRankings
Ranking Based On Selection: 22
Metrics
H-Index
i10 Index
Citation Counts
7
5
174
* Total H IndexRankings
Ranking Based On Selection: 23
Strategy
Neuromarketing
Marketing-Finance
Metrics
H-Index
i10 Index
Citation Counts
6
5
208
* Total H IndexRankings
Ranking Based On Selection: 24
Marketing
Consumer Behavior
Research Methods
Metrics
H-Index
i10 Index
Citation Counts
4
3
3,311
* Total H IndexRankings
Ranking Based On Selection: 25
marketing
prolonged consumption
privacy
governance mechanisms
Metrics
H-Index
i10 Index
Citation Counts
4
3
255
Leonard Berry
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
114
297
264,780
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Venkatesh Shankar
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
66
122
31,846
marketing
strategy
retailing
innovation
artificial intelligence
Rajan Varadarajan
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
63
105
30,966
Marketing
Marketing Strategy
Innovation
Sustainability
International Marketing
Oral Capps
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
41
127
7,228
Consumer Economics
Applied Economics
Ruiliang Yan
Texas A&M University Commerce
Commerce, United States
Metrics
H-Index
i10-Index
Citation Counts
33
49
3,416
Analytical - Empirical Models
E-commerce
IS-SCM interface
IS-MKT interface
Katherine Taken Smith
Texas A&M University Corpus Christi
Corpus Christi, United States
Metrics
H-Index
i10-Index
Citation Counts
31
53
5,355
Digital marketing
Voice search
Business ethics
Sustainable marketing
Manjit S Yadav
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
26
31
8,762
Michael Ketzenberg
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
26
35
2,902
Consumer Returns
Business Analytics
Retail Operations
Alma Mintu Wimsatt
Texas A&M University Commerce
Commerce, United States
Metrics
H-Index
i10-Index
Citation Counts
26
46
2,690
Professor of Marketing & William Mayo Professor
William Pride
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
25
27
6,185
Alina Sorescu
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
21
26
5,906
Marketing Strategy
Innovation
Branding
Valuation of Marketing Assets
Event Studies
Hyun Woo Lee ̴͘„Ìš°|이 현우
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
20
28
1,510
Emotion
Fan Behavior
Sport Management
Sport Marketing
Yinghong Susan Wei
Metrics
H-Index
i10-Index
Citation Counts
13
14
1,738
Marketing Strategy
Innovation Management
New Product Development
Entrerpreneurship
Janet Turner Parish
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
13
13
3,345
relationship marketing
service quality
frontline employees
Cassia Bomer Galvao
Texas A&M University Galveston
Galveston, United States
Metrics
H-Index
i10-Index
Citation Counts
12
12
385
ports
shipping
marketing
policy
strategy
Ruby A Daniels
Texas A&M University San Antonio
San Antonio, United States
Metrics
H-Index
i10-Index
Citation Counts
12
13
1,140
Marketing
research
quantitative reasoning
communication
healthcare
Robert Allen King
Metrics
H-Index
i10-Index
Citation Counts
10
11
2,149
Yan Liu
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
9
9
1,190
Jun-Phil Uhm
Texas A&M University
College Station, United States
Metrics
H-Index
i10-Index
Citation Counts
9
8
375
Sport Marketing
Sport Media
Sport Communication
Technologies in Sport
Abu Nm Waheeduzzaman
Texas A&M University Corpus Christi
Corpus Christi, United States
Metrics
H-Index
i10-Index
Citation Counts
9
9
647
International Competitiveness
Emerging Markets
Consumption Convergence
Globalization
Demarketing
Oliver Cruz-Milan
Texas A&M University Corpus Christi
Corpus Christi, United States
Metrics
H-Index
i10-Index
Citation Counts
8
8
312
Marketing
Consumer Behavior
Tourism
Services
Branding
Karen A Loveland
Texas A&M University Corpus Christi
Corpus Christi, United States
Metrics
H-Index
i10-Index
Citation Counts
7
5
174
Robert D Evans, Jr
Metrics
H-Index
i10-Index
Citation Counts
6
5
208
Strategy
Neuromarketing
Marketing-Finance
Yasemin Ocal Atinc
Texas A&M University Commerce
Commerce, United States
Metrics
H-Index
i10-Index
Citation Counts
4
3
3,311
Marketing
Consumer Behavior
Research Methods
Jennifer F Taylor
Texas A&M University Corpus Christi
Corpus Christi, United States
Metrics
H-Index
i10-Index
Citation Counts
4
3
255
marketing
prolonged consumption
privacy
governance mechanisms