The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 02, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Strategy
Relationship Marketing
Entertainment Science
Metrics
H-Index
i10 Index
Citation Counts
39
51
8,352
* Total H IndexRankings
Ranking Based On Selection: 2
marketing
Metrics
H-Index
i10 Index
Citation Counts
35
45
10,818
* Total H IndexRankings
Ranking Based On Selection: 3
Service Innovation
Customer Experience
Jobs-to-be-done
Metrics
H-Index
i10 Index
Citation Counts
23
29
11,571
* Total H IndexRankings
Ranking Based On Selection: 4
Market microstructure
Investment banking
Metrics
H-Index
i10 Index
Citation Counts
21
28
4,852
* Total H IndexRankings
Ranking Based On Selection: 5
Marketing strategy
sales management
ethical decision making
Metrics
H-Index
i10 Index
Citation Counts
16
19
1,378
* Total H IndexRankings
Ranking Based On Selection: 6
Place branding and marketing
Digital marketing
Small business
Metrics
H-Index
i10 Index
Citation Counts
14
15
625
* Total H IndexRankings
Ranking Based On Selection: 7
Sales Force Management
Personal Selling
Salesperson Performance
Decision Making
Metrics
H-Index
i10 Index
Citation Counts
10
10
1,099
* Total H IndexRankings
Ranking Based On Selection: 8
Customer Relationship Management
Salesforce Management
Healthcare
Metrics
H-Index
i10 Index
Citation Counts
10
10
935
* Total H IndexRankings
Ranking Based On Selection: 9
Metrics
H-Index
i10 Index
Citation Counts
3
3
65
Mark B Houston
Texas Christian University
Fort Worth, United States
Metrics
H-Index
i10-Index
Citation Counts
39
51
8,352
Strategy
Relationship Marketing
Entertainment Science
William L Cron
Texas Christian University
Fort Worth, United States
Metrics
H-Index
i10-Index
Citation Counts
35
45
10,818
Lance A Bettencourt
Texas Christian University
Fort Worth, United States
Metrics
H-Index
i10-Index
Citation Counts
23
29
11,571
Service Innovation
Customer Experience
Jobs-to-be-done
Paul Irvine
Texas Christian University
Fort Worth, United States
Metrics
H-Index
i10-Index
Citation Counts
21
28
4,852
Market microstructure
Investment banking
Shannon Shipp
Texas Christian University
Fort Worth, United States
Metrics
H-Index
i10-Index
Citation Counts
16
19
1,378
Marketing strategy
sales management
ethical decision making
Jay Sang Ryu
Texas Christian University
Fort Worth, United States
Metrics
H-Index
i10-Index
Citation Counts
14
15
625
Place branding and marketing
Digital marketing
Small business
Zachary Hall
Texas Christian University
Fort Worth, United States
Metrics
H-Index
i10-Index
Citation Counts
10
10
1,099
Sales Force Management
Personal Selling
Salesperson Performance
Decision Making
Sarang Sunder
Texas Christian University
Fort Worth, United States
Metrics
H-Index
i10-Index
Citation Counts
10
10
935
Customer Relationship Management
Salesforce Management
Healthcare
Gretchen Ross
Texas Christian University
Fort Worth, United States
Metrics
H-Index
i10-Index
Citation Counts
3
3
65