The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Feb 03, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
online privacy
eGovernment
AI ethics
digital marketing
user-generated content
Metrics
H-Index
i10 Index
Citation Counts
47
82
7,007
* Total H IndexRankings
Ranking Based On Selection: 2
Online Customer Behavior
Consumer Neuroscience
Digital Marketing
UGC
Neuromarketing
Metrics
H-Index
i10 Index
Citation Counts
27
33
2,163
* Total H IndexRankings
Ranking Based On Selection: 3
Marketing
Sociology
Tourism
Metrics
H-Index
i10 Index
Citation Counts
18
27
1,368
* Total H IndexRankings
Ranking Based On Selection: 4
Marketing de Relaciones
Marketing Digital
Comunicación Digital
Social Media Marketing
Dirección de Marketing
Metrics
H-Index
i10 Index
Citation Counts
17
22
1,073
* Total H IndexRankings
Ranking Based On Selection: 5
ICT Applied to Management
Marketing
Social Media
Social Networks
Organizational Behaviour
Metrics
H-Index
i10 Index
Citation Counts
17
23
1,325
* Total H IndexRankings
Ranking Based On Selection: 6
marketing
tourism
gender
technology
communication
Metrics
H-Index
i10 Index
Citation Counts
13
14
1,366
* Total H IndexRankings
Ranking Based On Selection: 7
Metrics
H-Index
i10 Index
Citation Counts
12
13
663
* Total H IndexRankings
Ranking Based On Selection: 8
Marketing
empresa
economía
finanzas
Metrics
H-Index
i10 Index
Citation Counts
11
12
477
* Total H IndexRankings
Ranking Based On Selection: 9
Legitimacy
Sustainability
Digital transformation
Telecommunication
Metrics
H-Index
i10 Index
Citation Counts
8
7
219
* Total H IndexRankings
Ranking Based On Selection: 10
Digital Communication
Social Media
Sport
Gender Studies
Marketing Communications
Metrics
H-Index
i10 Index
Citation Counts
7
7
283
* Total H IndexRankings
Ranking Based On Selection: 11
Marketing
Communication
Branding
Social Marketing
Teaching Innovation
Metrics
H-Index
i10 Index
Citation Counts
7
7
231
* Total H IndexRankings
Ranking Based On Selection: 12
marketing
innovación educativa
aprendizaje-servicio
comportamiento del consumidor
RSC
Metrics
H-Index
i10 Index
Citation Counts
7
4
180
* Total H IndexRankings
Ranking Based On Selection: 13
marketing
ventas
CRM
Below the line
Metrics
H-Index
i10 Index
Citation Counts
6
6
335
* Total H IndexRankings
Ranking Based On Selection: 14
Decisión Multicriterio
Marketing Internacional
Marketing Industrial
Metrics
H-Index
i10 Index
Citation Counts
6
5
197
* Total H IndexRankings
Ranking Based On Selection: 15
Marketing
Leadership
Entrepreneurship
Metrics
H-Index
i10 Index
Citation Counts
6
4
132
* Total H IndexRankings
Ranking Based On Selection: 16
Marketing
Ventas
Inteligencia de negocio.
Metrics
H-Index
i10 Index
Citation Counts
4
3
157
* Total H IndexRankings
Ranking Based On Selection: 17
Marketing Digital
IA
Big Data
Sociología del consumidor
Neuromarketing
Metrics
H-Index
i10 Index
Citation Counts
4
1
65
* Total H IndexRankings
Ranking Based On Selection: 18
ventas
marketing
merchandising
venketing
distribución
Metrics
H-Index
i10 Index
Citation Counts
3
3
144
* Total H IndexRankings
Ranking Based On Selection: 19
Digital marketing
Online consumer behaviour
Neuromarketing
Biometric analysis
Metrics
H-Index
i10 Index
Citation Counts
3
0
21
* Total H IndexRankings
Ranking Based On Selection: 20
Digital Marketing
Technology Adoption
Consumer Behavior
Entrepreneurship
Flipped Learning
Metrics
H-Index
i10 Index
Citation Counts
3
0
16
* Total H IndexRankings
Ranking Based On Selection: 21
marketing digital
geomarketing
comportamiento del consumidor
marketing estratégico
comunicación
Metrics
H-Index
i10 Index
Citation Counts
3
1
116
* Total H IndexRankings
Ranking Based On Selection: 22
marketing
fashion marketing
digital marketing
neuromarketing
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
2
1
45
* Total H IndexRankings
Ranking Based On Selection: 23
Desarrollo Organizacional
Marketing
Servicio al cliente
Emprendimiento empresarial
Educación
Metrics
H-Index
i10 Index
Citation Counts
1
0
7
* Total H IndexRankings
Ranking Based On Selection: 24
Publicidad
Relaciones Públicas
Diseño Gráfico
Marketing
Redes Sociales
Metrics
H-Index
i10 Index
Citation Counts
1
0
2
José Ramón Saura
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
47
82
7,007
online privacy
eGovernment
AI ethics
digital marketing
user-generated content
Ana Reyes-Menendez
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
27
33
2,163
Online Customer Behavior
Consumer Neuroscience
Digital Marketing
UGC
Neuromarketing
Javier De Esteban Curiel
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
18
27
1,368
José Ramón Sarmiento-Guede
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
17
22
1,073
Marketing de Relaciones
Marketing Digital
Comunicación Digital
Social Media Marketing
Dirección de Marketing
Luis Matosas-López
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
17
23
1,325
ICT Applied to Management
Marketing
Social Media
Social Networks
Organizational Behaviour
Teresa Villace Molinero
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
13
14
1,366
marketing
tourism
gender
technology
communication
Beatriz Rodríguez Herráez
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
12
13
663
Alberto Prado Román
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
11
12
477
Lourdes Rivero Gutiérrez
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
8
7
219
Legitimacy
Sustainability
Digital transformation
Telecommunication
Alba Adá Lameiras
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
7
7
283
Digital Communication
Social Media
Sport
Gender Studies
Marketing Communications
Elena Cuevas Molano
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
7
7
231
Marketing
Communication
Branding
Social Marketing
Teaching Innovation
Rocio Samino García
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
7
4
180
marketing
innovación educativa
aprendizaje-servicio
comportamiento del consumidor
RSC
Enrique Pérez Del Campo
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
6
6
335
Jaime Manera
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
6
5
197
Decisión Multicriterio
Marketing Internacional
Marketing Industrial
Ana M Vargas Perez
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
6
4
132
Marketing
Leadership
Entrepreneurship
María García De Blanes Sebastián
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
4
3
157
Marketing
Ventas
Inteligencia de negocio.
Paula González-Padilla
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
4
1
65
Marketing Digital
IA
Big Data
Sociología del consumidor
Neuromarketing
Luis María García Bobadilla
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
3
3
144
ventas
marketing
merchandising
venketing
distribución
Nuria Ruiz Lacaci
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
3
0
21
Digital marketing
Online consumer behaviour
Neuromarketing
Biometric analysis
Niurka Guevara-Otero
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
3
0
16
Digital Marketing
Technology Adoption
Consumer Behavior
Entrepreneurship
Flipped Learning
Rocio Calero De La Paz
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
3
1
116
marketing digital
geomarketing
comportamiento del consumidor
marketing estratégico
comunicación
Rocío Lopez Muniesa
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
2
1
45
marketing
fashion marketing
digital marketing
neuromarketing
consumer behavior
Juan Alberto Ramos Peredo
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
1
0
7
Desarrollo Organizacional
Marketing
Servicio al cliente
Emprendimiento empresarial
Educación
Sandra Porcel Herrera
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
1
0
2
Publicidad
Relaciones Públicas
Diseño Gráfico
Marketing
Redes Sociales