Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings along with their 197 sub-branches, can be analyzed at global, national, and regional levels. You can also evaluate them based on the i10 index and citation numbers. As of Sep 18, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (1.014.193) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Market oriented product design
new technologies and their acceptance
retail marketing
data analysis
classification
Metrics
H-Index
i10 Index
Citation Counts
37
75
6,046
* Total H IndexRankings
Ranking Based On Selection
:2
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement
Metrics
H-Index
i10 Index
Citation Counts
36
83
5,768
* Total H IndexRankings
Ranking Based On Selection
:3
Consumer Behavior
Advertising
Media Effects
Value Co-Creation in Sports
Behavior Design
Metrics
H-Index
i10 Index
Citation Counts
19
34
2,272
* Total H IndexRankings
Ranking Based On Selection
:4
influencer marketing
social media marketing
eWOM
scrum
agile
Metrics
H-Index
i10 Index
Citation Counts
4
2
407
* Total H IndexRankings
Ranking Based On Selection
:5
Multichannel Marketing
Personalization
Cause-related Marketing
Corporate social responsibility
Customization
Metrics
H-Index
i10 Index
Citation Counts
2
2
116
* Total H IndexRankings
Ranking Based On Selection
:6
Food Waste
Leftovers
Circular Economy
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
2
1
24
Daniel Baier
Universität Bayreuth
Bayreuth, Germany
Metrics
H-Index
i10-Index
Citation Counts
37
75
6,046
Market oriented product design
new technologies and their acceptance
retail marketing
data analysis
classification
Herbert Woratschek
Universität Bayreuth
Bayreuth, Germany
Metrics
H-Index
i10-Index
Citation Counts
36
83
5,768
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement
Claas Christian Germelmann
Universität Bayreuth
Bayreuth, Germany
Metrics
H-Index
i10-Index
Citation Counts
19
34
2,272
Consumer Behavior
Advertising
Media Effects
Value Co-Creation in Sports
Behavior Design
Sandra Ziewiecki
Universität Bayreuth
Bayreuth, Germany
Metrics
H-Index
i10-Index
Citation Counts
4
2
407
influencer marketing
social media marketing
eWOM
scrum
agile
Timo Schreiner
Universität Bayreuth
Bayreuth, Germany
Metrics
H-Index
i10-Index
Citation Counts
2
2
116
Multichannel Marketing
Personalization
Cause-related Marketing
Corporate social responsibility
Customization
Larissa Diekmann
Universität Bayreuth
Bayreuth, Germany
Metrics
H-Index
i10-Index
Citation Counts
2
1
24
Food Waste
Leftovers
Circular Economy
Consumer Behavior