AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Oct 19, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (931.668) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
Metrics
H-Index
i10 Index
Citation Counts
57
182
14,625
* Total H IndexRankings
Ranking Based On Selection
:2
Marketing
Brand Research
Causal Analytics
Brand Management
Structural Equation Modeling
Metrics
H-Index
i10 Index
Citation Counts
11
11
942
* Total H IndexRankings
Ranking Based On Selection
:3
Information Systems
Chatbots
Digital Analytics
Business-to-Business Marketing
Metrics
H-Index
i10 Index
Citation Counts
6
6
380
Klaus Peter Wiedmann
Universität Hannover
Hannover, Germany
Metrics
H-Index
i10-Index
Citation Counts
57
182
14,625
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
Steffen Schmidt
Universität Hannover
Hannover, Germany
Metrics
H-Index
i10-Index
Citation Counts
11
11
942
Marketing
Brand Research
Causal Analytics
Brand Management
Structural Equation Modeling
Antje Janssen
Universität Hannover
Hannover, Germany
Metrics
H-Index
i10-Index
Citation Counts
6
6
380
Information Systems
Chatbots
Digital Analytics
Business-to-Business Marketing