AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 21, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Metrics
H-Index
i10 Index
Citation Counts
133
558
504,607
* Total H IndexRankings
Ranking Based On Selection
:2
Marketing
Marketing Strategy
International Marketing
Health Care Marketing
Metrics
H-Index
i10 Index
Citation Counts
42
80
5,477
* Total H IndexRankings
Ranking Based On Selection
:3
Customer Loyalty
Customer Experience
Service Recovery
Loyalty Programs
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
33
48
9,498
* Total H IndexRankings
Ranking Based On Selection
:4
International Marketing
Global Marketing Strategy
Country of Origin Effects
International Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
29
34
4,109
* Total H IndexRankings
Ranking Based On Selection
:5
Marketing
Metrics
H-Index
i10 Index
Citation Counts
28
39
5,662
* Total H IndexRankings
Ranking Based On Selection
:6
sport and national identity
sociology of sport
sport marketing
sport in the media
Metrics
H-Index
i10 Index
Citation Counts
26
34
2,924
* Total H IndexRankings
Ranking Based On Selection
:7
marketing
Metrics
H-Index
i10 Index
Citation Counts
23
28
3,588
* Total H IndexRankings
Ranking Based On Selection
:8
Sales & Marketing
Metrics
H-Index
i10 Index
Citation Counts
21
29
3,175
* Total H IndexRankings
Ranking Based On Selection
:9
International Marketing
Global Marketing
Global Marketing Strategy
Global Branding
International Business
Metrics
H-Index
i10 Index
Citation Counts
20
24
2,555
* Total H IndexRankings
Ranking Based On Selection
:10
Marketing
Metrics
H-Index
i10 Index
Citation Counts
17
18
1,599
* Total H IndexRankings
Ranking Based On Selection
:11
Marketing
Service Encounters
Retailing
Sensory Marketing
Salesperson Psychology
Metrics
H-Index
i10 Index
Citation Counts
16
17
3,649
* Total H IndexRankings
Ranking Based On Selection
:12
Marketing
sales
supply chain
marketing strategy
Metrics
H-Index
i10 Index
Citation Counts
15
15
3,200
* Total H IndexRankings
Ranking Based On Selection
:13
Personal Selling
Sales Management
Ethics
Marketing
Metrics
H-Index
i10 Index
Citation Counts
14
15
2,695
* Total H IndexRankings
Ranking Based On Selection
:14
Marketing
Advertising
Public Policy
Health Disparities
Metrics
H-Index
i10 Index
Citation Counts
14
15
1,930
* Total H IndexRankings
Ranking Based On Selection
:15
Marketing
New Product Development
Entrepreneurship
Healthcare
Metrics
H-Index
i10 Index
Citation Counts
9
9
1,001
* Total H IndexRankings
Ranking Based On Selection
:16
Marketing
Metrics
H-Index
i10 Index
Citation Counts
8
8
649
* Total H IndexRankings
Ranking Based On Selection
:17
Marketing
Metrics
H-Index
i10 Index
Citation Counts
8
7
181
* Total H IndexRankings
Ranking Based On Selection
:18
consumer health information
public health
evidence-based practice
systematic reviews
Metrics
H-Index
i10 Index
Citation Counts
6
6
164
* Total H IndexRankings
Ranking Based On Selection
:19
Sales
Relationship Marketing
Metrics
H-Index
i10 Index
Citation Counts
5
5
196
* Total H IndexRankings
Ranking Based On Selection
:20
Marketing
Metrics
H-Index
i10 Index
Citation Counts
3
2
79
* Total H IndexRankings
Ranking Based On Selection
:21
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
3
0
22
* Total H IndexRankings
Ranking Based On Selection
:22
B2B
relationship marketing
organizational buying
sales
Metrics
H-Index
i10 Index
Citation Counts
3
0
17
* Total H IndexRankings
Ranking Based On Selection
:23
Sales and Marketing Strategy
Metrics
H-Index
i10 Index
Citation Counts
2
2
66
* Total H IndexRankings
Ranking Based On Selection
:24
AI advertising
Human-AI interaction
Social media analytics
Computational advertising
Metrics
H-Index
i10 Index
Citation Counts
2
1
69
* Total H IndexRankings
Ranking Based On Selection
:25
Digital Marketing
eWOM
Service Failure
Service Recovery
AI
Metrics
H-Index
i10 Index
Citation Counts
2
1
33
Joseph F Hair Jr
Metrics
H-Index
i10-Index
Citation Counts
133
558
504,607
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Thomas L Powers
University of Alabama Birmingham
Birmingham, United States
Metrics
H-Index
i10-Index
Citation Counts
42
80
5,477
Marketing
Marketing Strategy
International Marketing
Health Care Marketing
Clay Voorhees
University of Alabama
Tuscaloosa, United States
Metrics
H-Index
i10-Index
Citation Counts
33
48
9,498
Customer Loyalty
Customer Experience
Service Recovery
Loyalty Programs
Digital Marketing
Peter Magnusson
University of Alabama
Tuscaloosa, United States
Metrics
H-Index
i10-Index
Citation Counts
29
34
4,109
International Marketing
Global Marketing Strategy
Country of Origin Effects
International Consumer Behavior
Shibin Sheng
University of Alabama Birmingham
Birmingham, United States
Metrics
H-Index
i10-Index
Citation Counts
28
39
5,662
John Vincent
University of Alabama
Tuscaloosa, United States
Metrics
H-Index
i10-Index
Citation Counts
26
34
2,924
sport and national identity
sociology of sport
sport marketing
sport in the media
Yeqing Bao
University of Alabama Huntsville
Ho Chi Minh City, United States
Metrics
H-Index
i10-Index
Citation Counts
23
28
3,588
Bryan Hochstein
University of Alabama
Tuscaloosa, United States
Metrics
H-Index
i10-Index
Citation Counts
21
29
3,175
Stanford A Westjohn
University of Alabama
Tuscaloosa, United States
Metrics
H-Index
i10-Index
Citation Counts
20
24
2,555
International Marketing
Global Marketing
Global Marketing Strategy
Global Branding
International Business
Carol Esmark Jones
University of Alabama
Tuscaloosa, United States
Metrics
H-Index
i10-Index
Citation Counts
17
18
1,599
Nancy J Sirianni
University of Alabama
Tuscaloosa, United States
Metrics
H-Index
i10-Index
Citation Counts
16
17
3,649
Marketing
Service Encounters
Retailing
Sensory Marketing
Salesperson Psychology
C Michael Wittmann
University of Alabama Birmingham
Birmingham, United States
Metrics
H-Index
i10-Index
Citation Counts
15
15
3,200
Marketing
sales
supply chain
marketing strategy
John D Hansen
University of Alabama Birmingham
Birmingham, United States
Metrics
H-Index
i10-Index
Citation Counts
14
15
2,695
Personal Selling
Sales Management
Ethics
Marketing
Carol M Motley
University of Alabama Birmingham
Birmingham, United States
Metrics
H-Index
i10-Index
Citation Counts
14
15
1,930
Marketing
Advertising
Public Policy
Health Disparities
Douglas J Ayers
University of Alabama Birmingham
Birmingham, United States
Metrics
H-Index
i10-Index
Citation Counts
9
9
1,001
Marketing
New Product Development
Entrepreneurship
Healthcare
Liwu Hsu
University of Alabama Huntsville
Ho Chi Minh City, United States
Metrics
H-Index
i10-Index
Citation Counts
8
8
649
Russ Henley
University of West Alabama
Livingston, United States
Metrics
H-Index
i10-Index
Citation Counts
8
7
181
Kay Hogan Smith
University of Alabama Birmingham
Birmingham, United States
Metrics
H-Index
i10-Index
Citation Counts
6
6
164
consumer health information
public health
evidence-based practice
systematic reviews
Erin Gillespie
University of North Alabama
Florence, United States
Metrics
H-Index
i10-Index
Citation Counts
5
5
196
Lacey K Wallace
University of Alabama
Tuscaloosa, United States
Metrics
H-Index
i10-Index
Citation Counts
3
2
79
Lina Xu
University of West Alabama
Livingston, United States
Metrics
H-Index
i10-Index
Citation Counts
3
0
22
Colleen E Mcclure
University of Alabama Birmingham
Birmingham, United States
Metrics
H-Index
i10-Index
Citation Counts
3
0
17
B2B
relationship marketing
organizational buying
sales
Michael A Pimentel
University of Alabama Birmingham
Birmingham, United States
Metrics
H-Index
i10-Index
Citation Counts
2
2
66
Bahareh Amini
University of Alabama
Tuscaloosa, United States
Metrics
H-Index
i10-Index
Citation Counts
2
1
69
AI advertising
Human-AI interaction
Social media analytics
Computational advertising
Nicole Dilg Beachum
University of Alabama Birmingham
Birmingham, United States
Metrics
H-Index
i10-Index
Citation Counts
2
1
33
Digital Marketing
eWOM
Service Failure
Service Recovery
AI