University, Subject, Country, Region, World
University of Chicago Booth School of Business 15 Scientists Subject Rankings - 2025
The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Marketing
Metrics
H-Index
i10 Index
Citation Counts
75
145
21,081
* Total H IndexRankings
Ranking Based On Selection: 2
Marketing
Economics
Industrial Organization
Metrics
H-Index
i10 Index
Citation Counts
36
46
8,996
* Total H IndexRankings
Ranking Based On Selection: 3
Marketing
Economics
AI
Machine Learning
Deep Learning
Metrics
H-Index
i10 Index
Citation Counts
25
35
5,496
* Total H IndexRankings
Ranking Based On Selection: 4
Marketing
Industrial Organization
Statistics
Machine Learning
Causal Inference
Metrics
H-Index
i10 Index
Citation Counts
19
19
4,878
* Total H IndexRankings
Ranking Based On Selection: 5
Metrics
H-Index
i10 Index
Citation Counts
11
11
799
* Total H IndexRankings
Ranking Based On Selection: 6
Industrial Organization
Quantitative Marketing
Metrics
H-Index
i10 Index
Citation Counts
10
10
458
* Total H IndexRankings
Ranking Based On Selection: 7
Consumer Finance
Household Finance
Behavioral Economics
Metrics
H-Index
i10 Index
Citation Counts
10
10
406
* Total H IndexRankings
Ranking Based On Selection: 8
Quantitative Marketing
Empirical IO
False Advertising
Public Policy
Metrics
H-Index
i10 Index
Citation Counts
9
9
533
* Total H IndexRankings
Ranking Based On Selection: 9
Decision Making
Consumer Behavior
Eye Tracking
Computational Modeling
Metrics
H-Index
i10 Index
Citation Counts
6
6
410
* Total H IndexRankings
Ranking Based On Selection: 10
Marketing
Decision making
Cognitive psychology
Consumer Behavior
Computational modeling
Metrics
H-Index
i10 Index
Citation Counts
6
4
101
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* Total H IndexRankings
Ranking Based On Selection: 11
Marketing
Judgment and Decision Making
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
5
2
174
* Total H IndexRankings
Ranking Based On Selection: 12
consumer behavior
judgment and decision making
Metrics
H-Index
i10 Index
Citation Counts
4
3
266
* Total H IndexRankings
Ranking Based On Selection: 13
Market Microstructure
Financial Innovation
Metrics
H-Index
i10 Index
Citation Counts
3
2
93
* Total H IndexRankings
Ranking Based On Selection: 14
Marketing
Economics
Machine Learning
Metrics
H-Index
i10 Index
Citation Counts
3
1
133
* Total H IndexRankings
Ranking Based On Selection: 15
Customer Experience
Analytics
Omni-channel
Business Model
Digital Business
Metrics
H-Index
i10 Index
Citation Counts
2
0
10
Pradeep Chintagunta
Metrics
H-Index
i10-Index
Citation Counts
75
145
21,081
Jean Pierre Dube
Metrics
H-Index
i10-Index
Citation Counts
36
46
8,996
Marketing
Economics
Industrial Organization
Sanjog Misra
Metrics
H-Index
i10-Index
Citation Counts
25
35
5,496
Marketing
Economics
AI
Machine Learning
Deep Learning
Günter J Hitsch
Metrics
H-Index
i10-Index
Citation Counts
19
19
4,878
Marketing
Industrial Organization
Statistics
Machine Learning
Causal Inference
Bradley Shapiro
Metrics
H-Index
i10-Index
Citation Counts
11
11
799
Giovanni Compiani
Metrics
H-Index
i10-Index
Citation Counts
10
10
458
Industrial Organization
Quantitative Marketing
Benedict Guttman-Kenney
Metrics
H-Index
i10-Index
Citation Counts
10
10
406
Consumer Finance
Household Finance
Behavioral Economics
Anita Rao
Metrics
H-Index
i10-Index
Citation Counts
9
9
533
Quantitative Marketing
Empirical IO
False Advertising
Public Policy
Stephanie M Smith
Metrics
H-Index
i10-Index
Citation Counts
6
6
410
Decision Making
Consumer Behavior
Eye Tracking
Computational Modeling
Yonatan Vanunu
Metrics
H-Index
i10-Index
Citation Counts
6
4
101
Marketing
Decision making
Cognitive psychology
Consumer Behavior
Computational modeling
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Shirley Zhang
Metrics
H-Index
i10-Index
Citation Counts
5
2
174
Marketing
Judgment and Decision Making
Consumer Behavior
Soaham Bharti
Metrics
H-Index
i10-Index
Citation Counts
4
3
266
consumer behavior
judgment and decision making
Francisco Ruela
Metrics
H-Index
i10-Index
Citation Counts
3
2
93
Market Microstructure
Financial Innovation
Walter W Zhang
Metrics
H-Index
i10-Index
Citation Counts
3
1
133
Marketing
Economics
Machine Learning
Andrea Rios Santos Teixeira
Metrics
H-Index
i10-Index
Citation Counts
2
0
10
Customer Experience
Analytics
Omni-channel
Business Model
Digital Business