The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 30, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Marketing Communications
Marketing Research
International Marketing
Digital Marketing
Global Branding
Metrics
H-Index
i10 Index
Citation Counts
7
6
334
* Total H IndexRankings
Ranking Based On Selection: 2
Marketing
Branding
CRM
Metrics
H-Index
i10 Index
Citation Counts
6
5
463
* Total H IndexRankings
Ranking Based On Selection: 3
consumer behavior
marketing research
marketing
sustainability marketing
Metrics
H-Index
i10 Index
Citation Counts
5
4
303
* Total H IndexRankings
Ranking Based On Selection: 4
CRM
Marketing Management
Brand Management
Customer satisfaction and loyalty
Metrics
H-Index
i10 Index
Citation Counts
5
1
71
* Total H IndexRankings
Ranking Based On Selection: 5
Marketing
Metrics
H-Index
i10 Index
Citation Counts
3
0
27
* Total H IndexRankings
Ranking Based On Selection: 6
Marketing
Costumer equity
Ecomomics
Management
Metrics
H-Index
i10 Index
Citation Counts
3
0
21
* Total H IndexRankings
Ranking Based On Selection: 7
Marketing
Human Resource Management
Talent Management
Metrics
H-Index
i10 Index
Citation Counts
2
1
25
* Total H IndexRankings
Ranking Based On Selection: 8
Marketing Management
Customer Portfolio Management
CRM
Metrics
H-Index
i10 Index
Citation Counts
2
0
20
* Total H IndexRankings
Ranking Based On Selection: 9
Marketing
Place marketing
Research
Metrics
H-Index
i10 Index
Citation Counts
1
0
3
Bistra Vassileva
Metrics
H-Index
i10-Index
Citation Counts
7
6
334
Marketing Communications
Marketing Research
International Marketing
Digital Marketing
Global Branding
Vladimir Zhechev
Metrics
H-Index
i10-Index
Citation Counts
6
5
463
Maria Kehayova-Stoycheva
Metrics
H-Index
i10-Index
Citation Counts
5
4
303
consumer behavior
marketing research
marketing
sustainability marketing
Evgeni Stanimirov
Metrics
H-Index
i10-Index
Citation Counts
5
1
71
CRM
Marketing Management
Brand Management
Customer satisfaction and loyalty
Svilen Ivanov
Metrics
H-Index
i10-Index
Citation Counts
3
0
27
Darina Pavlova
Metrics
H-Index
i10-Index
Citation Counts
3
0
21
Marketing
Costumer equity
Ecomomics
Management
Petar Petrov|Petar K. Petrov
Metrics
H-Index
i10-Index
Citation Counts
2
1
25
Marketing
Human Resource Management
Talent Management
Viktoriya Stancheva
Metrics
H-Index
i10-Index
Citation Counts
2
0
20
Marketing Management
Customer Portfolio Management
CRM
Yana Balashova Kostadinova
Metrics
H-Index
i10-Index
Citation Counts
1
0
3