AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 21, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Services Marketing
Service Quality
Technology & Service
Metrics
H-Index
i10 Index
Citation Counts
101
232
260,233
* Total H IndexRankings
Ranking Based On Selection
:2
Metrics
H-Index
i10 Index
Citation Counts
34
56
5,471
* Total H IndexRankings
Ranking Based On Selection
:3
Consumer psychology
self-control
busyness
creativity
Metrics
H-Index
i10 Index
Citation Counts
29
42
3,509
* Total H IndexRankings
Ranking Based On Selection
:4
Sales Force Management
Key Account Management
Buyer-Seller Relationships
Sales Performance and Sales Failures
Metrics
H-Index
i10 Index
Citation Counts
25
36
1,949
* Total H IndexRankings
Ranking Based On Selection
:5
Marketing
Consumer behavior
Pricing
Regret
Symbolic brand associations
Metrics
H-Index
i10 Index
Citation Counts
22
22
11,080
* Total H IndexRankings
Ranking Based On Selection
:6
aesthetics
consumer behavior
decision making
choice
self
Metrics
H-Index
i10 Index
Citation Counts
21
25
2,966
* Total H IndexRankings
Ranking Based On Selection
:7
Pricing
Discounts
Brands
Affect
Metrics
H-Index
i10 Index
Citation Counts
16
20
3,062
* Total H IndexRankings
Ranking Based On Selection
:8
Judgment and Decision-Making
Consumer Behavior
Marketing Management
Metrics
H-Index
i10 Index
Citation Counts
16
23
3,580
* Total H IndexRankings
Ranking Based On Selection
:9
Sales
Marketing Education
Metrics
H-Index
i10 Index
Citation Counts
16
18
1,960
* Total H IndexRankings
Ranking Based On Selection
:10
sports marketing and sponsorship
Metrics
H-Index
i10 Index
Citation Counts
15
16
1,159
* Total H IndexRankings
Ranking Based On Selection
:11
AI and Marketing
Big Data
Health Care Analytics
Branding
New product development
Metrics
H-Index
i10 Index
Citation Counts
12
13
1,452
* Total H IndexRankings
Ranking Based On Selection
:12
Social Media Marketing
Digital Marketing
Games and Business
Metrics
H-Index
i10 Index
Citation Counts
11
11
6,174
* Total H IndexRankings
Ranking Based On Selection
:13
marketing
word of mouth
social media
social influence
consumer decision making
Metrics
H-Index
i10 Index
Citation Counts
10
10
1,514
* Total H IndexRankings
Ranking Based On Selection
:14
Marketing Strategy
Marketing Alliances
Open Innovation
New Product Development
Metrics
H-Index
i10 Index
Citation Counts
10
10
700
* Total H IndexRankings
Ranking Based On Selection
:15
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
9
9
653
* Total H IndexRankings
Ranking Based On Selection
:16
Marketing Strategy
Interorganizational Marketing
International Marketing
Metrics
H-Index
i10 Index
Citation Counts
9
9
633
* Total H IndexRankings
Ranking Based On Selection
:17
Branding
Price Promotion
Cross-cultural Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
5
4
200
* Total H IndexRankings
Ranking Based On Selection
:18
marketing
Metrics
H-Index
i10 Index
Citation Counts
4
2
44
* Total H IndexRankings
Ranking Based On Selection
:19
Credit Risk
Marketing Analytics
Machine Learning
Evolutionary Psychology
Automated Decision Software Development
Metrics
H-Index
i10 Index
Citation Counts
2
2
46
* Total H IndexRankings
Ranking Based On Selection
:20
quantitative marketing
Metrics
H-Index
i10 Index
Citation Counts
2
2
36
A Parasuraman
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
101
232
260,233
Services Marketing
Service Quality
Technology & Service
Robert Dahlstrom
Metrics
H-Index
i10-Index
Citation Counts
34
56
5,471
Juliano Laran
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
29
42
3,509
Consumer psychology
self-control
busyness
creativity
Scott B Friend
Metrics
H-Index
i10-Index
Citation Counts
25
36
1,949
Sales Force Management
Key Account Management
Buyer-Seller Relationships
Sales Performance and Sales Failures
Michael Tsiros
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
22
22
11,080
Marketing
Consumer behavior
Pricing
Regret
Symbolic brand associations
Claudia Townsend
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
21
25
2,966
aesthetics
consumer behavior
decision making
choice
self
Devon Delvecchio
Metrics
H-Index
i10-Index
Citation Counts
16
20
3,062
Uzma Khan
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
16
23
3,580
Judgment and Decision-Making
Consumer Behavior
Marketing Management
Terri Barr
Metrics
H-Index
i10-Index
Citation Counts
16
18
1,960
Windy Dees
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
15
16
1,159
Joseph Johnson
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
12
13
1,452
AI and Marketing
Big Data
Health Care Analytics
Branding
New product development
Glenn Platt
Metrics
H-Index
i10-Index
Citation Counts
11
11
6,174
Social Media Marketing
Digital Marketing
Games and Business
Zoey Chen
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
10
10
1,514
marketing
word of mouth
social media
social influence
consumer decision making
Gregory Fisher
Metrics
H-Index
i10-Index
Citation Counts
10
10
700
Marketing Strategy
Marketing Alliances
Open Innovation
New Product Development
Eric Stenstrom
Metrics
H-Index
i10-Index
Citation Counts
9
9
653
Hannah S Lee
Metrics
H-Index
i10-Index
Citation Counts
9
9
633
Marketing Strategy
Interorganizational Marketing
International Marketing
Jessie J Wang
Metrics
H-Index
i10-Index
Citation Counts
5
4
200
Branding
Price Promotion
Cross-cultural Consumer Behavior
Eugene Pavlov
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
4
2
44
Joe Salvatore
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
2
2
46
Credit Risk
Marketing Analytics
Machine Learning
Evolutionary Psychology
Automated Decision Software Development
Fanglin Chen
University of Miami
Coral Gables, United States
Metrics
H-Index
i10-Index
Citation Counts
2
2
36