AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Dec 03, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.937) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Marketing
Management
social psychology
statistics
neuroscience
Metrics
H-Index
i10 Index
Citation Counts
140
331
238,053
* Total H IndexRankings
Ranking Based On Selection
:2
Customer Satisfaction
Marketing
Customer Experience Management
Metrics
H-Index
i10 Index
Citation Counts
63
101
219,515
* Total H IndexRankings
Ranking Based On Selection
:3
perception
sensation
judgement
health
obesity
Metrics
H-Index
i10 Index
Citation Counts
56
101
17,341
* Total H IndexRankings
Ranking Based On Selection
:4
Value Creation
Innovation
Marketing
Operations
IT
Metrics
H-Index
i10 Index
Citation Counts
52
90
42,997
* Total H IndexRankings
Ranking Based On Selection
:5
Brand love
Materialism
Happiness
Metrics
H-Index
i10 Index
Citation Counts
39
54
18,969
* Total H IndexRankings
Ranking Based On Selection
:6
Marketing
Quantitative Marketing
Bayesian Econometrics and Statistics
Empirical Industrial Organization
Metrics
H-Index
i10 Index
Citation Counts
35
46
8,441
* Total H IndexRankings
Ranking Based On Selection
:7
Sport Consumer Behavior
Sport Consumer Psychology
Metrics
H-Index
i10 Index
Citation Counts
23
38
2,170
* Total H IndexRankings
Ranking Based On Selection
:8
Marketing
Metrics
H-Index
i10 Index
Citation Counts
19
20
3,080
* Total H IndexRankings
Ranking Based On Selection
:9
Decision Making
Consumer Behavior
Marketing
Metrics
H-Index
i10 Index
Citation Counts
17
25
5,191
* Total H IndexRankings
Ranking Based On Selection
:10
Marketing
Consumer Psychology
Consumer Culture
Metrics
H-Index
i10 Index
Citation Counts
16
19
1,905
* Total H IndexRankings
Ranking Based On Selection
:11
Mobile Marketing
Digital Marketing
Surveillance
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
15
17
1,059
* Total H IndexRankings
Ranking Based On Selection
:12
Consumer Behavior
Judgment and Decision Making
Social Psychology
Behavioral Economics
Metrics
H-Index
i10 Index
Citation Counts
14
15
2,502
* Total H IndexRankings
Ranking Based On Selection
:13
Marketing
Statistics
Machine Learning
Metrics
H-Index
i10 Index
Citation Counts
10
11
2,058
* Total H IndexRankings
Ranking Based On Selection
:14
Consumer Behavior
Prosociality
Financial Decision Making
Variety Seeking
Metrics
H-Index
i10 Index
Citation Counts
9
9
250
* Total H IndexRankings
Ranking Based On Selection
:15
marketing
international business
Metrics
H-Index
i10 Index
Citation Counts
9
9
1,344
* Total H IndexRankings
Ranking Based On Selection
:16
market structure
algorithmic trading
high-frequency trading
artificial intelligence
Metrics
H-Index
i10 Index
Citation Counts
9
9
365
* Total H IndexRankings
Ranking Based On Selection
:17
marketing strategy
entrepreneurship
marketing education
Metrics
H-Index
i10 Index
Citation Counts
8
8
260
* Total H IndexRankings
Ranking Based On Selection
:18
Consumer Behaviour
Metrics
H-Index
i10 Index
Citation Counts
4
4
1,577
* Total H IndexRankings
Ranking Based On Selection
:19
Social Media
Platform Design
Applications of AI
Consumer Discrimination
Influencer Marketing
Metrics
H-Index
i10 Index
Citation Counts
4
2
98
* Total H IndexRankings
Ranking Based On Selection
:20
Marketing
Advertising
Communication Theory
Media Technology
Privacy
Metrics
H-Index
i10 Index
Citation Counts
3
3
211
* Total H IndexRankings
Ranking Based On Selection
:21
market anomolies
behavioral finance
Metrics
H-Index
i10 Index
Citation Counts
3
0
26
* Total H IndexRankings
Ranking Based On Selection
:22
Marketing
Consumer Behavior
International Business
Supply Chain Management
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
1
1
63
R Bagozzi
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
140
331
238,053
Marketing
Management
social psychology
statistics
neuroscience
Claes Fornell
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
63
101
219,515
Customer Satisfaction
Marketing
Customer Experience Management
Aradhna Krishna
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
56
101
17,341
perception
sensation
judgement
health
obesity
Venkat Ramaswamy
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
52
90
42,997
Value Creation
Innovation
Marketing
Operations
IT
Aaron Ahuvia
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
39
54
18,969
Puneet Manchanda
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
35
46
8,441
Marketing
Quantitative Marketing
Bayesian Econometrics and Statistics
Empirical Industrial Organization
Dae Hee Kwak
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
23
38
2,170
Sport Consumer Behavior
Sport Consumer Psychology
Srinivasaraghavan Sriram
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
19
20
3,080
Scott Rick
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
17
25
5,191
Decision Making
Consumer Behavior
Marketing
David B Wooten
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
16
19
1,905
Marketing
Consumer Psychology
Consumer Culture
Sy Banerjee
Metrics
H-Index
i10-Index
Citation Counts
15
17
1,059
Mobile Marketing
Digital Marketing
Surveillance
Consumer Behavior
Katherine Burson
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
14
15
2,502
Consumer Behavior
Judgment and Decision Making
Social Psychology
Behavioral Economics
Eric Schwartz
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
10
11
2,058
Marketing
Statistics
Machine Learning
Margaret Echelbarger
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
9
9
250
Consumer Behavior
Prosociality
Financial Decision Making
Variety Seeking
Alex Xu
Metrics
H-Index
i10-Index
Citation Counts
9
9
1,344
Elaine Wah
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
9
9
365
market structure
algorithmic trading
high-frequency trading
artificial intelligence
Crystal Scott
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
8
8
260
marketing strategy
entrepreneurship
marketing education
Matthew Eisner
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
4
4
1,577
Justin T Huang
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
4
2
98
Social Media
Platform Design
Applications of AI
Consumer Discrimination
Influencer Marketing
Darren M Stevenson
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
3
3
211
Marketing
Advertising
Communication Theory
Media Technology
Privacy
John Stephens
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
3
0
26
Daniel T Hult
University of Michigan
Ann Arbor, United States
Metrics
H-Index
i10-Index
Citation Counts
1
1
63
Marketing
Consumer Behavior
International Business
Supply Chain Management
Sustainability