The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (873.690) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
marketing
sports
values
psychology
attitudes
Metrics
H-Index
i10 Index
Citation Counts
64
133
24,957
* Total H IndexRankings
Ranking Based On Selection: 2
Sponsorship
Advertising
Communications
Marketing
Health
Metrics
H-Index
i10 Index
Citation Counts
60
112
18,305
* Total H IndexRankings
Ranking Based On Selection: 3
economics of sport
finance
Metrics
H-Index
i10 Index
Citation Counts
43
58
12,424
* Total H IndexRankings
Ranking Based On Selection: 4
Marketing
Consumer Psychology
Metrics
H-Index
i10 Index
Citation Counts
23
29
5,631
* Total H IndexRankings
Ranking Based On Selection: 5
consumer research
sustainability
customer experience
food marketing
motivation
Metrics
H-Index
i10 Index
Citation Counts
21
27
1,906
* Total H IndexRankings
Ranking Based On Selection: 6
Marketing
Decision Making
Neuroeconomics
Consumer Neuroscience
Metrics
H-Index
i10 Index
Citation Counts
20
25
3,056
* Total H IndexRankings
Ranking Based On Selection: 7
Judgment and Decision Making
Consumer Behavior
Consumer Choice
Affective Forecasting
Metrics
H-Index
i10 Index
Citation Counts
17
18
2,566
* Total H IndexRankings
Ranking Based On Selection: 8
Brand Relationships
Loyalty
Consumer Movements
Behavioral Science
Metrics
H-Index
i10 Index
Citation Counts
12
12
2,505
* Total H IndexRankings
Ranking Based On Selection: 9
Marketing Strategy
Customer Loyalty
Sports Marketing
Sponsorship
Metrics
H-Index
i10 Index
Citation Counts
11
12
1,666
* Total H IndexRankings
Ranking Based On Selection: 10
Consumer Behavior
Marketing
Metrics
H-Index
i10 Index
Citation Counts
9
9
1,273
* Total H IndexRankings
Ranking Based On Selection: 11
Marketing/Sport Business
Metrics
H-Index
i10 Index
Citation Counts
8
7
323
* Total H IndexRankings
Ranking Based On Selection: 12
marketing
cognition
information processing
Metrics
H-Index
i10 Index
Citation Counts
6
5
1,931
* Total H IndexRankings
Ranking Based On Selection: 13
Revenue management
Dynamic pricing
Operations and marketing interface
Game theory applications
Metrics
H-Index
i10 Index
Citation Counts
3
3
249
* Total H IndexRankings
Ranking Based On Selection: 14
Marketing
Consumer Psychology
Identity
Goals
Instrumentality
Metrics
H-Index
i10 Index
Citation Counts
2
0
17
* Total H IndexRankings
Ranking Based On Selection: 15
Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
1
1
76
Lynn Kahle
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
64
133
24,957
marketing
sports
values
psychology
attitudes
T Bettina Cornwell
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
60
112
18,305
Sponsorship
Advertising
Communications
Marketing
Health
Dennis Howard
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
43
58
12,424
David Boush
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
23
29
5,631
Steffen Jahn
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
21
27
1,906
consumer research
sustainability
customer experience
food marketing
motivation
John A Clithero
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
20
25
3,056
Marketing
Decision Making
Neuroeconomics
Consumer Neuroscience
Jiao Zhang
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
17
18
2,566
Judgment and Decision Making
Consumer Behavior
Consumer Choice
Affective Forecasting
Joshua T Beck
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
12
12
2,505
Brand Relationships
Loyalty
Consumer Movements
Behavioral Science
Conor M Henderson
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
11
12
1,666
Marketing Strategy
Customer Loyalty
Sports Marketing
Sponsorship
Campbell Troy
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
9
9
1,273
Frank Veltri
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
8
7
323
Noelle Nelson
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
6
5
1,931
marketing
cognition
information processing
Xing Hu
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
3
3
249
Revenue management
Dynamic pricing
Operations and marketing interface
Game theory applications
Jessica Gamlin
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
2
0
17
Marketing
Consumer Psychology
Identity
Goals
Instrumentality
Sara Eslami
University of Oregon
Eugene, United States
Metrics
H-Index
i10-Index
Citation Counts
1
1
76