Agriculture and Forestry, Architecture and Design, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings along with their 197 sub-branches, can be analyzed at global, national, and regional levels. You can also evaluate them based on the i10 index and citation numbers. As of Sep 18, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (1.014.193) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Branding
Metrics
H-Index
i10 Index
Citation Counts
51
88
15,878
* Total H IndexRankings
Ranking Based On Selection
:2
Customer Experience
Retail Shopping
Human-Technology Interactions
Metrics
H-Index
i10 Index
Citation Counts
14
16
2,578
* Total H IndexRankings
Ranking Based On Selection
:3
Gender stereotypes in advertising
socially responsible advertising
social marketing
market systems dynamics
Metrics
H-Index
i10 Index
Citation Counts
4
4
164
* Total H IndexRankings
Ranking Based On Selection
:4
consumer behavior
service failures
eWOM
decision-making
experiments
Metrics
H-Index
i10 Index
Citation Counts
3
3
57
* Total H IndexRankings
Ranking Based On Selection
:5
marketing of HE
pedagogy
Metrics
H-Index
i10 Index
Citation Counts
2
2
82
* Total H IndexRankings
Ranking Based On Selection
:6
Cultural events and place branding
social
cultural and economic impacts of cultural events
qualitative reseearch
Metrics
H-Index
i10 Index
Citation Counts
2
1
28
* Total H IndexRankings
Ranking Based On Selection
:7
Marketing & Sales
Metrics
H-Index
i10 Index
Citation Counts
1
1
42
Yuksel Ekinci
University of Portsmouth
Portsmouth, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
51
88
15,878
Kokho Jason Sit
University of Portsmouth
Portsmouth, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
14
16
2,578
Customer Experience
Retail Shopping
Human-Technology Interactions
Karen Middleton
University of Portsmouth
Portsmouth, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
4
4
164
Gender stereotypes in advertising
socially responsible advertising
social marketing
market systems dynamics
Shynar Dyussembayeva
University of Portsmouth
Portsmouth, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
3
3
57
consumer behavior
service failures
eWOM
decision-making
experiments
Emma Winter
University of Portsmouth
Portsmouth, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
2
2
82
Elaine Rust
University of Portsmouth
Portsmouth, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
2
1
28
Cultural events and place branding
social
cultural and economic impacts of cultural events
qualitative reseearch
Jeremy Noad
University of Portsmouth
Portsmouth, United Kingdom
Metrics
H-Index
i10-Index
Citation Counts
1
1
42