The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 years. As of Jan 31, 2025, the rankings are determined according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (870.053) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].
* Total H IndexRankings
Ranking Based On Selection: 1
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Metrics
H-Index
i10 Index
Citation Counts
116
307
177,998
* Total H IndexRankings
Ranking Based On Selection: 2
Consumer Behavioral Psychology
Marketing
Tourism
Hospitality Management
Wine Business
Metrics
H-Index
i10 Index
Citation Counts
59
121
11,719
* Total H IndexRankings
Ranking Based On Selection: 3
Marketing
wine marketing
Metrics
H-Index
i10 Index
Citation Counts
51
131
12,148
* Total H IndexRankings
Ranking Based On Selection: 4
Arts Management
Arts Marketing
Arts Governance
Diversity
Metrics
H-Index
i10 Index
Citation Counts
38
77
5,761
* Total H IndexRankings
Ranking Based On Selection: 5
Category growth
Private labels
buying behaviour
e-commerce
Metrics
H-Index
i10 Index
Citation Counts
28
32
2,402
* Total H IndexRankings
Ranking Based On Selection: 6
Role of marketing in innovation and commercialisation
Metrics
H-Index
i10 Index
Citation Counts
23
29
2,452
* Total H IndexRankings
Ranking Based On Selection: 7
Consumer Culture
Circular Economy
Waste
Sustainability
Design History
Metrics
H-Index
i10 Index
Citation Counts
14
16
681
* Total H IndexRankings
Ranking Based On Selection: 8
shopper behaviour
in-store promotion
Metrics
H-Index
i10 Index
Citation Counts
5
5
126
* Total H IndexRankings
Ranking Based On Selection: 9
Marketing
Consumer Behaviour
Brand Management
Metrics
H-Index
i10 Index
Citation Counts
3
3
110
* Total H IndexRankings
Ranking Based On Selection: 10
Metrics
H-Index
i10 Index
Citation Counts
3
2
86
* Total H IndexRankings
Ranking Based On Selection: 11
marketing
new products
innovation
new product success
launch decisions
Metrics
H-Index
i10 Index
Citation Counts
2
2
61
* Total H IndexRankings
Ranking Based On Selection: 12
Marketing
Market Shaping
Innovation
Service Dominant Logic
Value Creation
Metrics
H-Index
i10 Index
Citation Counts
2
1
14
Jordan Louviere
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
116
307
177,998
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Johan Bruwer
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
59
121
11,719
Consumer Behavioral Psychology
Marketing
Tourism
Hospitality Management
Wine Business
Lawrence Lockshin
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
51
131
12,148
Ruth Rentschler
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
38
77
5,761
Arts Management
Arts Marketing
Arts Governance
Diversity
Magda Nenycz Thiel
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
28
32
2,402
Category growth
Private labels
buying behaviour
e-commerce
David Corkindale
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
23
29
2,452
Role of marketing in innovation and commercialisation
Robert Crocker
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
14
16
681
Consumer Culture
Circular Economy
Waste
Sustainability
Design History
Pj Tan
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
5
5
126
shopper behaviour
in-store promotion
Gosia Ludwichowska
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
3
3
110
Marketing
Consumer Behaviour
Brand Management
Peilin Phua
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
3
2
86
Kirsten Victory
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
2
2
61
marketing
new products
innovation
new product success
launch decisions
Gediminas Lipnickas
University of South Australia
Adelaide, Australia
Metrics
H-Index
i10-Index
Citation Counts
2
1
14
Marketing
Market Shaping
Innovation
Service Dominant Logic
Value Creation