AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 21, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Metrics
H-Index
i10 Index
Citation Counts
176
911
172,146
* Total H IndexRankings
Ranking Based On Selection
:2
Consumer behaviour
perceived risk
confusion
ethics
Metrics
H-Index
i10 Index
Citation Counts
66
132
23,078
* Total H IndexRankings
Ranking Based On Selection
:3
tobacco control
social media
social marketing
Metrics
H-Index
i10 Index
Citation Counts
38
96
6,870
* Total H IndexRankings
Ranking Based On Selection
:4
Co-creation
health services
innovation
marketing strategy
Metrics
H-Index
i10 Index
Citation Counts
36
45
21,234
* Total H IndexRankings
Ranking Based On Selection
:5
Marketing Strategy
Sourcing and Channel Analysis
B2B Marketing
Metrics
H-Index
i10 Index
Citation Counts
36
46
9,993
* Total H IndexRankings
Ranking Based On Selection
:6
Market microstructure
price discovery
market manipulation
insider trading
cryptocurrencies
Metrics
H-Index
i10 Index
Citation Counts
26
42
4,420
* Total H IndexRankings
Ranking Based On Selection
:7
marketing
choice model
ethical consumer
best worst scaling maxdiff
education
Metrics
H-Index
i10 Index
Citation Counts
26
32
5,029
* Total H IndexRankings
Ranking Based On Selection
:8
Marketing Strategy
Poverty Alleviation
SDGs
Customer Engagement Behaviour
Metrics
H-Index
i10 Index
Citation Counts
22
26
3,044
* Total H IndexRankings
Ranking Based On Selection
:9
Consumer habit
social consumer motivation
individual and group decision making
Metrics
H-Index
i10 Index
Citation Counts
22
24
3,911
* Total H IndexRankings
Ranking Based On Selection
:10
cultural influence
social cognition
behavioral decision making
Metrics
H-Index
i10 Index
Citation Counts
18
24
2,680
* Total H IndexRankings
Ranking Based On Selection
:11
Consumer Behaviour
Digital Marketing
Marketing of Education
Metrics
H-Index
i10 Index
Citation Counts
16
17
2,407
* Total H IndexRankings
Ranking Based On Selection
:12
Consumer psychology
judgement and decision-making
behavioral economics
Metrics
H-Index
i10 Index
Citation Counts
16
20
1,403
* Total H IndexRankings
Ranking Based On Selection
:13
Marketing's cross-functional relationships
new product development
structural equation modeling
Metrics
H-Index
i10 Index
Citation Counts
15
18
2,170
* Total H IndexRankings
Ranking Based On Selection
:14
Branding
Media Representations
Cultural Diversity
Metrics
H-Index
i10 Index
Citation Counts
15
21
2,756
* Total H IndexRankings
Ranking Based On Selection
:15
B2B Marketing
Networks
Relationships
Metrics
H-Index
i10 Index
Citation Counts
14
15
744
* Total H IndexRankings
Ranking Based On Selection
:16
Social Media Marketing
Machine Learning
Unstructured Information
Storytelling
Metrics
H-Index
i10 Index
Citation Counts
12
13
1,573
* Total H IndexRankings
Ranking Based On Selection
:17
Marketing
E-Commerce
Consumer Behaviour
Organisational Behaviour
Metrics
H-Index
i10 Index
Citation Counts
12
12
499
* Total H IndexRankings
Ranking Based On Selection
:18
marketing strategy
Metrics
H-Index
i10 Index
Citation Counts
11
11
980
* Total H IndexRankings
Ranking Based On Selection
:19
engineering design
choice modeling
econometrics
optimization
marketing strategy
Metrics
H-Index
i10 Index
Citation Counts
11
12
496
* Total H IndexRankings
Ranking Based On Selection
:20
Marketing Analytics
Marketing Strategy
Startups
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
10
10
652
* Total H IndexRankings
Ranking Based On Selection
:21
Market Microstructure
Empirical Finance
Cryptocurrencies
Metrics
H-Index
i10 Index
Citation Counts
8
7
280
* Total H IndexRankings
Ranking Based On Selection
:22
B2B Marketing Strategy
Innovation Management
Environmental Sustainability
Metrics
H-Index
i10 Index
Citation Counts
3
3
205
* Total H IndexRankings
Ranking Based On Selection
:23
Consumer mindsets
Metrics
H-Index
i10 Index
Citation Counts
3
3
167
* Total H IndexRankings
Ranking Based On Selection
:24
Market microstructure
agent-based modelling
algorithm trading
behavioral finance
Metrics
H-Index
i10 Index
Citation Counts
3
2
46
* Total H IndexRankings
Ranking Based On Selection
:25
marketing analytics
digital behaviour
digital marketing
advertising
media
Metrics
H-Index
i10 Index
Citation Counts
2
1
34
Adrian Bauman
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
176
911
172,146
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Vincent Mitchell
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
66
132
23,078
Consumer behaviour
perceived risk
confusion
ethics
Becky Freeman
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
38
96
6,870
tobacco control
social media
social marketing
Pennie Frow
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
36
45
21,234
Co-creation
health services
innovation
marketing strategy
Namwoon Kim
Metrics
H-Index
i10-Index
Citation Counts
36
46
9,993
Marketing Strategy
Sourcing and Channel Analysis
B2B Marketing
Talis Putnins
Metrics
H-Index
i10-Index
Citation Counts
26
42
4,420
Market microstructure
price discovery
market manipulation
insider trading
cryptocurrencies
Paul F Burke
Metrics
H-Index
i10-Index
Citation Counts
26
32
5,029
marketing
choice model
ethical consumer
best worst scaling maxdiff
education
Ranjit Voola
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
22
26
3,044
Marketing Strategy
Poverty Alleviation
SDGs
Customer Engagement Behaviour
Leona Tam
Metrics
H-Index
i10-Index
Citation Counts
22
24
3,911
Consumer habit
social consumer motivation
individual and group decision making
Donnel Briley
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
18
24
2,680
cultural influence
social cognition
behavioral decision making
Vik Naidoo
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
16
17
2,407
Consumer Behaviour
Digital Marketing
Marketing of Education
Adrian R Camilleri
Metrics
H-Index
i10-Index
Citation Counts
16
20
1,403
Consumer psychology
judgement and decision-making
behavioral economics
Graham Massey
Metrics
H-Index
i10-Index
Citation Counts
15
18
2,170
Marketing's cross-functional relationships
new product development
structural equation modeling
Susie Khamis
Metrics
H-Index
i10-Index
Citation Counts
15
21
2,756
Branding
Media Representations
Cultural Diversity
Catherine Sutton Brady
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
14
15
744
B2B Marketing
Networks
Relationships
Suresh Sood
Metrics
H-Index
i10-Index
Citation Counts
12
13
1,573
Social Media Marketing
Machine Learning
Unstructured Information
Storytelling
Joshua Chang
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
12
12
499
Marketing
E-Commerce
Consumer Behaviour
Organisational Behaviour
Hillbun Ho
Metrics
H-Index
i10-Index
Citation Counts
11
11
980
Bart D Frischknecht
Metrics
H-Index
i10-Index
Citation Counts
11
12
496
engineering design
choice modeling
econometrics
optimization
marketing strategy
Ofer Mintz
Metrics
H-Index
i10-Index
Citation Counts
10
10
652
Marketing Analytics
Marketing Strategy
Startups
Digital Marketing
Angelo Aspris
University of Sydney
Sydney, Australia
Metrics
H-Index
i10-Index
Citation Counts
8
7
280
Market Microstructure
Empirical Finance
Cryptocurrencies
Mahdi Vesal
Metrics
H-Index
i10-Index
Citation Counts
3
3
205
B2B Marketing Strategy
Innovation Management
Environmental Sustainability
Geetanjali Saluja
Metrics
H-Index
i10-Index
Citation Counts
3
3
167
Lijian Wei
Metrics
H-Index
i10-Index
Citation Counts
3
2
46
Market microstructure
agent-based modelling
algorithm trading
behavioral finance
Kaye Chan
Metrics
H-Index
i10-Index
Citation Counts
2
1
34
marketing analytics
digital behaviour
digital marketing
advertising
media