University, Subject, Country, Region, World

University of Texas Austin 17 Scientists Subject Rankings - 2025

The AD Scientific Index (Alper-Doger Scientific Index) provides the most comprehensive analysis across 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses are based on indicators such as the H-index, i10-index, and citation count, including their values from the last 6 yearsAs of Feb 27, 2025, the rankings are determined according to the Total H IndexBETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in their Beta phase. This is due to the exclusion of (937.843) scientists categorized under ‘Others’, whose profiles have yet to be determined, edited, or classified. As updates are made to these fields, the rankings will be adjusted accordingly. Note: Please keep this in mind while reviewing the rankings. For further details, explore our [University Subject Rankings].

* Total H IndexRankings
Ranking Based On Selection: 1
Vijay Mahajan
New Product Diffusion
Marketing Strategy
Marketing Research
Metrics
H-Index
i10 Index
Citation Counts
95
167
42,890
* Total H IndexRankings
Ranking Based On Selection: 2
Wayne D Hoyer
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
Metrics
H-Index
i10 Index
Citation Counts
66
109
40,364
* Total H IndexRankings
Ranking Based On Selection: 3
Keryn Pasch
Marketing
substance use
co-occurence of risk behaviors
energy drinks
caffeine
Metrics
H-Index
i10 Index
Citation Counts
43
81
6,280
* Total H IndexRankings
Ranking Based On Selection: 5
Yan Zhang
Information behavior
interactive information retrieval
consumer health informatics
Metrics
H-Index
i10 Index
Citation Counts
36
56
9,894
* Total H IndexRankings
Ranking Based On Selection: 9
John William Hatfield
Market Design
Political Economy
Metrics
H-Index
i10 Index
Citation Counts
28
41
3,932
* Total H IndexRankings
Ranking Based On Selection: 10
Raj Raghunathan
Consumer behavior
affect and decision making
utilitarian and hedonic consumption
happiness
Subjective well-being
Metrics
H-Index
i10 Index
Citation Counts
21
24
10,863

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* Total H IndexRankings
Ranking Based On Selection: 11
Kathrynn Pounders
consumer well-being
persuasion
motivation&emotion
health
gender
Metrics
H-Index
i10 Index
Citation Counts
19
23
2,110
* Total H IndexRankings
Ranking Based On Selection: 12
Shefali V Patil
Value conflict
image discrepancies
monitoring and accountability
cognitive flexibility
Metrics
H-Index
i10 Index
Citation Counts
13
14
1,221
* Total H IndexRankings
Ranking Based On Selection: 13
Garrett Sonnier
Product management
Pricing
Digital Advertising
Bayesian statistics
Metrics
H-Index
i10 Index
Citation Counts
10
10
1,502
* Total H IndexRankings
Ranking Based On Selection: 14
Raghunath Singh Rao
Marketing
Pricing
Incentives
Innovation
Behavioral Economics
Metrics
H-Index
i10 Index
Citation Counts
8
8
991
* Total H IndexRankings
Ranking Based On Selection: 15
Jianqing Frank Zheng
Marketing
Consumer Behavior
Information Systems
Metrics
H-Index
i10 Index
Citation Counts
4
3
64
* Total H Index Rankings
Rankings
Ranking Based On Selection: 1
Vijay Mahajan
Metrics
H-Index
i10-Index
Citation Counts
95
167
42,890
New Product Diffusion
Marketing Strategy
Marketing Research
* Total H Index Rankings
Rankings
Ranking Based On Selection: 2
Wayne D Hoyer
Metrics
H-Index
i10-Index
Citation Counts
66
109
40,364
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
* Total H Index Rankings
Rankings
Ranking Based On Selection: 3
Keryn Pasch
Metrics
H-Index
i10-Index
Citation Counts
43
81
6,280
Marketing
substance use
co-occurence of risk behaviors
energy drinks
caffeine
* Total H Index Rankings
Rankings
Ranking Based On Selection: 4
Linda L Golden
Metrics
H-Index
i10-Index
Citation Counts
37
71
6,911
* Total H Index Rankings
Rankings
Ranking Based On Selection: 5
Yan Zhang
Metrics
H-Index
i10-Index
Citation Counts
36
56
9,894
Information behavior
interactive information retrieval
consumer health informatics
* Total H Index Rankings
Rankings
Ranking Based On Selection: 6
Leigh Mcalister
Metrics
H-Index
i10-Index
Citation Counts
33
45
11,222
* Total H Index Rankings
Rankings
Ranking Based On Selection: 7
Raji Srinivasan
Metrics
H-Index
i10-Index
Citation Counts
30
42
7,047
* Total H Index Rankings
Rankings
Ranking Based On Selection: 8
Susan M Broniarczyk
Metrics
H-Index
i10-Index
Citation Counts
29
32
7,750
* Total H Index Rankings
Rankings
Ranking Based On Selection: 9
John William Hatfield
Metrics
H-Index
i10-Index
Citation Counts
28
41
3,932
* Total H Index Rankings
Rankings
Ranking Based On Selection: 10
Raj Raghunathan
Metrics
H-Index
i10-Index
Citation Counts
21
24
10,863
Consumer behavior
affect and decision making
utilitarian and hedonic consumption
happiness
Subjective well-being

Maximize your institution's potential with our 360° Institutional Analysis Subscription and Institutional Exclusive Package, offering comprehensive insights and strategic advantages.

* Total H Index Rankings
Rankings
Ranking Based On Selection: 11
Kathrynn Pounders
Metrics
H-Index
i10-Index
Citation Counts
19
23
2,110
consumer well-being
persuasion
motivation&emotion
health
gender
* Total H Index Rankings
Rankings
Ranking Based On Selection: 12
Shefali V Patil
Metrics
H-Index
i10-Index
Citation Counts
13
14
1,221
Value conflict
image discrepancies
monitoring and accountability
cognitive flexibility
* Total H Index Rankings
Rankings
Ranking Based On Selection: 13
Garrett Sonnier
Metrics
H-Index
i10-Index
Citation Counts
10
10
1,502
Product management
Pricing
Digital Advertising
Bayesian statistics
* Total H Index Rankings
Rankings
Ranking Based On Selection: 14
Raghunath Singh Rao
Metrics
H-Index
i10-Index
Citation Counts
8
8
991
Marketing
Pricing
Incentives
Innovation
Behavioral Economics
* Total H Index Rankings
Rankings
Ranking Based On Selection: 15
Jianqing Frank Zheng
Metrics
H-Index
i10-Index
Citation Counts
4
3
64
Marketing
Consumer Behavior
Information Systems
* Total H Index Rankings
Rankings
Ranking Based On Selection: 16
Jade S. Dekinder
Metrics
H-Index
i10-Index
Citation Counts
2
2
140
* Total H Index Rankings
Rankings
Ranking Based On Selection: 17
Mahdi Niknejad|Mahdi Niknejad Moghadam
Metrics
H-Index
i10-Index
Citation Counts
1
1
10