AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Nov 24, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (873.864) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
Design
Design Science
Brand Management
Research Methods
Information Systems
Metrics
H-Index
i10 Index
Citation Counts
67
128
100,611
* Total H IndexRankings
Ranking Based On Selection
:2
Internet Marketing
Digital Marketing
Marketing Communications
Neuromarketing
Electronic Commerce
Metrics
H-Index
i10 Index
Citation Counts
34
51
10,609
* Total H IndexRankings
Ranking Based On Selection
:3
multisensory marketing
health
sustainability
food
packaging
Metrics
H-Index
i10 Index
Citation Counts
26
35
3,234
* Total H IndexRankings
Ranking Based On Selection
:4
international marketing & management
innovation
leadership
governance
international business
Metrics
H-Index
i10 Index
Citation Counts
26
43
3,005
* Total H IndexRankings
Ranking Based On Selection
:5
ict media communicatie marketing social
Metrics
H-Index
i10 Index
Citation Counts
18
25
982
* Total H IndexRankings
Ranking Based On Selection
:6
Philanthropy
Crowdfunding
Social Information
Entrepreneurship
Digitalization
Metrics
H-Index
i10 Index
Citation Counts
9
9
323
* Total H IndexRankings
Ranking Based On Selection
:7
Consumer Neuroscience
Neuromarketing
Neuroeconomics
Wine
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
8
8
422
* Total H IndexRankings
Ranking Based On Selection
:8
Marketing
Metrics
H-Index
i10 Index
Citation Counts
8
6
292
* Total H IndexRankings
Ranking Based On Selection
:9
Marketing
Brand Values
Human Values
Purpose Marketing
Consumer Behaviour
Metrics
H-Index
i10 Index
Citation Counts
5
4
247
* Total H IndexRankings
Ranking Based On Selection
:10
Digital Marketing
Mobile Applications
Metrics
H-Index
i10 Index
Citation Counts
4
3
936
* Total H IndexRankings
Ranking Based On Selection
:11
Service Logic
Value Creation
Value Experience
Ethnography
Phenomenology
Metrics
H-Index
i10 Index
Citation Counts
3
2
60
* Total H IndexRankings
Ranking Based On Selection
:12
Branding
Customer Experience
Market Research
Marketing
Industrial Marketing
Metrics
H-Index
i10 Index
Citation Counts
3
1
115
* Total H IndexRankings
Ranking Based On Selection
:13
Sustainability
marketing
sustainable design
brand loyalty
and consumer well-being
Metrics
H-Index
i10 Index
Citation Counts
3
1
27
* Total H IndexRankings
Ranking Based On Selection
:14
Digital Transformation in Marketing and Sales
Metrics
H-Index
i10 Index
Citation Counts
2
1
89
* Total H IndexRankings
Ranking Based On Selection
:15
Marketing
Consumer Behavior
Consumer Psychology
Retail Management
Personal Selling
Metrics
H-Index
i10 Index
Citation Counts
1
1
18
* Total H IndexRankings
Ranking Based On Selection
:16
marketing
advertising
Metrics
H-Index
i10 Index
Citation Counts
1
0
9
Jörg Henseler
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
67
128
100,611
Design
Design Science
Brand Management
Research Methods
Information Systems
Efthymios Constantinides
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
34
51
10,609
Internet Marketing
Digital Marketing
Marketing Communications
Neuromarketing
Electronic Commerce
Anna Fenko
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
26
35
3,234
multisensory marketing
health
sustainability
food
packaging
Carla Cjm Millar-Schijf
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
26
43
3,005
international marketing & management
innovation
leadership
governance
international business
Sjoerd De Vries
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
18
25
982
ict media communicatie marketing social
Claire Van Teunenbroek
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
9
9
323
Philanthropy
Crowdfunding
Social Information
Entrepreneurship
Digitalization
Letizia Alvino
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
8
8
422
Consumer Neuroscience
Neuromarketing
Neuroeconomics
Wine
Sustainability
Cansu Tor Kadioglu
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
8
6
292
Ronald Voorn
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
5
4
247
Marketing
Brand Values
Human Values
Purpose Marketing
Consumer Behaviour
Marc C Zinck Stagno
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
4
3
936
Digital Marketing
Mobile Applications
Yasin Sahhar
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
3
2
60
Service Logic
Value Creation
Value Experience
Ethnography
Phenomenology
Benjamin Österle
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
3
1
115
Branding
Customer Experience
Market Research
Marketing
Industrial Marketing
Yating Tian
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
3
1
27
Sustainability
marketing
sustainable design
brand loyalty
and consumer well-being
Jp Graesch
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
2
1
89
Digital Transformation in Marketing and Sales
Tobias Scholz
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
1
1
18
Marketing
Consumer Behavior
Consumer Psychology
Retail Management
Personal Selling
Benedikt Halstrick
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10-Index
Citation Counts
1
0
9