AD Scientific Index (Alper-Doger Scientific Index) offers the broadest spectrum of branches, providing analysis in 13 main fields and 197 sub-branches at global, national, and regional levels. These analyses can be based on indicators such as the H-index, i10-index, and citation count, as well as their values from the last 6 years. As of Sep 29, 2024, rankings are according to the Total H Index. BETA VERSION: The subject field rankings for the world, regions, countries, and universities are currently in beta. This is due to the exclusion of (0) scientists categorized under 'others,' whose profiles cannot yet be determined, edited, or classified. As these fields are updated, the rankings will adjust accordingly. Please keep this in mind. See Also: [University Subject Rankings]
* Total H IndexRankings
Ranking Based On Selection
:1
consumer behaviour
marketing research
Metrics
H-Index
i10 Index
Citation Counts
22
27
2,233
* Total H IndexRankings
Ranking Based On Selection
:2
Innovation adoption/diffusion
data-driven marketing strategy
smart mobility
sustainability
Metrics
H-Index
i10 Index
Citation Counts
15
17
1,318
* Total H IndexRankings
Ranking Based On Selection
:3
Consumer Behavior
Organizational Behavior
Information Systems
Technology Management
HeXie Management Theory
Metrics
H-Index
i10 Index
Citation Counts
10
10
375
* Total H IndexRankings
Ranking Based On Selection
:4
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
9
8
868
* Total H IndexRankings
Ranking Based On Selection
:5
Consumer behaviour
Marketing
Metrics
H-Index
i10 Index
Citation Counts
5
3
105
* Total H IndexRankings
Ranking Based On Selection
:6
Services Marketing
Linguistic Servicescape
Sustainability
CSR
Gender Equality
Metrics
H-Index
i10 Index
Citation Counts
5
4
534
* Total H IndexRankings
Ranking Based On Selection
:7
consumer behaviour
consumer psychology
innovation
perception
personal trait
Metrics
H-Index
i10 Index
Citation Counts
2
1
57
* Total H IndexRankings
Ranking Based On Selection
:8
Influencer marketing
Social media marketing
Social issues in marketing
Metrics
H-Index
i10 Index
Citation Counts
2
1
31
Didier Soopramanien
Metrics
H-Index
i10-Index
Citation Counts
22
27
2,233
consumer behaviour
marketing research
Lixian Qian
Metrics
H-Index
i10-Index
Citation Counts
15
17
1,318
Innovation adoption/diffusion
data-driven marketing strategy
smart mobility
sustainability
Chang Xiong
Metrics
H-Index
i10-Index
Citation Counts
10
10
375
Consumer Behavior
Organizational Behavior
Information Systems
Technology Management
HeXie Management Theory
Francesca Hansstein
Metrics
H-Index
i10-Index
Citation Counts
9
8
868
Eunkyung (Erika) Lee
Metrics
H-Index
i10-Index
Citation Counts
5
3
105
Ellen E Touchstone
Metrics
H-Index
i10-Index
Citation Counts
5
4
534
Services Marketing
Linguistic Servicescape
Sustainability
CSR
Gender Equality
Kakuda Nakaya
Metrics
H-Index
i10-Index
Citation Counts
2
1
57
consumer behaviour
consumer psychology
innovation
perception
personal trait
Rhonwyn Vaudrey
Metrics
H-Index
i10-Index
Citation Counts
2
1
31
Influencer marketing
Social media marketing
Social issues in marketing