Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (873,690 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
Marketing
Business Management
CSR and Sustainability
Communication Technology
Metrics
H-Index
i10 Index
Citation
49
128
7,429
Tourism and Hospitality
Hospitality Marketing
E-Marketing
Hospitality Management
Tourism Marketing
Metrics
H-Index
i10 Index
Citation
38
81
4,070
tree germplasm
agroforestry systems
tree product marketing and extension
land health
climate change
Metrics
H-Index
i10 Index
Citation
36
65
5,838
International Entrepreneurship
International marketing
Supply Chain Strategy
Sub-Saharan Africa
Metrics
H-Index
i10 Index
Citation
35
57
5,846
* Rankings
Ranking Based
On Selection: 5
Marketing
Metrics
H-Index
i10 Index
Citation
32
60
3,686
Strategic Marketing
Export Marketing
Hospitality and Tourism
Digital Marketing
Metrics
H-Index
i10 Index
Citation
31
55
3,348
Marketing digital
Metrics
H-Index
i10 Index
Citation
31
67
3,270
Digital Marketing and Consumer Behaviour
Metrics
H-Index
i10 Index
Citation
30
69
3,266
Bank Marketing
Knowledge Management
Strategic Alliances
Private Sector Development and Relationship Marketing
Metrics
H-Index
i10 Index
Citation
30
40
3,369
Marketing
Entrepreneurship
Sustainable Development
Metrics
H-Index
i10 Index
Citation
29
80
3,154
Social Justice
Social Responsibility
Inequality Nexus
Metrics
H-Index
i10 Index
Citation
28
51
2,310
Marketing
Metrics
H-Index
i10 Index
Citation
28
78
3,091
Marketing-Branding
Sustainability
CSR
Hospitality-Tourism
E-Business
Metrics
H-Index
i10 Index
Citation
27
46
2,894
* Rankings
Ranking Based
On Selection: 14
Entrepreneurship
Small Business Management
Entrepreneurial Marketing
Consumer Behaviour
Metrics
H-Index
i10 Index
Citation
26
55
2,695
droit des affaires
Metrics
H-Index
i10 Index
Citation
26
37
2,451
* Rankings
Ranking Based
On Selection: 16
Islamic Marketing
Sustainability Marketing
Consumer Psychology
Corporate Social Responsibility
Metrics
H-Index
i10 Index
Citation
25
38
2,596
* Rankings
Ranking Based
On Selection: 17
Digital Marketing
Branding
sustainable consumer behavior
Entrepreneurial Marketing
Metrics
H-Index
i10 Index
Citation
25
31
1,919
Professor of Service & Entrepreneurial Marketing and Management
Metrics
H-Index
i10 Index
Citation
25
52
2,227
Entrepreneurship
Gender studies
strategic Marketing
OB
Organizational communication and New technologies
Metrics
H-Index
i10 Index
Citation
23
37
1,687
international marketing
innovative and sustainable tourism
value chains analysis
Metrics
H-Index
i10 Index
Citation
23
32
1,757
consumer behaviour
customer experience management
Metrics
H-Index
i10 Index
Citation
22
30
1,509
Consumer behaviour
service marketing
quality in education
marketing financial services
Metrics
H-Index
i10 Index
Citation
22
30
1,585
Marketing
Entrepreneurship
Nigeria
Africa
Metrics
H-Index
i10 Index
Citation
22
38
1,532
* Rankings
Ranking Based
On Selection: 24
Metrics
H-Index
i10 Index
Citation
22
35
1,747
* Rankings
Ranking Based
On Selection: 25
Marketing
Innovation Strategy
Enterprise Development
Digital Economy
African Business
Metrics
H-Index
i10 Index
Citation
21
31
2,531
* Rankings
Ranking Based
On Selection: 26
Digital interactive media marketing communication
Metrics
H-Index
i10 Index
Citation
21
32
2,921
* Rankings
Ranking Based
On Selection: 27
consumer ecology
savanna-grassland dynamics
grass life histories
large herbivore ecology
Metrics
H-Index
i10 Index
Citation
21
27
2,133
tourism management and marketing
sustainable tourism
communication
entrepreneurship
Metrics
H-Index
i10 Index
Citation
21
33
1,263
Market orientation
corporate social responsibility
education
Metrics
H-Index
i10 Index
Citation
21
27
2,248
communication
marketing
science sociale
management
digital media
Metrics
H-Index
i10 Index
Citation
21
21
16,904
* Rankings
Ranking Based
On Selection: 31
Marketing
management
agriculture
ethics
farming
Metrics
H-Index
i10 Index
Citation
21
45
1,489
Strategy
Marketing
Entrepreneurship and Research
Metrics
H-Index
i10 Index
Citation
20
28
1,857
* Rankings
Ranking Based
On Selection: 33
Entrepreneurial marketing
Entrepreneurial management
Rural development and SMME
Metrics
H-Index
i10 Index
Citation
20
36
1,207
* Rankings
Ranking Based
On Selection: 34
Consumer behaviour
Metrics
H-Index
i10 Index
Citation
20
24
1,841
* Rankings
Ranking Based
On Selection: 35
marketing
Metrics
H-Index
i10 Index
Citation
20
36
1,450
* Rankings
Ranking Based
On Selection: 36
marketing retail "chaos theory" "complexity theory"
Metrics
H-Index
i10 Index
Citation
20
35
1,991
* Rankings
Ranking Based
On Selection: 37
Experience Marketing
Service Quality
Consumer Behavior
Tourism. Marketing
Metrics
H-Index
i10 Index
Citation
20
27
1,918
Digital Marketing
Customer Experience
Social Media Marketing
Business Ethics
Corporate Social Responsibility
Metrics
H-Index
i10 Index
Citation
19
24
1,946
* Rankings
Ranking Based
On Selection: 39
Business Information Management
Information and Communications Technology
Mobile Information Behavior
Marketing Information/I
Metrics
H-Index
i10 Index
Citation
19
22
784
* Rankings
Ranking Based
On Selection: 40
Marketing Communications
and Entrepreneurial Development
Metrics
H-Index
i10 Index
Citation
19
35
1,240
* Rankings
Ranking Based
On Selection: 41
Water & Wastewater Treatment
Project Management
Environmental Specialist
Process Chemistry
Industrial Marketing
Metrics
H-Index
i10 Index
Citation
19
33
1,417
* Rankings
Ranking Based
On Selection: 42
Metrics
H-Index
i10 Index
Citation
19
36
1,436
* Rankings
Ranking Based
On Selection: 43
Marketing
services
non for profit
higher education
health care
Metrics
H-Index
i10 Index
Citation
19
32
1,438
Marketing
logistique
création de valeur
ingénierie financière
Metrics
H-Index
i10 Index
Citation
18
27
688
Digital & Social Media
SME Branding
Consumer-brand relationships
Metrics
H-Index
i10 Index
Citation
18
23
1,726
Higher Education
Service Management
Services Marketing
Quality Assurance
Research Methodology
Metrics
H-Index
i10 Index
Citation
18
21
2,662
Entrepreneurship
Blue Economy
African Business
Metrics
H-Index
i10 Index
Citation
18
24
1,278
Metrics
H-Index
i10 Index
Citation
18
26
3,060
Brands Management
Service Marketing
Strategic Marketing
Consumer Behaiviour
Metrics
H-Index
i10 Index
Citation
18
25
2,228
OB/HRM
Metrics
H-Index
i10 Index
Citation
18
22
1,075
Influencer marketing
fashion influencers
Sustainability
Innovation
Consumer behavior
Metrics
H-Index
i10 Index
Citation
18
21
1,535
Hospitality and Marketing
Metrics
H-Index
i10 Index
Citation
18
22
3,935
* Rankings
Ranking Based
On Selection: 53
Digital Marketing
Mobile Marketing
E-commerce
Metrics
H-Index
i10 Index
Citation
18
22
1,596
Corporate branding
corporate identity
corporate communications
corporate reputation
corporate marketing
Metrics
H-Index
i10 Index
Citation
18
22
906
SME Development
Entrepreneurship
Marketing
Metrics
H-Index
i10 Index
Citation
17
28
725
* Rankings
Ranking Based
On Selection: 56
Marketing and Entrepreneurship
Metrics
H-Index
i10 Index
Citation
17
23
1,005
Entrepreneurship and Small Enterprise Development
Marketing
Metrics
H-Index
i10 Index
Citation
17
22
1,500
* Rankings
Ranking Based
On Selection: 58
marketing
eco-consumers
social marketing
young consumers
wine marketing
Metrics
H-Index
i10 Index
Citation
17
23
1,178
Value chain analysis
Enterprise developmenet
Policies and Instituions
Metrics
H-Index
i10 Index
Citation
17
26
856
Legume value chain
Economics of Sustainable Land Management
agricultural marketing
food security
agricultural policy analysi
Metrics
H-Index
i10 Index
Citation
17
25
1,218
* Rankings
Ranking Based
On Selection: 61
Consumer information privacy
Consumer behaviour
Metrics
H-Index
i10 Index
Citation
17
22
1,144
Technology Adoption
SMEs Development
Applied Marketing Research
Sustainability
Service Marketing
Metrics
H-Index
i10 Index
Citation
16
20
808
* Rankings
Ranking Based
On Selection: 63
Services marketing and relationship marketing
Metrics
H-Index
i10 Index
Citation
16
22
1,449
* Rankings
Ranking Based
On Selection: 64
Research Methodology
Services Marketing
Metrics
H-Index
i10 Index
Citation
16
20
1,658
* Rankings
Ranking Based
On Selection: 65
Service & social Marketing and Brand Management
Metrics
H-Index
i10 Index
Citation
16
17
634
* Rankings
Ranking Based
On Selection: 66
marketing and international marketing
Metrics
H-Index
i10 Index
Citation
16
26
1,063
* Rankings
Ranking Based
On Selection: 67
Strategic Marketing
Entrepreneurial marketing and General Management
Metrics
H-Index
i10 Index
Citation
16
21
2,146
Agricultural Economics
Public Policy
Gender Mainstreaming
value chains
marketing
Metrics
H-Index
i10 Index
Citation
16
26
799
* Rankings
Ranking Based
On Selection: 69
marketing
Metrics
H-Index
i10 Index
Citation
16
18
846
* Rankings
Ranking Based
On Selection: 70
Service Marketing
Management
Research Methodology
Islamic Finance
Metrics
H-Index
i10 Index
Citation
16
20
766
* Rankings
Ranking Based
On Selection: 71
Health Marketing
Service Marketing
Marketing Management & Entrepreneurship
Metrics
H-Index
i10 Index
Citation
16
20
693
Économie
Commerce
Marketing
GRH
Metrics
H-Index
i10 Index
Citation
16
42
1,033
* Rankings
Ranking Based
On Selection: 73
Marketing
consumer behaviour
social marketing
and brand management
Metrics
H-Index
i10 Index
Citation
15
22
1,209
* Rankings
Ranking Based
On Selection: 74
Marketing
Consumer Behaviour
Marketing
Metrics
H-Index
i10 Index
Citation
15
19
773
* Rankings
Ranking Based
On Selection: 75
marketing communication
content marketing
integrated marketing communication
social media communication
brand communication
Metrics
H-Index
i10 Index
Citation
15
19
1,246
Social Marketing
Marketing Communication
Service Marketing
Innovation
Metrics
H-Index
i10 Index
Citation
15
18
809
* Rankings
Ranking Based
On Selection: 77
Strategy
Strategic Management
Competitive Strategy
Strategic Marketing
Business Strategy
Metrics
H-Index
i10 Index
Citation
15
27
945
* Rankings
Ranking Based
On Selection: 78
User Satisfaction
Property & Facilities Management
Real Estate Marketing
Metrics
H-Index
i10 Index
Citation
15
24
883
* Rankings
Ranking Based
On Selection: 79
Branding
Innovation
Marketing Higher Education
Metrics
H-Index
i10 Index
Citation
15
17
1,390
* Rankings
Ranking Based
On Selection: 80
Engineering Asset Management
Technology Commercialisation
Metrics
H-Index
i10 Index
Citation
15
26
1,200
* Rankings
Ranking Based
On Selection: 81
Marketing
Organisational Communication
Corporate Communication
Urban Studies
Metrics
H-Index
i10 Index
Citation
15
25
1,080
Climate & Sustainable Marketing
Digital & Financial Services Marketing
Tourism & Hospitality Mktg
Metrics
H-Index
i10 Index
Citation
14
17
1,061
Marketing
Business Ecosystem
Innovation Management
Metrics
H-Index
i10 Index
Citation
14
16
858
Marketing of Services
Marketing in MFIs
Environmental Marketing
Metrics
H-Index
i10 Index
Citation
14
18
1,244
Customer satisfaction and loyalty
SMEs
Entrepreneurship
Tech. Innovation and Branding
Metrics
H-Index
i10 Index
Citation
14
17
560
Informal Entre
Social Entre
Gender & Culture
and Entre'rial Marketing
immigrant entrepreneurship
Metrics
H-Index
i10 Index
Citation
14
15
1,169
* Rankings
Ranking Based
On Selection: 87
Consumer behaviour
SMEs marketing
marketing strategy
Metrics
H-Index
i10 Index
Citation
14
20
531
* Rankings
Ranking Based
On Selection: 88
Marketing Research and Theory h
Metrics
H-Index
i10 Index
Citation
14
14
1,507
* Rankings
Ranking Based
On Selection: 89
Integrated marketing communication (IMC)
Alternative media
Out-of-home advertising media
Service marketing
Social marketin
Metrics
H-Index
i10 Index
Citation
14
15
559
Agricultural economics
Food security
Agricultural marketing
Climate change
and Natural resources management
Metrics
H-Index
i10 Index
Citation
14
14
688
Farm Management
Production Economics
Health Economics
Agricultural Marketing
Food Security
Metrics
H-Index
i10 Index
Citation
14
23
646
Marketing
Management
Entrepreneurship
Governance
Development
Metrics
H-Index
i10 Index
Citation
13
25
647
* Rankings
Ranking Based
On Selection: 93
customer satisfaction
e commerce
fuzzy logic
computer securities
Metrics
H-Index
i10 Index
Citation
13
19
575
* Rankings
Ranking Based
On Selection: 94
Agricultural Economics
Development Economics
Food Security
Poverty
Agribusiness
Metrics
H-Index
i10 Index
Citation
13
17
556
Entrepreneurship
Marketing
Strategy
Metrics
H-Index
i10 Index
Citation
13
18
675
* Rankings
Ranking Based
On Selection: 96
Branding
Innovation Marketing
Social Marketing
Entrepreneurship
Metrics
H-Index
i10 Index
Citation
13
16
995
* Rankings
Ranking Based
On Selection: 97
Modern Energy Cooking
Climate Change Resilience
Just transtion
Green marketing
Entrepreneurship
Metrics
H-Index
i10 Index
Citation
13
16
628
* Rankings
Ranking Based
On Selection: 98
Marketing
Consumer Behaviour
BOP
Africa
Metrics
H-Index
i10 Index
Citation
13
16
501
Marketing research
consumer behavior
service science
scientometrics
social media
Metrics
H-Index
i10 Index
Citation
13
15
741
* Rankings
Ranking Based
On Selection: 100
Marketing
Service Marketing
Strategy
Entrepreneurship
Tourism and Hospitality
Metrics
H-Index
i10 Index
Citation
13
14
822
Robert E Hinson
Metrics
H-Index
i10 Index
Citation Counts
49
128
7,429
Marketing
Business Management
CSR and Sustainability
Communication Technology
Gamal SA Khalifa
Fayoum University
Faiyum, Egypt
Metrics
H-Index
i10 Index
Citation Counts
38
81
4,070
Tourism and Hospitality
Hospitality Marketing
E-Marketing
Hospitality Management
Tourism Marketing
Tony Simons
World Agroforestry (ICRAF)
Nairobi, Kenya
Metrics
H-Index
i10 Index
Citation Counts
36
65
5,838
tree germplasm
agroforestry systems
tree product marketing and extension
land health
climate change
Nathaniel Boso
Metrics
H-Index
i10 Index
Citation Counts
35
57
5,846
International Entrepreneurship
International marketing
Supply Chain Strategy
Sub-Saharan Africa
Nic S. Terblanche
Stellenbosch University
Stellenbosch, South Africa
Metrics
H-Index
i10 Index
Citation Counts
32
60
3,686
Ogechi Adeola
Metrics
H-Index
i10 Index
Citation Counts
31
55
3,348
Strategic Marketing
Export Marketing
Hospitality and Tourism
Digital Marketing
Houda El Khaldi
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
31
67
3,270
Mercy Mpinganjira
University of Johannesburg
Johannesburg, South Africa
Metrics
H-Index
i10 Index
Citation Counts
30
69
3,266
Digital Marketing and Consumer Behaviour
Bedman Narteh
University of Ghana
Legon, Ghana
Metrics
H-Index
i10 Index
Citation Counts
30
40
3,369
Bank Marketing
Knowledge Management
Strategic Alliances
Private Sector Development and Relationship Marketing
Nnamdi O. Madichie
University of Kigali
Kigali, Rwanda
Metrics
H-Index
i10 Index
Citation Counts
29
80
3,154
Marketing
Entrepreneurship
Sustainable Development
Joseph Ikechukwu Uduji
University of Nigeria
Nsukka, Nigeria
Metrics
H-Index
i10 Index
Citation Counts
28
51
2,310
Social Justice
Social Responsibility
Inequality Nexus
Manilall Dhurup
Vaal University of Technology
Vanderbijlpark, South Africa
Metrics
H-Index
i10 Index
Citation Counts
28
78
3,091
George Kofi Amoako
Metrics
H-Index
i10 Index
Citation Counts
27
46
2,894
Marketing-Branding
Sustainability
CSR
Hospitality-Tourism
E-Business
Eugine Tafadzwa Maziriri.
University of the Free State
Bloemfontein, South Africa
Metrics
H-Index
i10 Index
Citation Counts
26
55
2,695
Entrepreneurship
Small Business Management
Entrepreneurial Marketing
Consumer Behaviour
Lynda Chambi
Université d'Alger 1
Algiers, Algeria
Metrics
H-Index
i10 Index
Citation Counts
26
37
2,451
Noha El Bassiouny
German University in Cairo
Cairo, Egypt
Metrics
H-Index
i10 Index
Citation Counts
25
38
2,596
Islamic Marketing
Sustainability Marketing
Consumer Psychology
Corporate Social Responsibility
Digital Marketing
Branding
sustainable consumer behavior
Entrepreneurial Marketing
Ogunnaike Olaleke Oluseye
Metrics
H-Index
i10 Index
Citation Counts
25
52
2,227
Professor of Service & Entrepreneurial Marketing and Management
Ali Yassin Sheikh
SIMAD University Mogadishu
Mogadishu, Somalia
Metrics
H-Index
i10 Index
Citation Counts
23
37
1,687
Entrepreneurship
Gender studies
strategic Marketing
OB
Organizational communication and New technologies
Wineaster Anderson
University of Dar Es Salaam
Dar es Salaam, Tanzania
Metrics
H-Index
i10 Index
Citation Counts
23
32
1,757
international marketing
innovative and sustainable tourism
value chains analysis
Taiye Borishade
Metrics
H-Index
i10 Index
Citation Counts
22
30
1,509
consumer behaviour
customer experience management
Simon Gyasi Nimako
University of Education Winneba
Winneba, Ghana
Metrics
H-Index
i10 Index
Citation Counts
22
30
1,585
Consumer behaviour
service marketing
quality in education
marketing financial services
Anayo Dominic Nkamnebe
Metrics
H-Index
i10 Index
Citation Counts
22
38
1,532
Marketing
Entrepreneurship
Nigeria
Africa
Marizvikuru Mwale|Marizvikuru Manjoro
University of Venda
Thohoyandou, South Africa
Metrics
H-Index
i10 Index
Citation Counts
22
35
1,747
Thomas Anning-Dorson
University of the Witwatersrand
Johannesburg, South Africa
Metrics
H-Index
i10 Index
Citation Counts
21
31
2,531
Marketing
Innovation Strategy
Enterprise Development
Digital Economy
African Business
Rodney G Duffett
Metrics
H-Index
i10 Index
Citation Counts
21
32
2,921
Digital interactive media marketing communication
Gareth P. Hempson
University of the Witwatersrand
Johannesburg, South Africa
Metrics
H-Index
i10 Index
Citation Counts
21
27
2,133
consumer ecology
savanna-grassland dynamics
grass life histories
large herbivore ecology
Vanessa GB Gowreesunkar
Management University of Africa
Nairobi, Kenya
Metrics
H-Index
i10 Index
Citation Counts
21
33
1,263
tourism management and marketing
sustainable tourism
communication
entrepreneurship
Mahmoud Abdulai Mahmoud
University of Ghana
Legon, Ghana
Metrics
H-Index
i10 Index
Citation Counts
21
27
2,248
Market orientation
corporate social responsibility
education
Karim Belkaci
Université d'Alger 3
Algiers, Algeria
Metrics
H-Index
i10 Index
Citation Counts
21
21
16,904
communication
marketing
science sociale
management
digital media
Christo Bisschoff
North West University
Potchefstroom, South Africa
Metrics
H-Index
i10 Index
Citation Counts
21
45
1,489
Marketing
management
agriculture
ethics
farming
Charles Makanyeza
University of Namibia
Windhoek, Namibia
Metrics
H-Index
i10 Index
Citation Counts
20
28
1,857
Strategy
Marketing
Entrepreneurship and Research
Lawrence Mpele Lekhanya
Metrics
H-Index
i10 Index
Citation Counts
20
36
1,207
Entrepreneurial marketing
Entrepreneurial management
Rural development and SMME
Melanie Wiese
University of Pretoria
Pretoria, South Africa
Metrics
H-Index
i10 Index
Citation Counts
20
24
1,841
Rasha Kamal
University of Sadat City
Monufia, Egypt
Metrics
H-Index
i10 Index
Citation Counts
20
36
1,450
Roger B Mason|RB Mason
Metrics
H-Index
i10 Index
Citation Counts
20
35
1,991
marketing retail "chaos theory" "complexity theory"
Laetitia Radder
Nelson Mandela University
Port Elizabeth, South Africa
Metrics
H-Index
i10 Index
Citation Counts
20
27
1,918
Experience Marketing
Service Quality
Consumer Behavior
Tourism. Marketing
Walid Chaouali
Université de Jendouba
Jendouba, Tunisia
Metrics
H-Index
i10 Index
Citation Counts
19
24
1,946
Digital Marketing
Customer Experience
Social Media Marketing
Business Ethics
Corporate Social Responsibility
Otuza Evans
Babcock University
Ilishan-Remo, Nigeria
Metrics
H-Index
i10 Index
Citation Counts
19
22
784
Business Information Management
Information and Communications Technology
Mobile Information Behavior
Marketing Information/I
Kehinde, Oladele Joseph
Metrics
H-Index
i10 Index
Citation Counts
19
35
1,240
Marketing Communications
and Entrepreneurial Development
Caliphs Zvinowanda
University of Johannesburg
Johannesburg, South Africa
Metrics
H-Index
i10 Index
Citation Counts
19
33
1,417
Water & Wastewater Treatment
Project Management
Environmental Specialist
Process Chemistry
Industrial Marketing
EJ Pool
University of the Western Cape
Bellville, South Africa
Metrics
H-Index
i10 Index
Citation Counts
19
36
1,436
Johan De Jager
Tshwane University of Technology
Pretoria, South Africa
Metrics
H-Index
i10 Index
Citation Counts
19
32
1,438
Marketing
services
non for profit
higher education
health care
Lhoussaine Alla|Lhoussaine A., Lhoussaine.A.L.LA., ALLA Lhoussaine
Metrics
H-Index
i10 Index
Citation Counts
18
27
688
Marketing
logistique
création de valeur
ingénierie financière
Raphael Odoom|Raphael Kofi Odoom
University of Ghana
Legon, Ghana
Metrics
H-Index
i10 Index
Citation Counts
18
23
1,726
Digital & Social Media
SME Branding
Consumer-brand relationships
Viraiyan Teeroovengadum
University of Mauritius
Réduit, Mauritius
Metrics
H-Index
i10 Index
Citation Counts
18
21
2,662
Higher Education
Service Management
Services Marketing
Quality Assurance
Research Methodology
George Acheampong
University of Ghana
Legon, Ghana
Metrics
H-Index
i10 Index
Citation Counts
18
24
1,278
Entrepreneurship
Blue Economy
African Business
Samuel K Bonsu
Metrics
H-Index
i10 Index
Citation Counts
18
26
3,060
Abednego Feehi Okoe-Amartey
Metrics
H-Index
i10 Index
Citation Counts
18
25
2,228
Brands Management
Service Marketing
Strategic Marketing
Consumer Behaiviour
Okechukwu Amah
Metrics
H-Index
i10 Index
Citation Counts
18
22
1,075
Youssef Chetioui
Al Akhawayn University Ifrane
Ifrane, Morocco
Metrics
H-Index
i10 Index
Citation Counts
18
21
1,535
Influencer marketing
fashion influencers
Sustainability
Innovation
Consumer behavior
Thanika Juwaheer
University of Mauritius
Réduit, Mauritius
Metrics
H-Index
i10 Index
Citation Counts
18
22
3,935
Daniel K. Maduku
University of Johannesburg
Johannesburg, South Africa
Metrics
H-Index
i10 Index
Citation Counts
18
22
1,596
Digital Marketing
Mobile Marketing
E-commerce
Olutayo Otubanjo
Metrics
H-Index
i10 Index
Citation Counts
18
22
906
Corporate branding
corporate identity
corporate communications
corporate reputation
corporate marketing
Ismail J. Ismail
University of Dodoma
Dodoma, Tanzania
Metrics
H-Index
i10 Index
Citation Counts
17
28
725
SME Development
Entrepreneurship
Marketing
Adegbuyi Omotayo Adeniyi
Metrics
H-Index
i10 Index
Citation Counts
17
23
1,005
Rosemond Boohene
University of Cape Coast
Cape Coast, Ghana
Metrics
H-Index
i10 Index
Citation Counts
17
22
1,500
Entrepreneurship and Small Enterprise Development
Marketing
Debbie Ellis
Metrics
H-Index
i10 Index
Citation Counts
17
23
1,178
marketing
eco-consumers
social marketing
young consumers
wine marketing
Divine Foundjem-Tita
World Agroforestry (ICRAF)
Nairobi, Kenya
Metrics
H-Index
i10 Index
Citation Counts
17
26
856
Value chain analysis
Enterprise developmenet
Policies and Instituions
Lawrence D Mapemba
Metrics
H-Index
i10 Index
Citation Counts
17
25
1,218
Legume value chain
Economics of Sustainable Land Management
agricultural marketing
food security
agricultural policy analysi
Yolanda Jordaan
University of Pretoria
Pretoria, South Africa
Metrics
H-Index
i10 Index
Citation Counts
17
22
1,144
Consumer information privacy
Consumer behaviour
Technology Adoption
SMEs Development
Applied Marketing Research
Sustainability
Service Marketing
Estelle Van Tonder
North West University
Potchefstroom, South Africa
Metrics
H-Index
i10 Index
Citation Counts
16
22
1,449
Services marketing and relationship marketing
Theuns Kotze
University of Pretoria
Pretoria, South Africa
Metrics
H-Index
i10 Index
Citation Counts
16
20
1,658
Research Methodology
Services Marketing
Joseph Amaechi Anyadighibe
University of Calabar
Calabar, Nigeria
Metrics
H-Index
i10 Index
Citation Counts
16
17
634
Service & social Marketing and Brand Management
Ayah Rabie
Damanhour University
Damanhour, Egypt
Metrics
H-Index
i10 Index
Citation Counts
16
26
1,063
marketing and international marketing
Aremu Mukaila Ayanda
University of Ilorin
Ilorin, Nigeria
Metrics
H-Index
i10 Index
Citation Counts
16
21
2,146
Strategic Marketing
Entrepreneurial marketing and General Management
Patricia Pinamang Acheampong
Crops Research Institute Ghana
Kumasi, Ghana
Metrics
H-Index
i10 Index
Citation Counts
16
26
799
Agricultural Economics
Public Policy
Gender Mainstreaming
value chains
marketing
C De Meyer-Heydenrych
University of Johannesburg
Johannesburg, South Africa
Metrics
H-Index
i10 Index
Citation Counts
16
18
846
Ahmad A. Maiyaki
Bayero University
Gwarzo Road, Nigeria
Metrics
H-Index
i10 Index
Citation Counts
16
20
766
Service Marketing
Management
Research Methodology
Islamic Finance
Rotimi A. Gbadeyan
University of Ilorin
Ilorin, Nigeria
Metrics
H-Index
i10 Index
Citation Counts
16
20
693
Health Marketing
Service Marketing
Marketing Management & Entrepreneurship
Helen Inseng Duh
University of the Witwatersrand
Johannesburg, South Africa
Metrics
H-Index
i10 Index
Citation Counts
15
22
1,209
Marketing
consumer behaviour
social marketing
and brand management
Glory Sunday Etim|Etim, Glory Sunday, Glory Basil,, GS Etim,
University of Calabar
Calabar, Nigeria
Metrics
H-Index
i10 Index
Citation Counts
15
19
773
Marketing
Consumer Behaviour
Marketing
Charmaine Du Plessis
University of South Africa
Pretoria, South Africa
Metrics
H-Index
i10 Index
Citation Counts
15
19
1,246
marketing communication
content marketing
integrated marketing communication
social media communication
brand communication
Ernest Yaw Tweneboah Koduah
University of Ghana
Legon, Ghana
Metrics
H-Index
i10 Index
Citation Counts
15
18
809
Social Marketing
Marketing Communication
Service Marketing
Innovation
Theuns Pelser
Metrics
H-Index
i10 Index
Citation Counts
15
27
945
Strategy
Strategic Management
Competitive Strategy
Strategic Marketing
Business Strategy
Adedamola Olufunke Oluwunmi
University of Lagos
Lagos, Nigeria
Metrics
H-Index
i10 Index
Citation Counts
15
24
883
User Satisfaction
Property & Facilities Management
Real Estate Marketing
Maha Mourad
Metrics
H-Index
i10 Index
Citation Counts
15
17
1,390
Branding
Innovation
Marketing Higher Education
Joe Amadi-Echendu
University of Pretoria
Pretoria, South Africa
Metrics
H-Index
i10 Index
Citation Counts
15
26
1,200
Engineering Asset Management
Technology Commercialisation
George Angelopulo
University of South Africa
Pretoria, South Africa
Metrics
H-Index
i10 Index
Citation Counts
15
25
1,080
Marketing
Organisational Communication
Corporate Communication
Urban Studies
Robert Kwame Dzogbenuku
Central University
Tema, Ghana
Metrics
H-Index
i10 Index
Citation Counts
14
17
1,061
Climate & Sustainable Marketing
Digital & Financial Services Marketing
Tourism & Hospitality Mktg
Wisdom Wise Kwabla Pomegbe
Metrics
H-Index
i10 Index
Citation Counts
14
16
858
Marketing
Business Ecosystem
Innovation Management
Gloria Kakrabah Quarshie Agyapong
University of Cape Coast
Cape Coast, Ghana
Metrics
H-Index
i10 Index
Citation Counts
14
18
1,244
Marketing of Services
Marketing in MFIs
Environmental Marketing
Hayford Amegbe
Dominion University College
Accra, Ghana
Metrics
H-Index
i10 Index
Citation Counts
14
17
560
Customer satisfaction and loyalty
SMEs
Entrepreneurship
Tech. Innovation and Branding
Informal Entre
Social Entre
Gender & Culture
and Entre'rial Marketing
immigrant entrepreneurship
Khathutshelo Mercy Makhitha
University of South Africa
Pretoria, South Africa
Metrics
H-Index
i10 Index
Citation Counts
14
20
531
Consumer behaviour
SMEs marketing
marketing strategy
Thérèse Roux
Tshwane University of Technology
Pretoria, South Africa
Metrics
H-Index
i10 Index
Citation Counts
14
15
559
Integrated marketing communication (IMC)
Alternative media
Out-of-home advertising media
Service marketing
Social marketin
Samson Pilanazo Katengeza
Metrics
H-Index
i10 Index
Citation Counts
14
14
688
Agricultural economics
Food security
Agricultural marketing
Climate change
and Natural resources management
Ibitoye, Stephen J.
Kogi State University
Kogi State, Nigeria
Metrics
H-Index
i10 Index
Citation Counts
14
23
646
Farm Management
Production Economics
Health Economics
Agricultural Marketing
Food Security
Théophile Bindeouè Nassè
Metrics
H-Index
i10 Index
Citation Counts
13
25
647
Marketing
Management
Entrepreneurship
Governance
Development
Akazue Maureen
Metrics
H-Index
i10 Index
Citation Counts
13
19
575
customer satisfaction
e commerce
fuzzy logic
computer securities
Ridwan Mukaila
University of Nigeria
Nsukka, Nigeria
Metrics
H-Index
i10 Index
Citation Counts
13
17
556
Agricultural Economics
Development Economics
Food Security
Poverty
Agribusiness
Sanya Ojo
Metrics
H-Index
i10 Index
Citation Counts
13
18
675
Ahmed Tolba
Metrics
H-Index
i10 Index
Citation Counts
13
16
995
Branding
Innovation Marketing
Social Marketing
Entrepreneurship
Chipo Mukonza
Tshwane University of Technology
Pretoria, South Africa
Metrics
H-Index
i10 Index
Citation Counts
13
16
628
Modern Energy Cooking
Climate Change Resilience
Just transtion
Green marketing
Entrepreneurship
James Lappeman
University of Cape Town
Cape Town, South Africa
Metrics
H-Index
i10 Index
Citation Counts
13
16
501
Marketing
Consumer Behaviour
BOP
Africa
Marketing research
consumer behavior
service science
scientometrics
social media
Mahama Braimah|Stephen Mahama Braimah
University of Ghana
Legon, Ghana
Metrics
H-Index
i10 Index
Citation Counts
13
14
822
Marketing
Service Marketing
Strategy
Entrepreneurship
Tourism and Hospitality