Top 100 Scientists
Europe Business & Management / Marketing Top 100 Scientists 2024
The ranking of “Top 100” scientists is based on total h-index scores. Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, EECA, BRICS, and COMESA based on total h-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, and Social Sciences. According to Total H. BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (829,221 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
* Rankings
World Rank
8,246
Country Rank
733
Institution Rank :
53
Services Marketing and Management
Metrics
H-Index
i10 Index
Citation
101
254
50,915
* Rankings
World Rank
8,485
Country Rank
30
Institution Rank :
2
consumer electronics
computer vision
biometrics
deep learning
edge computing
Metrics
H-Index
i10 Index
Citation
101
366
27,316
* Rankings
World Rank
8,518
Country Rank
393
Institution Rank :
1
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Metrics
H-Index
i10 Index
Citation
100
181
241,247
* Rankings
World Rank
9,293
Country Rank
73
Institution Rank :
10
consumer behaviour
marketing
food science
Metrics
H-Index
i10 Index
Citation
98
321
40,580
* Rankings
World Rank
10,847
Country Rank
56
Institution Rank :
6
International Marketing
Measurement Theory
Quantitative Methods
Metrics
H-Index
i10 Index
Citation
94
176
57,741
* Rankings
World Rank
11,694
Country Rank
51
Institution Rank :
1
Marketing
Metrics
H-Index
i10 Index
Citation
92
173
120,478
* Rankings
World Rank
13,650
Country Rank
5
Institution Rank :
1
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Metrics
H-Index
i10 Index
Citation
88
173
24,729
* Rankings
World Rank
16,214
Country Rank
495
Institution Rank :
60
digital business
omni-channel
customer experience
big data
sustainability
Metrics
H-Index
i10 Index
Citation
84
145
56,710
* Rankings
World Rank
18,622
Country Rank
1,630
Institution Rank :
5
Supply Chain Management
Metrics
H-Index
i10 Index
Citation
81
169
66,253
* Rankings
World Rank
21,159
Country Rank
1,867
Institution Rank :
46
Services Marketing
Metrics
H-Index
i10 Index
Citation
78
129
27,891
* Rankings
World Rank
21,713
Country Rank
438
Institution Rank :
8
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Metrics
H-Index
i10 Index
Citation
77
150
32,007
* Rankings
World Rank
23,594
Country Rank
8
Institution Rank :
1
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Metrics
H-Index
i10 Index
Citation
75
282
21,369
* Rankings
World Rank
29,745
Country Rank
2,600
Institution Rank :
3
Corporate Identity
Branding
Marketing
Metrics
H-Index
i10 Index
Citation
70
164
18,549
* Rankings
World Rank
29,884
Country Rank
307
Institution Rank :
23
marketing
Metrics
H-Index
i10 Index
Citation
70
194
23,320
* Rankings
World Rank
32,553
Country Rank
295
Institution Rank :
4
Relationship marketing
CSR
Corporate social responsibility
Genealogy
Metrics
H-Index
i10 Index
Citation
69
160
20,566
* Rankings
World Rank
33,805
Country Rank
186
Institution Rank :
16
Technology Management
Information Systems
Marketing
Metrics
H-Index
i10 Index
Citation
67
147
25,643
* Rankings
World Rank
33,994
Country Rank
171
Institution Rank :
2
Marketing
Service
CX
Customer Experience
Service Innovation
Metrics
H-Index
i10 Index
Citation
67
132
32,003
* Rankings
World Rank
34,374
Country Rank
758
Institution Rank :
1
Consumer Culture Theory
Metrics
H-Index
i10 Index
Citation
67
195
26,524
* Rankings
World Rank
35,283
Country Rank
1,064
Institution Rank :
26
Design
Design Science
Brand Management
Research Methods
Information Systems
Metrics
H-Index
i10 Index
Citation
66
126
95,172
* Rankings
World Rank
35,631
Country Rank
1,072
Institution Rank :
72
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Metrics
H-Index
i10 Index
Citation
66
128
36,466
* Rankings
World Rank
37,163
Country Rank
119
Institution Rank :
1
marketing
consumer behavior
tourism
health sciences
Metrics
H-Index
i10 Index
Citation
65
169
26,672
* Rankings
World Rank
37,364
Country Rank
3,232
Institution Rank :
172
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Metrics
H-Index
i10 Index
Citation
65
144
24,951
* Rankings
World Rank
37,437
Country Rank
3,238
Institution Rank :
75
Marketing & International Management
Metrics
H-Index
i10 Index
Citation
65
104
23,286
* Rankings
World Rank
37,584
Country Rank
841
Institution Rank :
1
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Metrics
H-Index
i10 Index
Citation
65
172
16,777
* Rankings
World Rank
40,594
Country Rank
230
Institution Rank :
36
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Metrics
H-Index
i10 Index
Citation
63
106
13,076
* Rankings
World Rank
41,019
Country Rank
14
Institution Rank :
7
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
Metrics
H-Index
i10 Index
Citation
63
103
22,328
* Rankings
World Rank
41,213
Country Rank
3,553
Institution Rank :
15
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Metrics
H-Index
i10 Index
Citation
63
132
27,860
* Rankings
World Rank
42,665
Country Rank
106
Institution Rank :
1
relationship marketing
tech VR AR AI
tourism
Metrics
H-Index
i10 Index
Citation
62
159
15,386
* Rankings
World Rank
42,857
Country Rank
243
Institution Rank :
21
consumer culture
cultural marketing strategy
services
economic development
Metrics
H-Index
i10 Index
Citation
62
126
40,437
* Rankings
World Rank
44,701
Country Rank
6
Institution Rank :
3
Customer engagement
Metrics
H-Index
i10 Index
Citation
61
102
32,703
* Rankings
World Rank
47,019
Country Rank
3,993
Institution Rank :
4
Marketing
Branding
Technology and Innovation Management.
Metrics
H-Index
i10 Index
Citation
60
137
11,587
* Rankings
World Rank
47,110
Country Rank
4,003
Institution Rank :
29
sustainability marketing in tourism and hospitality
Metrics
H-Index
i10 Index
Citation
60
117
14,886
* Rankings
World Rank
47,651
Country Rank
512
Institution Rank :
132
predictive analytics
prescriptive analytics
analytical customer relationship management
AI
Metrics
H-Index
i10 Index
Citation
60
134
14,259
* Rankings
World Rank
47,861
Country Rank
4,064
Institution Rank :
34
Metrics
H-Index
i10 Index
Citation
60
101
16,726
* Rankings
World Rank
48,604
Country Rank
4,120
Institution Rank :
1
marketing
neuroscience
futurecast
Metrics
H-Index
i10 Index
Citation
60
166
17,768
* Rankings
World Rank
50,499
Country Rank
4,275
Institution Rank :
2
Marketing
Nonprofit organisations.
Metrics
H-Index
i10 Index
Citation
59
142
14,790
* Rankings
World Rank
51,602
Country Rank
9
Institution Rank :
1
Green marketing
Green brand
Green washing
Green investments
Metrics
H-Index
i10 Index
Citation
58
135
8,375
* Rankings
World Rank
52,691
Country Rank
2,468
Institution Rank :
19
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
Metrics
H-Index
i10 Index
Citation
58
179
14,353
* Rankings
World Rank
53,354
Country Rank
4,501
Institution Rank :
67
services marketing
financial services
higher education
consumer behaviour
economics
Metrics
H-Index
i10 Index
Citation
58
122
15,700
* Rankings
World Rank
54,707
Country Rank
2,579
Institution Rank :
32
Marketing
social media
digitalization
entertainment industries
metaverse
Metrics
H-Index
i10 Index
Citation
57
109
39,392
* Rankings
World Rank
54,758
Country Rank
1,272
Institution Rank :
56
Marketing
Retailing
Services
Tourism
Metrics
H-Index
i10 Index
Citation
57
163
17,202
* Rankings
World Rank
55,541
Country Rank
4,663
Institution Rank :
46
forecasting
behavioural OR
practice
Metrics
H-Index
i10 Index
Citation
57
106
12,431
* Rankings
World Rank
57,131
Country Rank
2,710
Institution Rank :
1
Marketing Communication
Marketing
Meta-Analysis
Metrics
H-Index
i10 Index
Citation
56
104
12,465
* Rankings
World Rank
57,473
Country Rank
1,605
Institution Rank :
181
Marketing
CRM
retailing
customer behavior
modelling
Metrics
H-Index
i10 Index
Citation
56
86
13,997
* Rankings
World Rank
57,927
Country Rank
4,853
Institution Rank :
20
Marketing
Services Marketing
Entrepreneurship
Small Business
Qualitative research
Metrics
H-Index
i10 Index
Citation
56
93
15,597
* Rankings
World Rank
58,443
Country Rank
4,902
Institution Rank :
225
Marketing
Metrics
H-Index
i10 Index
Citation
56
123
11,165
* Rankings
World Rank
58,736
Country Rank
4,932
Institution Rank :
142
Marketing
Consumer Behaviour
Responsible Business
Metrics
H-Index
i10 Index
Citation
56
98
11,158
* Rankings
World Rank
59,917
Country Rank
5,009
Institution Rank :
6
Applied Social & Environmental Psychology
Health Psychology
Sustainable Tourism
Place Attachment
Pro-environmental behavior
Metrics
H-Index
i10 Index
Citation
55
106
13,825
* Rankings
World Rank
59,952
Country Rank
1,444
Institution Rank :
38
service marketing
hospitality management
service robots
AI in marketing
influencers
Metrics
H-Index
i10 Index
Citation
55
80
16,509
* Rankings
World Rank
63,028
Country Rank
172
Institution Rank :
26
Digital Marketing
Social Media
Marketing Analytics
Consumer Behavior
Tourism Marketing
Metrics
H-Index
i10 Index
Citation
54
118
12,756
* Rankings
World Rank
67,197
Country Rank
1,848
Institution Rank :
91
New Product Marketing
Metrics
H-Index
i10 Index
Citation
53
73
19,750
* Rankings
World Rank
67,312
Country Rank
5,600
Institution Rank :
7
Professor of Consumer Behaviour
(e-)Shopping
(e-)Retailing and (e-)Consumer Behaviour
Metrics
H-Index
i10 Index
Citation
53
108
11,875
* Rankings
World Rank
69,324
Country Rank
3,245
Institution Rank :
1
Marketing
Brand Management
Consumer Behaviour
Communication Research
Metrics
H-Index
i10 Index
Citation
53
178
14,918
* Rankings
World Rank
70,162
Country Rank
998
Institution Rank :
4
Service Innovation
Servitization
Service marketing
Service research
Customer experience
Metrics
H-Index
i10 Index
Citation
52
92
12,983
* Rankings
World Rank
70,631
Country Rank
409
Institution Rank :
55
consumer behaviour in leisure
sport and tourism
Metrics
H-Index
i10 Index
Citation
52
86
12,030
* Rankings
World Rank
73,287
Country Rank
702
Institution Rank :
148
Marketing
Consumer behaviour
Management
Food sector
Health and sustainability
Metrics
H-Index
i10 Index
Citation
51
102
10,912
* Rankings
World Rank
73,936
Country Rank
6,098
Institution Rank :
13
Branding
Metrics
H-Index
i10 Index
Citation
51
88
15,878
* Rankings
World Rank
74,071
Country Rank
6,111
Institution Rank :
292
Retail Marketing
Relationship Marketing
Research Methods
Metrics
H-Index
i10 Index
Citation
51
92
12,757
* Rankings
World Rank
74,268
Country Rank
260
Institution Rank :
3
Sales Force Management
Frontline Service Employees
Market Focused Management
Multi-Level Modeling
Metrics
H-Index
i10 Index
Citation
51
70
15,567
* Rankings
World Rank
75,138
Country Rank
805
Institution Rank :
205
consumer behavior
advertising
branding
Metrics
H-Index
i10 Index
Citation
51
96
14,516
* Rankings
World Rank
77,479
Country Rank
221
Institution Rank :
8
marketing
services
nonprofit
public
social marketing
Metrics
H-Index
i10 Index
Citation
50
115
11,383
* Rankings
World Rank
81,529
Country Rank
3,800
Institution Rank :
15
Service & Retail Marketing
Consumer Behaviour
Digital Marketing
Tourism
Destination Management
Metrics
H-Index
i10 Index
Citation
49
104
8,319
* Rankings
World Rank
81,814
Country Rank
1,182
Institution Rank :
60
Servitization
Service Innovation
Business Models
Co-Creation
Product-Service Systems
Metrics
H-Index
i10 Index
Citation
49
84
13,082
* Rankings
World Rank
85,609
Country Rank
2,317
Institution Rank :
2
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavior
Metrics
H-Index
i10 Index
Citation
48
76
14,251
* Rankings
World Rank
86,589
Country Rank
519
Institution Rank :
49
Consumer behaviour
Innovation adoption and resistance
Information management
Bank marketing
Quantitative modelling
Metrics
H-Index
i10 Index
Citation
48
64
11,280
* Rankings
World Rank
86,683
Country Rank
2,297
Institution Rank :
10
marketing
turismo
economía
salud
análisis medicamentos
Metrics
H-Index
i10 Index
Citation
48
113
7,757
* Rankings
World Rank
87,310
Country Rank
524
Institution Rank :
158
energy
consumption
innovations
sustainability
Metrics
H-Index
i10 Index
Citation
48
116
8,260
* Rankings
World Rank
88,197
Country Rank
2,382
Institution Rank :
6
Marketing
Metrics
H-Index
i10 Index
Citation
48
62
36,351
* Rankings
World Rank
89,761
Country Rank
1,516
Institution Rank :
9
Marketing
Consumer Behavior
Innovation
Brand Management
Metrics
H-Index
i10 Index
Citation
48
143
10,113
* Rankings
World Rank
90,107
Country Rank
7,279
Institution Rank :
156
Digital marketing
Analytics & AI
Digital health
Metrics
H-Index
i10 Index
Citation
47
72
12,234
* Rankings
World Rank
90,132
Country Rank
7,280
Institution Rank :
10
Marketing and Branding
Metrics
H-Index
i10 Index
Citation
47
114
9,716
* Rankings
World Rank
90,206
Country Rank
949
Institution Rank :
233
Consumer Behavior
Marketing Communications
Metrics
H-Index
i10 Index
Citation
47
97
12,211
* Rankings
World Rank
90,376
Country Rank
7,293
Institution Rank :
655
Biodiversity Conservation
Behaviour change
Impact Evaluation
Conservation Marketing
Social Marketing
Metrics
H-Index
i10 Index
Citation
47
95
8,219
* Rankings
World Rank
91,114
Country Rank
7,352
Institution Rank :
58
Marketing
export marketing
sales management
measurement
Metrics
H-Index
i10 Index
Citation
47
80
12,912
* Rankings
World Rank
92,239
Country Rank
4,211
Institution Rank :
183
Consumer Research
Food Economics
Metrics
H-Index
i10 Index
Citation
47
97
8,046
* Rankings
World Rank
92,583
Country Rank
7,464
Institution Rank :
34
Ethical consumption
sustainability
marketing ethics
corporate social responsibility
Metrics
H-Index
i10 Index
Citation
47
75
13,036
* Rankings
World Rank
93,486
Country Rank
7,524
Institution Rank :
36
consumer culture theory
gender
critical marketing studies
Metrics
H-Index
i10 Index
Citation
47
104
6,996
* Rankings
World Rank
93,980
Country Rank
2,571
Institution Rank :
84
marketing
nuevos productos
franquicia
cliente
Metrics
H-Index
i10 Index
Citation
47
91
5,984
* Rankings
World Rank
95,137
Country Rank
4,332
Institution Rank :
3
Augmented Reality
Metaverse
AR Marketing
AR
Spatial Computing & Spatial Web
Metrics
H-Index
i10 Index
Citation
46
63
14,951
* Rankings
World Rank
95,588
Country Rank
7,654
Institution Rank :
443
Customer-Brand Relationships
Customer Engagement Strategies
Service Innovation
Technology & Digital Marketing
Metrics
H-Index
i10 Index
Citation
46
65
12,026
* Rankings
World Rank
96,573
Country Rank
2,535
Institution Rank :
234
consumer behaviour
new technologies
food
Metrics
H-Index
i10 Index
Citation
46
102
7,796
* Rankings
World Rank
96,617
Country Rank
594
Institution Rank :
180
Digital Marketing
Metrics
H-Index
i10 Index
Citation
46
88
9,483
* Rankings
World Rank
99,624
Country Rank
4,510
Institution Rank :
2
Marketing
Sales Management
New Products
Metrics
H-Index
i10 Index
Citation
46
119
8,491
* Rankings
World Rank
100,231
Country Rank
8,009
Institution Rank :
191
Retailing
Marketing Innovation
Marketing Technology
Metrics
H-Index
i10 Index
Citation
45
90
9,298
* Rankings
World Rank
100,238
Country Rank
8,011
Institution Rank :
207
tourism
travel
marketing
sociology
Metrics
H-Index
i10 Index
Citation
45
88
9,569
* Rankings
World Rank
100,763
Country Rank
2,769
Institution Rank :
125
online marketing
neuromarketing
tourism marketing
mobile marketing
Metrics
H-Index
i10 Index
Citation
45
83
7,467
* Rankings
World Rank
101,289
Country Rank
1,670
Institution Rank :
6
visual impairment
deafblindness
quality of life
health psychology
social psychology
Metrics
H-Index
i10 Index
Citation
45
60
8,635
* Rankings
World Rank
101,835
Country Rank
4,580
Institution Rank :
82
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
Metrics
H-Index
i10 Index
Citation
45
71
27,832
* Rankings
World Rank
102,639
Country Rank
9
Institution Rank :
9
Marketing
Metrics
H-Index
i10 Index
Citation
45
90
15,097
* Rankings
World Rank
102,651
Country Rank
8,189
Institution Rank :
67
sport business
sport innovation
sport integrity
sport management
sport policy
Metrics
H-Index
i10 Index
Citation
45
89
10,328
* Rankings
World Rank
103,450
Country Rank
4,643
Institution Rank :
65
Customer management
channel management
sales management
Metrics
H-Index
i10 Index
Citation
45
99
16,555
* Rankings
World Rank
105,460
Country Rank
2,959
Institution Rank :
12
online privacy
eGovernment
AI ethics
digital marketing
user-generated content
Metrics
H-Index
i10 Index
Citation
44
77
6,137
* Rankings
World Rank
106,351
Country Rank
2,747
Institution Rank :
193
marketing
advertising
branding
word of mouth
consumer behavior
Metrics
H-Index
i10 Index
Citation
44
70
10,835
* Rankings
World Rank
106,601
Country Rank
657
Institution Rank :
5
market shaping
market innovation
business models
co-creation
engagement
Metrics
H-Index
i10 Index
Citation
44
65
20,327
* Rankings
World Rank
106,875
Country Rank
319
Institution Rank :
1
цифровизация
экономика
маркетинг
Metrics
H-Index
i10 Index
Citation
44
70
3,418
* Rankings
World Rank
108,257
Country Rank
4,852
Institution Rank :
205
Marketing
Information Systems
Pricing
Behavioral Economics
Innovation
Metrics
H-Index
i10 Index
Citation
44
95
8,761
* Rankings
World Rank
111,896
Country Rank
2,852
Institution Rank :
265
Consumer behaviour
Sensory Science
Metrics
H-Index
i10 Index
Citation
43
80
6,585
* Rankings
World Rank
113,006
Country Rank
2,876
Institution Rank :
219
Marketing
decision making
Machine Learning
econometrics
Text Analytics
Metrics
H-Index
i10 Index
Citation
43
68
9,065
* Rankings
World Rank
113,519
Country Rank
3,205
Institution Rank :
39
Distribución Comercial
Retailing
Marketing Servicios
Metrics
H-Index
i10 Index
Citation
43
109
8,491
* Rankings
World Rank
114,116
Country Rank
2,906
Institution Rank :
119
technology marketing
new product development
sales of new products
entrepreneurial marketing
relationship marketing
Metrics
H-Index
i10 Index
Citation
43
67
7,381
Rankings
8,485
30
2
Peter Corcoran
Metrics
H-Index
i10 Index
Citation Counts
101
366
27,316
consumer electronics
computer vision
biometrics
deep learning
edge computing
Rankings
8,518
393
1
Marko Sarstedt
Metrics
H-Index
i10 Index
Citation Counts
100
181
241,247
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Rankings
9,293
73
10
Klaus G Grunert
Metrics
H-Index
i10 Index
Citation Counts
98
321
40,580
consumer behaviour
marketing
food science
Rankings
10,847
56
6
Adamantios Diamantopoulos
Metrics
H-Index
i10 Index
Citation Counts
94
176
57,741
International Marketing
Measurement Theory
Quantitative Methods
Rankings
13,650
5
1
Osman Mübin Karatepe
Metrics
H-Index
i10 Index
Citation Counts
88
173
24,729
Hospitality
Tourism
Internal marketing
services marketing
strategic management
Rankings
16,214
495
60
Pc Verhoef
Metrics
H-Index
i10 Index
Citation Counts
84
145
56,710
digital business
omni-channel
customer experience
big data
sustainability
Rankings
21,713
438
8
Carlos Flavián
Metrics
H-Index
i10 Index
Citation Counts
77
150
32,007
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Rankings
23,594
8
1
Demetris Vrontis
Metrics
H-Index
i10 Index
Citation Counts
75
282
21,369
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Rankings
29,745
2,600
3
TC Melewar
Metrics
H-Index
i10 Index
Citation Counts
70
164
18,549
Corporate Identity
Branding
Marketing
Rankings
29,884
307
23
Patrick De Pelsmacker
Metrics
H-Index
i10 Index
Citation Counts
70
194
23,320
Rankings
32,553
295
4
Adam Lindgreen
Metrics
H-Index
i10 Index
Citation Counts
69
160
20,566
Relationship marketing
CSR
Corporate social responsibility
Genealogy
Rankings
33,805
186
16
Heikki Karjaluoto
Metrics
H-Index
i10 Index
Citation Counts
67
147
25,643
Technology Management
Information Systems
Marketing
Rankings
33,994
171
2
Anders Gustafsson
Metrics
H-Index
i10 Index
Citation Counts
67
132
32,003
Marketing
Service
CX
Customer Experience
Service Innovation
Rankings
35,283
1,064
26
Jörg Henseler
Metrics
H-Index
i10 Index
Citation Counts
66
126
95,172
Design
Design Science
Brand Management
Research Methods
Information Systems
Rankings
35,631
1,072
72
Martin Wetzels
Metrics
H-Index
i10 Index
Citation Counts
66
128
36,466
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Rankings
37,163
119
1
Metin Kozak
Metrics
H-Index
i10 Index
Citation Counts
65
169
26,672
marketing
consumer behavior
tourism
health sciences
Rankings
37,364
3,232
172
Stuart J Barnes
Metrics
H-Index
i10 Index
Citation Counts
65
144
24,951
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Rankings
37,437
3,238
75
Constantine S Katsikeas
Metrics
H-Index
i10 Index
Citation Counts
65
104
23,286
Marketing & International Management
Rankings
37,584
841
1
Philip Kitchen
Metrics
H-Index
i10 Index
Citation Counts
65
172
16,777
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Rankings
40,594
230
36
Puneet Kaur
Metrics
H-Index
i10 Index
Citation Counts
63
106
13,076
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Rankings
41,019
14
7
Leonidas C Leonidou
Metrics
H-Index
i10 Index
Citation Counts
63
103
22,328
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
Rankings
41,213
3,553
15
John Mt Balmer
Metrics
H-Index
i10 Index
Citation Counts
63
132
27,860
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Rankings
42,665
106
1
Sandra Loureiro
Metrics
H-Index
i10 Index
Citation Counts
62
159
15,386
relationship marketing
tech VR AR AI
tourism
Rankings
42,857
243
21
Eric Arnould
Metrics
H-Index
i10 Index
Citation Counts
62
126
40,437
consumer culture
cultural marketing strategy
services
economic development
Rankings
47,019
3,993
4
Bang Nguyen
Metrics
H-Index
i10 Index
Citation Counts
60
137
11,587
Marketing
Branding
Technology and Innovation Management.
Rankings
47,110
4,003
29
Xavier Font
Metrics
H-Index
i10 Index
Citation Counts
60
117
14,886
sustainability marketing in tourism and hospitality
Rankings
47,651
512
132
Dirk Van Den Poel
Metrics
H-Index
i10 Index
Citation Counts
60
134
14,259
predictive analytics
prescriptive analytics
analytical customer relationship management
AI
Rankings
51,602
9
1
Тетяна Пімоненко, Tetyana Pimonenko|Тетяна Пімоненко
Metrics
H-Index
i10 Index
Citation Counts
58
135
8,375
Green marketing
Green brand
Green washing
Green investments
Rankings
52,691
2,468
19
Klaus Peter Wiedmann
Metrics
H-Index
i10 Index
Citation Counts
58
179
14,353
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
Rankings
53,354
4,501
67
Christine Ennew
Metrics
H-Index
i10 Index
Citation Counts
58
122
15,700
services marketing
financial services
higher education
consumer behaviour
economics
Rankings
54,707
2,579
32
Thorsten Hennig Thurau
Metrics
H-Index
i10 Index
Citation Counts
57
109
39,392
Marketing
social media
digitalization
entertainment industries
metaverse
Rankings
54,758
1,272
56
Irene Gil-Saura
Metrics
H-Index
i10 Index
Citation Counts
57
163
17,202
Marketing
Retailing
Services
Tourism
Rankings
57,131
2,710
1
Martin Eisend
Metrics
H-Index
i10 Index
Citation Counts
56
104
12,465
Marketing Communication
Marketing
Meta-Analysis
Rankings
57,473
1,605
181
Tammo Bijmolt
Metrics
H-Index
i10 Index
Citation Counts
56
86
13,997
Marketing
CRM
retailing
customer behavior
modelling
Rankings
57,927
4,853
20
Audrey Gilmore
Metrics
H-Index
i10 Index
Citation Counts
56
93
15,597
Marketing
Services Marketing
Entrepreneurship
Small Business
Qualitative research
Rankings
58,736
4,932
142
Isabelle Szmigin
Metrics
H-Index
i10 Index
Citation Counts
56
98
11,158
Marketing
Consumer Behaviour
Responsible Business
Rankings
59,917
5,009
6
Haywantee Ramkissoon
Metrics
H-Index
i10 Index
Citation Counts
55
106
13,825
Applied Social & Environmental Psychology
Health Psychology
Sustainable Tourism
Place Attachment
Pro-environmental behavior
Rankings
59,952
1,444
38
Luis V. Casaló
Metrics
H-Index
i10 Index
Citation Counts
55
80
16,509
service marketing
hospitality management
service robots
AI in marketing
influencers
Rankings
63,028
172
26
Paulo Rita
Metrics
H-Index
i10 Index
Citation Counts
54
118
12,756
Digital Marketing
Social Media
Marketing Analytics
Consumer Behavior
Tourism Marketing
Rankings
67,312
5,600
7
Charles Dennis
Metrics
H-Index
i10 Index
Citation Counts
53
108
11,875
Professor of Consumer Behaviour
(e-)Shopping
(e-)Retailing and (e-)Consumer Behaviour
Rankings
69,324
3,245
1
Franz Rudolf Esch
Metrics
H-Index
i10 Index
Citation Counts
53
178
14,918
Marketing
Brand Management
Consumer Behaviour
Communication Research
Rankings
70,162
998
4
Lars Witell
Metrics
H-Index
i10 Index
Citation Counts
52
92
12,983
Service Innovation
Servitization
Service marketing
Service research
Customer experience
Rankings
70,631
409
55
Kostas Alexandris
Metrics
H-Index
i10 Index
Citation Counts
52
86
12,030
consumer behaviour in leisure
sport and tourism
Rankings
73,287
702
148
Aschemann Witzel
Metrics
H-Index
i10 Index
Citation Counts
51
102
10,912
Marketing
Consumer behaviour
Management
Food sector
Health and sustainability
Rankings
74,071
6,111
292
Heiner Evanschitzky
Metrics
H-Index
i10 Index
Citation Counts
51
92
12,757
Retail Marketing
Relationship Marketing
Research Methods
Rankings
74,268
260
3
Bülent Mengüç
Metrics
H-Index
i10 Index
Citation Counts
51
70
15,567
Sales Force Management
Frontline Service Employees
Market Focused Management
Multi-Level Modeling
Rankings
75,138
805
205
Maggie Geuens
Metrics
H-Index
i10 Index
Citation Counts
51
96
14,516
consumer behavior
advertising
branding
Rankings
77,479
221
8
Helena Alves
Metrics
H-Index
i10 Index
Citation Counts
50
115
11,383
marketing
services
nonprofit
public
social marketing
Rankings
81,529
3,800
15
Giacomo Del Chiappa
Metrics
H-Index
i10 Index
Citation Counts
49
104
8,319
Service & Retail Marketing
Consumer Behaviour
Digital Marketing
Tourism
Destination Management
Rankings
81,814
1,182
60
Christian Kowalkowski
Metrics
H-Index
i10 Index
Citation Counts
49
84
13,082
Servitization
Service Innovation
Business Models
Co-Creation
Product-Service Systems
Rankings
85,609
2,317
2
Raffaele Filieri
Metrics
H-Index
i10 Index
Citation Counts
48
76
14,251
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavior
Rankings
86,589
519
49
Tommi Laukkanen
Metrics
H-Index
i10 Index
Citation Counts
48
64
11,280
Consumer behaviour
Innovation adoption and resistance
Information management
Bank marketing
Quantitative modelling
Rankings
86,683
2,297
10
Vicente García Egea
Metrics
H-Index
i10 Index
Citation Counts
48
113
7,757
marketing
turismo
economía
salud
análisis medicamentos
Rankings
87,310
524
158
Eva Heiskanen
Metrics
H-Index
i10 Index
Citation Counts
48
116
8,260
energy
consumption
innovations
sustainability
Rankings
89,761
1,516
9
Torsten Tomczak
Metrics
H-Index
i10 Index
Citation Counts
48
143
10,113
Marketing
Consumer Behavior
Innovation
Brand Management
Rankings
90,107
7,279
156
Yichuan Wang
Metrics
H-Index
i10 Index
Citation Counts
47
72
12,234
Digital marketing
Analytics & AI
Digital health
Rankings
90,206
949
233
Liselot Hudders
Metrics
H-Index
i10 Index
Citation Counts
47
97
12,211
Consumer Behavior
Marketing Communications
Rankings
90,376
7,293
655
Diogo Veríssimo
Metrics
H-Index
i10 Index
Citation Counts
47
95
8,219
Biodiversity Conservation
Behaviour change
Impact Evaluation
Conservation Marketing
Social Marketing
Rankings
91,114
7,352
58
John Cadogan|John W. Cadogan
Metrics
H-Index
i10 Index
Citation Counts
47
80
12,912
Marketing
export marketing
sales management
measurement
Rankings
92,583
7,464
34
Marylyn Carrigan
Metrics
H-Index
i10 Index
Citation Counts
47
75
13,036
Ethical consumption
sustainability
marketing ethics
corporate social responsibility
Rankings
93,486
7,524
36
Pauline Maclaran
Metrics
H-Index
i10 Index
Citation Counts
47
104
6,996
consumer culture theory
gender
critical marketing studies
Rankings
93,980
2,571
84
Yolanda Polo
Metrics
H-Index
i10 Index
Citation Counts
47
91
5,984
marketing
nuevos productos
franquicia
cliente
Rankings
95,137
4,332
3
Philipp A Rauschnabel|Philipp Rauschnabel
Metrics
H-Index
i10 Index
Citation Counts
46
63
14,951
Augmented Reality
Metaverse
AR Marketing
AR
Spatial Computing & Spatial Web
Rankings
95,588
7,654
443
Andreas B Eisingerich
Metrics
H-Index
i10 Index
Citation Counts
46
65
12,026
Customer-Brand Relationships
Customer Engagement Strategies
Service Innovation
Technology & Digital Marketing
Rankings
96,573
2,535
234
Arnout Fischer
Metrics
H-Index
i10 Index
Citation Counts
46
102
7,796
consumer behaviour
new technologies
food
Rankings
99,624
4,510
2
Soenke Albers
Metrics
H-Index
i10 Index
Citation Counts
46
119
8,491
Marketing
Sales Management
New Products
Rankings
100,231
8,009
191
Eleonora Pantano
Metrics
H-Index
i10 Index
Citation Counts
45
90
9,298
Retailing
Marketing Innovation
Marketing Technology
Rankings
100,763
2,769
125
Carla Ruiz Mafé
Metrics
H-Index
i10 Index
Citation Counts
45
83
7,467
online marketing
neuromarketing
tourism marketing
mobile marketing
Rankings
101,289
1,670
6
Vivianne Visschers
Metrics
H-Index
i10 Index
Citation Counts
45
60
8,635
visual impairment
deafblindness
quality of life
health psychology
social psychology
Rankings
101,835
4,580
82
Werner J Reinartz
Metrics
H-Index
i10 Index
Citation Counts
45
71
27,832
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
Rankings
102,639
9
9
Rankings
102,651
8,189
67
Aaron CT Smith
Metrics
H-Index
i10 Index
Citation Counts
45
89
10,328
sport business
sport innovation
sport integrity
sport management
sport policy
Rankings
103,450
4,643
65
Manfred Krafft
Metrics
H-Index
i10 Index
Citation Counts
45
99
16,555
Customer management
channel management
sales management
Rankings
105,460
2,959
12
José Ramón Saura
Metrics
H-Index
i10 Index
Citation Counts
44
77
6,137
online privacy
eGovernment
AI ethics
digital marketing
user-generated content
Rankings
106,351
2,747
193
Pwj Verlegh|p.w.j. verlegh, P. Verlegh
Metrics
H-Index
i10 Index
Citation Counts
44
70
10,835
marketing
advertising
branding
word of mouth
consumer behavior
Rankings
106,601
657
5
Kaj Storbacka
Metrics
H-Index
i10 Index
Citation Counts
44
65
20,327
market shaping
market innovation
business models
co-creation
engagement
Rankings
108,257
4,852
205
Martin Spann
Metrics
H-Index
i10 Index
Citation Counts
44
95
8,761
Marketing
Information Systems
Pricing
Behavioral Economics
Innovation
Rankings
111,896
2,852
265
Betina Piqueras Fiszman
Metrics
H-Index
i10 Index
Citation Counts
43
80
6,585
Rankings
113,006
2,876
219
Bas Donkers
Metrics
H-Index
i10 Index
Citation Counts
43
68
9,065
Marketing
decision making
Machine Learning
econometrics
Text Analytics
Rankings
113,519
3,205
39
Rodolfo Vázquez Casielles
Metrics
H-Index
i10 Index
Citation Counts
43
109
8,491
Distribución Comercial
Retailing
Marketing Servicios
Rankings
114,116
2,906
119
Edwin J. Nijssen
Metrics
H-Index
i10 Index
Citation Counts
43
67
7,381
technology marketing
new product development
sales of new products
entrepreneurial marketing
relationship marketing