Top 100 Scientists
North America Business & Management / Marketing Top 100 Scientists 2024
The ranking of “Top 100” scientists is based on total h-index scores. Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, EECA, BRICS, and COMESA based on total h-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, and Social Sciences. According to Total H. BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (829,221 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
* Rankings
World Rank
2,258
Country Rank
1,027
Institution Rank :
14
Marketing
Management
social psychology
statistics
neuroscience
Metrics
H-Index
i10 Index
Citation
140
328
233,074
* Rankings
World Rank
3,064
Country Rank
1,407
Institution Rank :
2
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Metrics
H-Index
i10 Index
Citation
130
535
483,208
* Rankings
World Rank
4,156
Country Rank
1,928
Institution Rank :
1
marketing
forecasting
economics
Metrics
H-Index
i10 Index
Citation
121
510
68,921
* Rankings
World Rank
5,407
Country Rank
2,512
Institution Rank :
14
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Metrics
H-Index
i10 Index
Citation
113
285
256,299
* Rankings
World Rank
6,611
Country Rank
3,071
Institution Rank :
2
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
107
233
96,955
* Rankings
World Rank
6,700
Country Rank
3,116
Institution Rank :
17
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Metrics
H-Index
i10 Index
Citation
107
253
63,288
* Rankings
World Rank
6,822
Country Rank
3,166
Institution Rank :
19
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Metrics
H-Index
i10 Index
Citation
106
241
135,963
* Rankings
World Rank
7,315
Country Rank
3,387
Institution Rank :
74
market impact
physics
particle physics
information
incentives
Metrics
H-Index
i10 Index
Citation
105
281
36,910
* Rankings
World Rank
8,345
Country Rank
3,840
Institution Rank :
3
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Metrics
H-Index
i10 Index
Citation
101
236
61,533
* Rankings
World Rank
8,908
Country Rank
4,099
Institution Rank :
30
services marketing
consumer behavior
Metrics
H-Index
i10 Index
Citation
99
281
37,693
* Rankings
World Rank
8,973
Country Rank
4,130
Institution Rank :
13
Services Marketing
Service Quality
Technology & Service
Metrics
H-Index
i10 Index
Citation
99
230
254,636
* Rankings
World Rank
10,080
Country Rank
4,612
Institution Rank :
1
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Metrics
H-Index
i10 Index
Citation
96
918
66,647
* Rankings
World Rank
10,087
Country Rank
4,614
Institution Rank :
13
Marketing
Metrics
H-Index
i10 Index
Citation
96
193
43,660
* Rankings
World Rank
10,121
Country Rank
4,629
Institution Rank :
4
Marketing
Competition
Strategy
Macromarketing
Ethics
Metrics
H-Index
i10 Index
Citation
96
193
90,164
* Rankings
World Rank
11,524
Country Rank
5,237
Institution Rank :
46
New Product Diffusion
Marketing Strategy
Marketing Research
Metrics
H-Index
i10 Index
Citation
93
167
41,922
* Rankings
World Rank
12,127
Country Rank
5,502
Institution Rank :
59
Branding
Global Marketing
Marketing Strategy
Leadership
Metrics
H-Index
i10 Index
Citation
91
136
69,711
* Rankings
World Rank
12,389
Country Rank
5,606
Institution Rank :
126
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Metrics
H-Index
i10 Index
Citation
91
249
88,743
* Rankings
World Rank
12,929
Country Rank
5,864
Institution Rank :
43
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
Metrics
H-Index
i10 Index
Citation
90
206
34,912
* Rankings
World Rank
13,253
Country Rank
6,002
Institution Rank :
64
marketing
services marketing
service management
Metrics
H-Index
i10 Index
Citation
89
219
305,286
* Rankings
World Rank
14,480
Country Rank
6,501
Institution Rank :
4
marketing
pricing
consumer psychology
B2B marketing
advertising
Metrics
H-Index
i10 Index
Citation
87
343
37,851
* Rankings
World Rank
16,310
Country Rank
7,286
Institution Rank :
45
Marketing
innovation
supply chains
services
Metrics
H-Index
i10 Index
Citation
84
181
91,319
* Rankings
World Rank
16,991
Country Rank
706
Institution Rank :
5
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Metrics
H-Index
i10 Index
Citation
84
216
34,505
* Rankings
World Rank
18,663
Country Rank
772
Institution Rank :
12
marketing
management information systems
marketing strategy
brands
Metrics
H-Index
i10 Index
Citation
82
297
35,165
* Rankings
World Rank
19,682
Country Rank
8,704
Institution Rank :
154
Forecasting
advertising
survey research
marketing
peer review
Metrics
H-Index
i10 Index
Citation
80
173
50,030
* Rankings
World Rank
21,022
Country Rank
9,207
Institution Rank :
63
marketing
consumer behavior
statistics
psychology
research methodology
Metrics
H-Index
i10 Index
Citation
78
229
102,106
* Rankings
World Rank
21,765
Country Rank
9,529
Institution Rank :
28
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
Metrics
H-Index
i10 Index
Citation
77
135
21,714
* Rankings
World Rank
22,634
Country Rank
9,887
Institution Rank :
25
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Metrics
H-Index
i10 Index
Citation
76
132
92,545
* Rankings
World Rank
24,219
Country Rank
10,454
Institution Rank :
6
Marketing
Metrics
H-Index
i10 Index
Citation
75
142
20,409
* Rankings
World Rank
25,800
Country Rank
11,133
Institution Rank :
1
Environmental Psychology
Conservation
Social Psychology
Data Analytics
Metrics
H-Index
i10 Index
Citation
73
119
43,376
* Rankings
World Rank
26,487
Country Rank
11,378
Institution Rank :
34
sourcing strategy
supply chain management
international marketing
technology management
Metrics
H-Index
i10 Index
Citation
73
139
26,502
* Rankings
World Rank
27,160
Country Rank
11,654
Institution Rank :
21
Marketing
Metrics
H-Index
i10 Index
Citation
72
127
51,232
* Rankings
World Rank
28,892
Country Rank
12,300
Institution Rank :
25
Sales management
Business-to-business marketing
Sales
CRM
Relationships
Metrics
H-Index
i10 Index
Citation
71
161
21,622
* Rankings
World Rank
29,207
Country Rank
12,434
Institution Rank :
1
Marketing
Consumer Behavior
Social Media
Metrics
H-Index
i10 Index
Citation
71
159
51,830
* Rankings
World Rank
30,019
Country Rank
12,723
Institution Rank :
79
Marketing
Survey Research
Metrics
H-Index
i10 Index
Citation
70
109
52,732
* Rankings
World Rank
31,199
Country Rank
13,182
Institution Rank :
13
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
Metrics
H-Index
i10 Index
Citation
69
193
269,366
* Rankings
World Rank
31,380
Country Rank
13,234
Institution Rank :
6
consumer health
food labeling
survey measurement
marketing and public policy
transformative consumer research
Metrics
H-Index
i10 Index
Citation
69
132
21,590
* Rankings
World Rank
31,441
Country Rank
13,250
Institution Rank :
98
marketing
service marketing
service encounters
technology and service
Metrics
H-Index
i10 Index
Citation
69
104
107,889
* Rankings
World Rank
31,522
Country Rank
13,273
Institution Rank :
13
marketing ethics
social responsibility
Metrics
H-Index
i10 Index
Citation
69
177
45,450
* Rankings
World Rank
31,799
Country Rank
13,393
Institution Rank :
145
marketing models
b2b marketing
decision support systems
Metrics
H-Index
i10 Index
Citation
69
144
25,046
* Rankings
World Rank
34,610
Country Rank
1,537
Institution Rank :
139
Consumer Behaviour
Healthcare Collaboration
International Collaboration
IT in Healthcare
Technology & Innovation
Metrics
H-Index
i10 Index
Citation
67
156
18,373
* Rankings
World Rank
35,029
Country Rank
14,646
Institution Rank :
151
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
Metrics
H-Index
i10 Index
Citation
67
124
40,249
* Rankings
World Rank
35,537
Country Rank
1,587
Institution Rank :
183
Consumer Behavior
Creativity
Social Influence
Innovation
Metrics
H-Index
i10 Index
Citation
66
101
19,275
* Rankings
World Rank
36,125
Country Rank
15,044
Institution Rank :
6
Marketing
Advertising
Consumer Behavior
International Marketing
International Advertising
Metrics
H-Index
i10 Index
Citation
67
271
20,968
* Rankings
World Rank
36,482
Country Rank
15,178
Institution Rank :
305
Marketing
Management
Product Development
Metrics
H-Index
i10 Index
Citation
66
126
35,096
* Rankings
World Rank
37,013
Country Rank
15,392
Institution Rank :
230
Motivation & Emotion
Social Influence
Consumer Psychology
Metrics
H-Index
i10 Index
Citation
65
95
39,191
* Rankings
World Rank
37,438
Country Rank
15,518
Institution Rank :
40
Marketing
Statistical Modeling
Database Marketing
Multichannel Marketing
Metrics
H-Index
i10 Index
Citation
65
102
28,765
* Rankings
World Rank
37,497
Country Rank
15,533
Institution Rank :
136
marketing
strategy
retailing
innovation
artificial intelligence
Metrics
H-Index
i10 Index
Citation
65
121
30,468
* Rankings
World Rank
37,759
Country Rank
15,623
Institution Rank :
174
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
Metrics
H-Index
i10 Index
Citation
65
107
38,859
* Rankings
World Rank
39,797
Country Rank
16,373
Institution Rank :
44
marketing
sports
values
psychology
attitudes
Metrics
H-Index
i10 Index
Citation
64
130
24,259
* Rankings
World Rank
40,084
Country Rank
16,481
Institution Rank :
53
Marketing Analytics
Business Analytics
Marketing Research
Market Segmentation
Metrics
H-Index
i10 Index
Citation
64
109
27,263
* Rankings
World Rank
41,215
Country Rank
1,846
Institution Rank :
8
marketing research
communication
retailing
store atmospherics
Metrics
H-Index
i10 Index
Citation
63
132
18,795
* Rankings
World Rank
41,630
Country Rank
17,046
Institution Rank :
154
Marketing
Marketing Strategy
Innovation
Sustainability
International Marketing
Metrics
H-Index
i10 Index
Citation
63
103
30,041
* Rankings
World Rank
41,716
Country Rank
17,086
Institution Rank :
390
Customer Satisfaction
Marketing
Customer Experience Management
Metrics
H-Index
i10 Index
Citation
63
100
211,801
* Rankings
World Rank
44,016
Country Rank
17,935
Institution Rank :
1
Supply Chain Management
Pricing Strategies
Trade Credit Financing
Metrics
H-Index
i10 Index
Citation
62
94
10,524
* Rankings
World Rank
46,215
Country Rank
18,711
Institution Rank :
2
marketing
management
psychology
marketing research
advertising
Metrics
H-Index
i10 Index
Citation
61
134
34,340
* Rankings
World Rank
46,680
Country Rank
18,903
Institution Rank :
289
conjoint analysis
consumer behavior
choice behavior
Metrics
H-Index
i10 Index
Citation
61
116
18,540
* Rankings
World Rank
47,358
Country Rank
19,156
Institution Rank :
11
Metrics
H-Index
i10 Index
Citation
60
83
36,237
* Rankings
World Rank
47,508
Country Rank
19,199
Institution Rank :
49
Sponsorship
Advertising
Communications
Marketing
Health
Metrics
H-Index
i10 Index
Citation
60
111
17,769
* Rankings
World Rank
47,587
Country Rank
19,224
Institution Rank :
212
Consumer Behavior
Branding
Consumer Emotions
Metrics
H-Index
i10 Index
Citation
60
116
38,764
* Rankings
World Rank
47,777
Country Rank
2,158
Institution Rank :
247
Decision making
Consumer Behavior
Social psychology
Metrics
H-Index
i10 Index
Citation
60
81
35,712
* Rankings
World Rank
48,071
Country Rank
19,384
Institution Rank :
321
consumer behavior
variety
retailing
visual marketing
patient decision-making
Metrics
H-Index
i10 Index
Citation
60
79
21,997
* Rankings
World Rank
49,628
Country Rank
19,954
Institution Rank :
61
Sales
Professional Selling
Sales Force Management
Sales Management
Sales Force
Metrics
H-Index
i10 Index
Citation
59
92
21,157
* Rankings
World Rank
51,888
Country Rank
20,748
Institution Rank :
148
Media management
recommender systems
customer engagement
services
interactive marketing
Metrics
H-Index
i10 Index
Citation
58
121
17,666
* Rankings
World Rank
51,946
Country Rank
20,760
Institution Rank :
18
consumer finance
family finance
financial capability
financial literacy
personal finance
Metrics
H-Index
i10 Index
Citation
58
121
15,977
* Rankings
World Rank
52,037
Country Rank
20,790
Institution Rank :
25
Smart Healthcare
Smart Agriculture
Smart Electronics
Security by Design
Hardware Assisted Security
Metrics
H-Index
i10 Index
Citation
58
264
14,890
* Rankings
World Rank
52,124
Country Rank
20,820
Institution Rank :
222
Marketing
Business
Economics
Statistics
Metrics
H-Index
i10 Index
Citation
58
90
18,396
* Rankings
World Rank
52,891
Country Rank
21,066
Institution Rank :
43
Brands
Brand Management
Corporate Identity
Marketing
Metrics
H-Index
i10 Index
Citation
58
95
13,712
* Rankings
World Rank
53,134
Country Rank
21,138
Institution Rank :
171
Marketing
pricing
promotion
technology
Metrics
H-Index
i10 Index
Citation
58
95
14,451
* Rankings
World Rank
53,268
Country Rank
21,181
Institution Rank :
212
Marketing
Diffusion of Innovations
Social Networks
Metrics
H-Index
i10 Index
Citation
58
83
27,602
* Rankings
World Rank
53,374
Country Rank
21,220
Institution Rank :
57
Consumer Research
Consumer Psychology
Marketing Research
Social Psychology
Metrics
H-Index
i10 Index
Citation
58
109
26,723
* Rankings
World Rank
53,910
Country Rank
21,422
Institution Rank :
241
Global Marketing
Cross-Cultural/National Consumer Behavior
Marketing in Emerging Markets
Metrics
H-Index
i10 Index
Citation
58
163
14,605
* Rankings
World Rank
54,458
Country Rank
21,644
Institution Rank :
144
Service Management
Hospitality Management
Metrics
H-Index
i10 Index
Citation
57
95
21,091
* Rankings
World Rank
54,521
Country Rank
21,661
Institution Rank :
78
Marketing
consumer behavior
research methods
advertising
leadership
Metrics
H-Index
i10 Index
Citation
57
74
184,571
* Rankings
World Rank
54,723
Country Rank
21,721
Institution Rank :
75
Marketing Strategy
Strategy-Decision Models
B2B Strategy
Financial Impact of Strategic Decisions
Metrics
H-Index
i10 Index
Citation
57
96
29,438
* Rankings
World Rank
55,481
Country Rank
21,965
Institution Rank :
92
sport marketing
sport leadership
and youth program management
Metrics
H-Index
i10 Index
Citation
57
158
11,338
* Rankings
World Rank
55,668
Country Rank
22,025
Institution Rank :
78
Consumer Financial Decision Making
Digital Marketing
Entrepreneurial Marketing
Metrics
H-Index
i10 Index
Citation
57
108
27,907
* Rankings
World Rank
56,974
Country Rank
22,494
Institution Rank :
73
mobile
marketing
information systems
behavioral economics
strategic analytics data science
Metrics
H-Index
i10 Index
Citation
56
98
26,084
* Rankings
World Rank
57,571
Country Rank
22,680
Institution Rank :
526
perception
sensation
judgement
health
obesity
Metrics
H-Index
i10 Index
Citation
56
101
16,799
* Rankings
World Rank
57,580
Country Rank
22,685
Institution Rank :
78
Marketing
information Privacy
Consumer Behavior
Sport Marketing
Public Policy
Metrics
H-Index
i10 Index
Citation
56
94
17,787
* Rankings
World Rank
57,684
Country Rank
22,721
Institution Rank :
338
The nonconscious consumer
Metrics
H-Index
i10 Index
Citation
56
105
15,366
* Rankings
World Rank
58,331
Country Rank
22,924
Institution Rank :
16
Services marketing and management
Metrics
H-Index
i10 Index
Citation
56
99
20,712
* Rankings
World Rank
58,620
Country Rank
23,013
Institution Rank :
241
Branding
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
56
87
38,583
* Rankings
World Rank
59,125
Country Rank
23,197
Institution Rank :
27
ethics
sales
sales management
Metrics
H-Index
i10 Index
Citation
56
98
15,340
* Rankings
World Rank
60,857
Country Rank
23,821
Institution Rank :
29
markets and institutions
Metrics
H-Index
i10 Index
Citation
55
190
11,023
* Rankings
World Rank
61,036
Country Rank
23,874
Institution Rank :
267
Tobacco Control
Young adults
Counter-marketing
Metrics
H-Index
i10 Index
Citation
55
147
10,965
* Rankings
World Rank
61,252
Country Rank
2,788
Institution Rank :
176
new product innovation
new product portfolio
global new product development
Metrics
H-Index
i10 Index
Citation
55
67
30,997
* Rankings
World Rank
61,362
Country Rank
23,986
Institution Rank :
73
Marketing and Consumer Research
Metrics
H-Index
i10 Index
Citation
55
94
24,543
* Rankings
World Rank
61,517
Country Rank
24,028
Institution Rank :
481
marketing
economics
statistics
econometrics
bayesian statistics
Metrics
H-Index
i10 Index
Citation
55
82
24,661
* Rankings
World Rank
62,517
Country Rank
24,391
Institution Rank :
328
Consumer Health Informatics
virtual realty
homecare
CAVE
Metrics
H-Index
i10 Index
Citation
55
154
13,031
* Rankings
World Rank
63,889
Country Rank
24,847
Institution Rank :
1
Logística
Maturidade
Cadeia de Suprimentos
Avaliação Desempenho
Logística 4.0
Metrics
H-Index
i10 Index
Citation
54
235
14,831
* Rankings
World Rank
64,177
Country Rank
24,934
Institution Rank :
720
decision making consumer behavior choice
Metrics
H-Index
i10 Index
Citation
54
76
30,577
* Rankings
World Rank
64,295
Country Rank
24,966
Institution Rank :
226
Digital Marketing
New Product Design
Pricing
Marketing Analytics
Multi-Touch Attribution
Metrics
H-Index
i10 Index
Citation
54
96
21,327
* Rankings
World Rank
64,425
Country Rank
24,997
Institution Rank :
1
Digital Marketing
Artificial Intellegiance
Sales
Heathcare
Marketing Education
Metrics
H-Index
i10 Index
Citation
54
109
11,251
* Rankings
World Rank
64,456
Country Rank
25,013
Institution Rank :
403
Marketing
Forecasting
Customer Lifetime Value
Customer Centricity
Customer Retention
Metrics
H-Index
i10 Index
Citation
54
93
14,720
* Rankings
World Rank
64,465
Country Rank
25,020
Institution Rank :
173
counterfactual thinking
regret
hindsight bias
expectancy
Metrics
H-Index
i10 Index
Citation
54
78
17,210
* Rankings
World Rank
64,730
Country Rank
25,096
Institution Rank :
83
Organizational Innovation
Corporate Social Responsibility
Environmental Marketing
Metrics
H-Index
i10 Index
Citation
54
137
9,747
* Rankings
World Rank
65,216
Country Rank
25,237
Institution Rank :
174
consumer psychology
branding
media
Metrics
H-Index
i10 Index
Citation
54
106
20,295
* Rankings
World Rank
67,032
Country Rank
25,857
Institution Rank :
94
marketing strategy
marketing
strategy
brand
exporting
Metrics
H-Index
i10 Index
Citation
53
83
23,893
* Rankings
World Rank
67,684
Country Rank
26,066
Institution Rank :
40
Social and temporal dilemmas
CSR
service failures
Metrics
H-Index
i10 Index
Citation
53
83
15,841
* Rankings
World Rank
70,635
Country Rank
27,066
Institution Rank :
14
Marketing
consumer identity
family research
consumer behavior
Metrics
H-Index
i10 Index
Citation
52
83
29,817
Rankings
2,258
1,027
14
R Bagozzi
Metrics
H-Index
i10 Index
Citation Counts
140
328
233,074
Marketing
Management
social psychology
statistics
neuroscience
Rankings
3,064
1,407
2
Joseph F Hair Jr
Metrics
H-Index
i10 Index
Citation Counts
130
535
483,208
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Rankings
5,407
2,512
14
Leonard Berry
Metrics
H-Index
i10 Index
Citation Counts
113
285
256,299
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Rankings
6,611
3,071
2
Dhruv Grewal
Metrics
H-Index
i10 Index
Citation Counts
107
233
96,955
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Rankings
6,700
3,116
17
Roger J Calantone
Metrics
H-Index
i10 Index
Citation Counts
107
253
63,288
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Rankings
6,822
3,166
19
G Tomas M Hult
Metrics
H-Index
i10 Index
Citation Counts
106
241
135,963
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Rankings
7,315
3,387
74
Bruce Knuteson
Metrics
H-Index
i10 Index
Citation Counts
105
281
36,910
market impact
physics
particle physics
information
incentives
Rankings
8,345
3,840
3
S Tamer Cavusgil
Metrics
H-Index
i10 Index
Citation Counts
101
236
61,533
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Rankings
8,908
4,099
30
Anna S Mattila
Metrics
H-Index
i10 Index
Citation Counts
99
281
37,693
services marketing
consumer behavior
Rankings
8,973
4,130
13
A Parasuraman
Metrics
H-Index
i10 Index
Citation Counts
99
230
254,636
Services Marketing
Service Quality
Technology & Service
Rankings
10,080
4,612
1
Tung Lung Steven Chang
Metrics
H-Index
i10 Index
Citation Counts
96
918
66,647
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Rankings
10,121
4,629
4
Shelby D Hunt
Metrics
H-Index
i10 Index
Citation Counts
96
193
90,164
Marketing
Competition
Strategy
Macromarketing
Ethics
Rankings
11,524
5,237
46
Vijay Mahajan
Metrics
H-Index
i10 Index
Citation Counts
93
167
41,922
New Product Diffusion
Marketing Strategy
Marketing Research
Rankings
12,127
5,502
59
Jan Benedict EM Steenkamp
Metrics
H-Index
i10 Index
Citation Counts
91
136
69,711
Branding
Global Marketing
Marketing Strategy
Leadership
Rankings
12,389
5,606
126
Morris B Holbrook
Metrics
H-Index
i10 Index
Citation Counts
91
249
88,743
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Rankings
12,929
5,864
43
Michel Wedel
Metrics
H-Index
i10 Index
Citation Counts
90
206
34,912
Marketing
Statistics
Psychometrics
Econometrics
Eye Tracking
Rankings
13,253
6,002
64
Valarie Zeithaml
Metrics
H-Index
i10 Index
Citation Counts
89
219
305,286
marketing
services marketing
service management
Rankings
14,480
6,501
4
Arch Woodside
Metrics
H-Index
i10 Index
Citation Counts
87
343
37,851
marketing
pricing
consumer psychology
B2B marketing
advertising
Rankings
16,310
7,286
45
Robert F Lusch
Metrics
H-Index
i10 Index
Citation Counts
84
181
91,319
Marketing
innovation
supply chains
services
Rankings
16,991
706
5
Michel Laroche
Metrics
H-Index
i10 Index
Citation Counts
84
216
34,505
Services marketing
advertising
online consumer behavior
internet marketing
acculturation
Rankings
18,663
772
12
Leyland Pitt
Metrics
H-Index
i10 Index
Citation Counts
82
297
35,165
marketing
management information systems
marketing strategy
brands
Rankings
19,682
8,704
154
J Scott Armstrong
Metrics
H-Index
i10 Index
Citation Counts
80
173
50,030
Forecasting
advertising
survey research
marketing
peer review
Rankings
21,022
9,207
63
Naresh Malhotra
Metrics
H-Index
i10 Index
Citation Counts
78
229
102,106
marketing
consumer behavior
statistics
psychology
research methodology
Rankings
21,765
9,529
28
Daniel Funk
Metrics
H-Index
i10 Index
Citation Counts
77
135
21,714
Sport Consumer Behavior
Sport Marketing
Sport Tourism
Sport Management
Sports Management
Rankings
22,634
9,887
25
Stephen Vargo
Metrics
H-Index
i10 Index
Citation Counts
76
132
92,545
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Rankings
24,219
10,454
6
Pradeep Chintagunta
Metrics
H-Index
i10 Index
Citation Counts
75
142
20,409
Rankings
25,800
11,133
1
Wesley Schultz
Metrics
H-Index
i10 Index
Citation Counts
73
119
43,376
Environmental Psychology
Conservation
Social Psychology
Data Analytics
Rankings
26,487
11,378
34
Masaaki Kotabe
Metrics
H-Index
i10 Index
Citation Counts
73
139
26,502
sourcing strategy
supply chain management
international marketing
technology management
Rankings
28,892
12,300
25
Wesley J Johnston
Metrics
H-Index
i10 Index
Citation Counts
71
161
21,622
Sales management
Business-to-business marketing
Sales
CRM
Relationships
Rankings
29,207
12,434
1
Michael Solomon
Metrics
H-Index
i10 Index
Citation Counts
71
159
51,830
Marketing
Consumer Behavior
Social Media
Rankings
31,199
13,182
13
Rolph Anderson
Metrics
H-Index
i10 Index
Citation Counts
69
193
269,366
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
Rankings
31,380
13,234
6
Scot Burton
Metrics
H-Index
i10 Index
Citation Counts
69
132
21,590
consumer health
food labeling
survey measurement
marketing and public policy
transformative consumer research
Rankings
31,441
13,250
98
Mary Jo Bitner
Metrics
H-Index
i10 Index
Citation Counts
69
104
107,889
marketing
service marketing
service encounters
technology and service
Rankings
31,522
13,273
13
Oc Ferrell
Metrics
H-Index
i10 Index
Citation Counts
69
177
45,450
marketing ethics
social responsibility
Rankings
31,799
13,393
145
Gary Lilien
Metrics
H-Index
i10 Index
Citation Counts
69
144
25,046
marketing models
b2b marketing
decision support systems
Rankings
34,610
1,537
139
Laurette Dubé
Metrics
H-Index
i10 Index
Citation Counts
67
156
18,373
Consumer Behaviour
Healthcare Collaboration
International Collaboration
IT in Healthcare
Technology & Innovation
Rankings
35,029
14,646
151
Jacob Jacoby
Metrics
H-Index
i10 Index
Citation Counts
67
124
40,249
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
Rankings
35,537
1,587
183
Darren Dahl
Metrics
H-Index
i10 Index
Citation Counts
66
101
19,275
Consumer Behavior
Creativity
Social Influence
Innovation
Rankings
36,125
15,044
6
Charles R Taylor
Metrics
H-Index
i10 Index
Citation Counts
67
271
20,968
Marketing
Advertising
Consumer Behavior
International Marketing
International Advertising
Rankings
36,482
15,178
305
John R Hauser
Metrics
H-Index
i10 Index
Citation Counts
66
126
35,096
Marketing
Management
Product Development
Rankings
37,013
15,392
230
Vlad Griskevicius
Metrics
H-Index
i10 Index
Citation Counts
65
95
39,191
Motivation & Emotion
Social Influence
Consumer Psychology
Rankings
37,438
15,518
40
Scott A Neslin
Metrics
H-Index
i10 Index
Citation Counts
65
102
28,765
Marketing
Statistical Modeling
Database Marketing
Multichannel Marketing
Rankings
37,497
15,533
136
Venkatesh Shankar
Metrics
H-Index
i10 Index
Citation Counts
65
121
30,468
marketing
strategy
retailing
innovation
artificial intelligence
Rankings
37,759
15,623
174
Wayne D Hoyer
Metrics
H-Index
i10 Index
Citation Counts
65
107
38,859
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
Rankings
39,797
16,373
44
Lynn Kahle
Metrics
H-Index
i10 Index
Citation Counts
64
130
24,259
marketing
sports
values
psychology
attitudes
Rankings
40,084
16,481
53
Wagner Kamakura
Metrics
H-Index
i10 Index
Citation Counts
64
109
27,263
Marketing Analytics
Business Analytics
Marketing Research
Market Segmentation
Rankings
41,215
1,846
8
Jean Charles William Chebat
Metrics
H-Index
i10 Index
Citation Counts
63
132
18,795
marketing research
communication
retailing
store atmospherics
Rankings
41,630
17,046
154
Rajan Varadarajan
Metrics
H-Index
i10 Index
Citation Counts
63
103
30,041
Marketing
Marketing Strategy
Innovation
Sustainability
International Marketing
Rankings
41,716
17,086
390
Claes Fornell
Metrics
H-Index
i10 Index
Citation Counts
63
100
211,801
Customer Satisfaction
Marketing
Customer Experience Management
Rankings
44,016
17,935
1
Jinn Tsair Teng
Metrics
H-Index
i10 Index
Citation Counts
62
94
10,524
Supply Chain Management
Pricing Strategies
Trade Credit Financing
Rankings
46,215
18,711
2
David W Stewart
Metrics
H-Index
i10 Index
Citation Counts
61
134
34,340
marketing
management
psychology
marketing research
advertising
Rankings
46,680
18,903
289
Joel Huber
Metrics
H-Index
i10 Index
Citation Counts
61
116
18,540
conjoint analysis
consumer behavior
choice behavior
Rankings
47,508
19,199
49
T Bettina Cornwell
Metrics
H-Index
i10 Index
Citation Counts
60
111
17,769
Sponsorship
Advertising
Communications
Marketing
Health
Rankings
47,587
19,224
212
Debbie Macinnis
Metrics
H-Index
i10 Index
Citation Counts
60
116
38,764
Consumer Behavior
Branding
Consumer Emotions
Rankings
47,777
2,158
247
Dale Wesley Griffin
Metrics
H-Index
i10 Index
Citation Counts
60
81
35,712
Decision making
Consumer Behavior
Social psychology
Rankings
48,071
19,384
321
Barbara E Kahn
Metrics
H-Index
i10 Index
Citation Counts
60
79
21,997
consumer behavior
variety
retailing
visual marketing
patient decision-making
Rankings
49,628
19,954
61
Michael Ahearne
Metrics
H-Index
i10 Index
Citation Counts
59
92
21,157
Sales
Professional Selling
Sales Force Management
Sales Management
Sales Force
Rankings
51,888
20,748
148
Edward C Malthouse
Metrics
H-Index
i10 Index
Citation Counts
58
121
17,666
Media management
recommender systems
customer engagement
services
interactive marketing
Rankings
51,946
20,760
18
Jing Jian Xiao
Metrics
H-Index
i10 Index
Citation Counts
58
121
15,977
consumer finance
family finance
financial capability
financial literacy
personal finance
Rankings
52,037
20,790
25
Saraju P Mohanty
Metrics
H-Index
i10 Index
Citation Counts
58
264
14,890
Smart Healthcare
Smart Agriculture
Smart Electronics
Security by Design
Hardware Assisted Security
Rankings
52,124
20,820
222
Rajdeep Grewal
Metrics
H-Index
i10 Index
Citation Counts
58
90
18,396
Marketing
Business
Economics
Statistics
Rankings
52,891
21,066
43
Russell Abratt
Metrics
H-Index
i10 Index
Citation Counts
58
95
13,712
Brands
Brand Management
Corporate Identity
Marketing
Rankings
53,134
21,138
171
Kannan Srinivasan
Metrics
H-Index
i10 Index
Citation Counts
58
95
14,451
Marketing
pricing
promotion
technology
Rankings
53,268
21,181
212
Eitan Muller
Metrics
H-Index
i10 Index
Citation Counts
58
83
27,602
Marketing
Diffusion of Innovations
Social Networks
Rankings
53,374
21,220
57
Frank R Kardes
Metrics
H-Index
i10 Index
Citation Counts
58
109
26,723
Consumer Research
Consumer Psychology
Marketing Research
Social Psychology
Rankings
53,910
21,422
241
Erdener Kaynak
Metrics
H-Index
i10 Index
Citation Counts
58
163
14,605
Global Marketing
Cross-Cultural/National Consumer Behavior
Marketing in Emerging Markets
Rankings
54,458
21,644
144
Jay Kandampully
Metrics
H-Index
i10 Index
Citation Counts
57
95
21,091
Service Management
Hospitality Management
Rankings
54,521
21,661
78
Scott B Mackenzie
Metrics
H-Index
i10 Index
Citation Counts
57
74
184,571
Marketing
consumer behavior
research methods
advertising
leadership
Rankings
54,723
21,721
75
Vikas Mittal
Metrics
H-Index
i10 Index
Citation Counts
57
96
29,438
Marketing Strategy
Strategy-Decision Models
B2B Strategy
Financial Impact of Strategic Decisions
Rankings
55,481
21,965
92
James Zhang
Metrics
H-Index
i10 Index
Citation Counts
57
158
11,338
sport marketing
sport leadership
and youth program management
Rankings
55,668
22,025
78
Utpal Dholakia
Metrics
H-Index
i10 Index
Citation Counts
57
108
27,907
Consumer Financial Decision Making
Digital Marketing
Entrepreneurial Marketing
Rankings
56,974
22,494
73
Xueming Luo
Metrics
H-Index
i10 Index
Citation Counts
56
98
26,084
mobile
marketing
information systems
behavioral economics
strategic analytics data science
Rankings
57,571
22,680
526
Aradhna Krishna
Metrics
H-Index
i10 Index
Citation Counts
56
101
16,799
perception
sensation
judgement
health
obesity
Rankings
57,580
22,685
78
George R Milne
Metrics
H-Index
i10 Index
Citation Counts
56
94
17,787
Marketing
information Privacy
Consumer Behavior
Sport Marketing
Public Policy
Rankings
61,036
23,874
267
Pamela M Ling
Metrics
H-Index
i10 Index
Citation Counts
55
147
10,965
Tobacco Control
Young adults
Counter-marketing
Rankings
61,252
2,788
176
Elko Kleinschmidt
Metrics
H-Index
i10 Index
Citation Counts
55
67
30,997
new product innovation
new product portfolio
global new product development
Rankings
61,517
24,028
481
Peter E Rossi
Metrics
H-Index
i10 Index
Citation Counts
55
82
24,661
marketing
economics
statistics
econometrics
bayesian statistics
Rankings
62,517
24,391
328
Patricia Flatley Brennan
Metrics
H-Index
i10 Index
Citation Counts
55
154
13,031
Consumer Health Informatics
virtual realty
homecare
CAVE
Rankings
63,889
24,847
1
Carlos M Rodriguez
Metrics
H-Index
i10 Index
Citation Counts
54
235
14,831
Logística
Maturidade
Cadeia de Suprimentos
Avaliação Desempenho
Logística 4.0
Rankings
64,177
24,934
720
Itamar Simonson
Metrics
H-Index
i10 Index
Citation Counts
54
76
30,577
decision making consumer behavior choice
Rankings
64,295
24,966
226
PK Kannan
Metrics
H-Index
i10 Index
Citation Counts
54
96
21,327
Digital Marketing
New Product Design
Pricing
Marketing Analytics
Multi-Touch Attribution
Rankings
64,425
24,997
1
James Jimmy W Peltier
Metrics
H-Index
i10 Index
Citation Counts
54
109
11,251
Digital Marketing
Artificial Intellegiance
Sales
Heathcare
Marketing Education
Rankings
64,456
25,013
403
Peter Fader
Metrics
H-Index
i10 Index
Citation Counts
54
93
14,720
Marketing
Forecasting
Customer Lifetime Value
Customer Centricity
Customer Retention
Rankings
64,465
25,020
173
Neal Roese
Metrics
H-Index
i10 Index
Citation Counts
54
78
17,210
counterfactual thinking
regret
hindsight bias
expectancy
Rankings
64,730
25,096
83
Eric Hansen
Metrics
H-Index
i10 Index
Citation Counts
54
137
9,747
Organizational Innovation
Corporate Social Responsibility
Environmental Marketing
Rankings
67,032
25,857
94
Neil A Morgan
Metrics
H-Index
i10 Index
Citation Counts
53
83
23,893
marketing strategy
marketing
strategy
brand
exporting
Rankings
67,684
26,066
40
Jeff Joireman
Metrics
H-Index
i10 Index
Citation Counts
53
83
15,841
Social and temporal dilemmas
CSR
service failures
Rankings
70,635
27,066
14
Linda Lavonne Price
Metrics
H-Index
i10 Index
Citation Counts
52
83
29,817
Marketing
consumer identity
family research
consumer behavior