Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (870,053 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
Metrics
H-Index
i10 Index
Citation
54
141
9,438
Sustainability Marketing
Retailing
Services Marketing
Metrics
H-Index
i10 Index
Citation
48
77
9,381
* Rankings
Ranking Based
On Selection: 3
consumer behavior
social cognition
Metrics
H-Index
i10 Index
Citation
37
54
6,730
Marketing - advertising
sales promotion
Asian values and religion
Metrics
H-Index
i10 Index
Citation
36
79
6,135
data driving marketing
Metrics
H-Index
i10 Index
Citation
34
45
5,867
* Rankings
Ranking Based
On Selection: 6
Crossmodal Research
Sensory Marketing
Spatial Cognition
Metrics
H-Index
i10 Index
Citation
27
50
2,672
* Rankings
Ranking Based
On Selection: 7
Multiobjective Optimization
Data-Driven Optimization
Large-Scale Optimization
Metrics
H-Index
i10 Index
Citation
25
41
3,284
* Rankings
Ranking Based
On Selection: 8
Human–AI Interaction
Digital Marketing
Digital Business Operations
Metrics
H-Index
i10 Index
Citation
25
38
3,387
* Rankings
Ranking Based
On Selection: 9
Retail Operations
Operations in Emerging Business Models
Supply Chain Management
Data-Driven Optimization
Empirical Study
Metrics
H-Index
i10 Index
Citation
22
27
3,398
* Rankings
Ranking Based
On Selection: 10
Marketing-OM Interface
Marketing-IS Interface
Operations Research
Metrics
H-Index
i10 Index
Citation
22
36
1,676
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* Rankings
Ranking Based
On Selection: 11
consumer behaviour
marketing research
Metrics
H-Index
i10 Index
Citation
22
28
2,415
* Rankings
Ranking Based
On Selection: 12
Reverse Logistics & CLSC
Interface of OM & Marketing
Metrics
H-Index
i10 Index
Citation
20
24
2,103
* Rankings
Ranking Based
On Selection: 13
Mobile Marketing
Metrics
H-Index
i10 Index
Citation
20
32
4,698
* Rankings
Ranking Based
On Selection: 14
Digitalization strategy
Marketing strategy
Smart product development and management
Metrics
H-Index
i10 Index
Citation
19
25
2,671
* Rankings
Ranking Based
On Selection: 15
Customer Requirement Analysis
Expert Recommendation
Text Mining
Information Management
Metrics
H-Index
i10 Index
Citation
19
26
1,795
* Rankings
Ranking Based
On Selection: 16
Digital Economy
Digital Platform
Digital Marketing
E-commerce
Social Media
Metrics
H-Index
i10 Index
Citation
19
21
10,370
* Rankings
Ranking Based
On Selection: 17
Innovation adoption/diffusion
data-driven marketing strategy
smart mobility
sustainability
Metrics
H-Index
i10 Index
Citation
18
19
1,541
* Rankings
Ranking Based
On Selection: 18
Marketing
Metrics
H-Index
i10 Index
Citation
18
21
2,953
* Rankings
Ranking Based
On Selection: 19
Brand Management
Digital Marketing
Consumer Behavior
CSR
Hospitality & Tourism Marketing
Metrics
H-Index
i10 Index
Citation
15
21
787
* Rankings
Ranking Based
On Selection: 20
Social Media Analytics
Text Mining
Crowd Wisdom
Fintech
Open Innovation
Metrics
H-Index
i10 Index
Citation
15
18
2,255
* Rankings
Ranking Based
On Selection: 21
marketing in transitional marketplace
consumer wellbeing and social responsibility，poverty
Metrics
H-Index
i10 Index
Citation
14
17
1,435
* Rankings
Ranking Based
On Selection: 22
Deep Learning
Recommender Systems
Big Data Analysis
E-commerce
Metrics
H-Index
i10 Index
Citation
14
21
963
* Rankings
Ranking Based
On Selection: 23
Marketing
Hospitality
Tourism
Metrics
H-Index
i10 Index
Citation
13
14
1,246
* Rankings
Ranking Based
On Selection: 24
AR/VR Marketing
E-Commerce
Human-Computer Interaction
Metrics
H-Index
i10 Index
Citation
13
14
915
* Rankings
Ranking Based
On Selection: 25
Creative & cultural industries
innovation management
business modeling
co-creation
marketing
Metrics
H-Index
i10 Index
Citation
13
14
1,026
* Rankings
Ranking Based
On Selection: 26
consumer behavior
Metrics
H-Index
i10 Index
Citation
13
13
787
* Rankings
Ranking Based
On Selection: 27
Consumer Behavior
Customer Satisfaction
Student Behavior
Unprofitalbe Customer
Metrics
H-Index
i10 Index
Citation
13
13
1,013
* Rankings
Ranking Based
On Selection: 28
consumer behavior
brand strategy
cross-culture study
luxury consumption
Metrics
H-Index
i10 Index
Citation
13
16
907
* Rankings
Ranking Based
On Selection: 29
Market Strategy
Qualitative Research
Netnography
Metrics
H-Index
i10 Index
Citation
12
13
475
* Rankings
Ranking Based
On Selection: 30
Consumer Behavior
Online Consumer Feedback
Consumer Brand Engagement
Green Brand Marketing
Brand
Metrics
H-Index
i10 Index
Citation
12
12
739
* Rankings
Ranking Based
On Selection: 31
Consumer behavior
Metrics
H-Index
i10 Index
Citation
12
12
368
* Rankings
Ranking Based
On Selection: 32
Deep Learning
Machine Learning
Networks
Natural Language Processing
Metrics
H-Index
i10 Index
Citation
12
18
541
* Rankings
Ranking Based
On Selection: 33
Information Management
Electronic Commerce
Internet Marketing
Data Modelling
Metrics
H-Index
i10 Index
Citation
12
13
1,858
* Rankings
Ranking Based
On Selection: 34
Metrics
H-Index
i10 Index
Citation
12
12
760
* Rankings
Ranking Based
On Selection: 35
Marketing
Consumer behavior
Judgment and decision marking
Metrics
H-Index
i10 Index
Citation
12
12
551
* Rankings
Ranking Based
On Selection: 36
marketing strategy
international marketing
service marketing
Metrics
H-Index
i10 Index
Citation
12
12
734
* Rankings
Ranking Based
On Selection: 37
Consumer Health Informatics
LGBTQ+ Health
Cardiovascular Health
HIV Prevention
Metrics
H-Index
i10 Index
Citation
11
15
447
* Rankings
Ranking Based
On Selection: 38
Online User Behavior
Social Media Marketing Strategy
Marketing Modelling
Metrics
H-Index
i10 Index
Citation
11
13
807
* Rankings
Ranking Based
On Selection: 39
marketing
consumer behaviour
Metrics
H-Index
i10 Index
Citation
11
12
524
* Rankings
Ranking Based
On Selection: 40
Market Microstructure Theory
Option Pricing
Portfolio Choice
Metrics
H-Index
i10 Index
Citation
11
12
435
* Rankings
Ranking Based
On Selection: 41
Consumer behavior
Digital marketing
Consumer brand engagement
Consumer animosity.
Metrics
H-Index
i10 Index
Citation
11
11
442
* Rankings
Ranking Based
On Selection: 42
Service Marketing
Consumer Information Processing
Internet Marketing
Metrics
H-Index
i10 Index
Citation
11
12
1,546
* Rankings
Ranking Based
On Selection: 43
consumer electronics
failure analysis
technical consulting
memory devices
Metrics
H-Index
i10 Index
Citation
11
12
1,774
* Rankings
Ranking Based
On Selection: 44
营销
Metrics
H-Index
i10 Index
Citation
11
12
560
* Rankings
Ranking Based
On Selection: 45
Marketing
Metrics
H-Index
i10 Index
Citation
10
10
1,745
* Rankings
Ranking Based
On Selection: 46
Marketing
Metrics
H-Index
i10 Index
Citation
10
11
930
* Rankings
Ranking Based
On Selection: 47
Market
Complexity Economics
Bigdata
Metrics
H-Index
i10 Index
Citation
10
11
321
* Rankings
Ranking Based
On Selection: 48
Quantitative Marketing
Empirical Industrial Organization
Consumer Search
Applied Theory
Digital
Metrics
H-Index
i10 Index
Citation
10
10
672
* Rankings
Ranking Based
On Selection: 49
Consumer Behavior
Organizational Behavior
Information Systems
Technology Management
HeXie Management Theory
Metrics
H-Index
i10 Index
Citation
10
10
425
* Rankings
Ranking Based
On Selection: 50
Consumer Behavior
Brand Addiction
Green Marketing
GSCM
Islamic Work Ethics
Metrics
H-Index
i10 Index
Citation
10
10
646
* Rankings
Ranking Based
On Selection: 51
multimedia
human-computer interaction
computer vision
Metrics
H-Index
i10 Index
Citation
10
10
1,174
* Rankings
Ranking Based
On Selection: 52
marketing
Metrics
H-Index
i10 Index
Citation
9
9
529
* Rankings
Ranking Based
On Selection: 53
Marketing
Metrics
H-Index
i10 Index
Citation
9
9
191
* Rankings
Ranking Based
On Selection: 54
consumer behavior
Metrics
H-Index
i10 Index
Citation
9
8
945
* Rankings
Ranking Based
On Selection: 55
discrete choice models
empirical industrial organization
dynamic competition
pharmaceutical marketing
and digital marketing.
Metrics
H-Index
i10 Index
Citation
9
8
334
* Rankings
Ranking Based
On Selection: 56
marketing
consumer behavior
psychology
brand management
sensory marketing
Metrics
H-Index
i10 Index
Citation
9
7
142
* Rankings
Ranking Based
On Selection: 57
Neuroeconomics Social Neuroscience
Metrics
H-Index
i10 Index
Citation
8
8
805
* Rankings
Ranking Based
On Selection: 58
NLP
Big Data Analytics
Data-Driven Marketing
Visual Marketing
Metrics
H-Index
i10 Index
Citation
8
8
173
* Rankings
Ranking Based
On Selection: 59
Tourism Management
Recreation & Leisure
Hospitality Management
E-Commerce
Marketing
Metrics
H-Index
i10 Index
Citation
8
7
565
* Rankings
Ranking Based
On Selection: 60
Quantitative Marketing
Metrics
H-Index
i10 Index
Citation
8
7
422
* Rankings
Ranking Based
On Selection: 61
Quantitative Marketing
Empirical IO
Bayesian Methods
Metrics
H-Index
i10 Index
Citation
8
7
303
* Rankings
Ranking Based
On Selection: 62
fiber assemblies
heat and mass transfer in porous media
E-Commerce
Marketing
Metrics
H-Index
i10 Index
Citation
8
6
145
* Rankings
Ranking Based
On Selection: 63
Marketing
Consumer Behaviour
Banking and Finance
Risk management
Forecasting
Metrics
H-Index
i10 Index
Citation
8
6
335
* Rankings
Ranking Based
On Selection: 64
consumer behavior
creativity
entrepreneurship
Metrics
H-Index
i10 Index
Citation
8
5
238
* Rankings
Ranking Based
On Selection: 65
Consumer Behavior in Digital Age
Metrics
H-Index
i10 Index
Citation
7
7
290
* Rankings
Ranking Based
On Selection: 66
Digital marketing communication
Metrics
H-Index
i10 Index
Citation
7
7
204
* Rankings
Ranking Based
On Selection: 67
Consumer behavior
Food safety
Food Consumption
Food Economics
Metrics
H-Index
i10 Index
Citation
7
6
460
* Rankings
Ranking Based
On Selection: 68
Brand Relationship
Emotions
Word of Mouth
Metrics
H-Index
i10 Index
Citation
7
6
420
* Rankings
Ranking Based
On Selection: 69
services marketing
Metrics
H-Index
i10 Index
Citation
7
6
262
* Rankings
Ranking Based
On Selection: 70
Marketing
Consumer behavior
Metrics
H-Index
i10 Index
Citation
7
6
237
* Rankings
Ranking Based
On Selection: 71
Destination marketing and management
Metrics
H-Index
i10 Index
Citation
7
6
407
* Rankings
Ranking Based
On Selection: 72
Marketing
Consumer Behavior
Cultural Tourism
Metrics
H-Index
i10 Index
Citation
7
5
200
* Rankings
Ranking Based
On Selection: 73
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
7
5
162
* Rankings
Ranking Based
On Selection: 74
Retailing and Platform
Behavioral Pricing
OM-Marketing/IS/Economics Interface
Sustainability and Social Responsibility
Metrics
H-Index
i10 Index
Citation
6
6
332
* Rankings
Ranking Based
On Selection: 75
Green Marketing
Consumer Citizenship Behavior
CSR
Green Innovation
Impulse buying behavior
Metrics
H-Index
i10 Index
Citation
6
6
197
* Rankings
Ranking Based
On Selection: 76
Marketing strategy
Leadership
International marketing
CSR
Metrics
H-Index
i10 Index
Citation
6
6
167
* Rankings
Ranking Based
On Selection: 77
marketing channel、marketing strategy
Metrics
H-Index
i10 Index
Citation
6
6
151
* Rankings
Ranking Based
On Selection: 78
Digital Marketing
Consumer Behaviour
Value Co-creation
Relationship Marketing
Metrics
H-Index
i10 Index
Citation
6
5
634
* Rankings
Ranking Based
On Selection: 79
Entrepreneurship Education
Innovation
Supply Chain Collaboration
Marketing
Metrics
H-Index
i10 Index
Citation
6
5
181
* Rankings
Ranking Based
On Selection: 80
Consumer behaviour；quantitative research；advanced technology
Metrics
H-Index
i10 Index
Citation
6
5
172
* Rankings
Ranking Based
On Selection: 81
consumer behavior
marketing
information processing
Metrics
H-Index
i10 Index
Citation
6
5
82
* Rankings
Ranking Based
On Selection: 82
Diffusion of Innovation
adoption of social commerce
social media marketing and trade
Metrics
H-Index
i10 Index
Citation
6
4
601
* Rankings
Ranking Based
On Selection: 83
Customer experience
Digital marketing
Service innovation
Tourism
Metrics
H-Index
i10 Index
Citation
6
4
251
* Rankings
Ranking Based
On Selection: 84
Consumer behaviour
Marketing
Metrics
H-Index
i10 Index
Citation
6
3
129
* Rankings
Ranking Based
On Selection: 85
Live streaming commerce
Digital marketing
Metrics
H-Index
i10 Index
Citation
5
5
246
* Rankings
Ranking Based
On Selection: 86
Revenue Management
Pricing
Operations Management
Metrics
H-Index
i10 Index
Citation
5
5
244
* Rankings
Ranking Based
On Selection: 87
Marketing
Business Ethics
Information Systems
Human-AI Interaction
Metrics
H-Index
i10 Index
Citation
5
5
175
* Rankings
Ranking Based
On Selection: 88
Digital marketing
Consumer Behavior
Social networks
Metrics
H-Index
i10 Index
Citation
5
4
352
* Rankings
Ranking Based
On Selection: 89
Marketing
Metrics
H-Index
i10 Index
Citation
5
4
145
* Rankings
Ranking Based
On Selection: 90
Public sector marketing
Metrics
H-Index
i10 Index
Citation
5
4
110
* Rankings
Ranking Based
On Selection: 91
Temporal Data Mining
Causal Machine Learning
Marketing Analysis
Metrics
H-Index
i10 Index
Citation
5
4
79
* Rankings
Ranking Based
On Selection: 92
Marketing science
Behavioral science
Metrics
H-Index
i10 Index
Citation
5
3
204
* Rankings
Ranking Based
On Selection: 93
marketing
Metrics
H-Index
i10 Index
Citation
5
3
126
* Rankings
Ranking Based
On Selection: 94
Big Data and Marketing Management
Metrics
H-Index
i10 Index
Citation
5
3
95
* Rankings
Ranking Based
On Selection: 95
Open Innovation
Value Co-creation
Digital Marketing
Machine Learning Algorithms
Big Data
Metrics
H-Index
i10 Index
Citation
5
2
107
* Rankings
Ranking Based
On Selection: 96
Tourism marketing
Metrics
H-Index
i10 Index
Citation
5
2
68
* Rankings
Ranking Based
On Selection: 97
consumer behaviour
word-of-mouth
Metrics
H-Index
i10 Index
Citation
5
2
66
* Rankings
Ranking Based
On Selection: 98
consumer behavior in digital environment
Metrics
H-Index
i10 Index
Citation
5
4
171
* Rankings
Ranking Based
On Selection: 99
Marketing
Metrics
H-Index
i10 Index
Citation
5
4
98
* Rankings
Ranking Based
On Selection: 100
Market Microstructure
Derivatives
Financial Econometrics
Metrics
H-Index
i10 Index
Citation
5
3
125
Ipkin Anthony Wong
Sun Yat Sen University
Guangzhou, China
Metrics
H-Index
i10 Index
Citation Counts
54
141
9,438
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
MS Balaji Sathyaprakash Balaji Makam
Metrics
H-Index
i10 Index
Citation Counts
48
77
9,381
Sustainability Marketing
Retailing
Services Marketing
Xinyue Zhou
Sun Yat Sen University
Guangzhou, China
Metrics
H-Index
i10 Index
Citation Counts
37
54
6,730
Kim-Shyan Fam
Harbin University of Commerce
Harbin, China
Metrics
H-Index
i10 Index
Citation Counts
36
79
6,135
Marketing - advertising
sales promotion
Asian values and religion
Baohong Sun
Metrics
H-Index
i10 Index
Citation Counts
34
45
5,867
Xiaoang Wan
Tsinghua University
Beijing, China
Metrics
H-Index
i10 Index
Citation Counts
27
50
2,672
Crossmodal Research
Sensory Marketing
Spatial Cognition
Cheng He (何æˆ)
Metrics
H-Index
i10 Index
Citation Counts
25
41
3,284
Multiobjective Optimization
Data-Driven Optimization
Large-Scale Optimization
Jiaming Fang
Metrics
H-Index
i10 Index
Citation Counts
25
38
3,387
Human–AI Interaction
Digital Marketing
Digital Business Operations
Ying Rong
Shanghai Jiao Tong University
Shanghai, China
Metrics
H-Index
i10 Index
Citation Counts
22
27
3,398
Retail Operations
Operations in Emerging Business Models
Supply Chain Management
Data-Driven Optimization
Empirical Study
Xiang Ji
Metrics
H-Index
i10 Index
Citation Counts
22
36
1,676
Marketing-OM Interface
Marketing-IS Interface
Operations Research
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Didier Soopramanien
Metrics
H-Index
i10 Index
Citation Counts
22
28
2,415
consumer behaviour
marketing research
Lipan Feng
Metrics
H-Index
i10 Index
Citation Counts
20
24
2,103
Reverse Logistics & CLSC
Interface of OM & Marketing
Chengli Shu
Xi'An Jiaotong University
Xi'an, China
Metrics
H-Index
i10 Index
Citation Counts
19
25
2,671
Digitalization strategy
Marketing strategy
Smart product development and management
Jian Jin|靳健
Beijing Normal University
Beijing, China
Metrics
H-Index
i10 Index
Citation Counts
19
26
1,795
Customer Requirement Analysis
Expert Recommendation
Text Mining
Information Management
Digital Economy
Digital Platform
Digital Marketing
E-commerce
Social Media
Lixian Qian
Metrics
H-Index
i10 Index
Citation Counts
18
19
1,541
Innovation adoption/diffusion
data-driven marketing strategy
smart mobility
sustainability
Bing Jing
Metrics
H-Index
i10 Index
Citation Counts
18
21
2,953
Asif Ali Safeer
Huanggang Normal University
Huanggang, China
Metrics
H-Index
i10 Index
Citation Counts
15
21
787
Brand Management
Digital Marketing
Consumer Behavior
CSR
Hospitality & Tourism Marketing
Social Media Analytics
Text Mining
Crowd Wisdom
Fintech
Open Innovation
marketing in transitional marketplace
consumer wellbeing and social responsibility，poverty
Deep Learning
Recommender Systems
Big Data Analysis
E-commerce
Liu Yongdan (Leon)
Central South University
Changsha, China
Metrics
H-Index
i10 Index
Citation Counts
13
14
1,246
Liying Zhou
Metrics
H-Index
i10 Index
Citation Counts
13
14
915
AR/VR Marketing
E-Commerce
Human-Computer Interaction
Jordan Robert Gamble
Shanghai Jiao Tong University
Shanghai, China
Metrics
H-Index
i10 Index
Citation Counts
13
14
1,026
Creative & cultural industries
innovation management
business modeling
co-creation
marketing
杨艳（Yang Yan）
Metrics
H-Index
i10 Index
Citation Counts
13
13
787
Consumer Behavior
Customer Satisfaction
Student Behavior
Unprofitalbe Customer
Mengxia Zhang 张梦霞
Metrics
H-Index
i10 Index
Citation Counts
13
16
907
consumer behavior
brand strategy
cross-culture study
luxury consumption
Cheah Chee Wei, Henry
Shenzhen University of Technology
Shenzhen, China
Metrics
H-Index
i10 Index
Citation Counts
12
13
475
Market Strategy
Qualitative Research
Netnography
Sohaib Muhammad
Xi'An Jiaotong University
Xi'an, China
Metrics
H-Index
i10 Index
Citation Counts
12
12
739
Consumer Behavior
Online Consumer Feedback
Consumer Brand Engagement
Green Brand Marketing
Brand
Wei, Wei
Metrics
H-Index
i10 Index
Citation Counts
12
12
368
Tanay Kumar Saha
Xi'an Shiyou University
Xi'an, China
Metrics
H-Index
i10 Index
Citation Counts
12
18
541
Deep Learning
Machine Learning
Networks
Natural Language Processing
蘇柏全 Bo-Chiuan Su
Putian University
Putian, China
Metrics
H-Index
i10 Index
Citation Counts
12
13
1,858
Information Management
Electronic Commerce
Internet Marketing
Data Modelling
Waseem Bahadur
Metrics
H-Index
i10 Index
Citation Counts
12
12
760
Marketing
Consumer behavior
Judgment and decision marking
Leinan Zhang
Metrics
H-Index
i10 Index
Citation Counts
12
12
734
marketing strategy
international marketing
service marketing
Sr Ramos
New York University Shanghai
Pudong, China
Metrics
H-Index
i10 Index
Citation Counts
11
15
447
Consumer Health Informatics
LGBTQ+ Health
Cardiovascular Health
HIV Prevention
Online User Behavior
Social Media Marketing Strategy
Marketing Modelling
Ruizhi Yuan
Metrics
H-Index
i10 Index
Citation Counts
11
12
524
Market Microstructure Theory
Option Pricing
Portfolio Choice
Muhammad Zahid Nawaz
Metrics
H-Index
i10 Index
Citation Counts
11
11
442
Consumer behavior
Digital marketing
Consumer brand engagement
Consumer animosity.
Service Marketing
Consumer Information Processing
Internet Marketing
consumer electronics
failure analysis
technical consulting
memory devices
zelin zhang
Renmin University of China
Beijing, China
Metrics
H-Index
i10 Index
Citation Counts
10
11
930
Feier Chen
Shanghai Jiao Tong University
Shanghai, China
Metrics
H-Index
i10 Index
Citation Counts
10
11
321
Raluca M Ursu
New York University Shanghai
Pudong, China
Metrics
H-Index
i10 Index
Citation Counts
10
10
672
Quantitative Marketing
Empirical Industrial Organization
Consumer Search
Applied Theory
Digital
Chang Xiong
Metrics
H-Index
i10 Index
Citation Counts
10
10
425
Consumer Behavior
Organizational Behavior
Information Systems
Technology Management
HeXie Management Theory
Ameerzada Fakhar Zaman
Metrics
H-Index
i10 Index
Citation Counts
10
10
646
Consumer Behavior
Brand Addiction
Green Marketing
GSCM
Islamic Work Ethics
multimedia
human-computer interaction
computer vision
Dewen Liu
Metrics
H-Index
i10 Index
Citation Counts
9
9
191
Francesca Hansstein
Metrics
H-Index
i10 Index
Citation Counts
9
8
945
discrete choice models
empirical industrial organization
dynamic competition
pharmaceutical marketing
and digital marketing.
marketing
consumer behavior
psychology
brand management
sensory marketing
Yang Qian
Metrics
H-Index
i10 Index
Citation Counts
8
8
173
NLP
Big Data Analytics
Data-Driven Marketing
Visual Marketing
You-Yu Dai
Metrics
H-Index
i10 Index
Citation Counts
8
7
565
Tourism Management
Recreation & Leisure
Hospitality Management
E-Commerce
Marketing
Yang Li
Metrics
H-Index
i10 Index
Citation Counts
8
7
422
Quantitative Marketing
Empirical IO
Bayesian Methods
Shuaitong Liang
Metrics
H-Index
i10 Index
Citation Counts
8
6
145
fiber assemblies
heat and mass transfer in porous media
E-Commerce
Marketing
Chhay Leaksmy
Metrics
H-Index
i10 Index
Citation Counts
8
6
335
Marketing
Consumer Behaviour
Banking and Finance
Risk management
Forecasting
Shaobo Kevin Li
Metrics
H-Index
i10 Index
Citation Counts
7
7
290
Consumer behavior
Food safety
Food Consumption
Food Economics
Brand Relationship
Emotions
Word of Mouth
Bo Huang
Metrics
H-Index
i10 Index
Citation Counts
7
6
237
Destination marketing and management
Kuo-Yan Wang
Metrics
H-Index
i10 Index
Citation Counts
7
5
200
Marketing
Consumer Behavior
Cultural Tourism
杜伟宇
Metrics
H-Index
i10 Index
Citation Counts
7
5
162
Quan (Ben) Zheng (郑权)
Metrics
H-Index
i10 Index
Citation Counts
6
6
332
Retailing and Platform
Behavioral Pricing
OM-Marketing/IS/Economics Interface
Sustainability and Social Responsibility
Green Marketing
Consumer Citizenship Behavior
CSR
Green Innovation
Impulse buying behavior
Xuan Huang
Metrics
H-Index
i10 Index
Citation Counts
6
6
167
Marketing strategy
Leadership
International marketing
CSR
Digital Marketing
Consumer Behaviour
Value Co-creation
Relationship Marketing
Lin Huang
Metrics
H-Index
i10 Index
Citation Counts
6
5
181
Entrepreneurship Education
Innovation
Supply Chain Collaboration
Marketing
Consumer behaviour；quantitative research；advanced technology
Xiaomeng Fan
ShanghaiTech University
Shanghai, China
Metrics
H-Index
i10 Index
Citation Counts
6
5
82
consumer behavior
marketing
information processing
Muhammad Usman Riaz
Metrics
H-Index
i10 Index
Citation Counts
6
4
601
Diffusion of Innovation
adoption of social commerce
social media marketing and trade
Baolin Deng|Bill Deng
Sun Yat Sen University
Guangzhou, China
Metrics
H-Index
i10 Index
Citation Counts
6
4
251
Customer experience
Digital marketing
Service innovation
Tourism
Eunkyung (Erika) Lee
Metrics
H-Index
i10 Index
Citation Counts
6
3
129
Hongquan Chen
Chongqing University
Chongqing, China
Metrics
H-Index
i10 Index
Citation Counts
5
5
246
Live streaming commerce
Digital marketing
Revenue Management
Pricing
Operations Management
Marketing
Business Ethics
Information Systems
Human-AI Interaction
Elizabeth D Matemba
Harbin Institute of Technology
Harbin, China
Metrics
H-Index
i10 Index
Citation Counts
5
4
352
Digital marketing
Consumer Behavior
Social networks
Yitian (Sky) Liang
Tsinghua University
Beijing, China
Metrics
H-Index
i10 Index
Citation Counts
5
4
145
Ahmad Nawaz Zaheer
Metrics
H-Index
i10 Index
Citation Counts
5
4
110
Chang Gong 贡畅
Metrics
H-Index
i10 Index
Citation Counts
5
4
79
Temporal Data Mining
Causal Machine Learning
Marketing Analysis
Guangkuan, Deng
Metrics
H-Index
i10 Index
Citation Counts
5
3
126
Lu Liu|刘璐
Metrics
H-Index
i10 Index
Citation Counts
5
3
95
Samuel Kofi Otchere, Phd
Jiangsu University
Zhenjiang, China
Metrics
H-Index
i10 Index
Citation Counts
5
2
107
Open Innovation
Value Co-creation
Digital Marketing
Machine Learning Algorithms
Big Data
Cenhua Lyu
Metrics
H-Index
i10 Index
Citation Counts
5
2
68
Chunfeng Chen|C Chen
Guangdong University of Technology
Guangzhou, China
Metrics
H-Index
i10 Index
Citation Counts
5
2
66
Qingliang Wang
Xi'An Jiaotong University
Xi'an, China
Metrics
H-Index
i10 Index
Citation Counts
5
4
171
consumer behavior in digital environment
Yunjia Chi
Metrics
H-Index
i10 Index
Citation Counts
5
4
98
Market Microstructure
Derivatives
Financial Econometrics