Top 100 Scientists
Business & Management / Marketing Top 100 Scientists in China 2025
Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (873,864 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
Metrics
H-Index
i10 Index
Citation
53
139
9,036
Sustainability Marketing
Retailing
Services Marketing
Metrics
H-Index
i10 Index
Citation
47
77
9,002
Marketing - advertising
sales promotion
Asian values and religion
Metrics
H-Index
i10 Index
Citation
36
78
6,017
* Rankings
Ranking Based On Selection :4
consumer behavior
social cognition
Metrics
H-Index
i10 Index
Citation
35
53
6,495
data driving marketing
Metrics
H-Index
i10 Index
Citation
34
44
5,748
* Rankings
Ranking Based On Selection :6
Crossmodal Research
Sensory Marketing
Spatial Cognition
Metrics
H-Index
i10 Index
Citation
26
50
2,611
* Rankings
Ranking Based On Selection :7
Multiobjective Optimization
Data-Driven Optimization
Large-Scale Optimization
Metrics
H-Index
i10 Index
Citation
25
40
3,113
* Rankings
Ranking Based On Selection :8
Digital Platform Operations
Human–Computer Interaction
Digital Business and Marketing
Metrics
H-Index
i10 Index
Citation
25
36
3,254
* Rankings
Ranking Based On Selection :9
Marketing-OM Interface
Marketing-IS Interface
Operations Research
Metrics
H-Index
i10 Index
Citation
22
35
1,615
* Rankings
Ranking Based On Selection :10
consumer behaviour
marketing research
Metrics
H-Index
i10 Index
Citation
22
28
2,326
* Rankings
Ranking Based On Selection :11
Retail Operations
Operations in Emerging Business Models
Supply Chain Management
Data-Driven Optimization
Empirical Study
Metrics
H-Index
i10 Index
Citation
21
27
3,295
* Rankings
Ranking Based On Selection :12
Reverse Logistics & CLSC
Interface of OM & Marketing
Metrics
H-Index
i10 Index
Citation
20
23
2,012
* Rankings
Ranking Based On Selection :13
Mobile Marketing
Metrics
H-Index
i10 Index
Citation
20
32
4,453
* Rankings
Ranking Based On Selection :14
Customer Requirement Analysis
Expert Recommendation
Text Mining
Information Management
Metrics
H-Index
i10 Index
Citation
19
26
1,750
* Rankings
Ranking Based On Selection :15
Digitalization strategy
Marketing strategy
Smart product development and management
Metrics
H-Index
i10 Index
Citation
19
25
2,584
* Rankings
Ranking Based On Selection :16
Digital Economy
Digital Marketing
E-commerce
Mobile Commerce
Social Media
Metrics
H-Index
i10 Index
Citation
18
20
10,179
* Rankings
Ranking Based On Selection :17
Marketing
Metrics
H-Index
i10 Index
Citation
18
21
2,912
* Rankings
Ranking Based On Selection :18
Innovation adoption/diffusion
data-driven marketing strategy
smart mobility
sustainability
Metrics
H-Index
i10 Index
Citation
16
19
1,436
* Rankings
Ranking Based On Selection :19
Social Media Analytics
Text Mining
Crowd Wisdom
Fintech
Open Innovation
Metrics
H-Index
i10 Index
Citation
15
17
2,169
* Rankings
Ranking Based On Selection :20
Brand Management
Digital Marketing
Consumer Behavior
CSR
Hospitality & Tourism Marketing
Metrics
H-Index
i10 Index
Citation
14
19
705
* Rankings
Ranking Based On Selection :21
Deep Learning
Recommender Systems
Big Data Analysis
E-commerce
Metrics
H-Index
i10 Index
Citation
14
20
940
* Rankings
Ranking Based On Selection :22
marketing in transitional marketplace
consumer wellbeing and social responsibility，poverty
Metrics
H-Index
i10 Index
Citation
14
17
1,396
* Rankings
Ranking Based On Selection :23
Marketing
Hospitality
Tourism
Metrics
H-Index
i10 Index
Citation
13
14
1,195
* Rankings
Ranking Based On Selection :24
AR/VR Marketing
E-Commerce
Human-Computer Interaction
Metrics
H-Index
i10 Index
Citation
13
13
849
* Rankings
Ranking Based On Selection :25
Creative & cultural industries
innovation management
business modeling
co-creation
marketing
Metrics
H-Index
i10 Index
Citation
13
14
989
* Rankings
Ranking Based On Selection :26
Consumer Behavior
Customer Satisfaction
Student Behavior
Unprofitalbe Customer
Metrics
H-Index
i10 Index
Citation
13
13
983
* Rankings
Ranking Based On Selection :27
consumer behavior
brand strategy
cross-culture study
luxury consumption
Metrics
H-Index
i10 Index
Citation
13
16
883
* Rankings
Ranking Based On Selection :28
consumer behavior
Metrics
H-Index
i10 Index
Citation
12
13
751
* Rankings
Ranking Based On Selection :29
Market Strategy
Qualitative Research
Netnography
Metrics
H-Index
i10 Index
Citation
12
13
413
* Rankings
Ranking Based On Selection :30
Consumer Behavior
Online Consumer Feedback
Consumer Brand Engagement
Green Brand Marketing
Brand
Metrics
H-Index
i10 Index
Citation
12
12
670
* Rankings
Ranking Based On Selection :31
Consumer behavior
Metrics
H-Index
i10 Index
Citation
12
12
329
* Rankings
Ranking Based On Selection :32
Deep Learning
Machine Learning
Networks
Natural Language Processing
Metrics
H-Index
i10 Index
Citation
12
18
532
* Rankings
Ranking Based On Selection :33
Metrics
H-Index
i10 Index
Citation
12
12
709
* Rankings
Ranking Based On Selection :34
Marketing
Consumer behavior
Judgment and decision marking
Metrics
H-Index
i10 Index
Citation
12
12
534
* Rankings
Ranking Based On Selection :35
Information Management
Electronic Commerce
Internet Marketing
Data Modelling
Metrics
H-Index
i10 Index
Citation
12
13
1,823
* Rankings
Ranking Based On Selection :36
marketing strategy
international marketing
service marketing
Metrics
H-Index
i10 Index
Citation
12
12
724
* Rankings
Ranking Based On Selection :37
Online User Behavior
Social Media Marketing Strategy
Marketing Modelling
Metrics
H-Index
i10 Index
Citation
11
13
764
* Rankings
Ranking Based On Selection :38
Consumer Health Informatics
LGBTQ+ Health
Cardiovascular Health
HIV Prevention
Metrics
H-Index
i10 Index
Citation
11
13
409
* Rankings
Ranking Based On Selection :39
marketing
consumer behaviour
Metrics
H-Index
i10 Index
Citation
11
12
476
* Rankings
Ranking Based On Selection :40
Market Microstructure Theory
Option Pricing
Portfolio Choice
Metrics
H-Index
i10 Index
Citation
11
11
413
* Rankings
Ranking Based On Selection :41
Consumer behavior
Digital marketing
Consumer brand engagement
Consumer animosity.
Metrics
H-Index
i10 Index
Citation
11
11
407
* Rankings
Ranking Based On Selection :42
Service Marketing
Consumer Information Processing
Internet Marketing
Metrics
H-Index
i10 Index
Citation
11
11
1,511
* Rankings
Ranking Based On Selection :43
consumer electronics
failure analysis
technical consulting
memory devices
Metrics
H-Index
i10 Index
Citation
11
12
1,713
* Rankings
Ranking Based On Selection :44
营销
Metrics
H-Index
i10 Index
Citation
11
12
559
* Rankings
Ranking Based On Selection :45
Marketing
Metrics
H-Index
i10 Index
Citation
10
10
1,693
* Rankings
Ranking Based On Selection :46
Consumer Behavior
Organizational Behavior
Information Systems
Technology Management
HeXie Management Theory
Metrics
H-Index
i10 Index
Citation
10
10
402
* Rankings
Ranking Based On Selection :47
Marketing
Metrics
H-Index
i10 Index
Citation
10
11
916
* Rankings
Ranking Based On Selection :48
Market
Complexity Economics
Bigdata
Metrics
H-Index
i10 Index
Citation
10
11
308
* Rankings
Ranking Based On Selection :49
Consumer Behavior
Brand Addiction
Green Marketing
GSCM
Islamic Work Ethics
Metrics
H-Index
i10 Index
Citation
10
10
635
* Rankings
Ranking Based On Selection :50
multimedia
human-computer interaction
computer vision
Metrics
H-Index
i10 Index
Citation
10
10
1,141
* Rankings
Ranking Based On Selection :51
marketing
Metrics
H-Index
i10 Index
Citation
9
9
513
* Rankings
Ranking Based On Selection :52
Marketing
Metrics
H-Index
i10 Index
Citation
9
9
171
* Rankings
Ranking Based On Selection :53
consumer behavior
Metrics
H-Index
i10 Index
Citation
9
8
911
* Rankings
Ranking Based On Selection :54
discrete choice models
empirical industrial organization
dynamic competition
pharmaceutical marketing
and digital marketing.
Metrics
H-Index
i10 Index
Citation
9
8
331
* Rankings
Ranking Based On Selection :55
Quantitative Marketing
Empirical Industrial Organization
Consumer Search
Applied Theory
Digital
Metrics
H-Index
i10 Index
Citation
9
9
625
* Rankings
Ranking Based On Selection :56
Neuroeconomics Social Neuroscience
Metrics
H-Index
i10 Index
Citation
8
8
783
* Rankings
Ranking Based On Selection :57
Tourism Management
Recreation & Leisure
Hospitality Management
E-Commerce
Marketing
Metrics
H-Index
i10 Index
Citation
8
7
542
* Rankings
Ranking Based On Selection :58
NLP
Big Data Analytics
Data-Driven Marketing
Visual Marketing
Metrics
H-Index
i10 Index
Citation
8
7
148
* Rankings
Ranking Based On Selection :59
Quantitative Marketing
Metrics
H-Index
i10 Index
Citation
8
7
410
* Rankings
Ranking Based On Selection :60
marketing
consumer behavior
psychology
brand management
sensory marketing
Metrics
H-Index
i10 Index
Citation
8
7
136
* Rankings
Ranking Based On Selection :61
consumer behavior
creativity
entrepreneurship
Metrics
H-Index
i10 Index
Citation
8
5
233
* Rankings
Ranking Based On Selection :62
Quantitative Marketing
Empirical IO
Bayesian Methods
Metrics
H-Index
i10 Index
Citation
7
7
290
* Rankings
Ranking Based On Selection :63
Consumer Behavior in Digital Age
Metrics
H-Index
i10 Index
Citation
7
7
274
* Rankings
Ranking Based On Selection :64
Brand Relationship
Emotions
Word of Mouth
Metrics
H-Index
i10 Index
Citation
7
6
393
* Rankings
Ranking Based On Selection :65
services marketing
Metrics
H-Index
i10 Index
Citation
7
6
248
* Rankings
Ranking Based On Selection :66
Marketing
Consumer behavior
Metrics
H-Index
i10 Index
Citation
7
6
222
* Rankings
Ranking Based On Selection :67
Digital marketing communication
Metrics
H-Index
i10 Index
Citation
7
6
172
* Rankings
Ranking Based On Selection :68
fiber assemblies
heat and mass transfer in porous media
E-Commerce
Marketing
Metrics
H-Index
i10 Index
Citation
7
6
139
* Rankings
Ranking Based On Selection :69
Marketing
Consumer Behaviour
Banking and Finance
Risk management
Forecasting
Metrics
H-Index
i10 Index
Citation
7
5
321
* Rankings
Ranking Based On Selection :70
Marketing
Consumer Behavior
Cultural Tourism
Metrics
H-Index
i10 Index
Citation
7
5
189
* Rankings
Ranking Based On Selection :71
Destination marketing and management
Metrics
H-Index
i10 Index
Citation
7
6
384
* Rankings
Ranking Based On Selection :72
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
7
5
162
* Rankings
Ranking Based On Selection :73
Consumer behavior
Food safety
Food Consumption
Food Economics
Metrics
H-Index
i10 Index
Citation
6
6
439
* Rankings
Ranking Based On Selection :74
Retailing and Platform
Behavioral Pricing
OM-Marketing/IS/Economics Interface
Sustainability and Social Responsibility
Metrics
H-Index
i10 Index
Citation
6
6
312
* Rankings
Ranking Based On Selection :75
Green Marketing
Consumer Citizenship Behavior
CSR
Green Innovation
Impulse buying behavior
Metrics
H-Index
i10 Index
Citation
6
6
180
* Rankings
Ranking Based On Selection :76
Marketing strategy
Leadership
International marketing
CSR
Metrics
H-Index
i10 Index
Citation
6
6
154
* Rankings
Ranking Based On Selection :77
Digital Marketing
Consumer Behaviour
Value Co-creation
Relationship Marketing
Metrics
H-Index
i10 Index
Citation
6
5
595
* Rankings
Ranking Based On Selection :78
Entrepreneurship Education
Innovation
Supply Chain Collaboration
Marketing
Metrics
H-Index
i10 Index
Citation
6
5
175
* Rankings
Ranking Based On Selection :79
marketing channel、marketing strategy
Metrics
H-Index
i10 Index
Citation
6
5
136
* Rankings
Ranking Based On Selection :80
consumer behavior
marketing
information processing
Metrics
H-Index
i10 Index
Citation
6
5
77
* Rankings
Ranking Based On Selection :81
Diffusion of Innovation
adoption of social commerce
social media marketing and trade
Metrics
H-Index
i10 Index
Citation
6
4
547
* Rankings
Ranking Based On Selection :82
Revenue Management
Pricing
Operations Management
Metrics
H-Index
i10 Index
Citation
5
5
239
* Rankings
Ranking Based On Selection :83
Marketing
Business Ethics
Information Systems
Human-AI Interaction
Metrics
H-Index
i10 Index
Citation
5
5
145
* Rankings
Ranking Based On Selection :84
Digital marketing
Consumer Behavior
Social networks
Metrics
H-Index
i10 Index
Citation
5
4
341
* Rankings
Ranking Based On Selection :85
Customer experience
Digital marketing
Service innovation
Tourism
Metrics
H-Index
i10 Index
Citation
5
4
225
* Rankings
Ranking Based On Selection :86
Marketing
Metrics
H-Index
i10 Index
Citation
5
4
135
* Rankings
Ranking Based On Selection :87
Public sector marketing
Metrics
H-Index
i10 Index
Citation
5
4
103
* Rankings
Ranking Based On Selection :88
Temporal Data Mining
Causal Machine Learning
Marketing Analysis
Metrics
H-Index
i10 Index
Citation
5
4
68
* Rankings
Ranking Based On Selection :89
Marketing science
Behavioral science
Metrics
H-Index
i10 Index
Citation
5
3
194
* Rankings
Ranking Based On Selection :90
Consumer behaviour
Marketing
Metrics
H-Index
i10 Index
Citation
5
3
119
* Rankings
Ranking Based On Selection :91
Consumer behaviour；quantitative research；advanced technology
Metrics
H-Index
i10 Index
Citation
5
3
119
* Rankings
Ranking Based On Selection :92
marketing
Metrics
H-Index
i10 Index
Citation
5
3
117
* Rankings
Ranking Based On Selection :93
E-marketing
Consumer behavior
Negotiation
Metrics
H-Index
i10 Index
Citation
5
3
85
* Rankings
Ranking Based On Selection :94
Live streaming commerce
Influencer marketing
Digital marketing
Metrics
H-Index
i10 Index
Citation
5
2
212
* Rankings
Ranking Based On Selection :95
Open Innovation
Value Co-creation
Digital Marketing
Machine Learning Algorithms
Big Data
Metrics
H-Index
i10 Index
Citation
5
2
106
* Rankings
Ranking Based On Selection :96
Big Data and Marketing Management
Metrics
H-Index
i10 Index
Citation
5
2
85
* Rankings
Ranking Based On Selection :97
consumer behaviour
word-of-mouth
Metrics
H-Index
i10 Index
Citation
5
2
60
* Rankings
Ranking Based On Selection :98
consumer behavior in digital environment
Metrics
H-Index
i10 Index
Citation
5
4
164
* Rankings
Ranking Based On Selection :99
Marketing
Metrics
H-Index
i10 Index
Citation
5
4
96
* Rankings
Ranking Based On Selection :100
Market Microstructure
Derivatives
Financial Econometrics
Metrics
H-Index
i10 Index
Citation
5
3
121
Ipkin Anthony Wong
Metrics
H-Index
i10 Index
Citation Counts
53
139
9,036
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
MS Balaji Sathyaprakash Balaji Makam
Metrics
H-Index
i10 Index
Citation Counts
47
77
9,002
Sustainability Marketing
Retailing
Services Marketing
Kim-Shyan Fam
Harbin University of Commerce
Harbin, China
Metrics
H-Index
i10 Index
Citation Counts
36
78
6,017
Marketing - advertising
sales promotion
Asian values and religion
Baohong Sun
Metrics
H-Index
i10 Index
Citation Counts
34
44
5,748
Xiaoang Wan
Tsinghua University
Beijing, China
Metrics
H-Index
i10 Index
Citation Counts
26
50
2,611
Crossmodal Research
Sensory Marketing
Spatial Cognition
Cheng He (何æˆ)
Metrics
H-Index
i10 Index
Citation Counts
25
40
3,113
Multiobjective Optimization
Data-Driven Optimization
Large-Scale Optimization
Jiaming Fang
Metrics
H-Index
i10 Index
Citation Counts
25
36
3,254
Digital Platform Operations
Human–Computer Interaction
Digital Business and Marketing
Xiang Ji
Metrics
H-Index
i10 Index
Citation Counts
22
35
1,615
Marketing-OM Interface
Marketing-IS Interface
Operations Research
Didier Soopramanien
Metrics
H-Index
i10 Index
Citation Counts
22
28
2,326
consumer behaviour
marketing research
Ying Rong
Metrics
H-Index
i10 Index
Citation Counts
21
27
3,295
Retail Operations
Operations in Emerging Business Models
Supply Chain Management
Data-Driven Optimization
Empirical Study
Lipan Feng
Metrics
H-Index
i10 Index
Citation Counts
20
23
2,012
Reverse Logistics & CLSC
Interface of OM & Marketing
Jian Jin|靳健
Beijing Normal University
Beijing, China
Metrics
H-Index
i10 Index
Citation Counts
19
26
1,750
Customer Requirement Analysis
Expert Recommendation
Text Mining
Information Management
Chengli Shu
Xi'An Jiaotong University
Xi'an, China
Metrics
H-Index
i10 Index
Citation Counts
19
25
2,584
Digitalization strategy
Marketing strategy
Smart product development and management
Digital Economy
Digital Marketing
E-commerce
Mobile Commerce
Social Media
Bing Jing
Metrics
H-Index
i10 Index
Citation Counts
18
21
2,912
Lixian Qian
Metrics
H-Index
i10 Index
Citation Counts
16
19
1,436
Innovation adoption/diffusion
data-driven marketing strategy
smart mobility
sustainability
Social Media Analytics
Text Mining
Crowd Wisdom
Fintech
Open Innovation
Asif Ali Safeer
Huanggang Normal University
Huanggang, China
Metrics
H-Index
i10 Index
Citation Counts
14
19
705
Brand Management
Digital Marketing
Consumer Behavior
CSR
Hospitality & Tourism Marketing
Deep Learning
Recommender Systems
Big Data Analysis
E-commerce
marketing in transitional marketplace
consumer wellbeing and social responsibility，poverty
Liu Yongdan (Leon)
Central South University
Changsha, China
Metrics
H-Index
i10 Index
Citation Counts
13
14
1,195
Liying Zhou
Metrics
H-Index
i10 Index
Citation Counts
13
13
849
AR/VR Marketing
E-Commerce
Human-Computer Interaction
Jordan Robert Gamble
Metrics
H-Index
i10 Index
Citation Counts
13
14
989
Creative & cultural industries
innovation management
business modeling
co-creation
marketing
Consumer Behavior
Customer Satisfaction
Student Behavior
Unprofitalbe Customer
Mengxia Zhang 张梦霞
Metrics
H-Index
i10 Index
Citation Counts
13
16
883
consumer behavior
brand strategy
cross-culture study
luxury consumption
杨艳（Yang Yan）
Metrics
H-Index
i10 Index
Citation Counts
12
13
751
Cheah Chee Wei, Henry
Shenzhen University of Technology
Shenzhen, China
Metrics
H-Index
i10 Index
Citation Counts
12
13
413
Market Strategy
Qualitative Research
Netnography
Sohaib Muhammad
Xi'An Jiaotong University
Xi'an, China
Metrics
H-Index
i10 Index
Citation Counts
12
12
670
Consumer Behavior
Online Consumer Feedback
Consumer Brand Engagement
Green Brand Marketing
Brand
Wei, Wei
Metrics
H-Index
i10 Index
Citation Counts
12
12
329
Tanay Kumar Saha
Xi'an Shiyou University
Xi'an, China
Metrics
H-Index
i10 Index
Citation Counts
12
18
532
Deep Learning
Machine Learning
Networks
Natural Language Processing
Waseem Bahadur
Metrics
H-Index
i10 Index
Citation Counts
12
12
709
Marketing
Consumer behavior
Judgment and decision marking
蘇柏全 Bo-Chiuan Su
Putian University
Putian, China
Metrics
H-Index
i10 Index
Citation Counts
12
13
1,823
Information Management
Electronic Commerce
Internet Marketing
Data Modelling
Leinan Zhang
Metrics
H-Index
i10 Index
Citation Counts
12
12
724
marketing strategy
international marketing
service marketing
Online User Behavior
Social Media Marketing Strategy
Marketing Modelling
Sr Ramos
New York University Shanghai
Pudong, China
Metrics
H-Index
i10 Index
Citation Counts
11
13
409
Consumer Health Informatics
LGBTQ+ Health
Cardiovascular Health
HIV Prevention
Ruizhi Yuan
Metrics
H-Index
i10 Index
Citation Counts
11
12
476
Market Microstructure Theory
Option Pricing
Portfolio Choice
Muhammad Zahid Nawaz
Metrics
H-Index
i10 Index
Citation Counts
11
11
407
Consumer behavior
Digital marketing
Consumer brand engagement
Consumer animosity.
Service Marketing
Consumer Information Processing
Internet Marketing
consumer electronics
failure analysis
technical consulting
memory devices
Chang Xiong
Metrics
H-Index
i10 Index
Citation Counts
10
10
402
Consumer Behavior
Organizational Behavior
Information Systems
Technology Management
HeXie Management Theory
zelin zhang
Renmin University of China
Beijing, China
Metrics
H-Index
i10 Index
Citation Counts
10
11
916
Feier Chen
Metrics
H-Index
i10 Index
Citation Counts
10
11
308
Ameerzada Fakhar Zaman
Metrics
H-Index
i10 Index
Citation Counts
10
10
635
Consumer Behavior
Brand Addiction
Green Marketing
GSCM
Islamic Work Ethics
multimedia
human-computer interaction
computer vision
Dewen Liu
Metrics
H-Index
i10 Index
Citation Counts
9
9
171
Francesca Hansstein
Metrics
H-Index
i10 Index
Citation Counts
9
8
911
discrete choice models
empirical industrial organization
dynamic competition
pharmaceutical marketing
and digital marketing.
Raluca M Ursu
New York University Shanghai
Pudong, China
Metrics
H-Index
i10 Index
Citation Counts
9
9
625
Quantitative Marketing
Empirical Industrial Organization
Consumer Search
Applied Theory
Digital
You-Yu Dai
Metrics
H-Index
i10 Index
Citation Counts
8
7
542
Tourism Management
Recreation & Leisure
Hospitality Management
E-Commerce
Marketing
Yang Qian
Metrics
H-Index
i10 Index
Citation Counts
8
7
148
NLP
Big Data Analytics
Data-Driven Marketing
Visual Marketing
Yang Li
Metrics
H-Index
i10 Index
Citation Counts
8
7
410
marketing
consumer behavior
psychology
brand management
sensory marketing
Quantitative Marketing
Empirical IO
Bayesian Methods
Shaobo Kevin Li
Metrics
H-Index
i10 Index
Citation Counts
7
7
274
Brand Relationship
Emotions
Word of Mouth
Bo Huang
Metrics
H-Index
i10 Index
Citation Counts
7
6
222
Shuaitong Liang
Metrics
H-Index
i10 Index
Citation Counts
7
6
139
fiber assemblies
heat and mass transfer in porous media
E-Commerce
Marketing
Chhay Leaksmy
Metrics
H-Index
i10 Index
Citation Counts
7
5
321
Marketing
Consumer Behaviour
Banking and Finance
Risk management
Forecasting
Kuo-Yan Wang
Metrics
H-Index
i10 Index
Citation Counts
7
5
189
Marketing
Consumer Behavior
Cultural Tourism
Destination marketing and management
杜伟宇
Metrics
H-Index
i10 Index
Citation Counts
7
5
162
Consumer behavior
Food safety
Food Consumption
Food Economics
Quan (Ben) Zheng (郑权)
Metrics
H-Index
i10 Index
Citation Counts
6
6
312
Retailing and Platform
Behavioral Pricing
OM-Marketing/IS/Economics Interface
Sustainability and Social Responsibility
Green Marketing
Consumer Citizenship Behavior
CSR
Green Innovation
Impulse buying behavior
Xuan Huang
Metrics
H-Index
i10 Index
Citation Counts
6
6
154
Marketing strategy
Leadership
International marketing
CSR
Digital Marketing
Consumer Behaviour
Value Co-creation
Relationship Marketing
Lin Huang
Metrics
H-Index
i10 Index
Citation Counts
6
5
175
Entrepreneurship Education
Innovation
Supply Chain Collaboration
Marketing
Xiaomeng Fan
ShanghaiTech University
Shanghai, China
Metrics
H-Index
i10 Index
Citation Counts
6
5
77
consumer behavior
marketing
information processing
Muhammad Usman Riaz
Metrics
H-Index
i10 Index
Citation Counts
6
4
547
Diffusion of Innovation
adoption of social commerce
social media marketing and trade
Revenue Management
Pricing
Operations Management
Marketing
Business Ethics
Information Systems
Human-AI Interaction
Elizabeth D Matemba
Metrics
H-Index
i10 Index
Citation Counts
5
4
341
Digital marketing
Consumer Behavior
Social networks
Baolin Deng|Bill Deng
Metrics
H-Index
i10 Index
Citation Counts
5
4
225
Customer experience
Digital marketing
Service innovation
Tourism
Yitian (Sky) Liang
Tsinghua University
Beijing, China
Metrics
H-Index
i10 Index
Citation Counts
5
4
135
Ahmad Nawaz Zaheer
Metrics
H-Index
i10 Index
Citation Counts
5
4
103
Chang Gong 贡畅
Metrics
H-Index
i10 Index
Citation Counts
5
4
68
Temporal Data Mining
Causal Machine Learning
Marketing Analysis
Eunkyung (Erika) Lee
Metrics
H-Index
i10 Index
Citation Counts
5
3
119
Consumer behaviour；quantitative research；advanced technology
Guangkuan, Deng
Metrics
H-Index
i10 Index
Citation Counts
5
3
117
E-marketing
Consumer behavior
Negotiation
Hongquan Chen
Chongqing University
Chongqing, China
Metrics
H-Index
i10 Index
Citation Counts
5
2
212
Live streaming commerce
Influencer marketing
Digital marketing
Samuel Kofi Otchere, Phd
Jiangsu University
Zhenjiang, China
Metrics
H-Index
i10 Index
Citation Counts
5
2
106
Open Innovation
Value Co-creation
Digital Marketing
Machine Learning Algorithms
Big Data
Lu Liu|刘璐
Metrics
H-Index
i10 Index
Citation Counts
5
2
85
Chunfeng Chen|C Chen
Guangdong University of Technology
Guangzhou, China
Metrics
H-Index
i10 Index
Citation Counts
5
2
60
Qingliang Wang
Xi'An Jiaotong University
Xi'an, China
Metrics
H-Index
i10 Index
Citation Counts
5
4
164
consumer behavior in digital environment
Yunjia Chi
Metrics
H-Index
i10 Index
Citation Counts
5
4
96
Market Microstructure
Derivatives
Financial Econometrics