Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (941,641 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
Marketing
Metrics
H-Index
i10 Index
Citation
93
176
123,906
Technology Management
Information Systems
Marketing
Metrics
H-Index
i10 Index
Citation
69
152
27,628
consumer culture
cultural marketing strategy
services
economic development
Metrics
H-Index
i10 Index
Citation
63
130
41,836
energy
consumption
innovations
sustainability
Metrics
H-Index
i10 Index
Citation
49
117
8,649
Consumer behaviour
Innovation adoption and resistance
Information management
Bank marketing
Quantitative modelling
Metrics
H-Index
i10 Index
Citation
48
64
11,923
Digital Marketing
Metrics
H-Index
i10 Index
Citation
47
88
10,723
market shaping
market innovation
business models
co-creation
engagement
Metrics
H-Index
i10 Index
Citation
45
68
21,002
Marketing
Consumer behavior
Innovations
Service Design
Tourism
Metrics
H-Index
i10 Index
Citation
44
89
9,354
Metrics
H-Index
i10 Index
Citation
42
76
7,423
International Marketing
International Entrepreneurship
International Business
Born Globals
International New Ventures
Metrics
H-Index
i10 Index
Citation
41
61
7,726
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Value creation
customer engagement
customer experience
service research
B2B marketing
Metrics
H-Index
i10 Index
Citation
40
55
12,953
Personas
Technology
Marketing
NLP
Metrics
H-Index
i10 Index
Citation
39
91
5,278
Service management
innovation
customer experience
marketing
Metrics
H-Index
i10 Index
Citation
38
55
9,438
* Rankings
Ranking Based
On Selection: 14
Marketing
service management
Metrics
H-Index
i10 Index
Citation
37
62
13,406
* Rankings
Ranking Based
On Selection: 15
International Marketing
International Business
International Entrepreneurship
Marketing
Strategy
Metrics
H-Index
i10 Index
Citation
36
59
6,986
* Rankings
Ranking Based
On Selection: 16
sustainable business markets
business networks
B2B marketing
visioning
process research methodology
Metrics
H-Index
i10 Index
Citation
35
46
10,127
* Rankings
Ranking Based
On Selection: 17
Influencers
Misinformation
hijacking
digital corporate communication
stakeholders
Metrics
H-Index
i10 Index
Citation
34
87
5,768
* Rankings
Ranking Based
On Selection: 18
Marketing
service management
customer management
B2B relationships
relationship dynamics
Metrics
H-Index
i10 Index
Citation
32
47
6,435
* Rankings
Ranking Based
On Selection: 19
marketing and entrepreneurship in tourism
Metrics
H-Index
i10 Index
Citation
31
53
5,416
* Rankings
Ranking Based
On Selection: 20
business relationship dynamics (ending
recovering)
emotions in business
processual & qualitative research
Metrics
H-Index
i10 Index
Citation
31
49
4,384
* Rankings
Ranking Based
On Selection: 21
Digial marketing/consumer behaviour
shared/platform economy
digital transf.
digital payments
Metrics
H-Index
i10 Index
Citation
30
40
4,715
* Rankings
Ranking Based
On Selection: 22
Strategy
Customer experience
Marketing
Customer data
Retailing
Metrics
H-Index
i10 Index
Citation
30
51
4,804
* Rankings
Ranking Based
On Selection: 23
tourism business
information and communication technologies
market segmentation
customer research
Metrics
H-Index
i10 Index
Citation
30
40
5,365
* Rankings
Ranking Based
On Selection: 24
consumption
age
well-being
digitalisation
sustainability
Metrics
H-Index
i10 Index
Citation
30
76
3,636
* Rankings
Ranking Based
On Selection: 25
evolution of data economy
my data
self-tracking
economics of sport
health and happiness
Metrics
H-Index
i10 Index
Citation
29
61
11,956
* Rankings
Ranking Based
On Selection: 26
Service Marketing
Innovation
Social media marketing
advertising
consumer behavior
Metrics
H-Index
i10 Index
Citation
27
33
8,234
* Rankings
Ranking Based
On Selection: 27
mobile services
marketing
adoption of mobile services
Metrics
H-Index
i10 Index
Citation
27
63
3,818
* Rankings
Ranking Based
On Selection: 28
Feminism
post-humanism
organizing
tourism
body
Metrics
H-Index
i10 Index
Citation
26
43
4,337
* Rankings
Ranking Based
On Selection: 29
Customer value management
value propositions
business solutions
Metrics
H-Index
i10 Index
Citation
24
32
2,135
Strategic Marketing
Consumer Behaviour
Tourism
Metrics
H-Index
i10 Index
Citation
24
31
4,066
* Rankings
Ranking Based
On Selection: 31
B2B marketing
business networks
sustainability
corporate branding
time and process research
Metrics
H-Index
i10 Index
Citation
24
35
5,360
* Rankings
Ranking Based
On Selection: 32
Consumption and Organization Theory
Desire and Semiocapitalism
Videography
Guattari
Deleuze
Metrics
H-Index
i10 Index
Citation
23
35
2,099
* Rankings
Ranking Based
On Selection: 33
branding
b2b marketing
customer value
digitalisation
sustainability
Metrics
H-Index
i10 Index
Citation
23
34
3,361
* Rankings
Ranking Based
On Selection: 34
Digital marketing
Digital analytics
New technologies
Metrics
H-Index
i10 Index
Citation
22
25
3,545
* Rankings
Ranking Based
On Selection: 35
Responsible marketing
research methods
poverty
marketing channels
non-profit marketing
Metrics
H-Index
i10 Index
Citation
22
29
1,943
* Rankings
Ranking Based
On Selection: 36
regenerative business
marketing
consumer behavior
sales management
business ethics
Metrics
H-Index
i10 Index
Citation
21
28
4,543
* Rankings
Ranking Based
On Selection: 37
Blockchain Marketing
Ethical Marketing
Decentralization
Crypto Marketing
Metrics
H-Index
i10 Index
Citation
21
26
1,825
* Rankings
Ranking Based
On Selection: 38
B2B marketing
customer value
business relationships
digital marketing
customer experience
Metrics
H-Index
i10 Index
Citation
21
26
2,390
* Rankings
Ranking Based
On Selection: 39
consumer behaviour
energy transitions
energy efficiency
smart grid
innovation intermediary
Metrics
H-Index
i10 Index
Citation
21
29
1,343
* Rankings
Ranking Based
On Selection: 40
market change
politics of consumption
sustainable energy transition
novelty
digital methodologies
Metrics
H-Index
i10 Index
Citation
21
35
1,410
* Rankings
Ranking Based
On Selection: 41
markets
service
technology
innovation
sustainability
Metrics
H-Index
i10 Index
Citation
19
27
1,840
* Rankings
Ranking Based
On Selection: 42
consumer behaviour
e-tourism
social media
artificial intelligence
Metrics
H-Index
i10 Index
Citation
19
27
1,728
* Rankings
Ranking Based
On Selection: 43
Industrial and B2B marketing
solution and project business
industrial relationships
management education
Metrics
H-Index
i10 Index
Citation
19
24
2,073
* Rankings
Ranking Based
On Selection: 44
marketing
customer value
strategic marketing
customer value proposition
Metrics
H-Index
i10 Index
Citation
18
24
1,356
* Rankings
Ranking Based
On Selection: 45
Consumer Behaviour
Customer Experience
Digital Services Adoption
e-Commerce
Digital Wellness
Metrics
H-Index
i10 Index
Citation
18
37
1,594
* Rankings
Ranking Based
On Selection: 46
Marketing
Metrics
H-Index
i10 Index
Citation
17
23
1,168
* Rankings
Ranking Based
On Selection: 47
Entrepreneurship
Branding
Metrics
H-Index
i10 Index
Citation
16
19
1,113
* Rankings
Ranking Based
On Selection: 48
Customer value
Risk and decision-making
Strategy
Metrics
H-Index
i10 Index
Citation
16
20
2,741
Neuromarketing
Consumer Neuroscience
Creativity
Innovation
Decision Making
Metrics
H-Index
i10 Index
Citation
16
25
1,011
digitization
service development
project management
project marketing
project business
Metrics
H-Index
i10 Index
Citation
16
20
1,031
* Rankings
Ranking Based
On Selection: 51
Consumer Behaviour
Critical Perspectives on Marketing
Brands
International Marketing
Place Management
Metrics
H-Index
i10 Index
Citation
15
17
890
* Rankings
Ranking Based
On Selection: 52
physical appearance
beauty
social inequality
consumer culture
survey research
Metrics
H-Index
i10 Index
Citation
15
19
719
* Rankings
Ranking Based
On Selection: 53
Marketing strategy
consumer insights
market shaping
disinformation research
Metrics
H-Index
i10 Index
Citation
14
15
807
* Rankings
Ranking Based
On Selection: 54
Ai Ethics
Ethical design and development of AI systems
Practical implementation of ethics
Metrics
H-Index
i10 Index
Citation
14
15
698
* Rankings
Ranking Based
On Selection: 55
consumption
material culture
social practice
sociology
sustainability
Metrics
H-Index
i10 Index
Citation
14
17
1,052
* Rankings
Ranking Based
On Selection: 56
B2B marketing
B2B Sales
Servitization
Solution business
Research methods
Metrics
H-Index
i10 Index
Citation
14
15
1,173
* Rankings
Ranking Based
On Selection: 57
Consumer research
Consumption experiences
Digitalisation
Qualitative Methdos
Metrics
H-Index
i10 Index
Citation
14
19
596
* Rankings
Ranking Based
On Selection: 58
Metrics
H-Index
i10 Index
Citation
14
14
2,610
* Rankings
Ranking Based
On Selection: 59
socio-technical transitions
renewable energy
energy policy
energy communities
education for
Metrics
H-Index
i10 Index
Citation
12
14
902
Customer Value
Business Strategy
Business Model
Growth Hacking
Metrics
H-Index
i10 Index
Citation
12
13
885
* Rankings
Ranking Based
On Selection: 61
Marketing
customer experience
customer journey
consumer journey
service-dominant logic
Metrics
H-Index
i10 Index
Citation
11
11
1,522
* Rankings
Ranking Based
On Selection: 62
Service Marketing
Customer Activity
Customer-Dominant Logic
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
11
11
1,885
* Rankings
Ranking Based
On Selection: 63
Consumer Behaviour
Retail Geography
Store Location Research
Place Management
Sustainable Consumption
Metrics
H-Index
i10 Index
Citation
11
13
496
* Rankings
Ranking Based
On Selection: 64
Marketing
Metrics
H-Index
i10 Index
Citation
10
10
1,013
* Rankings
Ranking Based
On Selection: 65
sustainable marketing
service design
experience design
Experience economy
serious play
Metrics
H-Index
i10 Index
Citation
10
10
789
* Rankings
Ranking Based
On Selection: 66
Consumer Behavior
Social Media
Sharing Economies
Digital Platforms
Metrics
H-Index
i10 Index
Citation
9
8
300
* Rankings
Ranking Based
On Selection: 67
Game culture
game industry
marketing practices
games and toys
Metrics
H-Index
i10 Index
Citation
9
9
345
* Rankings
Ranking Based
On Selection: 68
Consumer Research
Organization
Metrics
H-Index
i10 Index
Citation
9
9
689
* Rankings
Ranking Based
On Selection: 69
B2B-marketing
Digital marketing
Customer Relationship Management
Metrics
H-Index
i10 Index
Citation
8
8
429
* Rankings
Ranking Based
On Selection: 70
B2B marketing
business relationships
business networks
projects
institutionalisation
Metrics
H-Index
i10 Index
Citation
8
7
220
* Rankings
Ranking Based
On Selection: 71
Service Management
Digital Marketing
Customer Experience Management
Metrics
H-Index
i10 Index
Citation
7
7
846
* Rankings
Ranking Based
On Selection: 72
international business
international marketing
international sales management
social media
Metrics
H-Index
i10 Index
Citation
7
6
464
* Rankings
Ranking Based
On Selection: 73
wood construction
consumer marketing
Metrics
H-Index
i10 Index
Citation
7
6
164
* Rankings
Ranking Based
On Selection: 74
Internationalization
Entrepreneurship
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
7
5
144
* Rankings
Ranking Based
On Selection: 75
higher education
regional development
customer loyalty
e-commerce
pedagogy
Metrics
H-Index
i10 Index
Citation
7
7
260
* Rankings
Ranking Based
On Selection: 76
Corruption
Bribery control
CSR & governance issues
Marketing ethics
Developing countries
Metrics
H-Index
i10 Index
Citation
6
5
296
* Rankings
Ranking Based
On Selection: 77
Service Marketing
Gamification
Customer experience
Live tweeting
Metrics
H-Index
i10 Index
Citation
6
6
4,671
* Rankings
Ranking Based
On Selection: 78
marketing
business relationships
Metrics
H-Index
i10 Index
Citation
6
5
172
* Rankings
Ranking Based
On Selection: 79
Marketing Theory
Market Orientation
Metrics
H-Index
i10 Index
Citation
6
4
151
* Rankings
Ranking Based
On Selection: 80
marketing
digital marketing
communications
innovations
Metrics
H-Index
i10 Index
Citation
6
3
129
* Rankings
Ranking Based
On Selection: 81
Consumption
Consumer behavior
Branding
Social media
Marketing
Metrics
H-Index
i10 Index
Citation
5
5
115
* Rankings
Ranking Based
On Selection: 82
consumer behavior
sustainable consumption
wood products
Metrics
H-Index
i10 Index
Citation
5
4
181
* Rankings
Ranking Based
On Selection: 83
Fashion
Artificial intelligence in education
Digital Marketing
Technology
Metrics
H-Index
i10 Index
Citation
5
4
123
* Rankings
Ranking Based
On Selection: 84
consumer behavior
sustainability
Metrics
H-Index
i10 Index
Citation
5
3
107
* Rankings
Ranking Based
On Selection: 85
Place Marketing
Stakeholder collaboration
Discourse theory
Qualitative methodology
Metrics
H-Index
i10 Index
Citation
5
2
330
* Rankings
Ranking Based
On Selection: 86
marketing
HCI
digital marketing
Metrics
H-Index
i10 Index
Citation
5
2
135
* Rankings
Ranking Based
On Selection: 87
Consumer Behavior
e-Commerce
Omnichannel
Digital Services
Immersive
Metrics
H-Index
i10 Index
Citation
5
0
47
* Rankings
Ranking Based
On Selection: 88
marketing
customer experience
Metrics
H-Index
i10 Index
Citation
5
3
110
* Rankings
Ranking Based
On Selection: 89
service business
solution marketing
industrial marketing
B2B
Metrics
H-Index
i10 Index
Citation
5
4
122
* Rankings
Ranking Based
On Selection: 90
Consumer behavior
Metrics
H-Index
i10 Index
Citation
4
3
463
* Rankings
Ranking Based
On Selection: 91
internationalization process
international marketing
B2B sales
Metrics
H-Index
i10 Index
Citation
4
3
133
* Rankings
Ranking Based
On Selection: 92
marketing
business
Metrics
H-Index
i10 Index
Citation
3
1
97
* Rankings
Ranking Based
On Selection: 93
Consumer behavior
Social norms
Charitable giving
Sustainability
Branding
Metrics
H-Index
i10 Index
Citation
3
1
48
* Rankings
Ranking Based
On Selection: 94
marketing
service innovations
value co-creation
Metrics
H-Index
i10 Index
Citation
3
1
135
* Rankings
Ranking Based
On Selection: 95
Marketing Management
Customer Experience
Customer Experience Management
Services
Metrics
H-Index
i10 Index
Citation
2
2
99
* Rankings
Ranking Based
On Selection: 96
Metrics
H-Index
i10 Index
Citation
2
2
39
* Rankings
Ranking Based
On Selection: 97
consumer behavior
brand management
sustainability in business
Metrics
H-Index
i10 Index
Citation
2
1
29
* Rankings
Ranking Based
On Selection: 98
consumers
sustainability
democracy
political participation
computational social sciences
Metrics
H-Index
i10 Index
Citation
2
1
20
* Rankings
Ranking Based
On Selection: 99
marketing
branding
high tech marketing
Metrics
H-Index
i10 Index
Citation
2
1
36
* Rankings
Ranking Based
On Selection: 100
marketing
service
arts
customer experience
Metrics
H-Index
i10 Index
Citation
2
0
11
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
93
176
123,906
Heikki Karjaluoto
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10 Index
Citation Counts
69
152
27,628
Technology Management
Information Systems
Marketing
Eric Arnould
Aalto University
Espoo, Finland
Metrics
H-Index
i10 Index
Citation Counts
63
130
41,836
consumer culture
cultural marketing strategy
services
economic development
Eva Heiskanen
University of Helsinki
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
49
117
8,649
energy
consumption
innovations
sustainability
Tommi Laukkanen
University of Eastern Finland
Joensuu, Finland
Metrics
H-Index
i10 Index
Citation Counts
48
64
11,923
Consumer behaviour
Innovation adoption and resistance
Information management
Bank marketing
Quantitative modelling
Jari Salo
University of Helsinki
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
47
88
10,723
Kaj Storbacka
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
45
68
21,002
market shaping
market innovation
business models
co-creation
engagement
Peter Björk
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
44
89
9,354
Marketing
Consumer behavior
Innovations
Service Design
Tourism
Pia Hurmelinna Laukkanen
University of Oulu
Oulu, Finland
Metrics
H-Index
i10 Index
Citation Counts
42
76
7,423
Sami Saarenketo
Lappeenranta University of Technology
Lappeenranta, Finland
Metrics
H-Index
i10 Index
Citation Counts
41
61
7,726
International Marketing
International Entrepreneurship
International Business
Born Globals
International New Ventures
Maximize your institution's potential with our 360° Institutional Analysis Subscription and Institutional Exclusive Package, offering comprehensive insights and strategic advantages.
Elina Jaakkola
University of Turku
Turku, Finland
Metrics
H-Index
i10 Index
Citation Counts
40
55
12,953
Value creation
customer engagement
customer experience
service research
B2B marketing
Joni Salminen
University of Turku
Turku, Finland
Metrics
H-Index
i10 Index
Citation Counts
39
91
5,278
Kristina Heinonen
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
38
55
9,438
Service management
innovation
customer experience
marketing
Tore Strandvik
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
37
62
13,406
Olli Kuivalainen
Lappeenranta University of Technology
Lappeenranta, Finland
Metrics
H-Index
i10 Index
Citation Counts
36
59
6,986
International Marketing
International Business
International Entrepreneurship
Marketing
Strategy
Aino Halinen
University of Turku
Turku, Finland
Metrics
H-Index
i10 Index
Citation Counts
35
46
10,127
sustainable business markets
business networks
B2B marketing
visioning
process research methodology
Vilma Luoma aho
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10 Index
Citation Counts
34
87
5,768
Influencers
Misinformation
hijacking
digital corporate communication
stakeholders
Maria Holmlund
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
32
47
6,435
Marketing
service management
customer management
B2B relationships
relationship dynamics
Raija Komppula
University of Eastern Finland
Joensuu, Finland
Metrics
H-Index
i10 Index
Citation Counts
31
53
5,416
marketing and entrepreneurship in tourism
Jaana Tähtinen
University of Turku
Turku, Finland
Metrics
H-Index
i10 Index
Citation Counts
31
49
4,384
business relationship dynamics (ending
recovering)
emotions in business
processual & qualitative research
Aijaz A Shaikh
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10 Index
Citation Counts
30
40
4,715
Digial marketing/consumer behaviour
shared/platform economy
digital transf.
digital payments
Hannu Saarijärvi
Tampere University
Tampere, Finland
Metrics
H-Index
i10 Index
Citation Counts
30
51
4,804
Strategy
Customer experience
Marketing
Customer data
Retailing
Juho Pesonen
University of Eastern Finland
Joensuu, Finland
Metrics
H-Index
i10 Index
Citation Counts
30
40
5,365
tourism business
information and communication technologies
market segmentation
customer research
Terhi Anna Wilska
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10 Index
Citation Counts
30
76
3,636
consumption
age
well-being
digitalisation
sustainability
Mika Pantzar
University of Helsinki
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
29
61
11,956
evolution of data economy
my data
self-tracking
economics of sport
health and happiness
Johanna Gummerus
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
27
33
8,234
Service Marketing
Innovation
Social media marketing
advertising
consumer behavior
Pirkko Walden
Abo Akademi University
Turku, Finland
Metrics
H-Index
i10 Index
Citation Counts
27
63
3,818
mobile services
marketing
adoption of mobile services
Anu Valtonen
University of Lapland
Rovaniemi, Finland
Metrics
H-Index
i10 Index
Citation Counts
26
43
4,337
Feminism
post-humanism
organizing
tourism
body
Joona Keränen
Lappeenranta University of Technology
Lappeenranta, Finland
Metrics
H-Index
i10 Index
Citation Counts
24
32
2,135
Customer value management
value propositions
business solutions
Hannele Kauppinen Räisänen
University of Vaasa
Vaasa, Finland
Metrics
H-Index
i10 Index
Citation Counts
24
31
4,066
Strategic Marketing
Consumer Behaviour
Tourism
Jan Ake Tornroos
Abo Akademi University
Turku, Finland
Metrics
H-Index
i10 Index
Citation Counts
24
35
5,360
B2B marketing
business networks
sustainability
corporate branding
time and process research
Joel Hietanen
University of Helsinki
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
23
35
2,099
Consumption and Organization Theory
Desire and Semiocapitalism
Videography
Guattari
Deleuze
Saila Saraniemi
University of Oulu
Oulu, Finland
Metrics
H-Index
i10 Index
Citation Counts
23
34
3,361
branding
b2b marketing
customer value
digitalisation
sustainability
Joel (Järvinen) Mero|Joel Järvinen, Joel Mero
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10 Index
Citation Counts
22
25
3,545
Digital marketing
Digital analytics
New technologies
Pia Polsa
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
22
29
1,943
Responsible marketing
research methods
poverty
marketing channels
non-profit marketing
Anssi Tarkiainen
Lappeenranta University of Technology
Lappeenranta, Finland
Metrics
H-Index
i10 Index
Citation Counts
21
28
4,543
regenerative business
marketing
consumer behavior
sales management
business ethics
Teck Ming Tan
University of Oulu
Oulu, Finland
Metrics
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Citation Counts
21
26
1,825
Blockchain Marketing
Ethical Marketing
Decentralization
Crypto Marketing
Harri Terho
University of Turku
Turku, Finland
Metrics
H-Index
i10 Index
Citation Counts
21
26
2,390
B2B marketing
customer value
business relationships
digital marketing
customer experience
Kaisa Matschoss
University of Helsinki
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
21
29
1,343
consumer behaviour
energy transitions
energy efficiency
smart grid
innovation intermediary
Petteri Repo
University of Helsinki
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
21
35
1,410
market change
politics of consumption
sustainable energy transition
novelty
digital methodologies
Valtteri Kaartemo
University of Turku
Turku, Finland
Metrics
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i10 Index
Citation Counts
19
27
1,840
markets
service
technology
innovation
sustainability
Dandison Ukpabi
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10 Index
Citation Counts
19
27
1,728
consumer behaviour
e-tourism
social media
artificial intelligence
Risto T Salminen
Lappeenranta University of Technology
Lappeenranta, Finland
Metrics
H-Index
i10 Index
Citation Counts
19
24
2,073
Industrial and B2B marketing
solution and project business
industrial relationships
management education
Mika Yrjölä
Tampere University
Tampere, Finland
Metrics
H-Index
i10 Index
Citation Counts
18
24
1,356
marketing
customer value
strategic marketing
customer value proposition
Lauri Frank
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10 Index
Citation Counts
18
37
1,594
Consumer Behaviour
Customer Experience
Digital Services Adoption
e-Commerce
Digital Wellness
Hanna Komulainen
University of Oulu
Oulu, Finland
Metrics
H-Index
i10 Index
Citation Counts
17
23
1,168
Timo Rintamäki
Tampere University
Tampere, Finland
Metrics
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i10 Index
Citation Counts
16
20
2,741
Customer value
Risk and decision-making
Strategy
Suomala Jyrki
Metrics
H-Index
i10 Index
Citation Counts
16
25
1,011
Neuromarketing
Consumer Neuroscience
Creativity
Innovation
Decision Making
Jarmo J Ahonen
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Citation Counts
16
20
1,031
digitization
service development
project management
project marketing
project business
Consumer Behaviour
Critical Perspectives on Marketing
Brands
International Marketing
Place Management
physical appearance
beauty
social inequality
consumer culture
survey research
Carlos Adrián Díaz Ruiz|Carlos A. Diaz Ruiz, Carlos Ruiz, Carlos Adrián Díaz Ruiz
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
14
15
807
Marketing strategy
consumer insights
market shaping
disinformation research
Ville Vakkuri
Jyväskylä University
Jyväskylä, Finland
Metrics
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i10 Index
Citation Counts
14
15
698
Ai Ethics
Ethical design and development of AI systems
Practical implementation of ethics
Jenny Rinkinen
University of Helsinki
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
14
17
1,052
consumption
material culture
social practice
sociology
sustainability
Anna Salonen
University of Turku
Turku, Finland
Metrics
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i10 Index
Citation Counts
14
15
1,173
B2B marketing
B2B Sales
Servitization
Solution business
Research methods
Toni Ryynänen
University of Helsinki
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
14
19
596
Consumer research
Consumption experiences
Digitalisation
Qualitative Methdos
Heini Taiminen
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10 Index
Citation Counts
14
14
2,610
Salvatore Ruggiero
University of Helsinki
Helsinki, Finland
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i10 Index
Citation Counts
12
14
902
socio-technical transitions
renewable energy
energy policy
energy communities
education for
Customer Value
Business Strategy
Business Model
Growth Hacking
Larissa Becker
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
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Citation Counts
11
11
1,522
Marketing
customer experience
customer journey
consumer journey
service-dominant logic
Jacob Mickelsson
Abo Akademi University
Turku, Finland
Metrics
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i10 Index
Citation Counts
11
11
1,885
Service Marketing
Customer Activity
Customer-Dominant Logic
Consumer Behavior
Heli Marjanen
University of Turku
Turku, Finland
Metrics
H-Index
i10 Index
Citation Counts
11
13
496
Consumer Behaviour
Retail Geography
Store Location Research
Place Management
Sustainable Consumption
Johanna Frösén
Hanken School of Economics
Helsinki, Finland
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Citation Counts
10
10
1,013
Mário Passos Ascenção
Metrics
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i10 Index
Citation Counts
10
10
789
sustainable marketing
service design
experience design
Experience economy
serious play
Maqsood H. Bhutto
Jyväskylä University
Jyväskylä, Finland
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Citation Counts
9
8
300
Consumer Behavior
Social Media
Sharing Economies
Digital Platforms
Game culture
game industry
marketing practices
games and toys
Tommi Mahlamäki
Tampere University
Tampere, Finland
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Citation Counts
8
8
429
B2B-marketing
Digital marketing
Customer Relationship Management
B2B marketing
business relationships
business networks
projects
institutionalisation
Robert Ciuchita
Hanken School of Economics
Helsinki, Finland
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Citation Counts
7
7
846
Service Management
Digital Marketing
Customer Experience Management
Sara Fraccastoro, (Sc)
University of Eastern Finland
Joensuu, Finland
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Citation Counts
7
6
464
international business
international marketing
international sales management
social media
Jaakko Jussila
University of Helsinki
Helsinki, Finland
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Citation Counts
7
6
164
wood construction
consumer marketing
Maria Uzhegova
Lappeenranta University of Technology
Lappeenranta, Finland
Metrics
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i10 Index
Citation Counts
7
5
144
Internationalization
Entrepreneurship
Marketing
Consumer Behavior
Teemu Ylikoski
Metrics
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Citation Counts
7
7
260
higher education
regional development
customer loyalty
e-commerce
pedagogy
Corruption
Bribery control
CSR & governance issues
Marketing ethics
Developing countries
Kai Huotari
Metrics
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i10 Index
Citation Counts
6
6
4,671
Service Marketing
Gamification
Customer experience
Live tweeting
Leena Viitaharju
University of Helsinki
Helsinki, Finland
Metrics
H-Index
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Citation Counts
6
5
172
Minttu Lampinen
HAMK University of Applied Sciences
Hämeenlinna, Finland
Metrics
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i10 Index
Citation Counts
6
3
129
marketing
digital marketing
communications
innovations
Jesse Tuominen
Jyväskylä University
Jyväskylä, Finland
Metrics
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Citation Counts
5
5
115
Consumption
Consumer behavior
Branding
Social media
Marketing
Charlotta Harju
Natural Resources Institute, Finland
Helsinki, Finland
Metrics
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Citation Counts
5
4
181
consumer behavior
sustainable consumption
wood products
Waleed Akhtar
Jyväskylä University
Jyväskylä, Finland
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H-Index
i10 Index
Citation Counts
5
4
123
Fashion
Artificial intelligence in education
Digital Marketing
Technology
Maria Ekström
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Citation Counts
5
3
107
Juha Halme
University of Eastern Finland
Joensuu, Finland
Metrics
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Citation Counts
5
2
330
Place Marketing
Stakeholder collaboration
Discourse theory
Qualitative methodology
Tiina Paananen
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10 Index
Citation Counts
5
0
47
Consumer Behavior
e-Commerce
Omnichannel
Digital Services
Immersive
Tiina-Kaisa Kuuru
Tampere University
Tampere, Finland
Metrics
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Citation Counts
5
3
110
Olli Pekkarinen
Lappeenranta University of Technology
Lappeenranta, Finland
Metrics
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Citation Counts
5
4
122
service business
solution marketing
industrial marketing
B2B
Janne Hepola
Jyväskylä University
Jyväskylä, Finland
Metrics
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Citation Counts
4
3
463
Jaakko Metsola
Lappeenranta University of Technology
Lappeenranta, Finland
Metrics
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i10 Index
Citation Counts
4
3
133
internationalization process
international marketing
B2B sales
Isadora Gasparin
University of Turku
Turku, Finland
Metrics
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i10 Index
Citation Counts
3
1
97
Ilia Gugenishvili
Abo Akademi University
Turku, Finland
Metrics
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i10 Index
Citation Counts
3
1
48
Consumer behavior
Social norms
Charitable giving
Sustainability
Branding
Irina Neganova
Hanken School of Economics
Helsinki, Finland
Metrics
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Citation Counts
3
1
135
marketing
service innovations
value co-creation
Ekaterina Panina
University of Turku
Turku, Finland
Metrics
H-Index
i10 Index
Citation Counts
2
2
99
Marketing Management
Customer Experience
Customer Experience Management
Services
Johanna Lindström
Abo Akademi University
Turku, Finland
Metrics
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i10 Index
Citation Counts
2
2
39
Mitra Salimi
Jyväskylä University
Jyväskylä, Finland
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i10 Index
Citation Counts
2
1
29
consumer behavior
brand management
sustainability in business
Ilona Kousa
University of Helsinki
Helsinki, Finland
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i10 Index
Citation Counts
2
1
20
consumers
sustainability
democracy
political participation
computational social sciences
Heidi Neuvonen
Jyvaskyla University of Applied Sciences
Jyväskylä, Finland
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i10 Index
Citation Counts
2
1
36
marketing
branding
high tech marketing
Pekka Saarikorpi
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10 Index
Citation Counts
2
0
11
marketing
service
arts
customer experience