Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (873,864 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
Consumer Culture Theory
Metrics
H-Index
i10 Index
Citation
69
199
27,224
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Metrics
H-Index
i10 Index
Citation
65
174
17,232
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavior
Metrics
H-Index
i10 Index
Citation
50
81
15,598
Marketing
Metrics
H-Index
i10 Index
Citation
48
62
36,765
* Rankings
Ranking Based On Selection :5
Brand Strategy
Innovation
Emerging Markets Firms
Customer Centricity
Sustainability
Metrics
H-Index
i10 Index
Citation
40
57
9,659
* Rankings
Ranking Based On Selection :6
Marketing
Innovation
Diffusion
Strategy
Metrics
H-Index
i10 Index
Citation
40
64
23,684
* Rankings
Ranking Based On Selection :7
B2B Marketing
B2B Services Growth
Value Pricing
Value-Based Marketing & Sales
Metrics
H-Index
i10 Index
Citation
36
48
16,892
* Rankings
Ranking Based On Selection :8
marketing
consumer behavior
nudging
food
packaging
Metrics
H-Index
i10 Index
Citation
35
53
13,401
* Rankings
Ranking Based On Selection :9
Behavioral Decision Making
Consumer Research
Behavior Change
Behavioral Economics
Metrics
H-Index
i10 Index
Citation
35
46
8,265
* Rankings
Ranking Based On Selection :10
Consumer Behavior
Sustainability and Health
Implicit Cognitions
Market Research
Metrics
H-Index
i10 Index
Citation
31
47
3,436
* Rankings
Ranking Based On Selection :11
Marketing
Metrics
H-Index
i10 Index
Citation
30
53
3,498
* Rankings
Ranking Based On Selection :12
marketing
Metrics
H-Index
i10 Index
Citation
30
58
4,478
* Rankings
Ranking Based On Selection :13
Consumer behavior
retailing
atmospherics
Metrics
H-Index
i10 Index
Citation
29
44
2,547
* Rankings
Ranking Based On Selection :14
open innovation
brand as social phenomena
strategic marketing
Metrics
H-Index
i10 Index
Citation
29
47
5,494
* Rankings
Ranking Based On Selection :15
Marketing
Metrics
H-Index
i10 Index
Citation
29
58
4,292
* Rankings
Ranking Based On Selection :16
Consumer Psychology
Wine Marketing
Sustainability
Metrics
H-Index
i10 Index
Citation
28
39
2,438
* Rankings
Ranking Based On Selection :17
Marketing
Consumer behavior
Social Marketing
Retailing
Metrics
H-Index
i10 Index
Citation
28
43
2,593
* Rankings
Ranking Based On Selection :18
Marketing
Economics
Metrics
H-Index
i10 Index
Citation
28
40
17,896
* Rankings
Ranking Based On Selection :19
Marketing
tourism management
hospitality
revenue management
consumer behavior
Metrics
H-Index
i10 Index
Citation
28
32
2,363
* Rankings
Ranking Based On Selection :20
Metrics
H-Index
i10 Index
Citation
28
45
2,443
* Rankings
Ranking Based On Selection :21
big data
data science
fake news
digital commons
Metrics
H-Index
i10 Index
Citation
28
41
9,577
* Rankings
Ranking Based On Selection :22
Marketing
Data Analysis
Consumer Behavior
Media Planning
Structural Equation Modelling
Metrics
H-Index
i10 Index
Citation
27
56
4,542
* Rankings
Ranking Based On Selection :23
Branding
Values
Past
Meaning
Art
Metrics
H-Index
i10 Index
Citation
26
39
2,304
* Rankings
Ranking Based On Selection :24
consumer product goods
Metrics
H-Index
i10 Index
Citation
26
36
4,239
* Rankings
Ranking Based On Selection :25
Marketing
Consumer Research
Behavioral Economics
Self-Control
Marketing Automation
Metrics
H-Index
i10 Index
Citation
25
36
12,244
* Rankings
Ranking Based On Selection :26
Marketing
Comportement du consommateur
Distribution
Analyse de données
Metrics
H-Index
i10 Index
Citation
25
43
2,849
* Rankings
Ranking Based On Selection :27
semiconductors
image processing
quality management system
marketing
Metrics
H-Index
i10 Index
Citation
25
50
2,588
* Rankings
Ranking Based On Selection :28
consumer resistance
second-hand goods
collaborative consumption
waste prévention
body and space
Metrics
H-Index
i10 Index
Citation
24
45
3,481
* Rankings
Ranking Based On Selection :29
ethical consumption
digital marketing
branding
marketing communications
Metrics
H-Index
i10 Index
Citation
23
28
2,347
* Rankings
Ranking Based On Selection :30
sensory marketing
food
consumer behaviour
neuroscience
Metrics
H-Index
i10 Index
Citation
22
29
2,489
* Rankings
Ranking Based On Selection :31
Brand management
Retail internationalisation
Innovation
Emerging markets
Developing countries.
Metrics
H-Index
i10 Index
Citation
22
33
2,656
* Rankings
Ranking Based On Selection :32
Digital marketing
Retailing
Services marketing
Multichannel management
Digital transformation
Metrics
H-Index
i10 Index
Citation
22
28
1,982
* Rankings
Ranking Based On Selection :33
marketing digital
atmosphère
web atmosphère
marketing sensoriel
marketing expérientiel
Metrics
H-Index
i10 Index
Citation
22
40
2,263
* Rankings
Ranking Based On Selection :34
Marketing
Purchasing
Networks
Relationships
Metrics
H-Index
i10 Index
Citation
22
30
2,004
* Rankings
Ranking Based On Selection :35
consumer culture theory
consumer experience
lifestyle
branding
videography
Metrics
H-Index
i10 Index
Citation
21
23
5,163
* Rankings
Ranking Based On Selection :36
Marketing
consommation responsable
Metrics
H-Index
i10 Index
Citation
21
35
2,133
* Rankings
Ranking Based On Selection :37
Marketing
Consumer behavior
Technology adoption
Energy consumption
Metrics
H-Index
i10 Index
Citation
21
27
1,809
* Rankings
Ranking Based On Selection :38
Metrics
H-Index
i10 Index
Citation
21
33
1,990
* Rankings
Ranking Based On Selection :39
marketing
comportement du consommateur
Metrics
H-Index
i10 Index
Citation
21
31
1,500
* Rankings
Ranking Based On Selection :40
marketing
Metrics
H-Index
i10 Index
Citation
21
32
3,064
* Rankings
Ranking Based On Selection :41
Consumer behavior
Services
Sport marketing
Branding
sport event
Metrics
H-Index
i10 Index
Citation
21
29
2,725
* Rankings
Ranking Based On Selection :42
Sciences de Gestion
Marketing
Digital
Metrics
H-Index
i10 Index
Citation
21
30
1,873
* Rankings
Ranking Based On Selection :43
B2B Marketing
Sales Management
Services Marketing
Innovation
Digital Marketing
Metrics
H-Index
i10 Index
Citation
20
26
3,139
* Rankings
Ranking Based On Selection :44
Psychologie du consommateur
la marque
le marketing des services
Metrics
H-Index
i10 Index
Citation
20
37
1,908
* Rankings
Ranking Based On Selection :45
Consumer Behaviour
Metrics
H-Index
i10 Index
Citation
20
34
1,841
* Rankings
Ranking Based On Selection :46
service marketing
luxury marketing
sustainable luxury
luxury
luxury services
Metrics
H-Index
i10 Index
Citation
19
21
1,773
* Rankings
Ranking Based On Selection :47
marketing
consumer
CCT
culture
innovation
Metrics
H-Index
i10 Index
Citation
19
25
1,454
* Rankings
Ranking Based On Selection :48
b2b marketing
innovation
new business development
inter-organizational relationships
business networks
Metrics
H-Index
i10 Index
Citation
19
23
1,480
* Rankings
Ranking Based On Selection :49
Privacy - ICT and Society - Technology adoption - Ethics
Metrics
H-Index
i10 Index
Citation
19
26
1,911
* Rankings
Ranking Based On Selection :50
Comportement du consommateur
distribution
produits nouveaux
méthodologie de la recherche
Metrics
H-Index
i10 Index
Citation
19
24
1,971
* Rankings
Ranking Based On Selection :51
Service Operations
Revenue Management
Supply Chain Management
People-Centric Operations
Metrics
H-Index
i10 Index
Citation
18
21
2,229
* Rankings
Ranking Based On Selection :52
Metrics
H-Index
i10 Index
Citation
18
18
2,315
* Rankings
Ranking Based On Selection :53
Digital Ethics
Dark side of IT
IT and Museology
Social Media
Influencer marketing
Metrics
H-Index
i10 Index
Citation
18
28
5,556
* Rankings
Ranking Based On Selection :54
Search and Social Media Marketing
Digital Marketing
online marketing
e-learning
blended elearninig
Metrics
H-Index
i10 Index
Citation
18
27
1,777
* Rankings
Ranking Based On Selection :55
marketing
communication
marketing social
créativité
communication préventive
Metrics
H-Index
i10 Index
Citation
18
22
2,093
* Rankings
Ranking Based On Selection :56
social marketing
Metrics
H-Index
i10 Index
Citation
18
23
2,141
* Rankings
Ranking Based On Selection :57
Luxury/Conspicuous Consumption
Social Status
Self/Personality
Pain/Hedonism
Cross-Cultural
Metrics
H-Index
i10 Index
Citation
17
21
2,354
* Rankings
Ranking Based On Selection :58
Consumer Neuroscience
Neuromarketing
Emotion
Aging
Metrics
H-Index
i10 Index
Citation
17
33
1,122
* Rankings
Ranking Based On Selection :59
marketing
brand management
consumer behavior
luxury
Metrics
H-Index
i10 Index
Citation
17
18
4,289
* Rankings
Ranking Based On Selection :60
Metaverse
AR
Social Networks
Advertising
Web Analytics
Metrics
H-Index
i10 Index
Citation
17
21
1,311
* Rankings
Ranking Based On Selection :61
Consumer behavior
Metrics
H-Index
i10 Index
Citation
17
25
1,557
* Rankings
Ranking Based On Selection :62
Marketing - Management des activités culturelles
Metrics
H-Index
i10 Index
Citation
17
22
873
* Rankings
Ranking Based On Selection :63
Marketing and strategic management with a focus on the sport industry
Metrics
H-Index
i10 Index
Citation
16
27
1,283
* Rankings
Ranking Based On Selection :64
IA & smart devices
physical activity
food
engagement
social marketing
Metrics
H-Index
i10 Index
Citation
16
21
1,303
* Rankings
Ranking Based On Selection :65
Marketing
Innovation
Metrics
H-Index
i10 Index
Citation
16
18
2,150
* Rankings
Ranking Based On Selection :66
marketing
construction
communities of practice
innovation
Metrics
H-Index
i10 Index
Citation
16
18
1,158
* Rankings
Ranking Based On Selection :67
Exporting
International Business
International Marketing
Metrics
H-Index
i10 Index
Citation
16
17
1,179
* Rankings
Ranking Based On Selection :68
Fashion Psychology
Consumer Psychology
Sustainability
Diversity
Wellbeing
Metrics
H-Index
i10 Index
Citation
16
17
967
* Rankings
Ranking Based On Selection :69
Consumer behavior
package design
Metrics
H-Index
i10 Index
Citation
16
21
1,022
* Rankings
Ranking Based On Selection :70
Marketing
Metrics
H-Index
i10 Index
Citation
16
19
950
* Rankings
Ranking Based On Selection :71
Metrics
H-Index
i10 Index
Citation
16
23
839
* Rankings
Ranking Based On Selection :72
Marketing durable
Marketing Social
Marketing du Tourisme
Metrics
H-Index
i10 Index
Citation
16
25
794
* Rankings
Ranking Based On Selection :73
Customer Experience
Frontline Service Technology
Circular Services
Service Failure/Recovery
Metrics
H-Index
i10 Index
Citation
15
21
3,709
* Rankings
Ranking Based On Selection :74
Responsible/Irresponsible Marketing
Sustainability
Branding
Climate change
Metrics
H-Index
i10 Index
Citation
15
17
982
* Rankings
Ranking Based On Selection :75
Market formation
collective action
system dynamics
sustainable mobility transitions
nutritious food
Metrics
H-Index
i10 Index
Citation
15
17
1,517
* Rankings
Ranking Based On Selection :76
Marketing
Metrics
H-Index
i10 Index
Citation
15
16
1,724
* Rankings
Ranking Based On Selection :77
Innovation
Metrics
H-Index
i10 Index
Citation
15
17
2,317
* Rankings
Ranking Based On Selection :78
Sufficiency transitions
consumer behaviour
adoption and diffusion of innovations
Metrics
H-Index
i10 Index
Citation
15
24
1,459
* Rankings
Ranking Based On Selection :79
Marketing
Metrics
H-Index
i10 Index
Citation
15
21
1,191
* Rankings
Ranking Based On Selection :80
Behavioral finance
marketing
project feasibility
Metrics
H-Index
i10 Index
Citation
15
27
887
* Rankings
Ranking Based On Selection :81
Technology consumption
design
Metrics
H-Index
i10 Index
Citation
15
18
937
* Rankings
Ranking Based On Selection :82
consumer culture theory
social class
space and markets
market systems
Metrics
H-Index
i10 Index
Citation
15
17
712
* Rankings
Ranking Based On Selection :83
Comportement du consommateur - Marketing
Metrics
H-Index
i10 Index
Citation
15
17
623
* Rankings
Ranking Based On Selection :84
Marketing
Metrics
H-Index
i10 Index
Citation
15
16
737
* Rankings
Ranking Based On Selection :85
Consumer psychology
Ethics
Gender
Artificial Intelligence
Emotions
Metrics
H-Index
i10 Index
Citation
14
14
1,016
* Rankings
Ranking Based On Selection :86
Trust
BtoB Marketing
Digital Marketing
Luxury
International Marketing
Metrics
H-Index
i10 Index
Citation
14
17
827
* Rankings
Ranking Based On Selection :87
Marketing
Marketing Engineering
Interactive Marketing
Database Marketing
Direct Marketing
Metrics
H-Index
i10 Index
Citation
14
16
3,293
* Rankings
Ranking Based On Selection :88
Retailing
Marketing Strategy
Channel Management
Business Model Innovation
Metrics
H-Index
i10 Index
Citation
14
15
1,844
* Rankings
Ranking Based On Selection :89
Retail
Marketing research
Consumer behaviour
Tourism marketing
Metrics
H-Index
i10 Index
Citation
14
15
648
* Rankings
Ranking Based On Selection :90
marketing
Metrics
H-Index
i10 Index
Citation
14
17
825
* Rankings
Ranking Based On Selection :91
Retailing
International marketing
Omni-channel
Metrics
H-Index
i10 Index
Citation
14
16
1,537
* Rankings
Ranking Based On Selection :92
marketing expérientiel
marketing sensoriel
marketing olfactif
comportement du consommateur
Metrics
H-Index
i10 Index
Citation
14
15
1,347
* Rankings
Ranking Based On Selection :93
Marketing Strategy
New Product Development
Innovation
Co-innovation
Crowdsourcing
Metrics
H-Index
i10 Index
Citation
14
18
692
* Rankings
Ranking Based On Selection :94
Metaverse
Social Network Analysis
Digital transformation
Digital social
Influencer marketing
Metrics
H-Index
i10 Index
Citation
14
16
891
* Rankings
Ranking Based On Selection :95
Marketing
Metrics
H-Index
i10 Index
Citation
14
16
536
* Rankings
Ranking Based On Selection :96
Digital marketing
online reviews
deception
ewom
ecommerce
Metrics
H-Index
i10 Index
Citation
13
13
703
* Rankings
Ranking Based On Selection :97
Consumer behavior
Digital marketing
Human-technology interaction
Financial marketing
Metrics
H-Index
i10 Index
Citation
13
18
739
* Rankings
Ranking Based On Selection :98
brand management
international business
international entrepreneurship
biopharmaceutical marketing.
Metrics
H-Index
i10 Index
Citation
13
14
696
* Rankings
Ranking Based On Selection :99
multichannel management
customer satisfaction
loyalty
social media
Metrics
H-Index
i10 Index
Citation
13
15
2,098
* Rankings
Ranking Based On Selection :100
Marketing des arts et de la culture
comportement du consommateur
spectacles vivants
Metrics
H-Index
i10 Index
Citation
13
15
471
bernard cova
Metrics
H-Index
i10 Index
Citation Counts
69
199
27,224
Philip Kitchen
Metrics
H-Index
i10 Index
Citation Counts
65
174
17,232
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Raffaele Filieri
Metrics
H-Index
i10 Index
Citation Counts
50
81
15,598
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavior
Erin Anderson
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10 Index
Citation Counts
48
62
36,765
Amitava Chattopadhyay
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10 Index
Citation Counts
40
57
9,659
Brand Strategy
Innovation
Emerging Markets Firms
Customer Centricity
Sustainability
Hubert Gatignon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10 Index
Citation Counts
40
64
23,684
Marketing
Innovation
Diffusion
Strategy
Wolfgang Ulaga
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10 Index
Citation Counts
36
48
16,892
B2B Marketing
B2B Services Growth
Value Pricing
Value-Based Marketing & Sales
Pierre Chandon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10 Index
Citation Counts
35
53
13,401
marketing
consumer behavior
nudging
food
packaging
Ziv Carmon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10 Index
Citation Counts
35
46
8,265
Behavioral Decision Making
Consumer Research
Behavior Change
Behavioral Economics
Robert Mai
Grenoble École de Management
Grenoble, France
Metrics
H-Index
i10 Index
Citation Counts
31
47
3,436
Consumer Behavior
Sustainability and Health
Implicit Cognitions
Market Research
Boris Bartikowski
Metrics
H-Index
i10 Index
Citation Counts
30
53
3,498
Marc Filser
Université de Bourgogne
Dijon, France
Metrics
H-Index
i10 Index
Citation Counts
30
58
4,478
Renaud Lunardo
Metrics
H-Index
i10 Index
Citation Counts
29
44
2,547
Consumer behavior
retailing
atmospherics
Hans Muhlbacher
Institut des Hautes Études Economiques et Commerciales INSEEC
Le Bourget-du-Lac, France
Metrics
H-Index
i10 Index
Citation Counts
29
47
5,494
open innovation
brand as social phenomena
strategic marketing
Nathalie Spielmann
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10 Index
Citation Counts
28
39
2,438
Consumer Psychology
Wine Marketing
Sustainability
Adilson Borges
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10 Index
Citation Counts
28
43
2,593
Marketing
Consumer behavior
Social Marketing
Retailing
V Padmanabhan
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10 Index
Citation Counts
28
40
17,896
Legohérel|Patrick Legohérel
Université d'Angers
Angers, France
Metrics
H-Index
i10 Index
Citation Counts
28
32
2,363
Marketing
tourism management
hospitality
revenue management
consumer behavior
Nil Özçaglar Toulouse
Université de Lille
Lille, France
Metrics
H-Index
i10 Index
Citation Counts
28
45
2,443
François Bancilhon
Institut National de Recherche en Informatique et Automatique
Le Chesnay-Rocquencourt, France
Metrics
H-Index
i10 Index
Citation Counts
28
41
9,577
big data
data science
fake news
digital commons
Jean Louis Chandon
Institut des Hautes Études Economiques et Commerciales INSEEC
Le Bourget-du-Lac, France
Metrics
H-Index
i10 Index
Citation Counts
27
56
4,542
Marketing
Data Analysis
Consumer Behavior
Media Planning
Structural Equation Modelling
Géraldine Michel
Metrics
H-Index
i10 Index
Citation Counts
26
39
2,304
Klaus Wertenbroch
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10 Index
Citation Counts
25
36
12,244
Marketing
Consumer Research
Behavioral Economics
Self-Control
Marketing Automation
Cindy Lombart
Metrics
H-Index
i10 Index
Citation Counts
25
43
2,849
Marketing
Comportement du consommateur
Distribution
Analyse de données
Massimo Mancuso
STMicroelectronics Pvt Ltd
Geneva, France
Metrics
H-Index
i10 Index
Citation Counts
25
50
2,588
semiconductors
image processing
quality management system
marketing
Dominique Roux Bauhain
Université de Reims
Reims, France
Metrics
H-Index
i10 Index
Citation Counts
24
45
3,481
consumer resistance
second-hand goods
collaborative consumption
waste prévention
body and space
Victoria Sophie Osburg
Montpellier Business School
Montpellier, France
Metrics
H-Index
i10 Index
Citation Counts
23
28
2,347
ethical consumption
digital marketing
branding
marketing communications
sensory marketing
food
consumer behaviour
neuroscience
Mbaye Fall Diallo
Université de Lille
Lille, France
Metrics
H-Index
i10 Index
Citation Counts
22
33
2,656
Brand management
Retail internationalisation
Innovation
Emerging markets
Developing countries.
Gregory BRESSOLLES
Metrics
H-Index
i10 Index
Citation Counts
22
28
1,982
Digital marketing
Retailing
Services marketing
Multichannel management
Digital transformation
Jean François Lemoine
Metrics
H-Index
i10 Index
Citation Counts
22
40
2,263
marketing digital
atmosphère
web atmosphère
marketing sensoriel
marketing expérientiel
Robert Spencer
Metrics
H-Index
i10 Index
Citation Counts
22
30
2,004
Marketing
Purchasing
Networks
Relationships
Joonas Rokka
EMLYON Business School
Lyon, France
Metrics
H-Index
i10 Index
Citation Counts
21
23
5,163
consumer culture theory
consumer experience
lifestyle
branding
videography
Sihem Dekhili
École de Management Strasbourg
Strasbourg, France
Metrics
H-Index
i10 Index
Citation Counts
21
35
2,133
Corinne Faure
Grenoble École de Management
Grenoble, France
Metrics
H-Index
i10 Index
Citation Counts
21
27
1,809
Marketing
Consumer behavior
Technology adoption
Energy consumption
Rémi Mencarelli
Université de Savoie Mont Blanc
Chambéry, France
Metrics
H-Index
i10 Index
Citation Counts
21
31
1,500
marketing
comportement du consommateur
Francois Durrieu
Metrics
H-Index
i10 Index
Citation Counts
21
32
3,064
Guillaume Bodet
Université de Lyon I
Villeurbanne, France
Metrics
H-Index
i10 Index
Citation Counts
21
29
2,725
Consumer behavior
Services
Sport marketing
Branding
sport event
Christophe Benavent
Université Paris Nanterre
Nanterre, France
Metrics
H-Index
i10 Index
Citation Counts
21
30
1,873
Sciences de Gestion
Marketing
Digital
Nicholas G Paparoidamis Hdr
Pôle Universitaire Léonard de Vinci
La Défense, France
Metrics
H-Index
i10 Index
Citation Counts
20
26
3,139
B2B Marketing
Sales Management
Services Marketing
Innovation
Digital Marketing
Virginie De Barnier
Université D'Aix Marseille
Marseille, France
Metrics
H-Index
i10 Index
Citation Counts
20
37
1,908
Psychologie du consommateur
la marque
le marketing des services
Richard Ladwein
Université de Lille
Lille, France
Metrics
H-Index
i10 Index
Citation Counts
20
34
1,841
Jonas Holmqvist
Metrics
H-Index
i10 Index
Citation Counts
19
21
1,773
service marketing
luxury marketing
sustainable luxury
luxury
luxury services
Touzani Mourad
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10 Index
Citation Counts
19
25
1,454
marketing
consumer
CCT
culture
innovation
Antonella La Rocca
Rennes School of Business
Rennes, France
Metrics
H-Index
i10 Index
Citation Counts
19
23
1,480
b2b marketing
innovation
new business development
inter-organizational relationships
business networks
Caroline Lancelot Miltgen
Metrics
H-Index
i10 Index
Citation Counts
19
26
1,911
Privacy - ICT and Society - Technology adoption - Ethics
Abdelmajid Amine
Université Paris-Est Créteil
Créteil, France
Metrics
H-Index
i10 Index
Citation Counts
19
24
1,971
Comportement du consommateur
distribution
produits nouveaux
méthodologie de la recherche
Guillaume Roels
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10 Index
Citation Counts
18
21
2,229
Service Operations
Revenue Management
Supply Chain Management
People-Centric Operations
Richard Mcfarland
Metrics
H-Index
i10 Index
Citation Counts
18
18
2,315
Hajer Kéfi
Metrics
H-Index
i10 Index
Citation Counts
18
28
5,556
Digital Ethics
Dark side of IT
IT and Museology
Social Media
Influencer marketing
Aleksej HEINZE
Metrics
H-Index
i10 Index
Citation Counts
18
27
1,777
Search and Social Media Marketing
Digital Marketing
online marketing
e-learning
blended elearninig
Marie Laure Gavard Perret
Metrics
H-Index
i10 Index
Citation Counts
18
22
2,093
marketing
communication
marketing social
créativité
communication préventive
Patricia Gurviez
Metrics
H-Index
i10 Index
Citation Counts
18
23
2,141
Minas Kastanakis
Metrics
H-Index
i10 Index
Citation Counts
17
21
2,354
Luxury/Conspicuous Consumption
Social Status
Self/Personality
Pain/Hedonism
Cross-Cultural
Olivier Droulers
Université de Rennes
Rennes, France
Metrics
H-Index
i10 Index
Citation Counts
17
33
1,122
Consumer Neuroscience
Neuromarketing
Emotion
Aging
Bruno Godey
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10 Index
Citation Counts
17
18
4,289
marketing
brand management
consumer behavior
luxury
Maria mercanti-guérin
Metrics
H-Index
i10 Index
Citation Counts
17
21
1,311
Metaverse
AR
Social Networks
Advertising
Web Analytics
Bertrand Urien
Université de Brest
Brest, France
Metrics
H-Index
i10 Index
Citation Counts
17
25
1,557
Mathilde Pulh
Université de Bourgogne
Dijon, France
Metrics
H-Index
i10 Index
Citation Counts
17
22
873
Marketing - Management des activités culturelles
Nicolas Chanavat
Université de Rouen Normandie
Mont-Saint-Aignan, France
Metrics
H-Index
i10 Index
Citation Counts
16
27
1,283
Marketing and strategic management with a focus on the sport industry
Helme Guizon Agnès
Metrics
H-Index
i10 Index
Citation Counts
16
21
1,303
IA & smart devices
physical activity
food
engagement
social marketing
Christophe Haon
Grenoble École de Management
Grenoble, France
Metrics
H-Index
i10 Index
Citation Counts
16
18
2,150
marketing
construction
communities of practice
innovation
Claude Obadia
Metrics
H-Index
i10 Index
Citation Counts
16
17
1,179
Exporting
International Business
International Marketing
Aurore Bardey
Metrics
H-Index
i10 Index
Citation Counts
16
17
967
Fashion Psychology
Consumer Psychology
Sustainability
Diversity
Wellbeing
Pantin Sohier Gaëlle
Université d'Angers
Angers, France
Metrics
H-Index
i10 Index
Citation Counts
16
21
1,022
Dildar Hussain
Rennes School of Business
Rennes, France
Metrics
H-Index
i10 Index
Citation Counts
16
19
950
William Sabadie
Université de Lyon III
Lyon, France
Metrics
H-Index
i10 Index
Citation Counts
16
23
839
Leroux Erick
Université Sorbonne Paris Nord
Villetaneuse, France
Metrics
H-Index
i10 Index
Citation Counts
16
25
794
Marketing durable
Marketing Social
Marketing du Tourisme
Arne De Keyser
Metrics
H-Index
i10 Index
Citation Counts
15
21
3,709
Customer Experience
Frontline Service Technology
Circular Services
Service Failure/Recovery
Mahabubur Rahman
Rennes School of Business
Rennes, France
Metrics
H-Index
i10 Index
Citation Counts
15
17
982
Responsible/Irresponsible Marketing
Sustainability
Branding
Climate change
Jeroen Struben
EMLYON Business School
Lyon, France
Metrics
H-Index
i10 Index
Citation Counts
15
17
1,517
Market formation
collective action
system dynamics
sustainable mobility transitions
nutritious food
Paulo Albuquerque
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10 Index
Citation Counts
15
16
1,724
David Gotteland
Grenoble École de Management
Grenoble, France
Metrics
H-Index
i10 Index
Citation Counts
15
17
2,317
Laurent Bertrandias
Metrics
H-Index
i10 Index
Citation Counts
15
24
1,459
Sufficiency transitions
consumer behaviour
adoption and diffusion of innovations
Catherine Viot
Université de Lyon I
Villeurbanne, France
Metrics
H-Index
i10 Index
Citation Counts
15
21
1,191
Olivier Mesly
Metrics
H-Index
i10 Index
Citation Counts
15
27
887
Behavioral finance
marketing
project feasibility
Gaël Bonnin
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10 Index
Citation Counts
15
18
937
Rodrigo B Castilhos
Metrics
H-Index
i10 Index
Citation Counts
15
17
712
consumer culture theory
social class
space and markets
market systems
Nathalie Guichard
University of Paris-Sud
Bures-sur-Yvette, France
Metrics
H-Index
i10 Index
Citation Counts
15
17
623
Comportement du consommateur - Marketing
Jean Jack Cegarra
Université de Lyon III
Lyon, France
Metrics
H-Index
i10 Index
Citation Counts
15
16
737
Sylvie Borau
Metrics
H-Index
i10 Index
Citation Counts
14
14
1,016
Consumer psychology
Ethics
Gender
Artificial Intelligence
Emotions
Houcine Akrout
Institut des Hautes Études Economiques et Commerciales INSEEC
Le Bourget-du-Lac, France
Metrics
H-Index
i10 Index
Citation Counts
14
17
827
Trust
BtoB Marketing
Digital Marketing
Luxury
International Marketing
Arnaud De Bruyn
Metrics
H-Index
i10 Index
Citation Counts
14
16
3,293
Marketing
Marketing Engineering
Interactive Marketing
Database Marketing
Direct Marketing
Cao Lanlan
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10 Index
Citation Counts
14
15
1,844
Retailing
Marketing Strategy
Channel Management
Business Model Innovation
Retail
Marketing research
Consumer behaviour
Tourism marketing
Nacima Ourahmoune
Metrics
H-Index
i10 Index
Citation Counts
14
17
825
Karine Picot Coupey
Université de Rennes
Rennes, France
Metrics
H-Index
i10 Index
Citation Counts
14
16
1,537
Retailing
International marketing
Omni-channel
Bruno Daucé
Université d'Angers
Angers, France
Metrics
H-Index
i10 Index
Citation Counts
14
15
1,347
marketing expérientiel
marketing sensoriel
marketing olfactif
comportement du consommateur
Emmanuelle LE NAGARD
Metrics
H-Index
i10 Index
Citation Counts
14
18
692
Marketing Strategy
New Product Development
Innovation
Co-innovation
Crowdsourcing
Perez Charles
Metrics
H-Index
i10 Index
Citation Counts
14
16
891
Metaverse
Social Network Analysis
Digital transformation
Digital social
Influencer marketing
Bertrand Belvaux
Université de Bourgogne
Dijon, France
Metrics
H-Index
i10 Index
Citation Counts
14
16
536
Daria Plotkina
École de Management Strasbourg
Strasbourg, France
Metrics
H-Index
i10 Index
Citation Counts
13
13
703
Digital marketing
online reviews
deception
ewom
ecommerce
Khelladi Insaf
Pôle Universitaire Léonard de Vinci
La Défense, France
Metrics
H-Index
i10 Index
Citation Counts
13
18
739
Consumer behavior
Digital marketing
Human-technology interaction
Financial marketing
Steven Januar Kusmanto
Metrics
H-Index
i10 Index
Citation Counts
13
14
696
brand management
international business
international entrepreneurship
biopharmaceutical marketing.
Ilaria Dalla Pozza
IPAG Business School
Katpadi, France
Metrics
H-Index
i10 Index
Citation Counts
13
15
2,098
multichannel management
customer satisfaction
loyalty
social media
Marketing des arts et de la culture
comportement du consommateur
spectacles vivants