Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (873,864 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
Services Marketing and Management
Metrics
H-Index
i10 Index
Citation
102
257
52,339
Supply Chain Management
Metrics
H-Index
i10 Index
Citation
82
169
67,821
Services Marketing
Metrics
H-Index
i10 Index
Citation
79
129
28,570
Corporate Identity
Branding
Marketing
Metrics
H-Index
i10 Index
Citation
70
168
19,127
* Rankings
Ranking Based On Selection :5
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Metrics
H-Index
i10 Index
Citation
65
146
25,519
Marketing & International Management
Metrics
H-Index
i10 Index
Citation
65
104
23,772
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Metrics
H-Index
i10 Index
Citation
63
132
28,385
Marketing
Branding
Technology and Innovation Management.
Metrics
H-Index
i10 Index
Citation
61
139
12,162
marketing
neuroscience
futurecast
Metrics
H-Index
i10 Index
Citation
61
166
18,171
* Rankings
Ranking Based On Selection :10
sustainability marketing in tourism and hospitality
Metrics
H-Index
i10 Index
Citation
60
118
15,502
* Rankings
Ranking Based On Selection :11
Metrics
H-Index
i10 Index
Citation
60
101
17,234
Marketing
Nonprofit organisations.
Metrics
H-Index
i10 Index
Citation
59
143
15,079
* Rankings
Ranking Based On Selection :13
services marketing
financial services
higher education
consumer behaviour
economics
Metrics
H-Index
i10 Index
Citation
59
124
15,967
* Rankings
Ranking Based On Selection :14
forecasting
behavioural OR
practice
Metrics
H-Index
i10 Index
Citation
58
108
12,685
Applied Social & Environmental Psychology
Health Psychology
Sustainable Tourism
Place Attachment
Pro-environmental behavior
Metrics
H-Index
i10 Index
Citation
57
109
14,561
* Rankings
Ranking Based On Selection :16
Marketing
Metrics
H-Index
i10 Index
Citation
57
123
11,398
* Rankings
Ranking Based On Selection :17
Marketing
Consumer Behaviour
Responsible Business
Metrics
H-Index
i10 Index
Citation
57
98
11,397
* Rankings
Ranking Based On Selection :18
Marketing
Services Marketing
Entrepreneurship
Small Business
Qualitative research
Metrics
H-Index
i10 Index
Citation
56
93
15,948
Professor of Consumer Behaviour
(e-)Shopping
(e-)Retailing and (e-)Consumer Behaviour
Metrics
H-Index
i10 Index
Citation
53
109
12,264
* Rankings
Ranking Based On Selection :20
Branding
Metrics
H-Index
i10 Index
Citation
52
90
16,418
* Rankings
Ranking Based On Selection :21
Retail Marketing
Relationship Marketing
Research Methods
Metrics
H-Index
i10 Index
Citation
51
92
13,102
* Rankings
Ranking Based On Selection :22
Marketing and Branding
Metrics
H-Index
i10 Index
Citation
49
119
10,513
* Rankings
Ranking Based On Selection :23
Digital marketing
Analytics & AI
Digital health
Metrics
H-Index
i10 Index
Citation
49
72
13,262
* Rankings
Ranking Based On Selection :24
Biodiversity Conservation
Behaviour change
Impact Evaluation
Conservation Marketing
Social Marketing
Metrics
H-Index
i10 Index
Citation
47
101
8,689
* Rankings
Ranking Based On Selection :25
tourism
travel
marketing
sociology
Metrics
H-Index
i10 Index
Citation
47
91
9,953
* Rankings
Ranking Based On Selection :26
Customer-Brand Relationships
Customer Engagement Strategies
Service Innovation
Technology & Digital Marketing
Metrics
H-Index
i10 Index
Citation
47
67
12,454
* Rankings
Ranking Based On Selection :27
Marketing
export marketing
sales management
measurement
Metrics
H-Index
i10 Index
Citation
47
82
13,199
* Rankings
Ranking Based On Selection :28
Ethical consumption
sustainability
marketing ethics
corporate social responsibility
Metrics
H-Index
i10 Index
Citation
47
75
13,382
* Rankings
Ranking Based On Selection :29
consumer culture theory
gender
critical marketing studies
Metrics
H-Index
i10 Index
Citation
47
106
7,177
* Rankings
Ranking Based On Selection :30
Retailing
Marketing Innovation
Marketing Technology
Metrics
H-Index
i10 Index
Citation
46
93
9,764
* Rankings
Ranking Based On Selection :31
sport business
sport innovation
sport integrity
sport management
sport policy
Metrics
H-Index
i10 Index
Citation
44
90
10,513
* Rankings
Ranking Based On Selection :32
Marketing
Consumer Behaviour
Consumer Psycholgoy
Social Media
Tourist Experience
Metrics
H-Index
i10 Index
Citation
42
73
5,517
* Rankings
Ranking Based On Selection :33
Cultural Marketing
Sustainable Consumption
Digital Services
Metrics
H-Index
i10 Index
Citation
42
77
5,448
* Rankings
Ranking Based On Selection :34
Marketing
Consumer Behaviour
Tourism
Hospitality
Metrics
H-Index
i10 Index
Citation
42
75
5,908
* Rankings
Ranking Based On Selection :35
Tourism
Heritage
Sustainable
Metrics
H-Index
i10 Index
Citation
42
71
10,619
* Rankings
Ranking Based On Selection :36
retailing
Metrics
H-Index
i10 Index
Citation
42
72
6,986
* Rankings
Ranking Based On Selection :37
Consumer Electronics
Consumer Technology
Healthcare Technology
Wearable Biosensors
Reuse
Metrics
H-Index
i10 Index
Citation
41
90
7,076
* Rankings
Ranking Based On Selection :38
Marketing
advertising
alcohol and public policy
product placement and media regulation
critical marketing.
Metrics
H-Index
i10 Index
Citation
41
72
7,483
* Rankings
Ranking Based On Selection :39
international retailing
retail marketing
marketing history
business history
international marketing
Metrics
H-Index
i10 Index
Citation
41
66
6,381
* Rankings
Ranking Based On Selection :40
Place branding
Place marketing
Destination branding
City marketing
Metrics
H-Index
i10 Index
Citation
40
56
15,989
* Rankings
Ranking Based On Selection :41
Consumer Culture
Marketing
Globalization
Branding
Ethical Consumption
Metrics
H-Index
i10 Index
Citation
40
70
13,617
* Rankings
Ranking Based On Selection :42
marketing
Metrics
H-Index
i10 Index
Citation
40
49
10,984
* Rankings
Ranking Based On Selection :43
Marketing
Service Management
Service Delivery
Marketing Research
Metrics
H-Index
i10 Index
Citation
39
54
35,327
* Rankings
Ranking Based On Selection :44
marketing theory
critical marketing
critical marketing studies
marketing history
history of marketing thought
Metrics
H-Index
i10 Index
Citation
39
85
4,590
* Rankings
Ranking Based On Selection :45
Digital Business & Marketing
Data Analytics
Sustainable Consumption
Business Innovation
Metrics
H-Index
i10 Index
Citation
38
56
6,259
* Rankings
Ranking Based On Selection :46
Business ethics
corporate social responsibility
consumer behaviour
organizational behavior
Metrics
H-Index
i10 Index
Citation
38
44
9,974
* Rankings
Ranking Based On Selection :47
e-Marketing
Services Marketing
Mobile Marketing
Metrics
H-Index
i10 Index
Citation
38
53
8,202
* Rankings
Ranking Based On Selection :48
creativity
entrepreneurial marketing
research methodology
arts marketing.
Metrics
H-Index
i10 Index
Citation
38
67
5,906
* Rankings
Ranking Based On Selection :49
Digital strategy
consumer search and buying behaviour
big data
Internet marketing strategy
Metrics
H-Index
i10 Index
Citation
38
72
7,396
* Rankings
Ranking Based On Selection :50
Marketing
Service Management
Service Marketing
Service Quality
Service Innovation
Metrics
H-Index
i10 Index
Citation
37
52
13,810
* Rankings
Ranking Based On Selection :51
Marketing
Marketing Research
Entrepreneurship
Global Markets
Acedemy of Marketing
Metrics
H-Index
i10 Index
Citation
37
56
6,186
* Rankings
Ranking Based On Selection :52
Consumption
Sustainability
Innovation
Social Practices
Temporalities
Metrics
H-Index
i10 Index
Citation
36
57
8,630
* Rankings
Ranking Based On Selection :53
Service
value
value co-creation
service science
service systems
Metrics
H-Index
i10 Index
Citation
36
73
6,951
* Rankings
Ranking Based On Selection :54
Consumer behaviour
Metrics
H-Index
i10 Index
Citation
36
50
8,106
* Rankings
Ranking Based On Selection :55
agriculture
plant nutrition
micronutrients
macronutrients
Metrics
H-Index
i10 Index
Citation
36
107
4,209
* Rankings
Ranking Based On Selection :56
consumer behaviour
Metrics
H-Index
i10 Index
Citation
35
44
5,511
* Rankings
Ranking Based On Selection :57
Marketing
Service management
Retailing
Technology management
International business
Metrics
H-Index
i10 Index
Citation
34
46
8,092
* Rankings
Ranking Based On Selection :58
Metrics
H-Index
i10 Index
Citation
34
57
9,872
* Rankings
Ranking Based On Selection :59
marketing
Metrics
H-Index
i10 Index
Citation
34
46
3,927
* Rankings
Ranking Based On Selection :60
Sustainable Marketing
Relationship Marketing
International Branding
Social Business
Digital Business
Metrics
H-Index
i10 Index
Citation
33
77
3,800
* Rankings
Ranking Based On Selection :61
Servitization
Service Innovation
Product-Service System
Industry 4.0
Business Models
Metrics
H-Index
i10 Index
Citation
33
44
4,993
* Rankings
Ranking Based On Selection :62
Place Marketing
Critical Toponymy
Cultural Geography
Metrics
H-Index
i10 Index
Citation
33
54
3,753
* Rankings
Ranking Based On Selection :63
Consumer Research
Responsible Consumption
and Social Marketing
Metrics
H-Index
i10 Index
Citation
33
44
6,020
* Rankings
Ranking Based On Selection :64
Marketing
Metrics
H-Index
i10 Index
Citation
33
47
4,188
* Rankings
Ranking Based On Selection :65
Corporate Social Responsibility
Globalization
Lobbying
Political Marketing & Public Affairs
Metrics
H-Index
i10 Index
Citation
33
70
4,766
* Rankings
Ranking Based On Selection :66
Fintech
big data analytics
Metrics
H-Index
i10 Index
Citation
32
74
2,912
* Rankings
Ranking Based On Selection :67
Marketing
Consumer Behavior
Retailing
Tourism Marketing
Metrics
H-Index
i10 Index
Citation
32
59
5,518
* Rankings
Ranking Based On Selection :68
Marketing innovation
Decision-making modelling
Smart Services
Tourism/Hospitality Mgmt
Metrics
H-Index
i10 Index
Citation
32
43
5,146
* Rankings
Ranking Based On Selection :69
international business
marketing
ebusiness
strategic communications
Metrics
H-Index
i10 Index
Citation
32
41
10,827
* Rankings
Ranking Based On Selection :70
Innovation
Marketing Strategy
Servitization
Metrics
H-Index
i10 Index
Citation
32
38
5,366
* Rankings
Ranking Based On Selection :71
Sustainability
Sustainable Communication
Sustainable Consumption & Production
Critical Marketing
Transformative Consumer Res
Metrics
H-Index
i10 Index
Citation
32
53
7,741
* Rankings
Ranking Based On Selection :72
Critical Marketing
Consumer Research
Families and Food
Gender at Work
Metrics
H-Index
i10 Index
Citation
31
48
3,055
* Rankings
Ranking Based On Selection :73
International Marketing
Strategy
Branding
Tourism
Sustainability
Metrics
H-Index
i10 Index
Citation
30
40
4,322
* Rankings
Ranking Based On Selection :74
marketing
psychoanalysis
consumer culture
digital consumption
ethics
Metrics
H-Index
i10 Index
Citation
30
50
4,768
* Rankings
Ranking Based On Selection :75
Innovation
Entrepreneurship
Marketing
Emerging Markets
Technology
Metrics
H-Index
i10 Index
Citation
30
40
14,285
* Rankings
Ranking Based On Selection :76
Social Marketing
Metrics
H-Index
i10 Index
Citation
30
64
3,893
* Rankings
Ranking Based On Selection :77
Marketing Management & Strategy
Metrics
H-Index
i10 Index
Citation
30
36
7,268
* Rankings
Ranking Based On Selection :78
Twitter
Political Communication
political marketing
the internet
MPs
Metrics
H-Index
i10 Index
Citation
30
48
8,028
* Rankings
Ranking Based On Selection :79
Ageing consumers
B2B relationships
Guanxi
Food waste and consumption
Migrants
Metrics
H-Index
i10 Index
Citation
29
44
3,278
* Rankings
Ranking Based On Selection :80
emotions
tourism
consumer experiences
destination marketing
marketing
Metrics
H-Index
i10 Index
Citation
29
33
13,131
* Rankings
Ranking Based On Selection :81
Digital Consumer Culture
Consumer Acculturation
Co-Creation and Bottom of the Pyramid Marketing
Metrics
H-Index
i10 Index
Citation
29
40
2,798
* Rankings
Ranking Based On Selection :82
design
fashion
marketing
retail
Metrics
H-Index
i10 Index
Citation
29
36
4,753
* Rankings
Ranking Based On Selection :83
Consumer Insight
Happiness
Metrics
H-Index
i10 Index
Citation
29
41
5,081
* Rankings
Ranking Based On Selection :84
Marketing
Metrics
H-Index
i10 Index
Citation
29
44
2,840
* Rankings
Ranking Based On Selection :85
Marketing and Consumer Behaviour
Metrics
H-Index
i10 Index
Citation
29
47
6,074
* Rankings
Ranking Based On Selection :86
Customer experience
Machine Learning
Natural Language Processing
data driven business model
digital service transformation
Metrics
H-Index
i10 Index
Citation
28
51
6,547
* Rankings
Ranking Based On Selection :87
Service and Retail Marketing
Metrics
H-Index
i10 Index
Citation
28
42
5,092
* Rankings
Ranking Based On Selection :88
Sustainability marketing
marketing to children
Metrics
H-Index
i10 Index
Citation
28
38
7,512
* Rankings
Ranking Based On Selection :89
Brands
branding
corporate reputation
Metrics
H-Index
i10 Index
Citation
28
36
6,518
* Rankings
Ranking Based On Selection :90
Fair Trade
Ethics
Sales
KAM
Metrics
H-Index
i10 Index
Citation
28
32
5,202
* Rankings
Ranking Based On Selection :91
consumer culture
Metrics
H-Index
i10 Index
Citation
28
45
2,376
* Rankings
Ranking Based On Selection :92
health and social care
patient experience
patient and public involvement
PPI
consumer behaviour
Metrics
H-Index
i10 Index
Citation
28
41
4,871
* Rankings
Ranking Based On Selection :93
Marketing
Market Practices
Management Practices
Valuing Practices
Business Models
Metrics
H-Index
i10 Index
Citation
28
41
2,868
* Rankings
Ranking Based On Selection :94
marketing
children
ethics
advertising
Metrics
H-Index
i10 Index
Citation
28
46
3,513
* Rankings
Ranking Based On Selection :95
Consumer behaviour
consumer analytics
consumer decision making
retailing
marketing
Metrics
H-Index
i10 Index
Citation
28
42
4,508
* Rankings
Ranking Based On Selection :96
Marketing. Operations. Entrepreneurship.
Metrics
H-Index
i10 Index
Citation
28
36
4,260
* Rankings
Ranking Based On Selection :97
Sustainability
Fashion
Circular Economy
Technology
Metrics
H-Index
i10 Index
Citation
27
53
3,271
* Rankings
Ranking Based On Selection :98
Marketing Strategy
Networks and Ecosystems
Innovation
Entrepreneurship
Small Business Management
Metrics
H-Index
i10 Index
Citation
27
41
2,627
* Rankings
Ranking Based On Selection :99
service marketing
luxury brand management
digital marketing
Metrics
H-Index
i10 Index
Citation
27
38
2,999
* Rankings
Ranking Based On Selection :100
Business & Management
Machine Learning
Big Data
Clustering
Metrics
H-Index
i10 Index
Citation
27
38
2,020
Ko De Ruyter
King's College London
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
102
257
52,339
Martin Christopher
Cranfield University
Cranfield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
82
169
67,821
Lloyd C. Harris
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
79
129
28,570
TC Melewar
Middlesex University
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
70
168
19,127
Corporate Identity
Branding
Marketing
Stuart J Barnes
King's College London
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
65
146
25,519
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Constantine S Katsikeas
Metrics
H-Index
i10 Index
Citation Counts
65
104
23,772
Marketing & International Management
John Mt Balmer
Brunel University
Uxbridge, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
63
132
28,385
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Bang Nguyen
Metrics
H-Index
i10 Index
Citation Counts
61
139
12,162
Marketing
Branding
Technology and Innovation Management.
Luiz Moutinho
University of Suffolk
Ipswich, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
61
166
18,171
Xavier Font
University of Surrey
Guildford, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
60
118
15,502
sustainability marketing in tourism and hospitality
Michael Beverland
University of Sussex
Brighton, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
60
101
17,234
Roger Bennett
Kingston University London
Kingston upon Thames, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
59
143
15,079
Christine Ennew
University of Warwick
Coventry, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
59
124
15,967
services marketing
financial services
higher education
consumer behaviour
economics
Robert Fildes
Lancaster University
Lancaster, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
58
108
12,685
Haywantee Ramkissoon
Metrics
H-Index
i10 Index
Citation Counts
57
109
14,561
Applied Social & Environmental Psychology
Health Psychology
Sustainable Tourism
Place Attachment
Pro-environmental behavior
Peter Naudé
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
57
123
11,398
Isabelle Szmigin
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
57
98
11,397
Marketing
Consumer Behaviour
Responsible Business
Audrey Gilmore
University of Ulster
Coleraine, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
56
93
15,948
Marketing
Services Marketing
Entrepreneurship
Small Business
Qualitative research
Charles Dennis
Middlesex University
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
53
109
12,264
Professor of Consumer Behaviour
(e-)Shopping
(e-)Retailing and (e-)Consumer Behaviour
Yuksel Ekinci
University of Portsmouth
Portsmouth, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
52
90
16,418
Heiner Evanschitzky
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
51
92
13,102
Retail Marketing
Relationship Marketing
Research Methods
Pantea Foroudi
Middlesex University
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
49
119
10,513
Yichuan Wang
University of Sheffield
Sheffield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
49
72
13,262
Digital marketing
Analytics & AI
Digital health
Diogo Veríssimo
University of Oxford
Oxford, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
47
101
8,689
Biodiversity Conservation
Behaviour change
Impact Evaluation
Conservation Marketing
Social Marketing
Scott McCabe
University of Nottingham
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
47
91
9,953
Andreas B Eisingerich
Metrics
H-Index
i10 Index
Citation Counts
47
67
12,454
Customer-Brand Relationships
Customer Engagement Strategies
Service Innovation
Technology & Digital Marketing
John Cadogan|John W. Cadogan
Loughborough University
Loughborough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
47
82
13,199
Marketing
export marketing
sales management
measurement
Marylyn Carrigan
Heriot-Watt University
Edinburgh, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
47
75
13,382
Ethical consumption
sustainability
marketing ethics
corporate social responsibility
Pauline Maclaran
Metrics
H-Index
i10 Index
Citation Counts
47
106
7,177
consumer culture theory
gender
critical marketing studies
Eleonora Pantano
University of Bristol
Bristol, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
46
93
9,764
Retailing
Marketing Innovation
Marketing Technology
Aaron CT Smith
Loughborough University
Loughborough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
44
90
10,513
sport business
sport innovation
sport integrity
sport management
sport policy
Zhibin Lin
Durham University
Durham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
42
73
5,517
Marketing
Consumer Behaviour
Consumer Psycholgoy
Social Media
Tourist Experience
Hossein Olya
University of Sheffield
Sheffield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
42
77
5,448
Cultural Marketing
Sustainable Consumption
Digital Services
Babak Taheri
Heriot-Watt University
Edinburgh, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
42
75
5,908
Marketing
Consumer Behaviour
Tourism
Hospitality
Brian Garrod
Swansea University
Swansea, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
42
71
10,619
Steve Burt
University of Stirling
Stirling, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
42
72
6,986
R Simon Sherratt
University of Reading
Reading, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
41
90
7,076
Consumer Electronics
Consumer Technology
Healthcare Technology
Wearable Biosensors
Reuse
Chris Hackley
Metrics
H-Index
i10 Index
Citation Counts
41
72
7,483
Marketing
advertising
alcohol and public policy
product placement and media regulation
critical marketing.
Nicholas Alexander
Lancaster University
Lancaster, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
41
66
6,381
international retailing
retail marketing
marketing history
business history
international marketing
Mihalis Kavaratzis
Manchester Metropolitan University
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
40
56
15,989
Place branding
Place marketing
Destination branding
City marketing
Giana M Eckhardt
King's College London
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
40
70
13,617
Consumer Culture
Marketing
Globalization
Branding
Ethical Consumption
George Balabanis
City University London
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
40
49
10,984
Alan Wilson
University of Strathclyde
Glasgow, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
39
54
35,327
Marketing
Service Management
Service Delivery
Marketing Research
Mark Tadajewski
Metrics
H-Index
i10 Index
Citation Counts
39
85
4,590
marketing theory
critical marketing
critical marketing studies
marketing history
history of marketing thought
Sajad Rezaei
University of Worcester
Worcester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
38
56
6,259
Digital Business & Marketing
Data Analytics
Sustainable Consumption
Business Innovation
Hongwei He
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
38
44
9,974
Business ethics
corporate social responsibility
consumer behaviour
organizational behavior
Chanaka Jayawardhena
University of Surrey
Guildford, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
38
53
8,202
e-Marketing
Services Marketing
Mobile Marketing
ian fillis
Liverpool John Moores University
Liverpool, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
38
67
5,906
creativity
entrepreneurial marketing
research methodology
arts marketing.
Christopher P Holland
Loughborough University
Loughborough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
38
72
7,396
Digital strategy
consumer search and buying behaviour
big data
Internet marketing strategy
Thorsten Gruber
Loughborough University
Loughborough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
37
52
13,810
Marketing
Service Management
Service Marketing
Service Quality
Service Innovation
Len Tiu Wright
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
37
56
6,186
Marketing
Marketing Research
Entrepreneurship
Global Markets
Acedemy of Marketing
Dale Southerton
University of Bristol
Bristol, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
36
57
8,630
Consumption
Sustainability
Innovation
Social Practices
Temporalities
Irene CL Ng
University of Warwick
Coventry, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
36
73
6,951
Service
value
value co-creation
service science
service systems
Edward Mk Shiu
Bangor University
Bangor, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
36
50
8,106
Ross Brennan
University of Hertfordshire
Hatfield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
36
107
4,209
agriculture
plant nutrition
micronutrients
macronutrients
Sally Hibbert
University of Nottingham
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
35
44
5,511
Markus Blut
Durham University
Durham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
34
46
8,092
Marketing
Service management
Retailing
Technology management
International business
Simon Knox
Cranfield University
Cranfield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
34
57
9,872
Mark Durkin
University of Ulster
Coleraine, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
34
46
3,927
Riad Shams
Northumbria University
Newcastle upon Tyne, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
77
3,800
Sustainable Marketing
Relationship Marketing
International Branding
Social Business
Digital Business
Ali Ziaee Bigdeli|Ali Z. Bigdeli, Alinaghi Ziaee Bigdeli
Aston University
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
44
4,993
Servitization
Service Innovation
Product-Service System
Industry 4.0
Business Models
Dominic Medway
Manchester Metropolitan University
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
54
3,753
Place Marketing
Critical Toponymy
Cultural Geography
Louise M Hassan
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
44
6,020
Consumer Research
Responsible Consumption
and Social Marketing
Linda D Peters
University of Nottingham
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
47
4,188
Phil Harris
University of Chester
Chester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
70
4,766
Corporate Social Responsibility
Globalization
Lobbying
Political Marketing & Public Affairs
MZ Abedin
Teesside University
Middlesbrough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
32
74
2,912
Constantinos Vasilios Priporas|K V Priporas, Costas Priporas
Middlesex University
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
32
59
5,518
Marketing
Consumer Behavior
Retailing
Tourism Marketing
Nikolaos Stylos
University of Bristol
Bristol, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
32
43
5,146
Marketing innovation
Decision-making modelling
Smart Services
Tourism/Hospitality Mgmt
Amanda Broderick
Metrics
H-Index
i10 Index
Citation Counts
32
41
10,827
international business
marketing
ebusiness
strategic communications
Vicky M Story
Loughborough University
Loughborough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
32
38
5,366
Innovation
Marketing Strategy
Servitization
Pierre McDonagh
Metrics
H-Index
i10 Index
Citation Counts
32
53
7,741
Sustainability
Sustainable Communication
Sustainable Consumption & Production
Critical Marketing
Transformative Consumer Res
Liz Parsons
University of Liverpool
Liverpool, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
31
48
3,055
Critical Marketing
Consumer Research
Families and Food
Gender at Work
Magnus Hultman
Metrics
H-Index
i10 Index
Citation Counts
30
40
4,322
International Marketing
Strategy
Branding
Tourism
Sustainability
Mike Molesworth
Henley Business School University of Reading
Henley-on-Thames, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
30
50
4,768
marketing
psychoanalysis
consumer culture
digital consumption
ethics
Rajesh Chandy
London Business School
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
30
40
14,285
Innovation
Entrepreneurship
Marketing
Emerging Markets
Technology
Alan Tapp
Metrics
H-Index
i10 Index
Citation Counts
30
64
3,893
Bryan A Lukas
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
30
36
7,268
Nigel Jackson
University of Plymouth
Plymouth, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
30
48
8,028
Twitter
Political Communication
political marketing
the internet
MPs
Dorothy A. Yen
Brunel University
Uxbridge, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
44
3,278
Ageing consumers
B2B relationships
Guanxi
Food waste and consumption
Migrants
Sameer Hosany
Metrics
H-Index
i10 Index
Citation Counts
29
33
13,131
emotions
tourism
consumer experiences
destination marketing
marketing
Bidit Dey
Brunel University
Uxbridge, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
40
2,798
Digital Consumer Culture
Consumer Acculturation
Co-Creation and Bottom of the Pyramid Marketing
Anthony Kent
Nottingham Trent University
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
36
4,753
Robert Hurling
Unilever
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
41
5,081
Andrew Pressey
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
44
2,840
Caroline Tynan
University of Nottingham
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
47
6,074
Mohamed Zaki
University of Cambridge
Cambridge, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
51
6,547
Customer experience
Machine Learning
Natural Language Processing
data driven business model
digital service transformation
Sabine Benoit formerly Moeller|Sabine Moeller
University of Surrey
Guildford, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
42
5,092
Caroline J Oates
University of Sheffield
Sheffield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
38
7,512
Sustainability marketing
marketing to children
Stuart Roper
University of Huddersfield
Huddersfield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
36
6,518
Brands
branding
corporate reputation
Iain A Davies
University of Strathclyde
Glasgow, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
32
5,202
Kathy Hamilton
University of Strathclyde
Glasgow, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
45
2,376
Jonathan Boote
University of Hertfordshire
Hatfield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
41
4,871
health and social care
patient experience
patient and public involvement
PPI
consumer behaviour
Katy Mason
Lancaster University
Lancaster, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
41
2,868
Marketing
Market Practices
Management Practices
Valuing Practices
Business Models
Agnes Nairn
University of Bristol
Bristol, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
46
3,513
marketing
children
ethics
advertising
Andrew Smith
University of Nottingham
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
42
4,508
Consumer behaviour
consumer analytics
consumer decision making
retailing
marketing
Niall Piercy
Swansea University
Swansea, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
36
4,260
Marketing. Operations. Entrepreneurship.
Claudia E Henninger
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
27
53
3,271
Sustainability
Fashion
Circular Economy
Technology
Gordon Liu
Open University UK
Milton Keynes, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
27
41
2,627
Marketing Strategy
Networks and Ecosystems
Innovation
Entrepreneurship
Small Business Management
Norman Peng
Metrics
H-Index
i10 Index
Citation Counts
27
38
2,999
service marketing
luxury brand management
digital marketing
Marta Disegna
Metrics
H-Index
i10 Index
Citation Counts
27
38
2,020
Business & Management
Machine Learning
Big Data
Clustering