Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (873,690 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
Services Marketing and Management
Metrics
H-Index
i10 Index
Citation
104
263
53,613
Supply Chain Management
Metrics
H-Index
i10 Index
Citation
82
171
68,648
Services Marketing
Metrics
H-Index
i10 Index
Citation
79
130
28,998
Corporate Identity
Branding
Marketing
Metrics
H-Index
i10 Index
Citation
71
171
19,601
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Metrics
H-Index
i10 Index
Citation
67
148
26,014
Marketing & International Management
Metrics
H-Index
i10 Index
Citation
65
106
24,151
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Metrics
H-Index
i10 Index
Citation
63
133
28,755
sustainability marketing in tourism and hospitality
Metrics
H-Index
i10 Index
Citation
62
120
15,965
Marketing
Branding
Technology and Innovation Management.
Metrics
H-Index
i10 Index
Citation
61
140
12,534
Metrics
H-Index
i10 Index
Citation
61
102
17,593
marketing
neuroscience
futurecast
Metrics
H-Index
i10 Index
Citation
61
168
18,503
Marketing
Nonprofit organisations.
Metrics
H-Index
i10 Index
Citation
60
145
15,281
services marketing
financial services
higher education
consumer behaviour
economics
Metrics
H-Index
i10 Index
Citation
60
124
16,155
Applied Social & Environmental Psychology
Health Psychology
Sustainable Tourism
Place Attachment
Pro-environmental behavior
Metrics
H-Index
i10 Index
Citation
58
113
15,149
forecasting
behavioural OR
practice
Metrics
H-Index
i10 Index
Citation
58
109
12,958
* Rankings
Ranking Based
On Selection: 16
Marketing
Consumer Behaviour
Responsible Business
Metrics
H-Index
i10 Index
Citation
58
98
11,552
* Rankings
Ranking Based
On Selection: 17
Marketing
Metrics
H-Index
i10 Index
Citation
57
124
11,529
Marketing
Services Marketing
Entrepreneurship
Small Business
Qualitative research
Metrics
H-Index
i10 Index
Citation
56
93
16,127
Professor of Consumer Behaviour
(e-)Shopping
(e-)Retailing and (e-)Consumer Behaviour
Metrics
H-Index
i10 Index
Citation
54
111
12,649
Branding
Metrics
H-Index
i10 Index
Citation
54
90
16,844
* Rankings
Ranking Based
On Selection: 21
Retail Marketing
Relationship Marketing
Research Methods
Metrics
H-Index
i10 Index
Citation
51
92
13,259
Marketing and Branding
Metrics
H-Index
i10 Index
Citation
50
125
11,162
* Rankings
Ranking Based
On Selection: 23
Digital marketing
Analytics & AI
Digital health
Metrics
H-Index
i10 Index
Citation
49
74
14,171
* Rankings
Ranking Based
On Selection: 24
tourism
travel
marketing
sociology
Metrics
H-Index
i10 Index
Citation
49
91
10,274
* Rankings
Ranking Based
On Selection: 25
Biodiversity Conservation
Behaviour change
Impact Evaluation
Conservation Marketing
Social Marketing
Metrics
H-Index
i10 Index
Citation
48
102
8,969
Marketing
export marketing
sales management
measurement
Metrics
H-Index
i10 Index
Citation
48
82
13,420
* Rankings
Ranking Based
On Selection: 27
Retailing
Marketing Innovation
Marketing Technology
Metrics
H-Index
i10 Index
Citation
47
95
10,123
* Rankings
Ranking Based
On Selection: 28
Customer-Brand Relationships
Customer Engagement Strategies
Service Innovation
Technology & Digital Marketing
Metrics
H-Index
i10 Index
Citation
47
69
12,897
Ethical consumption
sustainability
marketing ethics
corporate social responsibility
Metrics
H-Index
i10 Index
Citation
47
76
13,672
consumer culture theory
gender
critical marketing studies
Metrics
H-Index
i10 Index
Citation
47
109
7,322
* Rankings
Ranking Based
On Selection: 31
Marketing
Consumer Behaviour
Tourism
Hospitality
Metrics
H-Index
i10 Index
Citation
44
83
6,453
* Rankings
Ranking Based
On Selection: 32
sport business
sport innovation
sport integrity
sport management
sport policy
Metrics
H-Index
i10 Index
Citation
44
93
10,696
* Rankings
Ranking Based
On Selection: 33
Tourism
Heritage
Sustainable
Metrics
H-Index
i10 Index
Citation
43
72
10,803
* Rankings
Ranking Based
On Selection: 34
Marketing
Consumer Behaviour
Consumer Psycholgoy
Social Media
Tourist Experience
Metrics
H-Index
i10 Index
Citation
42
74
5,892
* Rankings
Ranking Based
On Selection: 35
Cultural Marketing
Sustainable Consumption
Digital Services
Metrics
H-Index
i10 Index
Citation
42
78
5,725
* Rankings
Ranking Based
On Selection: 36
Consumer Electronics
Consumer Technology
Healthcare Technology
Wearable Biosensors
Reuse
Metrics
H-Index
i10 Index
Citation
42
91
7,325
* Rankings
Ranking Based
On Selection: 37
Marketing
advertising
alcohol and public policy
product placement and media regulation
critical marketing.
Metrics
H-Index
i10 Index
Citation
42
72
7,612
* Rankings
Ranking Based
On Selection: 38
retailing
Metrics
H-Index
i10 Index
Citation
42
72
7,030
* Rankings
Ranking Based
On Selection: 39
marketing
Metrics
H-Index
i10 Index
Citation
41
49
11,172
* Rankings
Ranking Based
On Selection: 40
international retailing
retail marketing
marketing history
business history
international marketing
Metrics
H-Index
i10 Index
Citation
41
66
6,444
* Rankings
Ranking Based
On Selection: 41
Place branding
Place marketing
Destination branding
City marketing
Metrics
H-Index
i10 Index
Citation
40
56
16,246
* Rankings
Ranking Based
On Selection: 42
Consumer Culture
Marketing
Globalization
Branding
Ethical Consumption
Metrics
H-Index
i10 Index
Citation
40
72
13,955
* Rankings
Ranking Based
On Selection: 43
marketing theory
critical marketing
critical marketing studies
marketing history
history of marketing thought
Metrics
H-Index
i10 Index
Citation
40
87
4,693
* Rankings
Ranking Based
On Selection: 44
Marketing
Service Management
Service Delivery
Marketing Research
Metrics
H-Index
i10 Index
Citation
39
54
35,928
* Rankings
Ranking Based
On Selection: 45
Digital Business & Marketing
Data Analytics
Sustainable Consumption
Business Innovation
Metrics
H-Index
i10 Index
Citation
38
57
6,469
* Rankings
Ranking Based
On Selection: 46
Business ethics
corporate social responsibility
consumer behaviour
organizational behavior
Metrics
H-Index
i10 Index
Citation
38
44
10,227
* Rankings
Ranking Based
On Selection: 47
e-Marketing
Services Marketing
Mobile Marketing
Metrics
H-Index
i10 Index
Citation
38
54
8,407
* Rankings
Ranking Based
On Selection: 48
creativity
entrepreneurial marketing
research methodology
arts marketing.
Metrics
H-Index
i10 Index
Citation
38
68
5,995
* Rankings
Ranking Based
On Selection: 49
Digital strategy
consumer search and buying behaviour
big data
Internet marketing strategy
Metrics
H-Index
i10 Index
Citation
38
73
7,467
* Rankings
Ranking Based
On Selection: 50
Marketing
Service Management
Service Marketing
Service Quality
Service Innovation
Metrics
H-Index
i10 Index
Citation
37
52
14,151
* Rankings
Ranking Based
On Selection: 51
Marketing
Marketing Research
Entrepreneurship
Global Markets
Acedemy of Marketing
Metrics
H-Index
i10 Index
Citation
37
57
6,323
* Rankings
Ranking Based
On Selection: 52
agriculture
plant nutrition
micronutrients
macronutrients
Metrics
H-Index
i10 Index
Citation
37
108
4,312
* Rankings
Ranking Based
On Selection: 53
Consumption
Sustainability
Innovation
Social Practices
Temporalities
Metrics
H-Index
i10 Index
Citation
36
58
8,764
* Rankings
Ranking Based
On Selection: 54
Service
value
value co-creation
service science
service systems
Metrics
H-Index
i10 Index
Citation
36
73
7,079
* Rankings
Ranking Based
On Selection: 55
Consumer behaviour
Metrics
H-Index
i10 Index
Citation
36
50
8,220
* Rankings
Ranking Based
On Selection: 56
Fintech
big data analytics
Metrics
H-Index
i10 Index
Citation
35
78
3,342
* Rankings
Ranking Based
On Selection: 57
Marketing
Service management
Retailing
Technology management
International business
Metrics
H-Index
i10 Index
Citation
35
47
8,480
* Rankings
Ranking Based
On Selection: 58
consumer behaviour
Metrics
H-Index
i10 Index
Citation
35
45
5,591
* Rankings
Ranking Based
On Selection: 59
Sustainable Marketing
Relationship Marketing
International Branding
Social Business
Digital Business
Metrics
H-Index
i10 Index
Citation
34
78
3,972
* Rankings
Ranking Based
On Selection: 60
Metrics
H-Index
i10 Index
Citation
34
57
9,955
* Rankings
Ranking Based
On Selection: 61
marketing
Metrics
H-Index
i10 Index
Citation
34
46
3,983
* Rankings
Ranking Based
On Selection: 62
Servitization
Service Innovation
Product-Service System
Industry 4.0
Business Models
Metrics
H-Index
i10 Index
Citation
33
44
5,174
* Rankings
Ranking Based
On Selection: 63
Marketing
Consumer Behavior
Retailing
Tourism Marketing
Metrics
H-Index
i10 Index
Citation
33
61
5,733
* Rankings
Ranking Based
On Selection: 64
Marketing
Metrics
H-Index
i10 Index
Citation
33
48
4,294
* Rankings
Ranking Based
On Selection: 65
Consumer Research
Responsible Consumption
and Social Marketing
Metrics
H-Index
i10 Index
Citation
33
45
6,130
* Rankings
Ranking Based
On Selection: 66
Place Marketing
Critical Toponymy
Cultural Geography
Metrics
H-Index
i10 Index
Citation
33
54
3,800
* Rankings
Ranking Based
On Selection: 67
Corporate Social Responsibility
Globalization
Lobbying
Political Marketing & Public Affairs
Metrics
H-Index
i10 Index
Citation
33
70
4,879
* Rankings
Ranking Based
On Selection: 68
International Marketing
Strategy
Branding
Sustainability
Communications
Metrics
H-Index
i10 Index
Citation
32
41
4,473
* Rankings
Ranking Based
On Selection: 69
Marketing innovation
Decision-making modelling
Smart Services
Tourism/Hospitality Mgmt
Metrics
H-Index
i10 Index
Citation
32
46
5,481
* Rankings
Ranking Based
On Selection: 70
Innovation
Marketing Strategy
Servitization
Metrics
H-Index
i10 Index
Citation
32
38
5,487
* Rankings
Ranking Based
On Selection: 71
international business
marketing
ebusiness
strategic communications
Metrics
H-Index
i10 Index
Citation
32
41
11,014
* Rankings
Ranking Based
On Selection: 72
Sustainability
Sustainable Communication
Sustainable Consumption & Production
Critical Marketing
Transformative Consumer Res
Metrics
H-Index
i10 Index
Citation
32
54
7,895
* Rankings
Ranking Based
On Selection: 73
Critical Marketing
Consumer Research
Families and Food
Gender at Work
Metrics
H-Index
i10 Index
Citation
32
50
3,146
* Rankings
Ranking Based
On Selection: 74
marketing
psychoanalysis
consumer culture
digital consumption
ethics
Metrics
H-Index
i10 Index
Citation
31
49
4,850
* Rankings
Ranking Based
On Selection: 75
Marketing Management & Strategy
Metrics
H-Index
i10 Index
Citation
31
37
10,093
* Rankings
Ranking Based
On Selection: 76
Social Marketing
Metrics
H-Index
i10 Index
Citation
31
64
3,949
* Rankings
Ranking Based
On Selection: 77
Innovation
Entrepreneurship
Marketing
Emerging Markets
Technology
Metrics
H-Index
i10 Index
Citation
30
40
14,467
* Rankings
Ranking Based
On Selection: 78
Twitter
Political Communication
political marketing
the internet
MPs
Metrics
H-Index
i10 Index
Citation
30
50
8,109
* Rankings
Ranking Based
On Selection: 79
Customer experience
Machine Learning
Natural Language Processing
data driven business model
digital service transformation
Metrics
H-Index
i10 Index
Citation
29
50
6,843
* Rankings
Ranking Based
On Selection: 80
Ageing consumers
B2B relationships
Guanxi
Food waste and consumption
Migrants
Metrics
H-Index
i10 Index
Citation
29
44
3,375
* Rankings
Ranking Based
On Selection: 81
Digital Consumer Culture
Consumer Acculturation
Co-Creation and Bottom of the Pyramid Marketing
Metrics
H-Index
i10 Index
Citation
29
43
2,938
* Rankings
Ranking Based
On Selection: 82
emotions
tourism
consumer experiences
destination marketing
marketing
Metrics
H-Index
i10 Index
Citation
29
33
13,503
* Rankings
Ranking Based
On Selection: 83
Sustainability marketing
marketing to children
Metrics
H-Index
i10 Index
Citation
29
39
7,686
* Rankings
Ranking Based
On Selection: 84
design
fashion
marketing
retail
Metrics
H-Index
i10 Index
Citation
29
37
4,902
* Rankings
Ranking Based
On Selection: 85
Market-Making
Market Practices
Management Practices
Valuing Practices
Business Models
Metrics
H-Index
i10 Index
Citation
29
43
2,966
* Rankings
Ranking Based
On Selection: 86
Consumer behaviour
consumer analytics
consumer decision making
retailing
marketing
Metrics
H-Index
i10 Index
Citation
29
44
4,754
* Rankings
Ranking Based
On Selection: 87
Consumer Insight
Happiness
Metrics
H-Index
i10 Index
Citation
29
41
5,155
* Rankings
Ranking Based
On Selection: 88
Marketing
Metrics
H-Index
i10 Index
Citation
29
44
2,891
* Rankings
Ranking Based
On Selection: 89
Marketing and Consumer Behaviour
Metrics
H-Index
i10 Index
Citation
29
47
6,182
* Rankings
Ranking Based
On Selection: 90
Service and Retail Marketing
Metrics
H-Index
i10 Index
Citation
28
43
5,261
* Rankings
Ranking Based
On Selection: 91
Brands
branding
corporate reputation
Metrics
H-Index
i10 Index
Citation
28
36
6,650
* Rankings
Ranking Based
On Selection: 92
Fair Trade
Ethics
Sales
KAM
Metrics
H-Index
i10 Index
Citation
28
33
5,397
* Rankings
Ranking Based
On Selection: 93
consumer culture
Metrics
H-Index
i10 Index
Citation
28
46
2,448
* Rankings
Ranking Based
On Selection: 94
service marketing
luxury brand management
digital marketing
Metrics
H-Index
i10 Index
Citation
28
38
3,092
* Rankings
Ranking Based
On Selection: 95
health and social care
patient experience
patient and public involvement
PPI
consumer behaviour
Metrics
H-Index
i10 Index
Citation
28
41
4,962
* Rankings
Ranking Based
On Selection: 96
marketing
children
ethics
advertising
Metrics
H-Index
i10 Index
Citation
28
45
3,588
* Rankings
Ranking Based
On Selection: 97
firm internationalisation
Multinational Enterprises from Africa
developing economies
Metrics
H-Index
i10 Index
Citation
28
43
3,788
* Rankings
Ranking Based
On Selection: 98
Institutional Theory
B2B Markets
Innovation
Technology
Metrics
H-Index
i10 Index
Citation
28
45
2,821
* Rankings
Ranking Based
On Selection: 99
Marketing. Operations. Entrepreneurship.
Metrics
H-Index
i10 Index
Citation
28
36
4,351
* Rankings
Ranking Based
On Selection: 100
Sustainability
Fashion
Circular Economy
Technology
Metrics
H-Index
i10 Index
Citation
27
56
3,513
Ko De Ruyter
King's College London
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
104
263
53,613
Martin Christopher
Cranfield University
Cranfield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
82
171
68,648
Lloyd C. Harris
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
79
130
28,998
TC Melewar
Middlesex University
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
71
171
19,601
Corporate Identity
Branding
Marketing
Stuart J Barnes
King's College London
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
67
148
26,014
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
Constantine S Katsikeas
Metrics
H-Index
i10 Index
Citation Counts
65
106
24,151
Marketing & International Management
John Mt Balmer
Brunel University
Uxbridge, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
63
133
28,755
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Xavier Font
University of Surrey
Guildford, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
62
120
15,965
sustainability marketing in tourism and hospitality
Bang Nguyen
Metrics
H-Index
i10 Index
Citation Counts
61
140
12,534
Marketing
Branding
Technology and Innovation Management.
Michael Beverland
University of Sussex
Brighton, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
61
102
17,593
Luiz Moutinho
University of Suffolk
Ipswich, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
61
168
18,503
Roger Bennett
Kingston University London
Kingston upon Thames, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
60
145
15,281
Christine Ennew
University of Warwick
Coventry, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
60
124
16,155
services marketing
financial services
higher education
consumer behaviour
economics
Haywantee Ramkissoon
Metrics
H-Index
i10 Index
Citation Counts
58
113
15,149
Applied Social & Environmental Psychology
Health Psychology
Sustainable Tourism
Place Attachment
Pro-environmental behavior
Robert Fildes
Lancaster University
Lancaster, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
58
109
12,958
Isabelle Szmigin
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
58
98
11,552
Marketing
Consumer Behaviour
Responsible Business
Peter Naudé
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
57
124
11,529
Audrey Gilmore
University of Ulster
Coleraine, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
56
93
16,127
Marketing
Services Marketing
Entrepreneurship
Small Business
Qualitative research
Charles Dennis
Middlesex University
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
54
111
12,649
Professor of Consumer Behaviour
(e-)Shopping
(e-)Retailing and (e-)Consumer Behaviour
Yuksel Ekinci
University of Portsmouth
Portsmouth, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
54
90
16,844
Heiner Evanschitzky
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
51
92
13,259
Retail Marketing
Relationship Marketing
Research Methods
Pantea Foroudi
Middlesex University
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
50
125
11,162
Yichuan Wang
University of Sheffield
Sheffield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
49
74
14,171
Digital marketing
Analytics & AI
Digital health
Scott McCabe
University of Nottingham
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
49
91
10,274
Diogo Veríssimo
University of Oxford
Oxford, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
48
102
8,969
Biodiversity Conservation
Behaviour change
Impact Evaluation
Conservation Marketing
Social Marketing
John Cadogan|John W. Cadogan
Loughborough University
Loughborough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
48
82
13,420
Marketing
export marketing
sales management
measurement
Eleonora Pantano
University of Bristol
Bristol, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
47
95
10,123
Retailing
Marketing Innovation
Marketing Technology
Andreas B Eisingerich
Metrics
H-Index
i10 Index
Citation Counts
47
69
12,897
Customer-Brand Relationships
Customer Engagement Strategies
Service Innovation
Technology & Digital Marketing
Marylyn Carrigan
Heriot-Watt University
Edinburgh, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
47
76
13,672
Ethical consumption
sustainability
marketing ethics
corporate social responsibility
Pauline Maclaran
Metrics
H-Index
i10 Index
Citation Counts
47
109
7,322
consumer culture theory
gender
critical marketing studies
Babak Taheri
Heriot-Watt University
Edinburgh, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
44
83
6,453
Marketing
Consumer Behaviour
Tourism
Hospitality
Aaron CT Smith
Loughborough University
Loughborough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
44
93
10,696
sport business
sport innovation
sport integrity
sport management
sport policy
Brian Garrod
Swansea University
Swansea, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
43
72
10,803
Zhibin Lin
Durham University
Durham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
42
74
5,892
Marketing
Consumer Behaviour
Consumer Psycholgoy
Social Media
Tourist Experience
Hossein Olya
University of Sheffield
Sheffield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
42
78
5,725
Cultural Marketing
Sustainable Consumption
Digital Services
R Simon Sherratt
University of Reading
Reading, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
42
91
7,325
Consumer Electronics
Consumer Technology
Healthcare Technology
Wearable Biosensors
Reuse
Chris Hackley
Metrics
H-Index
i10 Index
Citation Counts
42
72
7,612
Marketing
advertising
alcohol and public policy
product placement and media regulation
critical marketing.
Steve Burt
University of Stirling
Stirling, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
42
72
7,030
George Balabanis
City University London
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
41
49
11,172
Nicholas Alexander
Lancaster University
Lancaster, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
41
66
6,444
international retailing
retail marketing
marketing history
business history
international marketing
Mihalis Kavaratzis
Manchester Metropolitan University
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
40
56
16,246
Place branding
Place marketing
Destination branding
City marketing
Giana M Eckhardt
King's College London
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
40
72
13,955
Consumer Culture
Marketing
Globalization
Branding
Ethical Consumption
Mark Tadajewski
Metrics
H-Index
i10 Index
Citation Counts
40
87
4,693
marketing theory
critical marketing
critical marketing studies
marketing history
history of marketing thought
Alan Wilson
University of Strathclyde
Glasgow, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
39
54
35,928
Marketing
Service Management
Service Delivery
Marketing Research
Sajad Rezaei
University of Worcester
Worcester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
38
57
6,469
Digital Business & Marketing
Data Analytics
Sustainable Consumption
Business Innovation
Hongwei He
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
38
44
10,227
Business ethics
corporate social responsibility
consumer behaviour
organizational behavior
Chanaka Jayawardhena
University of Surrey
Guildford, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
38
54
8,407
e-Marketing
Services Marketing
Mobile Marketing
ian fillis
Liverpool John Moores University
Liverpool, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
38
68
5,995
creativity
entrepreneurial marketing
research methodology
arts marketing.
Christopher P Holland
Loughborough University
Loughborough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
38
73
7,467
Digital strategy
consumer search and buying behaviour
big data
Internet marketing strategy
Thorsten Gruber
Loughborough University
Loughborough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
37
52
14,151
Marketing
Service Management
Service Marketing
Service Quality
Service Innovation
Len Tiu Wright
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
37
57
6,323
Marketing
Marketing Research
Entrepreneurship
Global Markets
Acedemy of Marketing
Ross Brennan
University of Hertfordshire
Hatfield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
37
108
4,312
agriculture
plant nutrition
micronutrients
macronutrients
Dale Southerton
University of Bristol
Bristol, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
36
58
8,764
Consumption
Sustainability
Innovation
Social Practices
Temporalities
Irene CL Ng
University of Warwick
Coventry, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
36
73
7,079
Service
value
value co-creation
service science
service systems
Edward Mk Shiu
Bangor University
Noakhali, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
36
50
8,220
MZ Abedin
Teesside University
Middlesbrough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
35
78
3,342
Markus Blut
Durham University
Durham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
35
47
8,480
Marketing
Service management
Retailing
Technology management
International business
Sally Hibbert
University of Nottingham
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
35
45
5,591
Riad Shams
Northumbria University
Newcastle upon Tyne, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
34
78
3,972
Sustainable Marketing
Relationship Marketing
International Branding
Social Business
Digital Business
Simon Knox
Cranfield University
Cranfield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
34
57
9,955
Mark Durkin
University of Ulster
Coleraine, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
34
46
3,983
Ali Ziaee Bigdeli|Ali Z. Bigdeli, Alinaghi Ziaee Bigdeli
Aston University
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
44
5,174
Servitization
Service Innovation
Product-Service System
Industry 4.0
Business Models
Constantinos Vasilios Priporas|K V Priporas, Costas Priporas
Middlesex University
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
61
5,733
Marketing
Consumer Behavior
Retailing
Tourism Marketing
Linda D Peters
University of Nottingham
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
48
4,294
Louise M Hassan
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
45
6,130
Consumer Research
Responsible Consumption
and Social Marketing
Dominic Medway
Manchester Metropolitan University
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
54
3,800
Place Marketing
Critical Toponymy
Cultural Geography
Phil Harris
University of Chester
Chester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
33
70
4,879
Corporate Social Responsibility
Globalization
Lobbying
Political Marketing & Public Affairs
Magnus Hultman
Metrics
H-Index
i10 Index
Citation Counts
32
41
4,473
International Marketing
Strategy
Branding
Sustainability
Communications
Nikolaos Stylos
University of Bristol
Bristol, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
32
46
5,481
Marketing innovation
Decision-making modelling
Smart Services
Tourism/Hospitality Mgmt
Vicky M Story
Loughborough University
Loughborough, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
32
38
5,487
Innovation
Marketing Strategy
Servitization
Amanda Broderick
Metrics
H-Index
i10 Index
Citation Counts
32
41
11,014
international business
marketing
ebusiness
strategic communications
Pierre McDonagh
Metrics
H-Index
i10 Index
Citation Counts
32
54
7,895
Sustainability
Sustainable Communication
Sustainable Consumption & Production
Critical Marketing
Transformative Consumer Res
Liz Parsons
University of Liverpool
Liverpool, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
32
50
3,146
Critical Marketing
Consumer Research
Families and Food
Gender at Work
Mike Molesworth
Henley Business School University of Reading
Henley-on-Thames, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
31
49
4,850
marketing
psychoanalysis
consumer culture
digital consumption
ethics
Bryan A Lukas
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
31
37
10,093
Alan Tapp
Metrics
H-Index
i10 Index
Citation Counts
31
64
3,949
Rajesh Chandy
London Business School
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
30
40
14,467
Innovation
Entrepreneurship
Marketing
Emerging Markets
Technology
Nigel Jackson
University of Plymouth
Plymouth, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
30
50
8,109
Twitter
Political Communication
political marketing
the internet
MPs
Mohamed Zaki
University of Cambridge
Cambridge, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
50
6,843
Customer experience
Machine Learning
Natural Language Processing
data driven business model
digital service transformation
Dorothy A. Yen
Brunel University
Uxbridge, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
44
3,375
Ageing consumers
B2B relationships
Guanxi
Food waste and consumption
Migrants
Bidit Dey
Brunel University
Uxbridge, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
43
2,938
Digital Consumer Culture
Consumer Acculturation
Co-Creation and Bottom of the Pyramid Marketing
Sameer Hosany
Metrics
H-Index
i10 Index
Citation Counts
29
33
13,503
emotions
tourism
consumer experiences
destination marketing
marketing
Caroline J Oates
University of Sheffield
Sheffield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
39
7,686
Sustainability marketing
marketing to children
Anthony Kent
Nottingham Trent University
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
37
4,902
Katy Mason
Lancaster University
Lancaster, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
43
2,966
Market-Making
Market Practices
Management Practices
Valuing Practices
Business Models
Andrew Smith
University of Nottingham
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
44
4,754
Consumer behaviour
consumer analytics
consumer decision making
retailing
marketing
Robert Hurling
Unilever
London, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
41
5,155
Andrew Pressey
University of Birmingham
Birmingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
44
2,891
Caroline Tynan
University of Nottingham
Nottingham, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
29
47
6,182
Sabine Benoit formerly Moeller|Sabine Moeller
University of Surrey
Guildford, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
43
5,261
Stuart Roper
University of Huddersfield
Huddersfield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
36
6,650
Brands
branding
corporate reputation
Iain A Davies
University of Strathclyde
Glasgow, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
33
5,397
Kathy Hamilton
University of Strathclyde
Glasgow, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
46
2,448
Norman Peng
Metrics
H-Index
i10 Index
Citation Counts
28
38
3,092
service marketing
luxury brand management
digital marketing
Jonathan Boote
University of Hertfordshire
Hatfield, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
41
4,962
health and social care
patient experience
patient and public involvement
PPI
consumer behaviour
Agnes Nairn
University of Bristol
Bristol, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
45
3,588
marketing
children
ethics
advertising
Kevin Ibeh
Metrics
H-Index
i10 Index
Citation Counts
28
43
3,788
firm internationalisation
Multinational Enterprises from Africa
developing economies
Mark Palmer
Queen's University Belfast
Belfast, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
45
2,821
Institutional Theory
B2B Markets
Innovation
Technology
Niall Piercy
Swansea University
Swansea, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
28
36
4,351
Marketing. Operations. Entrepreneurship.
Claudia E Henninger
University of Manchester
Manchester, United Kingdom
Metrics
H-Index
i10 Index
Citation Counts
27
56
3,513
Sustainability
Fashion
Circular Economy
Technology