Top 100 Scientists
Business & Management / Marketing Top 100 Scientists in Morocco 2025
Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (873,864 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
Marketing digital
Metrics
H-Index
i10 Index
Citation
31
67
3,214
Marketing
logistique
création de valeur
ingénierie financière
Metrics
H-Index
i10 Index
Citation
18
27
660
Influencer marketing
fashion influencers
Sustainability
Innovation
Consumer behavior
Metrics
H-Index
i10 Index
Citation
17
21
1,395
Marketing
Metrics
H-Index
i10 Index
Citation
11
14
462
* Rankings
Ranking Based On Selection :5
customer education
Metrics
H-Index
i10 Index
Citation
8
8
460
* Rankings
Ranking Based On Selection :6
Artificial Intelligence
Data Science and Emerging Systems
e-marketing
natural language processing
Metrics
H-Index
i10 Index
Citation
6
5
214
* Rankings
Ranking Based On Selection :7
Extended Reality
Marketing
Artificial intelligence
Metrics
H-Index
i10 Index
Citation
6
0
75
* Rankings
Ranking Based On Selection :8
machine learning
deep learning
e-marketing
data analysis
natural language processing
Metrics
H-Index
i10 Index
Citation
5
3
117
* Rankings
Ranking Based On Selection :9
management
finance
marketing
etrepreneuriat
audit ...
Metrics
H-Index
i10 Index
Citation
5
3
88
* Rankings
Ranking Based On Selection :10
HRM - Social Media - Digital Marketing
Metrics
H-Index
i10 Index
Citation
5
1
76
* Rankings
Ranking Based On Selection :11
marketing territorial
Metrics
H-Index
i10 Index
Citation
5
1
51
* Rankings
Ranking Based On Selection :12
Marketing digital
Intelligence collective
BIG DATA
Metrics
H-Index
i10 Index
Citation
4
4
263
* Rankings
Ranking Based On Selection :13
Marketing
Metrics
H-Index
i10 Index
Citation
4
1
71
* Rankings
Ranking Based On Selection :14
marketing et marque territoriale
Metrics
H-Index
i10 Index
Citation
4
1
57
* Rankings
Ranking Based On Selection :15
Marketing
Metrics
H-Index
i10 Index
Citation
4
1
42
* Rankings
Ranking Based On Selection :16
AI Marketing
Digital Marketing
Inbound Marketing
Content Marketing
Social Media
Metrics
H-Index
i10 Index
Citation
3
3
245
* Rankings
Ranking Based On Selection :17
Commerce Électronique & Marketing Digital
Metrics
H-Index
i10 Index
Citation
3
2
237
* Rankings
Ranking Based On Selection :18
Marketing Territorial
Marketing digital
Tourisme
Metrics
H-Index
i10 Index
Citation
3
2
61
* Rankings
Ranking Based On Selection :19
Place marketing Place branding Attractiveness Sustainability
Metrics
H-Index
i10 Index
Citation
3
1
27
* Rankings
Ranking Based On Selection :20
Consumer behavior
Digital marketing
Metrics
H-Index
i10 Index
Citation
3
0
15
* Rankings
Ranking Based On Selection :21
Family Businesses
Innovation
Relationship Marketing
CRM
Metrics
H-Index
i10 Index
Citation
3
0
14
* Rankings
Ranking Based On Selection :22
Consumer engagement
Consumer empowerment
Video-game live streaming platforms
Value co-creation
Digital marketing
Metrics
H-Index
i10 Index
Citation
2
2
29
* Rankings
Ranking Based On Selection :23
Neuromarketing
Marketing
Consumer Behavior
Consumer Neuroscience
Metrics
H-Index
i10 Index
Citation
2
1
31
* Rankings
Ranking Based On Selection :24
Marketing
agroalimentaire
Distribution
Logistique
Metrics
H-Index
i10 Index
Citation
2
1
27
* Rankings
Ranking Based On Selection :25
GRH
Management de la diversité
RSE
Marketing
Metrics
H-Index
i10 Index
Citation
2
1
16
* Rankings
Ranking Based On Selection :26
Customer Engagement
Value Co-creation
Customer Experience
Digital Marketing
Service Marketing
Metrics
H-Index
i10 Index
Citation
2
1
15
* Rankings
Ranking Based On Selection :27
Digital Marketing
Business Intelligence
CRM
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
2
0
14
* Rankings
Ranking Based On Selection :28
Marketing
GRH
MRH
Management
Gestion
Metrics
H-Index
i10 Index
Citation
2
0
13
* Rankings
Ranking Based On Selection :29
Marketing
Management
Conduite de Projets.
Metrics
H-Index
i10 Index
Citation
2
0
11
* Rankings
Ranking Based On Selection :30
Marketing
Marketing International
Metrics
H-Index
i10 Index
Citation
2
0
10
* Rankings
Ranking Based On Selection :31
marketing bancaire
marketing digital
expérience client
Metrics
H-Index
i10 Index
Citation
2
0
9
* Rankings
Ranking Based On Selection :32
AI and Marketing
Metrics
H-Index
i10 Index
Citation
2
0
9
* Rankings
Ranking Based On Selection :33
Communication
marketing
économie internationale
management
traduction
Metrics
H-Index
i10 Index
Citation
2
0
9
* Rankings
Ranking Based On Selection :34
Consumer behavior
Metrics
H-Index
i10 Index
Citation
2
0
8
* Rankings
Ranking Based On Selection :35
Digital Marketing ethics
Metrics
H-Index
i10 Index
Citation
2
0
7
* Rankings
Ranking Based On Selection :36
GRH
marketing
management
Metrics
H-Index
i10 Index
Citation
2
0
7
* Rankings
Ranking Based On Selection :37
Entrepreneuriat
Marketing
Education
Metrics
H-Index
i10 Index
Citation
2
0
6
* Rankings
Ranking Based On Selection :38
marketing
management
Metrics
H-Index
i10 Index
Citation
2
0
6
* Rankings
Ranking Based On Selection :39
Ressources Humaines
Marketing RH
Metrics
H-Index
i10 Index
Citation
2
0
6
* Rankings
Ranking Based On Selection :40
Marketing
management
Metrics
H-Index
i10 Index
Citation
2
0
6
* Rankings
Ranking Based On Selection :41
Digital transformation
innovation
agility
marketing
Metrics
H-Index
i10 Index
Citation
2
0
5
* Rankings
Ranking Based On Selection :42
Marketing
e-learning
tourism
Metrics
H-Index
i10 Index
Citation
2
0
4
* Rankings
Ranking Based On Selection :43
Banking
Financial Accounting
Digitalization
Marketing
Information System
Metrics
H-Index
i10 Index
Citation
1
1
127
* Rankings
Ranking Based On Selection :44
Marketing
Structural Equation Modeling
Branding
Consumer behavior
Digital transformation
Metrics
H-Index
i10 Index
Citation
1
0
8
* Rankings
Ranking Based On Selection :45
Digital Marketing
Territorial Marketing
E-Reputation
Social Media
Metrics
H-Index
i10 Index
Citation
1
0
7
* Rankings
Ranking Based On Selection :46
Sensory Marketing
In-Store Background Music
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
1
0
6
* Rankings
Ranking Based On Selection :47
Marketing
Metrics
H-Index
i10 Index
Citation
1
0
5
* Rankings
Ranking Based On Selection :48
marketing touristique
Metrics
H-Index
i10 Index
Citation
1
0
4
* Rankings
Ranking Based On Selection :49
place marketing
place branding
Metrics
H-Index
i10 Index
Citation
1
0
4
* Rankings
Ranking Based On Selection :50
Marketing
Comportement du consommateur
Metrics
H-Index
i10 Index
Citation
1
0
4
* Rankings
Ranking Based On Selection :51
Marketing
Advertising
Social media
consumer behavior
E-business
Metrics
H-Index
i10 Index
Citation
1
0
4
* Rankings
Ranking Based On Selection :52
strategy IA management marketing
Metrics
H-Index
i10 Index
Citation
1
0
3
* Rankings
Ranking Based On Selection :53
Economie
Economie de l'éducation
justice sociale
développement durable
Marketing
Metrics
H-Index
i10 Index
Citation
1
0
3
* Rankings
Ranking Based On Selection :54
Marketing
Metrics
H-Index
i10 Index
Citation
1
0
3
* Rankings
Ranking Based On Selection :55
Management
GRH
Marketing relationnel
Metrics
H-Index
i10 Index
Citation
1
0
3
* Rankings
Ranking Based On Selection :56
Value cocreation - Innovation - Value-in-use - Marketing
Metrics
H-Index
i10 Index
Citation
1
0
3
* Rankings
Ranking Based On Selection :57
Management public
Marketing Territorial
Gestion de projets
Evaluation des politiques publiques
Audit Interne
Metrics
H-Index
i10 Index
Citation
1
0
2
* Rankings
Ranking Based On Selection :58
Marketing
Metrics
H-Index
i10 Index
Citation
1
0
2
* Rankings
Ranking Based On Selection :59
Marketing Digital
Metrics
H-Index
i10 Index
Citation
1
0
2
* Rankings
Ranking Based On Selection :60
Influencer marketing
Structural equation modeling
Metrics
H-Index
i10 Index
Citation
1
0
2
* Rankings
Ranking Based On Selection :61
Marketing
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :62
Consumer behavior
Service marketing
Personality
Vocational choice
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :63
Marketing
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :64
Marketing
Communication d'Entreprise
Diversité des organisation
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :65
marketing
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :66
E-commerce
digital marketing
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :67
Branding
Marketing
Business
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :68
Marketing Digital
Publicité Electronique
Sociocignition Implicite
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :69
Marketing
Consumer behavior
E-commerce
Privacy
Self-disclosure
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :70
Marketing
Tourisme
Logistique
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :71
Marketing
consumer behavior
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :72
strategy
IA
management
marketing
family business
Metrics
H-Index
i10 Index
Citation
1
0
1
* Rankings
Ranking Based On Selection :73
Sales Management
B2b Marketing
Professional selling
Sales technology
Metrics
H-Index
i10 Index
Citation
0
0
0
Houda El Khaldi
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
31
67
3,214
Lhoussaine Alla|Lhoussaine A., Lhoussaine.A.L.LA., ALLA Lhoussaine
Metrics
H-Index
i10 Index
Citation Counts
18
27
660
Marketing
logistique
création de valeur
ingénierie financière
Youssef Chetioui
Al Akhawayn University Ifrane
Ifrane, Morocco
Metrics
H-Index
i10 Index
Citation Counts
17
21
1,395
Influencer marketing
fashion influencers
Sustainability
Innovation
Consumer behavior
Ayoub Assila
Université Hassan II de Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
11
14
462
Benoit Aubert
Mohammed VI Polytechnic University
Ben Guerir, Morocco
Metrics
H-Index
i10 Index
Citation Counts
8
8
460
Faycal Messaoudi
Metrics
H-Index
i10 Index
Citation Counts
6
5
214
Artificial Intelligence
Data Science and Emerging Systems
e-marketing
natural language processing
Oumayma Labti
Université Hassan II de Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
6
0
75
Extended Reality
Marketing
Artificial intelligence
Manal Loukili
Metrics
H-Index
i10 Index
Citation Counts
5
3
117
machine learning
deep learning
e-marketing
data analysis
natural language processing
Jamal Youssef
Université Hassan II de Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
5
3
88
management
finance
marketing
etrepreneuriat
audit ...
Zakaria Lissaneddine
Metrics
H-Index
i10 Index
Citation Counts
5
1
76
HRM - Social Media - Digital Marketing
Hassan Azouaoui
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
5
1
51
Benabdelouahed Redouane
Université Hassan II de Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
4
4
263
Marketing digital
Intelligence collective
BIG DATA
Mohammed Qmichchou
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
4
1
71
Ezzohra Belkadi
Université Hassan II de Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
4
1
57
Soumia Omari
Université Hassan II Mohammedia
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
4
1
42
Chouaib Dakouan
Université Hassan II de Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
3
3
245
AI Marketing
Digital Marketing
Inbound Marketing
Content Marketing
Social Media
Chakib Hamadi
Université Cadi Ayyad Marrakech
Marrakech, Morocco
Metrics
H-Index
i10 Index
Citation Counts
3
2
237
Commerce Électronique & Marketing Digital
Ahmed Benjelloun
Metrics
H-Index
i10 Index
Citation Counts
3
2
61
Marketing Territorial
Marketing digital
Tourisme
Hicham Echattabi
Abdelmalek Essaadi University
Tangier, Morocco
Metrics
H-Index
i10 Index
Citation Counts
3
1
27
Place marketing Place branding Attractiveness Sustainability
Ilham El Haraoui
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
3
0
15
Chifae El Hail|EL HAIL Chifae
Université Chouaib Eddoukali
El Jadida, Morocco
Metrics
H-Index
i10 Index
Citation Counts
3
0
14
Family Businesses
Innovation
Relationship Marketing
CRM
Fouad El Afi
Metrics
H-Index
i10 Index
Citation Counts
2
2
29
Consumer engagement
Consumer empowerment
Video-game live streaming platforms
Value co-creation
Digital marketing
Yahia Mouammine
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
2
1
31
Neuromarketing
Marketing
Consumer Behavior
Consumer Neuroscience
Laila Ouhna
Metrics
H-Index
i10 Index
Citation Counts
2
1
27
Marketing
agroalimentaire
Distribution
Logistique
Belgaid Ahmed
Université Hassan II de Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
2
1
16
GRH
Management de la diversité
RSE
Marketing
Zineb Bouchriha
Metrics
H-Index
i10 Index
Citation Counts
2
1
15
Customer Engagement
Value Co-creation
Customer Experience
Digital Marketing
Service Marketing
Abdelhak Ait Touil
Metrics
H-Index
i10 Index
Citation Counts
2
0
14
Digital Marketing
Business Intelligence
CRM
Consumer Behavior
Abdellatif Elouali
Metrics
H-Index
i10 Index
Citation Counts
2
0
11
Marketing
Management
Conduite de Projets.
Ibtissam Zejjari
Metrics
H-Index
i10 Index
Citation Counts
2
0
10
Sara El Aoufi
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
2
0
9
marketing bancaire
marketing digital
expérience client
Karim Darban
Université Hassan II Mohammedia
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
2
0
9
Abdelghafour El Khazri
Metrics
H-Index
i10 Index
Citation Counts
2
0
9
Communication
marketing
économie internationale
management
traduction
Kamal Lakhrif
Metrics
H-Index
i10 Index
Citation Counts
2
0
8
Ait Lamkadem Saad
Metrics
H-Index
i10 Index
Citation Counts
2
0
7
Cherine Hanaty
Metrics
H-Index
i10 Index
Citation Counts
2
0
7
Tarik Zahrane
Université Cadi Ayyad Marrakech
Marrakech, Morocco
Metrics
H-Index
i10 Index
Citation Counts
2
0
6
Rachid Amin
Metrics
H-Index
i10 Index
Citation Counts
2
0
6
Ridouane Messaoudi
Université Cadi Ayyad Marrakech
Marrakech, Morocco
Metrics
H-Index
i10 Index
Citation Counts
2
0
6
Rania Azeroual
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
2
0
6
Ghita Ibrahimi
Metrics
H-Index
i10 Index
Citation Counts
2
0
5
Digital transformation
innovation
agility
marketing
Sarah Juidette
Université Hassan II de Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
2
0
4
Badr Machkour
Metrics
H-Index
i10 Index
Citation Counts
1
1
127
Banking
Financial Accounting
Digitalization
Marketing
Information System
Aya Irgui
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
8
Marketing
Structural Equation Modeling
Branding
Consumer behavior
Digital transformation
Assia Sadki
Metrics
H-Index
i10 Index
Citation Counts
1
0
7
Digital Marketing
Territorial Marketing
E-Reputation
Social Media
Imane Sbai
Metrics
H-Index
i10 Index
Citation Counts
1
0
6
Sensory Marketing
In-Store Background Music
Consumer Behavior
Hasnaa Gaber
Université Hassan II Mohammedia
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
5
Younes Tanani
Metrics
H-Index
i10 Index
Citation Counts
1
0
4
Mustapha Chabih
Université Sultan Moulay Slimane Beni Mellal
Béni Mellal, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
4
Issam Ezzahi
Université Chouaib Eddoukali
El Jadida, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
4
Marketing
Comportement du consommateur
Meryeme Bouargan
Al Akhawayn University Ifrane
Ifrane, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
4
Marketing
Advertising
Social media
consumer behavior
E-business
Sabria Korichi
Université Hassan II Mohammedia
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
3
Mohammed El Bouhali
Université Sultan Moulay Slimane Beni Mellal
Béni Mellal, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
3
Economie
Economie de l'éducation
justice sociale
développement durable
Marketing
Samira Kamal
Université Sultan Moulay Slimane Beni Mellal
Béni Mellal, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
3
Hiba Elbirou
Université Cadi Ayyad Marrakech
Marrakech, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
3
Management
GRH
Marketing relationnel
Reda Lharti
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
3
Value cocreation - Innovation - Value-in-use - Marketing
Redouan Daafi
Université Hassan II de Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
2
Management public
Marketing Territorial
Gestion de projets
Evaluation des politiques publiques
Audit Interne
Salma Choufari
Metrics
H-Index
i10 Index
Citation Counts
1
0
2
Anass Bakkour
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
2
Khadija Stili
Université Hassan II de Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
2
Influencer marketing
Structural equation modeling
Abdelhamid Bennani Bouchiba
Al Akhawayn University Ifrane
Ifrane, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Houda El Ferachi
International University of Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Consumer behavior
Service marketing
Personality
Vocational choice
Meryem El Moutassim
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Leila Kissi
Université Hassan II de Casablanca
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Marketing
Communication d'Entreprise
Diversité des organisation
Younes Kohail
ESCA Management School
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
El Khalil El Mountassir|El Khalil, EL MOUNTASSIR, ELM EL KHALIL
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Mohamed Assoud
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Redouane Moubarik
Université Cadi Ayyad Marrakech
Marrakech, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Marketing Digital
Publicité Electronique
Sociocignition Implicite
Mohamed Oubal
Université Cadi Ayyad Marrakech
Marrakech, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Marketing
Consumer behavior
E-commerce
Privacy
Self-disclosure
Ranya Qiyad
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Khadija Menguit
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
Pr Sabria Korichi
Université Hassan II Mohammedia
Casablanca, Morocco
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
strategy
IA
management
marketing
family business
Imane Ouazzani Touhami
Université Ibn Tofail Kénitra
Kénitra, Morocco
Metrics
H-Index
i10 Index
Citation Counts
0
0
0
Sales Management
B2b Marketing
Professional selling
Sales technology