Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (873,688 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
digital business
omni-channel
customer experience
big data
sustainability
Metrics
H-Index
i10 Index
Citation
85
146
60,737
Design
Design Science
Brand Management
Research Methods
Information Systems
Metrics
H-Index
i10 Index
Citation
68
128
104,876
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Metrics
H-Index
i10 Index
Citation
66
130
38,277
Marketing
CRM
retailing
customer behavior
modelling
Metrics
H-Index
i10 Index
Citation
57
90
14,784
New Product Marketing
Metrics
H-Index
i10 Index
Citation
53
74
21,383
consumer behaviour
new technologies
food
Metrics
H-Index
i10 Index
Citation
47
109
8,275
* Rankings
Ranking Based
On Selection: 7
marketing
advertising
branding
word of mouth
consumer behavior
Metrics
H-Index
i10 Index
Citation
45
73
11,430
* Rankings
Ranking Based
On Selection: 8
technology marketing
new product development
sales of new products
entrepreneurial marketing
relationship marketing
Metrics
H-Index
i10 Index
Citation
45
68
7,651
* Rankings
Ranking Based
On Selection: 9
Marketing
decision making
Machine Learning
econometrics
Text Analytics
Metrics
H-Index
i10 Index
Citation
44
69
9,469
* Rankings
Ranking Based
On Selection: 10
Consumer behaviour
Sensory Science
Metrics
H-Index
i10 Index
Citation
43
80
6,970
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* Rankings
Ranking Based
On Selection: 11
Marketing
Behavioral Economics
Choice Architecture
Financial Decision Making
Sharing Economy
Metrics
H-Index
i10 Index
Citation
42
90
11,035
* Rankings
Ranking Based
On Selection: 12
Neuroeconomics
Neuromarketing
Consumer behavior
Metrics
H-Index
i10 Index
Citation
41
63
11,549
* Rankings
Ranking Based
On Selection: 13
Sales @ Account Management
Socio-Consumer Neuromarketing
Omics
Metrics
H-Index
i10 Index
Citation
41
68
13,185
* Rankings
Ranking Based
On Selection: 14
service innovation and marketing
Metrics
H-Index
i10 Index
Citation
41
55
9,131
* Rankings
Ranking Based
On Selection: 15
Services Marketing
Service Design
Service Robots
Social Robotics
Healthcare
Metrics
H-Index
i10 Index
Citation
40
63
19,033
* Rankings
Ranking Based
On Selection: 16
consumer research
public health nutrition
health psychology
Metrics
H-Index
i10 Index
Citation
39
64
6,040
* Rankings
Ranking Based
On Selection: 17
Digital Innovation
Marketing Technology
Service Robots
Customer Cocreation
Extended Reality
Metrics
H-Index
i10 Index
Citation
38
54
9,081
* Rankings
Ranking Based
On Selection: 18
consumer behavior
persuasion
social influence
self regulation
judgment and decision making
Metrics
H-Index
i10 Index
Citation
38
67
6,232
* Rankings
Ranking Based
On Selection: 19
Persuasion & New Media
algorithmic persuasion
social media
marketing communications
privacy
Metrics
H-Index
i10 Index
Citation
36
56
7,767
* Rankings
Ranking Based
On Selection: 20
Internet Marketing
Digital Marketing
Marketing Communications
Neuromarketing
Electronic Commerce
Metrics
H-Index
i10 Index
Citation
35
51
10,907
* Rankings
Ranking Based
On Selection: 21
survey
marketing
sociology
Metrics
H-Index
i10 Index
Citation
33
46
4,507
* Rankings
Ranking Based
On Selection: 22
Metrics
H-Index
i10 Index
Citation
33
60
7,343
* Rankings
Ranking Based
On Selection: 23
consumer behaviour
marketing research
multivariate data analysis
Metrics
H-Index
i10 Index
Citation
33
64
5,094
marketing strategy
innovation management
entrepreneurship
Metrics
H-Index
i10 Index
Citation
32
46
7,738
* Rankings
Ranking Based
On Selection: 25
Envy
Greed
Inequality
Consumer Behavior
(Financial) Decision Making
Metrics
H-Index
i10 Index
Citation
31
40
5,966
* Rankings
Ranking Based
On Selection: 26
Marketing
Sociale media
Sociale invloed
Metrics
H-Index
i10 Index
Citation
31
42
6,055
* Rankings
Ranking Based
On Selection: 27
Food choices
Experimental economics
Online food ordering
Consumer behavior
Food economics
Metrics
H-Index
i10 Index
Citation
30
44
5,517
* Rankings
Ranking Based
On Selection: 28
marketing
consumer behavior
Metrics
H-Index
i10 Index
Citation
29
47
4,855
* Rankings
Ranking Based
On Selection: 29
Marketing
Consumer psychology
Metrics
H-Index
i10 Index
Citation
29
44
5,538
* Rankings
Ranking Based
On Selection: 30
Development marketing
marketing and sustainability
strategic marketing
Metrics
H-Index
i10 Index
Citation
28
52
3,135
* Rankings
Ranking Based
On Selection: 31
customer engagement
robots and AI in services
sustainability
Metrics
H-Index
i10 Index
Citation
28
38
12,534
* Rankings
Ranking Based
On Selection: 32
service marketing
frontline employees
frontline innovation
service robots
artificial intelligence
Metrics
H-Index
i10 Index
Citation
27
30
8,282
* Rankings
Ranking Based
On Selection: 33
Marketing Research
Judgment and Decision Making
Preference Measurement
Conjoint Analysis
Corporate Digital Responsibility
Metrics
H-Index
i10 Index
Citation
27
29
3,154
* Rankings
Ranking Based
On Selection: 34
Marketing
Metrics
H-Index
i10 Index
Citation
27
32
9,846
* Rankings
Ranking Based
On Selection: 35
marketing
Metrics
H-Index
i10 Index
Citation
27
37
7,276
* Rankings
Ranking Based
On Selection: 36
stakeholder marketing
innovation
co-creation
social responsibility
business ecosystems
Metrics
H-Index
i10 Index
Citation
26
31
5,546
* Rankings
Ranking Based
On Selection: 37
New Business Models
Metrics
H-Index
i10 Index
Citation
26
45
4,786
* Rankings
Ranking Based
On Selection: 38
multisensory marketing
health
sustainability
food
packaging
Metrics
H-Index
i10 Index
Citation
26
35
3,312
consumer behaviour
food perception
food choice
eating behaviour
Metrics
H-Index
i10 Index
Citation
26
35
1,962
* Rankings
Ranking Based
On Selection: 40
international marketing & management
innovation
leadership
governance
international business
Metrics
H-Index
i10 Index
Citation
26
43
3,068
* Rankings
Ranking Based
On Selection: 41
Behavior Change
Persuasion
Reasoned Action Approach
Self-Affirmation
Theory of Planned Behavior
Metrics
H-Index
i10 Index
Citation
24
32
3,558
* Rankings
Ranking Based
On Selection: 42
Climate law and economics
emissions trading
Metrics
H-Index
i10 Index
Citation
21
31
1,528
* Rankings
Ranking Based
On Selection: 43
survey methodology
cross-cultural research
branding
machine learning
text mining
Metrics
H-Index
i10 Index
Citation
20
21
3,085
* Rankings
Ranking Based
On Selection: 44
Marketing Cooperatives
Marketing-Finance
Sustainable Business
Metrics
H-Index
i10 Index
Citation
20
29
1,527
* Rankings
Ranking Based
On Selection: 45
Service Management
Energy Systems
Billing
Operations
Dynamical Systems
Metrics
H-Index
i10 Index
Citation
20
26
1,944
Consumer research
behaviour
personalised nutrition
nutrition&health
Metrics
H-Index
i10 Index
Citation
19
26
2,046
* Rankings
Ranking Based
On Selection: 47
Social evaluation
social movements
CSR
social media
prosocial behavior
Metrics
H-Index
i10 Index
Citation
18
26
1,871
* Rankings
Ranking Based
On Selection: 48
Digital Commerce
Business Analytics
Mobile Marketing
Social Media
Network
Metrics
H-Index
i10 Index
Citation
18
22
1,918
* Rankings
Ranking Based
On Selection: 49
Branding
Consumer behavior
Self-control
Compulsive buying
Price promoions
Metrics
H-Index
i10 Index
Citation
18
24
2,769
* Rankings
Ranking Based
On Selection: 50
ict media communicatie marketing social
Metrics
H-Index
i10 Index
Citation
18
25
998
* Rankings
Ranking Based
On Selection: 51
consumer financial decision making
pension communication
financial services
Metrics
H-Index
i10 Index
Citation
17
21
5,266
* Rankings
Ranking Based
On Selection: 52
Marketing practice
surveillance
identity
new media
social media
Metrics
H-Index
i10 Index
Citation
17
25
1,048
* Rankings
Ranking Based
On Selection: 53
digital innovation
generative AI
multi-stakeholder innovation networks
Metrics
H-Index
i10 Index
Citation
17
18
4,148
* Rankings
Ranking Based
On Selection: 54
Retailing
brand management
shopper marketing
Metrics
H-Index
i10 Index
Citation
17
18
2,040
* Rankings
Ranking Based
On Selection: 55
Metrics
H-Index
i10 Index
Citation
17
21
1,622
* Rankings
Ranking Based
On Selection: 56
Digital Marketing
Augmented Reality
Services Marketing
Customer Experience
Smart Industry
Metrics
H-Index
i10 Index
Citation
16
18
2,737
* Rankings
Ranking Based
On Selection: 57
Consumer Behavior
Decision Making
Research Methods
Metrics
H-Index
i10 Index
Citation
16
20
14,654
* Rankings
Ranking Based
On Selection: 58
marketing strategy
retail management
innovation
digital transformation
Metrics
H-Index
i10 Index
Citation
16
19
1,324
* Rankings
Ranking Based
On Selection: 59
marketing
psychology
judgment and decision making
Metrics
H-Index
i10 Index
Citation
15
16
4,558
* Rankings
Ranking Based
On Selection: 60
Cross-Cultural research methodology
Survey research
Values
Cross-Cultural Psychology
Metrics
H-Index
i10 Index
Citation
15
19
1,725
* Rankings
Ranking Based
On Selection: 61
Marketing
Customer Analytics
Targeted Marketing
Customer Retention
Customer Lifetime Value
Metrics
H-Index
i10 Index
Citation
14
15
2,677
* Rankings
Ranking Based
On Selection: 62
marketing of new products
branding
sports marketing
Metrics
H-Index
i10 Index
Citation
14
15
2,645
* Rankings
Ranking Based
On Selection: 63
marketing and supply management
Metrics
H-Index
i10 Index
Citation
14
18
920
* Rankings
Ranking Based
On Selection: 64
consumer behavior
self-control
motivation
interpersonal influence
Metrics
H-Index
i10 Index
Citation
13
14
881
* Rankings
Ranking Based
On Selection: 65
Marketing Research
Shelf Optimization
Choice Models
Metrics
H-Index
i10 Index
Citation
13
14
979
* Rankings
Ranking Based
On Selection: 66
Marketing
Psychology
Metrics
H-Index
i10 Index
Citation
12
13
2,264
* Rankings
Ranking Based
On Selection: 67
marketing-operations interface
omnichannel retail
retail assortments
product lines
behavioral decision making
Metrics
H-Index
i10 Index
Citation
12
13
979
* Rankings
Ranking Based
On Selection: 68
Metrics
H-Index
i10 Index
Citation
12
13
875
* Rankings
Ranking Based
On Selection: 69
Responsible Marketing
Social Influence
Prosocial behavior
Charity Marketing
Marketing Modeling
Metrics
H-Index
i10 Index
Citation
12
12
2,135
* Rankings
Ranking Based
On Selection: 70
marketing dynamics
marketing effectiveness
advertising
time series
Metrics
H-Index
i10 Index
Citation
12
16
1,026
* Rankings
Ranking Based
On Selection: 71
Marketing
Innovation
Stakeholder Marketing
Responsible Innovation
Green Marketing
Metrics
H-Index
i10 Index
Citation
12
13
1,575
* Rankings
Ranking Based
On Selection: 72
associative learning
branding
evaluative conditioning
risk perceptions
social identity
Metrics
H-Index
i10 Index
Citation
12
12
1,227
* Rankings
Ranking Based
On Selection: 73
Judgment and Decision Making
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
12
13
787
* Rankings
Ranking Based
On Selection: 74
Digital Business & Media
Marketing & Technology
Metrics
H-Index
i10 Index
Citation
12
12
471
* Rankings
Ranking Based
On Selection: 75
Consumer law
Competition law
Private enforcement
Collaborative economy
Metrics
H-Index
i10 Index
Citation
12
16
630
* Rankings
Ranking Based
On Selection: 76
consumer psychology
product perception
marketing
consumer behaviour
product evaluation
Metrics
H-Index
i10 Index
Citation
12
13
2,774
* Rankings
Ranking Based
On Selection: 77
Marketing Communication
Innovation
Persuasion
Behavioral Targetting
Metrics
H-Index
i10 Index
Citation
12
14
559
* Rankings
Ranking Based
On Selection: 78
social media marketing
advertising
marketing communication
Metrics
H-Index
i10 Index
Citation
11
11
705
* Rankings
Ranking Based
On Selection: 79
Marketing
Metrics
H-Index
i10 Index
Citation
11
11
1,635
* Rankings
Ranking Based
On Selection: 80
Metrics
H-Index
i10 Index
Citation
10
10
1,836
* Rankings
Ranking Based
On Selection: 81
Marketing Technology
Digital Marketing
Marketing Strategy
Marketing-Interfaces
Metrics
H-Index
i10 Index
Citation
10
10
971
* Rankings
Ranking Based
On Selection: 82
marketing
open innovation
ideation contest
behavioural intention
entrepreneurship
Metrics
H-Index
i10 Index
Citation
10
10
561
* Rankings
Ranking Based
On Selection: 83
Marketing Strategy
Social Media
Retailing
Influencer Marketing
Branding
Metrics
H-Index
i10 Index
Citation
10
10
2,956
* Rankings
Ranking Based
On Selection: 84
Marketing
Management
Metrics
H-Index
i10 Index
Citation
10
10
577
* Rankings
Ranking Based
On Selection: 85
Consumer Behavior
Self-control
Goal activation
food intake
health
Metrics
H-Index
i10 Index
Citation
10
10
779
* Rankings
Ranking Based
On Selection: 86
Corporate Digital Responsibility
Communication Effects in a Multichannel Environment
Online Advertising
Social Media Marketin
Metrics
H-Index
i10 Index
Citation
9
9
3,629
* Rankings
Ranking Based
On Selection: 87
consumer behavior
marketing
persuasive communication
cognitive and social psychology
Metrics
H-Index
i10 Index
Citation
9
9
1,011
* Rankings
Ranking Based
On Selection: 88
Consumer Behaviour
Digital Marketing
Retail
Tourism
Metrics
H-Index
i10 Index
Citation
9
9
407
* Rankings
Ranking Based
On Selection: 89
Philanthropy
Crowdfunding
Social Information
Entrepreneurship
Digitalization
Metrics
H-Index
i10 Index
Citation
9
9
333
* Rankings
Ranking Based
On Selection: 90
Marketing
Metrics
H-Index
i10 Index
Citation
9
8
319
* Rankings
Ranking Based
On Selection: 91
Marketing
Metrics
H-Index
i10 Index
Citation
9
9
866
* Rankings
Ranking Based
On Selection: 92
structural equation modelling
behavioral analysis
psychoinformatics
education
Metrics
H-Index
i10 Index
Citation
9
8
627
* Rankings
Ranking Based
On Selection: 93
Interorganizational relationships
Outsourcing
Innovation
Metrics
H-Index
i10 Index
Citation
9
8
556
* Rankings
Ranking Based
On Selection: 94
survey research
green marketing
latent variable methods
Metrics
H-Index
i10 Index
Citation
9
9
839
* Rankings
Ranking Based
On Selection: 95
Marketing
consumer behaviour
chains
Metrics
H-Index
i10 Index
Citation
8
8
560
* Rankings
Ranking Based
On Selection: 96
consumer behavior
new mobility
nature-based solutions
sharing economy
smart retail
Metrics
H-Index
i10 Index
Citation
8
8
560
* Rankings
Ranking Based
On Selection: 97
Consumer Neuroscience
Neuromarketing
Neuroeconomics
Wine
Sustainability
Metrics
H-Index
i10 Index
Citation
8
7
447
* Rankings
Ranking Based
On Selection: 98
Marketing strategy
digital platforms
future of retailing
Metrics
H-Index
i10 Index
Citation
8
7
376
* Rankings
Ranking Based
On Selection: 99
Marketing
Innovation
Health marketing
Behavioral Modeling
Scientometrics
Metrics
H-Index
i10 Index
Citation
8
8
547
* Rankings
Ranking Based
On Selection: 100
Demarketing
Metrics
H-Index
i10 Index
Citation
8
7
500
Pc Verhoef
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
85
146
60,737
digital business
omni-channel
customer experience
big data
sustainability
Jörg Henseler
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
68
128
104,876
Design
Design Science
Brand Management
Research Methods
Information Systems
Martin Wetzels
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
66
130
38,277
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Tammo Bijmolt
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
57
90
14,784
Marketing
CRM
retailing
customer behavior
modelling
Erik Jan Hultink
Metrics
H-Index
i10 Index
Citation Counts
53
74
21,383
Arnout Fischer
Wageningen University & Research Centre
Wageningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
47
109
8,275
consumer behaviour
new technologies
food
Pwj Verlegh|p.w.j. verlegh, P. Verlegh
VU University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
45
73
11,430
marketing
advertising
branding
word of mouth
consumer behavior
Edwin J. Nijssen
Eindhoven University of Technology
Eindhoven, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
45
68
7,651
technology marketing
new product development
sales of new products
entrepreneurial marketing
relationship marketing
Bas Donkers
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
44
69
9,469
Marketing
decision making
Machine Learning
econometrics
Text Analytics
Betina Piqueras Fiszman
Wageningen University & Research Centre
Wageningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
43
80
6,970
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Benedict Dellaert
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
42
90
11,035
Marketing
Behavioral Economics
Choice Architecture
Financial Decision Making
Sharing Economy
A Smidts
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
41
63
11,549
Neuroeconomics
Neuromarketing
Consumer behavior
Willem Verbeke
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
41
68
13,185
Sales @ Account Management
Socio-Consumer Neuromarketing
Omics
Jos Lemmink
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
41
55
9,131
Gaby Odekerken Schröder
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
40
63
19,033
Services Marketing
Service Design
Service Robots
Social Robotics
Healthcare
Ellen Van Kleef
Wageningen University & Research Centre
Wageningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
39
64
6,040
consumer research
public health nutrition
health psychology
Dominik Mahr
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
38
54
9,081
Digital Innovation
Marketing Technology
Service Robots
Customer Cocreation
Extended Reality
Bob Fennis
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
38
67
6,232
consumer behavior
persuasion
social influence
self regulation
judgment and decision making
Guda Van Noort
University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
36
56
7,767
Persuasion & New Media
algorithmic persuasion
social media
marketing communications
privacy
Efthymios Constantinides
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
35
51
10,907
Internet Marketing
Digital Marketing
Marketing Communications
Neuromarketing
Electronic Commerce
Vera Toepoel
Utrecht University
Utrecht, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
33
46
4,507
Koert Van Ittersum
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
33
60
7,343
İa Van Der Lans
Wageningen University & Research Centre
Wageningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
33
64
5,094
consumer behaviour
marketing research
multivariate data analysis
Henry Robben
Nyenrode Business University
Breukelen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
32
46
7,738
marketing strategy
innovation management
entrepreneurship
Niels Van De Ven
Tilburg University
Tilburg, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
31
40
5,966
Envy
Greed
Inequality
Consumer Behavior
(Financial) Decision Making
Willemijn Van Dolen
University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
31
42
6,055
Marketing
Sociale media
Sociale invloed
Ellen J Van Loo
Wageningen University & Research Centre
Wageningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
30
44
5,517
Food choices
Experimental economics
Online food ordering
Consumer behavior
Food economics
Machiel Reinders
Wageningen University & Research Centre
Wageningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
29
47
4,855
Stefano Puntoni
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
29
44
5,538
Paul Ingenbleek
Wageningen University & Research Centre
Wageningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
28
52
3,135
Development marketing
marketing and sustainability
strategic marketing
Jenny Van Doorn
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
28
38
12,534
customer engagement
robots and AI in services
sustainability
Jeroen Schepers
Eindhoven University of Technology
Eindhoven, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
27
30
8,282
service marketing
frontline employees
frontline innovation
service robots
artificial intelligence
Felix Eggers
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
27
29
3,154
Marketing Research
Judgment and Decision Making
Preference Measurement
Conjoint Analysis
Corporate Digital Responsibility
Ruud Frambach
VU University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
27
32
9,846
Gerrit Van Bruggen
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
27
37
7,276
Bas Hillebrand
Radboud University
Nijmegen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
26
31
5,546
stakeholder marketing
innovation
co-creation
social responsibility
business ecosystems
Mark AAM Leenders
University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
26
45
4,786
Anna Fenko
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
26
35
3,312
multisensory marketing
health
sustainability
food
packaging
Stefanie Kremer
FrieslandCampina
Amersfoort, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
26
35
1,962
consumer behaviour
food perception
food choice
eating behaviour
Carla Cjm Millar-Schijf
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
26
43
3,068
international marketing & management
innovation
leadership
governance
international business
Guido M Van Koningsbruggen
VU University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
24
32
3,558
Behavior Change
Persuasion
Reasoned Action Approach
Self-Affirmation
Theory of Planned Behavior
Edwin Woerdman
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
21
31
1,528
Climate law and economics
emissions trading
Martijn De Jong
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
20
21
3,085
survey methodology
cross-cultural research
branding
machine learning
text mining
N Kalogeras
Wageningen University & Research Centre
Wageningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
20
29
1,527
Marketing Cooperatives
Marketing-Finance
Sustainable Business
George B. Huitema
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
20
26
1,944
Service Management
Energy Systems
Billing
Operations
Dynamical Systems
Amber Ronteltap
Metrics
H-Index
i10 Index
Citation Counts
19
26
2,046
Consumer research
behaviour
personalised nutrition
nutrition&health
Tijs Van Den Broek
VU University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
18
26
1,871
Social evaluation
social movements
CSR
social media
prosocial behavior
Ting Li
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
18
22
1,918
Digital Commerce
Business Analytics
Mobile Marketing
Social Media
Network
Csilla Horvath
Radboud University
Nijmegen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
18
24
2,769
Branding
Consumer behavior
Self-control
Compulsive buying
Price promoions
Sjoerd De Vries
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
18
25
998
ict media communicatie marketing social
Elisabeth Brüggen
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
17
21
5,266
consumer financial decision making
pension communication
financial services
Jason Pridmore
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
17
25
1,048
Marketing practice
surveillance
identity
new media
social media
Vera Blazevic
Radboud University
Nijmegen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
17
18
4,148
digital innovation
generative AI
multi-stakeholder innovation networks
Laurens M Sloot
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
17
18
2,040
Retailing
brand management
shopper marketing
Sarah Gelper
Eindhoven University of Technology
Eindhoven, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
17
21
1,622
Tim Hilken
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
16
18
2,737
Digital Marketing
Augmented Reality
Services Marketing
Customer Experience
Smart Industry
Gabriele Paolacci
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
16
20
14,654
Consumer Behavior
Decision Making
Research Methods
Kitty Koelemeijer
Nyenrode Business University
Breukelen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
16
19
1,324
marketing strategy
retail management
innovation
digital transformation
Bram Van Den Bergh
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
15
16
4,558
marketing
psychology
judgment and decision making
Hester Van Herk
VU University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
15
19
1,725
Cross-Cultural research methodology
Survey research
Values
Cross-Cultural Psychology
Aurelie Lemmens
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
14
15
2,677
Marketing
Customer Analytics
Targeted Marketing
Customer Retention
Customer Lifetime Value
Yvonne Van Everdingen
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
14
15
2,645
marketing of new products
branding
sports marketing
Sicco Santema
Metrics
H-Index
i10 Index
Citation Counts
14
18
920
Mirjam Tuk
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
13
14
881
consumer behavior
self-control
motivation
interpersonal influence
Erjen Van Nierop
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
13
14
979
Marketing Research
Shelf Optimization
Choice Models
Robert W Smith
Tilburg University
Tilburg, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
12
13
2,264
Robert Rooderkerk
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
12
13
979
marketing-operations interface
omnichannel retail
retail assortments
product lines
behavioral decision making
Femke Van Horen
VU University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
12
13
875
Hans Risselada
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
12
12
2,135
Responsible Marketing
Social Influence
Prosocial behavior
Charity Marketing
Marketing Modeling
Maarten J Gijsenberg
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
12
16
1,026
marketing dynamics
marketing effectiveness
advertising
time series
Paul H Driessen
Radboud University
Nijmegen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
12
13
1,575
Marketing
Innovation
Stakeholder Marketing
Responsible Innovation
Green Marketing
Steven Sweldens
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
12
12
1,227
associative learning
branding
evaluative conditioning
risk perceptions
social identity
Dan Schley
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
12
13
787
Judgment and Decision Making
Consumer Behavior
Gerrita Van Der Veen
Metrics
H-Index
i10 Index
Citation Counts
12
12
471
Digital Business & Media
Marketing & Technology
Caroline Cauffman
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
12
16
630
Consumer law
Competition law
Private enforcement
Collaborative economy
Creusen M*
Metrics
H-Index
i10 Index
Citation Counts
12
13
2,774
consumer psychology
product perception
marketing
consumer behaviour
product evaluation
Arne Maas
Metrics
H-Index
i10 Index
Citation Counts
12
14
559
Marketing Communication
Innovation
Persuasion
Behavioral Targetting
Freya De Keyzer
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
11
11
705
social media marketing
advertising
marketing communication
George Knox
Tilburg University
Tilburg, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
11
11
1,635
Wim Coreynen
VU University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
10
10
1,836
Arnd Vomberg
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
10
10
971
Marketing Technology
Digital Marketing
Marketing Strategy
Marketing-Interfaces
Hanif Adinugroho Widyanto
Radboud University
Nijmegen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
10
10
561
marketing
open innovation
ideation contest
behavioural intention
entrepreneurship
Francesca Sotgiu
VU University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
10
10
2,956
Marketing Strategy
Social Media
Retailing
Influencer Marketing
Branding
Vardit Landsman
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
10
10
577
Kelly Geyskens
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
10
10
779
Consumer Behavior
Self-control
Goal activation
food intake
health
Lara Lobschat
Maastricht University
Maastricht, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
9
9
3,629
Corporate Digital Responsibility
Communication Effects in a Multichannel Environment
Online Advertising
Social Media Marketin
Jiska Eelen
VU University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
9
9
1,011
consumer behavior
marketing
persuasive communication
cognitive and social psychology
Kunthi Afrilinda Kusumawardani
Tilburg University
Tilburg, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
9
9
407
Consumer Behaviour
Digital Marketing
Retail
Tourism
Claire Van Teunenbroek
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
9
9
333
Philanthropy
Crowdfunding
Social Information
Entrepreneurship
Digitalization
Cansu Tor Kadioglu
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
9
8
319
Evert De Haan
University of Groningen
Groningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
9
9
866
Misirlis Nikolaos
Metrics
H-Index
i10 Index
Citation Counts
9
8
627
structural equation modelling
behavioral analysis
psychoinformatics
education
Néomie Raassens
Eindhoven University of Technology
Eindhoven, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
9
8
556
Interorganizational relationships
Outsourcing
Innovation
Meike Morren
VU University of Amsterdam
Amsterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
9
9
839
survey research
green marketing
latent variable methods
Victor İmmink
Wageningen University & Research Centre
Wageningen, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
8
8
560
Katrin Merfeld
Utrecht University
Utrecht, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
8
8
560
consumer behavior
new mobility
nature-based solutions
sharing economy
smart retail
Letizia Alvino
University of Twente
Enschede, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
8
7
447
Consumer Neuroscience
Neuromarketing
Neuroeconomics
Wine
Sustainability
Julian Rk Wichmann
Tilburg University
Tilburg, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
8
7
376
Marketing strategy
digital platforms
future of retailing
Nuno Camacho
Erasmus University
Rotterdam, Netherlands
Metrics
H-Index
i10 Index
Citation Counts
8
8
547
Marketing
Innovation
Health marketing
Behavioral Modeling
Scientometrics
Charlotte Kobus
Metrics
H-Index
i10 Index
Citation Counts
8
7
500