Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (873,690 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
Marketing
Service
CX
Customer Experience
Service Innovation
Metrics
H-Index
i10 Index
Citation
68
135
34,209
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Metrics
H-Index
i10 Index
Citation
67
111
15,623
Marketing
Metrics
H-Index
i10 Index
Citation
53
83
10,889
Metrics
H-Index
i10 Index
Citation
42
74
10,407
consumer behavior
applied psychology
field experiments
consumer psychology
social influence
Metrics
H-Index
i10 Index
Citation
40
90
5,032
Marketing
International Business
Innovation
Metrics
H-Index
i10 Index
Citation
39
63
7,987
* Rankings
Ranking Based
On Selection: 7
Quantitative Methods
Evolutionary Psychology
Consumer Behaviour
Metrics
H-Index
i10 Index
Citation
39
61
7,313
Service Innovation
Consumer Behavior
Innovation
Digital Marketing
Metrics
H-Index
i10 Index
Citation
36
60
10,136
Marketing theory
Value co-creation
Digitalization
Service Recovery
Metrics
H-Index
i10 Index
Citation
29
54
7,746
* Rankings
Ranking Based
On Selection: 10
Consumer demand
Experimental economics
Food
Health
Metrics
H-Index
i10 Index
Citation
29
47
2,900
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* Rankings
Ranking Based
On Selection: 11
Air transport
Airports
Tourism
Marketing
Accessibility
Metrics
H-Index
i10 Index
Citation
26
40
2,101
* Rankings
Ranking Based
On Selection: 12
Metrics
H-Index
i10 Index
Citation
26
38
4,957
* Rankings
Ranking Based
On Selection: 13
Digital Marketing
Human-Computer Interaction
Consumer Research
Economic Psychlogy
Behavioral
Metrics
H-Index
i10 Index
Citation
25
47
2,444
* Rankings
Ranking Based
On Selection: 14
innovation
creativity
emotions
design
Metrics
H-Index
i10 Index
Citation
25
32
2,337
* Rankings
Ranking Based
On Selection: 15
Consumer Behavior
Service Innovation
Consumer Psychology
Technology Adoption
Metrics
H-Index
i10 Index
Citation
24
34
6,754
* Rankings
Ranking Based
On Selection: 16
Consumer Research
Metrics
H-Index
i10 Index
Citation
22
28
1,611
* Rankings
Ranking Based
On Selection: 17
popular culture
fan tourism
service encounters
marketing
destination development
Metrics
H-Index
i10 Index
Citation
22
31
2,093
* Rankings
Ranking Based
On Selection: 18
Digital platforms
Social media
Mobile apps
Generative AI
Metrics
H-Index
i10 Index
Citation
22
24
2,876
* Rankings
Ranking Based
On Selection: 19
seafood marketing
trade fairs
trade shows
local food
shopping motivation
Metrics
H-Index
i10 Index
Citation
21
24
2,533
* Rankings
Ranking Based
On Selection: 20
Marketing
research methods
data analysis
Metrics
H-Index
i10 Index
Citation
20
26
1,346
* Rankings
Ranking Based
On Selection: 21
marketing
Metrics
H-Index
i10 Index
Citation
19
26
4,740
* Rankings
Ranking Based
On Selection: 22
innovation
green marketing
sponsorship
decision making
Metrics
H-Index
i10 Index
Citation
19
29
3,033
* Rankings
Ranking Based
On Selection: 23
international marketing
Metrics
H-Index
i10 Index
Citation
19
26
2,634
* Rankings
Ranking Based
On Selection: 24
Marketing strategy and management
Metrics
H-Index
i10 Index
Citation
19
23
8,623
* Rankings
Ranking Based
On Selection: 25
Consumer theory
sociology
food
Metrics
H-Index
i10 Index
Citation
19
33
2,161
* Rankings
Ranking Based
On Selection: 26
Consumer markets
consumer choice
consumer trust
generalized trust
consumer practices
Metrics
H-Index
i10 Index
Citation
17
30
1,351
* Rankings
Ranking Based
On Selection: 27
Marketing
International Business
Metrics
H-Index
i10 Index
Citation
17
21
3,361
* Rankings
Ranking Based
On Selection: 28
in-store marketing
eco-labels
sustainable consumption
customer centricity
Metrics
H-Index
i10 Index
Citation
16
20
1,030
* Rankings
Ranking Based
On Selection: 29
Service and relationship management
Customer profitability accounting and analyses
International business strategy
Marketing
Metrics
H-Index
i10 Index
Citation
16
22
3,409
* Rankings
Ranking Based
On Selection: 30
Marketing
Brand management
Advertising
Consumer Psychology
Metrics
H-Index
i10 Index
Citation
16
17
766
* Rankings
Ranking Based
On Selection: 31
Market orientation
marketing finance
marketing relationships
hotel and tourism industry
Metrics
H-Index
i10 Index
Citation
16
20
1,830
* Rankings
Ranking Based
On Selection: 32
Marketing research
Metrics
H-Index
i10 Index
Citation
15
16
809
* Rankings
Ranking Based
On Selection: 33
marketing
consumer behaviour
multisensory perception
cognitive psychology
music
Metrics
H-Index
i10 Index
Citation
14
15
1,433
* Rankings
Ranking Based
On Selection: 34
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
14
16
1,429
* Rankings
Ranking Based
On Selection: 35
Marketing Strategy
Metrics
H-Index
i10 Index
Citation
14
14
6,555
* Rankings
Ranking Based
On Selection: 36
customer selfproduction
coproduction
consumer psychology
marketing
philosophy of science
Metrics
H-Index
i10 Index
Citation
14
19
3,168
* Rankings
Ranking Based
On Selection: 37
Service Innovation
Digital consumer behavior
Digital business models
Digital platforms
Retailing
Metrics
H-Index
i10 Index
Citation
13
13
1,173
* Rankings
Ranking Based
On Selection: 38
Social Media Marketing
Consumer Activism
Family Economics and Gender
Metrics
H-Index
i10 Index
Citation
13
13
1,219
* Rankings
Ranking Based
On Selection: 39
Business relationships and networks
managerial sensemaking and cognition
Metrics
H-Index
i10 Index
Citation
13
15
591
* Rankings
Ranking Based
On Selection: 40
marketing
econometrics
Metrics
H-Index
i10 Index
Citation
13
13
686
* Rankings
Ranking Based
On Selection: 41
literature review
service innovation
service marketing
lying behaviour
Metrics
H-Index
i10 Index
Citation
12
12
14,014
* Rankings
Ranking Based
On Selection: 42
moral emotions and CSR
materialism
user involvement in innovation
prosumption/co-creation
Metrics
H-Index
i10 Index
Citation
12
14
2,768
* Rankings
Ranking Based
On Selection: 43
International Marketing
Country of Origin
International Consumer Behavior
B2B Marketing
Metrics
H-Index
i10 Index
Citation
12
13
4,732
* Rankings
Ranking Based
On Selection: 44
Consumption
sustainability
circular economy
food consumption
meat consumption
Metrics
H-Index
i10 Index
Citation
11
13
366
* Rankings
Ranking Based
On Selection: 45
Marketing
Loyalty
Engagement
Artificial Intelligence
Metrics
H-Index
i10 Index
Citation
11
12
3,612
* Rankings
Ranking Based
On Selection: 46
Marketing
Consumer Behavior
Research Methods
Metrics
H-Index
i10 Index
Citation
11
11
2,044
* Rankings
Ranking Based
On Selection: 47
marketing research
research methods
B2B/C engagement
identity
Metrics
H-Index
i10 Index
Citation
9
9
458
* Rankings
Ranking Based
On Selection: 48
Leadership
Entrepreneurship
Sustainability
Metrics
H-Index
i10 Index
Citation
8
8
307
* Rankings
Ranking Based
On Selection: 49
Marketing
Consumer behavior
Consumer creativity
Metrics
H-Index
i10 Index
Citation
8
8
1,027
* Rankings
Ranking Based
On Selection: 50
Marketing Strategy
B2B Marketing
Marketing-Finance
Metrics
H-Index
i10 Index
Citation
8
8
575
* Rankings
Ranking Based
On Selection: 51
Digital Marketing
Consumer Research
Consumer Neuroscience
Human-Computer Interaction
Evolutionary Psychology
Metrics
H-Index
i10 Index
Citation
7
6
316
* Rankings
Ranking Based
On Selection: 52
marketing
retailing
social networks
marketing analytics
Metrics
H-Index
i10 Index
Citation
7
5
272
* Rankings
Ranking Based
On Selection: 53
Digital Marketing
Consumer Behavior
Online Learning and Teaching
Metrics
H-Index
i10 Index
Citation
7
7
169
* Rankings
Ranking Based
On Selection: 54
Cause-related Marketing
Branding in Social Media
Services Marketing
Metrics
H-Index
i10 Index
Citation
6
6
1,350
* Rankings
Ranking Based
On Selection: 55
Marketing
consumer identity
brand strategy
Metrics
H-Index
i10 Index
Citation
5
4
173
* Rankings
Ranking Based
On Selection: 56
Consumer Behavior
Financial Decision Making
Behavioral Economics
Metrics
H-Index
i10 Index
Citation
5
4
152
* Rankings
Ranking Based
On Selection: 57
marketing
channels
branding
tourism
destinations
Metrics
H-Index
i10 Index
Citation
5
3
791
* Rankings
Ranking Based
On Selection: 58
consumer choice modelling
structural equation modelling
marketing communication effectiveness
marketing analytics
nonprofit
Metrics
H-Index
i10 Index
Citation
4
4
77
* Rankings
Ranking Based
On Selection: 59
Consumer Behavior
Service Marketing
Consumer Culture
Digital Tipping
Metrics
H-Index
i10 Index
Citation
4
3
83
* Rankings
Ranking Based
On Selection: 60
Consumer Psychology
Sensory Marketing
Service Marketing
Brand Experience
Metrics
H-Index
i10 Index
Citation
3
3
154
* Rankings
Ranking Based
On Selection: 61
Marketing
Services
Technology
Consumer Culture
Metrics
H-Index
i10 Index
Citation
2
2
604
* Rankings
Ranking Based
On Selection: 62
CSR
Brand activism
Advertisement
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
2
2
66
* Rankings
Ranking Based
On Selection: 63
Marketing
Consumer Behavior
Economic Psychology
Judgment
Decision Making
Metrics
H-Index
i10 Index
Citation
2
2
56
* Rankings
Ranking Based
On Selection: 64
Inter-firm relationships
Organizational economics
Temporary organizations
Marketing channels
Metrics
H-Index
i10 Index
Citation
2
2
34
* Rankings
Ranking Based
On Selection: 65
Consumer's choices
Food choices
Consumer research
Marketing
Sustainability
Metrics
H-Index
i10 Index
Citation
2
1
60
* Rankings
Ranking Based
On Selection: 66
Metrics
H-Index
i10 Index
Citation
2
1
47
* Rankings
Ranking Based
On Selection: 67
Consumer behavior
Behavioral economics
Metrics
H-Index
i10 Index
Citation
1
1
26
* Rankings
Ranking Based
On Selection: 68
Consumer Behavior
Information Processing
Neuromarketing
Metrics
H-Index
i10 Index
Citation
1
1
26
* Rankings
Ranking Based
On Selection: 69
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
1
1
22
* Rankings
Ranking Based
On Selection: 70
Consumer culture
virtual consumption
consumption heterogeneity
technology
virtual worlds
Metrics
H-Index
i10 Index
Citation
1
0
8
* Rankings
Ranking Based
On Selection: 71
Metrics
H-Index
i10 Index
Citation
1
0
3
* Rankings
Ranking Based
On Selection: 72
consumer research
online communities
crowdfunding
sentiment analysis
Metrics
H-Index
i10 Index
Citation
1
0
1
Anders Gustafsson
Metrics
H-Index
i10 Index
Citation Counts
68
135
34,209
Marketing
Service
CX
Customer Experience
Service Innovation
Puneet Kaur
University of Bergen
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
67
111
15,623
Work-Organisation Psychology
Consumer Behavior
Tourism/Hospitality
Sustainability
Svein Ottar Olsen
University of Tromso
Tromsø, Norway
Metrics
H-Index
i10 Index
Citation Counts
53
83
10,889
Luk Warlop
Metrics
H-Index
i10 Index
Citation Counts
42
74
10,407
Tobias Otterbring
University of Agder
Kristiansand, Norway
Metrics
H-Index
i10 Index
Citation Counts
40
90
5,032
consumer behavior
applied psychology
field experiments
consumer psychology
social influence
Carlos Mp Sousa
Molde University College
Molde, Norway
Metrics
H-Index
i10 Index
Citation Counts
39
63
7,987
Marketing
International Business
Innovation
Mehmet Mehmetoglu
Metrics
H-Index
i10 Index
Citation Counts
39
61
7,313
Quantitative Methods
Evolutionary Psychology
Consumer Behaviour
Per Egil Pedersen
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
36
60
10,136
Service Innovation
Consumer Behavior
Innovation
Digital Marketing
Bård Tronvoll
Inland Norway University of Applied Sciences
Lillehammer, Norway
Metrics
H-Index
i10 Index
Citation Counts
29
54
7,746
Marketing theory
Value co-creation
Digitalization
Service Recovery
Kyrre Rickertsen
Metrics
H-Index
i10 Index
Citation Counts
29
47
2,900
Consumer demand
Experimental economics
Food
Health
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Nigel Halpern
Høyskolen Kristiania
Oslo, Norway
Metrics
H-Index
i10 Index
Citation Counts
26
40
2,101
Air transport
Airports
Tourism
Marketing
Accessibility
Magne Supphellen
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
26
38
4,957
Asle Fagerstrøm
Høyskolen Kristiania
Oslo, Norway
Metrics
H-Index
i10 Index
Citation Counts
25
47
2,444
Digital Marketing
Human-Computer Interaction
Consumer Research
Economic Psychlogy
Behavioral
Maria Sääksjärvi
Metrics
H-Index
i10 Index
Citation Counts
25
32
2,337
innovation
creativity
emotions
design
Helge Thorbjørnsen
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
24
34
6,754
Consumer Behavior
Service Innovation
Consumer Psychology
Technology Adoption
Themistoklis Altintzoglou
Metrics
H-Index
i10 Index
Citation Counts
22
28
1,611
Christine Lundberg
University of Stavanger
Stavanger, Norway
Metrics
H-Index
i10 Index
Citation Counts
22
31
2,093
popular culture
fan tourism
service encounters
marketing
destination development
Wondwesen Tafesse
University of Tromso
Tromsø, Norway
Metrics
H-Index
i10 Index
Citation Counts
22
24
2,876
Digital platforms
Social media
Mobile apps
Generative AI
Kåre Skallerud
University of Tromso
Tromsø, Norway
Metrics
H-Index
i10 Index
Citation Counts
21
24
2,533
seafood marketing
trade fairs
trade shows
local food
shopping motivation
Marketing
research methods
data analysis
Line Lervik Olsen
Metrics
H-Index
i10 Index
Citation Counts
19
26
4,740
Erik L Olson
Metrics
H-Index
i10 Index
Citation Counts
19
29
3,033
innovation
green marketing
sponsorship
decision making
Carl Arthur Solberg
Metrics
H-Index
i10 Index
Citation Counts
19
26
2,634
Fred Selnes
Metrics
H-Index
i10 Index
Citation Counts
19
23
8,623
Annechen Bahr Bugge
Metrics
H-Index
i10 Index
Citation Counts
19
33
2,161
Lisbet Berg
Metrics
H-Index
i10 Index
Citation Counts
17
30
1,351
Consumer markets
consumer choice
consumer trust
generalized trust
consumer practices
Geir Gripsrud
Metrics
H-Index
i10 Index
Citation Counts
17
21
3,361
Nils Magne Larsen
University of Tromso
Tromsø, Norway
Metrics
H-Index
i10 Index
Citation Counts
16
20
1,030
in-store marketing
eco-labels
sustainable consumption
customer centricity
Øyvind Helgesen
Metrics
H-Index
i10 Index
Citation Counts
16
22
3,409
Service and relationship management
Customer profitability accounting and analyses
International business strategy
Marketing
Lars Erling Olsen
Metrics
H-Index
i10 Index
Citation Counts
16
17
766
Marketing
Brand management
Advertising
Consumer Psychology
Kåre Sandvik
University of South Eastern Norway
Notodden, Norway
Metrics
H-Index
i10 Index
Citation Counts
16
20
1,830
Market orientation
marketing finance
marketing relationships
hotel and tourism industry
Klemens Knöferle
Metrics
H-Index
i10 Index
Citation Counts
14
15
1,433
marketing
consumer behaviour
multisensory perception
cognitive psychology
music
Siv Skard
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
14
16
1,429
Kenneth H Wathne
University of Stavanger
Stavanger, Norway
Metrics
H-Index
i10 Index
Citation Counts
14
14
6,555
Sigurd Villads Troye
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
14
19
3,168
customer selfproduction
coproduction
consumer psychology
marketing
philosophy of science
Birgit Andrine Apenes Solem
University of South Eastern Norway
Notodden, Norway
Metrics
H-Index
i10 Index
Citation Counts
13
13
1,173
Service Innovation
Digital consumer behavior
Digital business models
Digital platforms
Retailing
İngeborg Kleppei
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
13
13
1,219
Social Media Marketing
Consumer Activism
Family Economics and Gender
Morten H Abrahamsen
Metrics
H-Index
i10 Index
Citation Counts
13
15
591
Business relationships and networks
managerial sensemaking and cognition
Rutger Van Oest
Metrics
H-Index
i10 Index
Citation Counts
13
13
686
Hannah Snyder
Metrics
H-Index
i10 Index
Citation Counts
12
12
14,014
literature review
service innovation
service marketing
lying behaviour
Chunyan Xie
Metrics
H-Index
i10 Index
Citation Counts
12
14
2,768
moral emotions and CSR
materialism
user involvement in innovation
prosumption/co-creation
Erik B Nes
Metrics
H-Index
i10 Index
Citation Counts
12
13
4,732
International Marketing
Country of Origin
International Consumer Behavior
B2B Marketing
Consumption
sustainability
circular economy
food consumption
meat consumption
Matilda Dorotic
Metrics
H-Index
i10 Index
Citation Counts
11
12
3,612
Marketing
Loyalty
Engagement
Artificial Intelligence
Einar Breivik
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
11
11
2,044
Marketing
Consumer Behavior
Research Methods
Atanu Nath
Metrics
H-Index
i10 Index
Citation Counts
9
9
458
marketing research
research methods
B2B/C engagement
identity
Mohammad Zarei
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
8
8
307
Leadership
Entrepreneurship
Sustainability
Marit Gundersen Engeset
University of South Eastern Norway
Notodden, Norway
Metrics
H-Index
i10 Index
Citation Counts
8
8
1,027
Marketing
Consumer behavior
Consumer creativity
Stefan Worm
Metrics
H-Index
i10 Index
Citation Counts
8
8
575
Marketing Strategy
B2B Marketing
Marketing-Finance
Digital Marketing
Consumer Research
Consumer Neuroscience
Human-Computer Interaction
Evolutionary Psychology
Auke Hunneman
Metrics
H-Index
i10 Index
Citation Counts
7
5
272
marketing
retailing
social networks
marketing analytics
Steffen Zorn
University of South Eastern Norway
Notodden, Norway
Metrics
H-Index
i10 Index
Citation Counts
7
7
169
Digital Marketing
Consumer Behavior
Online Learning and Teaching
Sangeeta Singh
University of Agder
Kristiansand, Norway
Metrics
H-Index
i10 Index
Citation Counts
6
6
1,350
Cause-related Marketing
Branding in Social Media
Services Marketing
Tarje Gaustad
Metrics
H-Index
i10 Index
Citation Counts
5
4
173
Marketing
consumer identity
brand strategy
Samuel Hirshman
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
5
4
152
Consumer Behavior
Financial Decision Making
Behavioral Economics
Bjørn Ove Grønseth
University of South Eastern Norway
Notodden, Norway
Metrics
H-Index
i10 Index
Citation Counts
5
3
791
marketing
channels
branding
tourism
destinations
Nhat Quang Le
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
4
4
77
consumer choice modelling
structural equation modelling
marketing communication effectiveness
marketing analytics
nonprofit
Nathan B Warren|Nathan Warren
Metrics
H-Index
i10 Index
Citation Counts
4
3
83
Consumer Behavior
Service Marketing
Consumer Culture
Digital Tipping
Halldor Engilbertsson
Høyskolen Kristiania
Oslo, Norway
Metrics
H-Index
i10 Index
Citation Counts
3
3
154
Consumer Psychology
Sensory Marketing
Service Marketing
Brand Experience
Jared Offei Lartey
Metrics
H-Index
i10 Index
Citation Counts
2
2
604
Marketing
Services
Technology
Consumer Culture
CSR
Brand activism
Advertisement
Consumer Behavior
Peter Jarnebrant
Metrics
H-Index
i10 Index
Citation Counts
2
2
56
Marketing
Consumer Behavior
Economic Psychology
Judgment
Decision Making
Elham Ghazimatin
University of Stavanger
Stavanger, Norway
Metrics
H-Index
i10 Index
Citation Counts
2
2
34
Inter-firm relationships
Organizational economics
Temporary organizations
Marketing channels
Aida Tabarroky Ardebili
Metrics
H-Index
i10 Index
Citation Counts
2
1
60
Consumer's choices
Food choices
Consumer research
Marketing
Sustainability
Sara Tavassoli
University of South Eastern Norway
Notodden, Norway
Metrics
H-Index
i10 Index
Citation Counts
2
1
47
Babak Haghpour
University of South Eastern Norway
Notodden, Norway
Metrics
H-Index
i10 Index
Citation Counts
1
1
26
Consumer behavior
Behavioral economics
Cathrine Von Ibenfeldt
Metrics
H-Index
i10 Index
Citation Counts
1
1
26
Consumer Behavior
Information Processing
Neuromarketing
Ioannis Pappas
Metrics
H-Index
i10 Index
Citation Counts
1
1
22
Consumer culture
virtual consumption
consumption heterogeneity
technology
virtual worlds
Lise Feirud
University of South Eastern Norway
Notodden, Norway
Metrics
H-Index
i10 Index
Citation Counts
1
0
3
Denis Utochkin
Norwegian School of Economics
Bergen, Norway
Metrics
H-Index
i10 Index
Citation Counts
1
0
1
consumer research
online communities
crowdfunding
sentiment analysis