Top 100 Scientists
Business & Management / Marketing Top 100 Scientists in Portugal 2025
Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (870,057 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
relationship marketing
tech VR AR AI
tourism
Metrics
H-Index
i10 Index
Citation
67
168
17,193
Digital Marketing
Social Media
Marketing Analytics
Consumer Behavior
Tourism Marketing
Metrics
H-Index
i10 Index
Citation
56
126
13,958
marketing
services
nonprofit
public
social marketing
Metrics
H-Index
i10 Index
Citation
52
120
12,383
marketing
Metrics
H-Index
i10 Index
Citation
39
54
4,913
Marketing
Entrepreneurship
Entrepreneurship Education
Social Marketing
Gestão
Metrics
H-Index
i10 Index
Citation
36
77
6,292
Marketing
Consumer Behaviour
Branding
Management
Tourism
Metrics
H-Index
i10 Index
Citation
34
68
6,951
Turismo Marketing Gestão
Metrics
H-Index
i10 Index
Citation
34
64
6,742
Marketing
Tourism
Strategy
Management
Metrics
H-Index
i10 Index
Citation
29
93
3,630
Marketing
Metrics
H-Index
i10 Index
Citation
29
60
3,916
* Rankings
Ranking Based
On Selection: 10
Marketing Research
Revenue Management
Tourism Management
Applied Economics
Metrics
H-Index
i10 Index
Citation
26
44
2,680
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* Rankings
Ranking Based
On Selection: 11
Marketing & National and Firm Competitiveness
Metrics
H-Index
i10 Index
Citation
25
39
5,700
* Rankings
Ranking Based
On Selection: 12
Marketing
Social Marketing
Public Marketing
Digital Marketing
Place Branding
Metrics
H-Index
i10 Index
Citation
23
35
1,803
Marketing
tourism management and pedagogy
Metrics
H-Index
i10 Index
Citation
23
37
3,006
* Rankings
Ranking Based
On Selection: 14
Competitive Strategy
Competitive Dynamics
Strategic Groups and Marketing
Metrics
H-Index
i10 Index
Citation
20
25
1,892
* Rankings
Ranking Based
On Selection: 15
Marketing
Business
Communication
Metrics
H-Index
i10 Index
Citation
20
33
2,419
* Rankings
Ranking Based
On Selection: 16
Marketing
Estratégia
Turismo
Metrics
H-Index
i10 Index
Citation
19
29
1,311
Project management
Education
Sustainability
Marketing
Tourism
Metrics
H-Index
i10 Index
Citation
17
24
1,052
* Rankings
Ranking Based
On Selection: 18
Data Science
Marketing
Revenue Management
Hospitality industry
Metrics
H-Index
i10 Index
Citation
16
22
1,039
* Rankings
Ranking Based
On Selection: 19
Direct Selling
E-commerce
Digital Marketing
Social Media
Technology Adoption
Metrics
H-Index
i10 Index
Citation
16
30
1,067
* Rankings
Ranking Based
On Selection: 20
Marketing
Wine
Market Orientation
Relationship Marketing
Metrics
H-Index
i10 Index
Citation
16
20
965
* Rankings
Ranking Based
On Selection: 21
Consumer Behavior
Marketing Strategy
Metrics
H-Index
i10 Index
Citation
16
18
2,221
* Rankings
Ranking Based
On Selection: 22
marketing
flow
tourism marketing
experience marketing
consumer behaviour
Metrics
H-Index
i10 Index
Citation
15
22
1,098
* Rankings
Ranking Based
On Selection: 23
marketing
planeamento
empreendedorismo
saúde
farmácia
Metrics
H-Index
i10 Index
Citation
15
25
989
* Rankings
Ranking Based
On Selection: 24
marketing
branding
Metrics
H-Index
i10 Index
Citation
14
17
1,100
* Rankings
Ranking Based
On Selection: 25
Marketing
Metrics
H-Index
i10 Index
Citation
13
14
1,255
* Rankings
Ranking Based
On Selection: 26
Marketing
International Business
Metrics
H-Index
i10 Index
Citation
12
14
586
* Rankings
Ranking Based
On Selection: 27
Marketing
Strategy
Digital Marketing
Social Media
Atmospherics
Metrics
H-Index
i10 Index
Citation
12
13
2,337
* Rankings
Ranking Based
On Selection: 28
Value co-creation
Customer Expericience
Metrics
H-Index
i10 Index
Citation
12
12
1,004
* Rankings
Ranking Based
On Selection: 29
tourism
Information systems
e-business
digital marketing
Metrics
H-Index
i10 Index
Citation
12
14
423
marketing
strategy
communication
brand management
tourism
Metrics
H-Index
i10 Index
Citation
12
13
494
* Rankings
Ranking Based
On Selection: 31
Information Systems
Database&Digital Marketing
Internet of Things
Artificial Intelligence
Business Intelligence
Metrics
H-Index
i10 Index
Citation
12
13
427
* Rankings
Ranking Based
On Selection: 32
Marketing
Digital Marketing. Consumer Behavior
Social Media.
Metrics
H-Index
i10 Index
Citation
11
12
445
* Rankings
Ranking Based
On Selection: 33
marketing
consumer behavior
decision making
behavioral economics
Metrics
H-Index
i10 Index
Citation
11
11
4,529
* Rankings
Ranking Based
On Selection: 34
health literacy
health communication
health marketing
Metrics
H-Index
i10 Index
Citation
11
15
441
* Rankings
Ranking Based
On Selection: 35
Marketing
Metrics
H-Index
i10 Index
Citation
11
13
1,011
* Rankings
Ranking Based
On Selection: 36
marketing
estratégia
eficácia organizacional
empreendedorismo
saúde
Metrics
H-Index
i10 Index
Citation
11
16
658
* Rankings
Ranking Based
On Selection: 37
media digital
publicidade
marketing digital
Metrics
H-Index
i10 Index
Citation
11
13
375
Strategic Marketing
Relational Marketing
Digital Relationship Strategies
Metrics
H-Index
i10 Index
Citation
10
11
1,312
* Rankings
Ranking Based
On Selection: 39
Marketing
Metrics
H-Index
i10 Index
Citation
10
11
339
* Rankings
Ranking Based
On Selection: 40
Digital Tourism
Tourism Marketing
Tourism Behavior
Tourism Management
Metrics
H-Index
i10 Index
Citation
10
10
293
Marketing
Online Teaching
Metrics
H-Index
i10 Index
Citation
10
10
542
* Rankings
Ranking Based
On Selection: 42
Comunicação Estratégica
Publicidade
Mudança social
Marketing social
Comunicação política
Metrics
H-Index
i10 Index
Citation
10
11
315
* Rankings
Ranking Based
On Selection: 43
Marketing
Tourism Destination Image
Branding
Sport Events
Place Attachment
Metrics
H-Index
i10 Index
Citation
10
10
451
* Rankings
Ranking Based
On Selection: 44
Marketing
Gestão
Metrics
H-Index
i10 Index
Citation
9
9
308
* Rankings
Ranking Based
On Selection: 45
Brand Image
Brand Visual Identity
Brand design
Branding
Design connotation
Metrics
H-Index
i10 Index
Citation
9
6
501
* Rankings
Ranking Based
On Selection: 46
Consumer Behaviour
Retail Marketing
Internal Marketing
Digitalization
Metrics
H-Index
i10 Index
Citation
9
6
338
* Rankings
Ranking Based
On Selection: 47
Consumer Behaviour
Children
Metrics
H-Index
i10 Index
Citation
9
9
520
* Rankings
Ranking Based
On Selection: 48
Marketing
Comportamento do consumidor
Marketing Digital
Adoção de Tecnologia
Marketing Relacional
Metrics
H-Index
i10 Index
Citation
9
8
1,010
* Rankings
Ranking Based
On Selection: 49
Marketing
Inovação e Tecnologia
Gestão da Informação e do Conhecimento
Informação de Patentes
Empreendedorismo
Metrics
H-Index
i10 Index
Citation
9
8
502
* Rankings
Ranking Based
On Selection: 50
marketing turistico
branding
destination image
film-induced tourism
Metrics
H-Index
i10 Index
Citation
8
8
372
* Rankings
Ranking Based
On Selection: 51
Marketing Digital
Liderança
Estratégia Empresarial
Gestão da marca
Metrics
H-Index
i10 Index
Citation
8
7
260
* Rankings
Ranking Based
On Selection: 52
Marketing Social
Publicidade de Serviço Público
Marketing Digital
Turismo
Metrics
H-Index
i10 Index
Citation
8
5
293
* Rankings
Ranking Based
On Selection: 53
marketing
comunicação
ensino superior
política económica
Metrics
H-Index
i10 Index
Citation
8
8
576
* Rankings
Ranking Based
On Selection: 54
Consumer Behaviour
Credit
Economic Growth
Macroeconomics
Subjective Well-Being
Metrics
H-Index
i10 Index
Citation
8
8
430
* Rankings
Ranking Based
On Selection: 55
communication
marketing
advertising
management
Metrics
H-Index
i10 Index
Citation
8
6
294
* Rankings
Ranking Based
On Selection: 56
business ethics
corporate social responsibility
organizational behavior
strategy
marketing
Metrics
H-Index
i10 Index
Citation
8
5
206
* Rankings
Ranking Based
On Selection: 57
Marketing & Innovation (International
Services
Research)
Metrics
H-Index
i10 Index
Citation
8
8
243
* Rankings
Ranking Based
On Selection: 58
Empreendedorismo
inovação
marketing ambiental
gestão de emergência
estratégia
Metrics
H-Index
i10 Index
Citation
8
6
532
* Rankings
Ranking Based
On Selection: 59
Branding
Identity
Reputation
Metrics
H-Index
i10 Index
Citation
7
6
282
* Rankings
Ranking Based
On Selection: 60
Consumer Ethics
Emotion
Sustainability
Sensory Marketing
Business Analytics
Metrics
H-Index
i10 Index
Citation
7
6
266
* Rankings
Ranking Based
On Selection: 61
Brand Design
Identity Ecosystems
Design Thinking
Creativity
Metrics
H-Index
i10 Index
Citation
7
7
178
* Rankings
Ranking Based
On Selection: 62
Felicidade Organizacional
Marketing Interno & RH
Formação
Emprego
Inemprego
Metrics
H-Index
i10 Index
Citation
7
6
233
* Rankings
Ranking Based
On Selection: 63
Marketing
Tourism Marketing
Relationship Marketing
Territorial Marketing
Metrics
H-Index
i10 Index
Citation
7
5
251
* Rankings
Ranking Based
On Selection: 64
Fundraising
Third Sector
Social Marketing
Territorial Branding
Services Marketing
Metrics
H-Index
i10 Index
Citation
7
7
274
* Rankings
Ranking Based
On Selection: 65
Marketing
Banking
Structural Equation Modelling
Metrics
H-Index
i10 Index
Citation
7
6
364
* Rankings
Ranking Based
On Selection: 66
Marketing
marca
comunidades de marca
retalho
Metrics
H-Index
i10 Index
Citation
6
5
181
* Rankings
Ranking Based
On Selection: 67
Entrepreneurship
International Business
Innovation
Marketing
Institutions
Metrics
H-Index
i10 Index
Citation
6
5
130
* Rankings
Ranking Based
On Selection: 68
Marketing Digital
Redes Sociais
Marketing
Metrics
H-Index
i10 Index
Citation
6
4
151
* Rankings
Ranking Based
On Selection: 69
Marketing
Management
Strategy
Economics
Decision Theory
Metrics
H-Index
i10 Index
Citation
6
6
946
* Rankings
Ranking Based
On Selection: 70
Marketing
Metrics
H-Index
i10 Index
Citation
6
4
221
* Rankings
Ranking Based
On Selection: 71
branding
advertising
strategic communication
organizational communication
Metrics
H-Index
i10 Index
Citation
6
4
145
* Rankings
Ranking Based
On Selection: 72
Marketing
Nonprofit Marketing
Branding
Social Marketing
Metrics
H-Index
i10 Index
Citation
6
3
175
* Rankings
Ranking Based
On Selection: 73
Management
Governance
Social Marketing
Nonprofit Organizations
Metrics
H-Index
i10 Index
Citation
6
3
121
* Rankings
Ranking Based
On Selection: 74
TALC
Marketing
Metrics
H-Index
i10 Index
Citation
6
2
85
* Rankings
Ranking Based
On Selection: 75
Economics
Econometrics
Data Science
Industrial Organization
Quantitative Marketing
Metrics
H-Index
i10 Index
Citation
6
4
214
* Rankings
Ranking Based
On Selection: 76
Marketing
Gestão da Relação com o Cliente
Reativação de Relacionamentos
Empregabilidade.
Metrics
H-Index
i10 Index
Citation
6
2
96
* Rankings
Ranking Based
On Selection: 77
Marketing
Entrepreneurship
Higher Education
Metrics
H-Index
i10 Index
Citation
5
4
149
* Rankings
Ranking Based
On Selection: 78
Marketing
Marketing Turístico
Marketing Territorial
Marketing das Cidades
Eventos
Metrics
H-Index
i10 Index
Citation
5
4
148
* Rankings
Ranking Based
On Selection: 79
marketing
consumer behavior
environmental sustainability
Metrics
H-Index
i10 Index
Citation
5
4
146
* Rankings
Ranking Based
On Selection: 80
market research
consumer preferences
consumer satisfaction
transports
energy
Metrics
H-Index
i10 Index
Citation
5
4
138
* Rankings
Ranking Based
On Selection: 81
tecnologias
turismo
marketing digital
Metrics
H-Index
i10 Index
Citation
5
3
122
* Rankings
Ranking Based
On Selection: 82
Desenvolvimento de Novos Produtos
Marketing Territorial
Desenvolvimento Rural
Metrics
H-Index
i10 Index
Citation
5
4
100
* Rankings
Ranking Based
On Selection: 83
Marketing
Economia Social
Cooperativismo
Turismo
Gestão
Metrics
H-Index
i10 Index
Citation
5
2
171
* Rankings
Ranking Based
On Selection: 84
Geografia económica
Inovação
Planeamento Estratégico
Marketing Territorial
Demografia
Metrics
H-Index
i10 Index
Citation
5
2
108
* Rankings
Ranking Based
On Selection: 85
Ciências da Comunicação
Publicidade infantil
Televisão
Marketing
Comunicação Empresarial
Metrics
H-Index
i10 Index
Citation
5
2
83
* Rankings
Ranking Based
On Selection: 86
Branding
Mass Customization
Co-Creation
Fashion Design
E-commerce
Metrics
H-Index
i10 Index
Citation
5
2
76
* Rankings
Ranking Based
On Selection: 87
Turismo / Educação / Hotelaria / Marketing / Destinos
Metrics
H-Index
i10 Index
Citation
5
0
54
* Rankings
Ranking Based
On Selection: 88
Management
Ethics
Marketing
Knowledge Management
Metrics
H-Index
i10 Index
Citation
5
3
58
* Rankings
Ranking Based
On Selection: 89
Neurociência
Neurociência Cognitiva Aplicada
Neuromarketing
Metrics
H-Index
i10 Index
Citation
4
4
85
* Rankings
Ranking Based
On Selection: 90
Marketing
Metrics
H-Index
i10 Index
Citation
4
3
152
* Rankings
Ranking Based
On Selection: 91
Marketing
Management
Strategy
Metrics
H-Index
i10 Index
Citation
4
2
84
* Rankings
Ranking Based
On Selection: 92
business
management
marketing
people
Metrics
H-Index
i10 Index
Citation
4
2
59
* Rankings
Ranking Based
On Selection: 93
Luxury
Fashion
Consumption
Digital Marketing
Hedonic Consumption
Metrics
H-Index
i10 Index
Citation
4
1
46
* Rankings
Ranking Based
On Selection: 94
Empreendedorismo
criação de empresas
contabilidade de gestão
estratégia empresarial e webmarketing
Metrics
H-Index
i10 Index
Citation
4
3
145
* Rankings
Ranking Based
On Selection: 95
Gestão
Marketing
Contabilidade
Fiscalidade
Matemática
Metrics
H-Index
i10 Index
Citation
4
2
65
* Rankings
Ranking Based
On Selection: 96
consumo
design
moda
tendências
Metrics
H-Index
i10 Index
Citation
4
0
35
* Rankings
Ranking Based
On Selection: 97
Gestão de marketing
Marketing Digital
Sondagens e estudos de opinião
Liderança
Responsabilidade social empresarial.
Metrics
H-Index
i10 Index
Citation
3
2
67
* Rankings
Ranking Based
On Selection: 98
Marketing
Comportamento do Consumidor
Internacionalização
Metrics
H-Index
i10 Index
Citation
3
0
21
* Rankings
Ranking Based
On Selection: 99
Direito do Consumo
Direito do Marketing
Direito da Publicidade
Direito da Comunicação
Resolução Alternativa de Litígios
Metrics
H-Index
i10 Index
Citation
3
0
26
* Rankings
Ranking Based
On Selection: 100
Gestão de Recursos Humanos
Marketing
Metrics
H-Index
i10 Index
Citation
2
0
15
Sandra Loureiro
Metrics
H-Index
i10 Index
Citation Counts
67
168
17,193
relationship marketing
tech VR AR AI
tourism
Paulo Rita
Universidade Nova de Lisboa
Lisboa, Portugal
Metrics
H-Index
i10 Index
Citation Counts
56
126
13,958
Digital Marketing
Social Media
Marketing Analytics
Consumer Behavior
Tourism Marketing
Helena Alves
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10 Index
Citation Counts
52
120
12,383
marketing
services
nonprofit
public
social marketing
Ana Filomena Reis
Metrics
H-Index
i10 Index
Citation Counts
39
54
4,913
Ricardo Gouveia Rodrigues
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10 Index
Citation Counts
36
77
6,292
Marketing
Entrepreneurship
Entrepreneurship Education
Social Marketing
Gestão
Paulo Duarte
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10 Index
Citation Counts
34
68
6,951
Marketing
Consumer Behaviour
Branding
Management
Tourism
Júlio Mendes
Metrics
H-Index
i10 Index
Citation Counts
34
64
6,742
Bruno Sousa
Metrics
H-Index
i10 Index
Citation Counts
29
93
3,630
Marketing
Tourism
Strategy
Management
Susana Costa E Silva
Metrics
H-Index
i10 Index
Citation Counts
29
60
3,916
Luis Nobre Pereira
Metrics
H-Index
i10 Index
Citation Counts
26
44
2,680
Marketing Research
Revenue Management
Tourism Management
Applied Economics
Enroll all your faculty members with discounted institutional membership to showcase your institution's academic strength to the world in the best way possible – join now and achieve results fast!
Rui Vinhas Da Silva
Metrics
H-Index
i10 Index
Citation Counts
25
39
5,700
Marketing & National and Firm Competitiveness
Beatriz Casais
Universidade do Minho
Braga, Portugal
Metrics
H-Index
i10 Index
Citation Counts
23
35
1,803
Marketing
Social Marketing
Public Marketing
Digital Marketing
Place Branding
José Luís Abrantes
Metrics
H-Index
i10 Index
Citation Counts
23
37
3,006
Marketing
tourism management and pedagogy
Albérico Rosário
Universidade de Aveiro
Aveiro, Portugal
Metrics
H-Index
i10 Index
Citation Counts
20
25
1,892
Competitive Strategy
Competitive Dynamics
Strategic Groups and Marketing
Pedro Dionísio
Metrics
H-Index
i10 Index
Citation Counts
20
33
2,419
Antonio Azevedo
Universidade do Minho
Braga, Portugal
Metrics
H-Index
i10 Index
Citation Counts
19
29
1,311
José Magano
Metrics
H-Index
i10 Index
Citation Counts
17
24
1,052
Project management
Education
Sustainability
Marketing
Tourism
Nuno Antonio
Universidade Nova de Lisboa
Lisboa, Portugal
Metrics
H-Index
i10 Index
Citation Counts
16
22
1,039
Data Science
Marketing
Revenue Management
Hospitality industry
Bráulio Alturas
Metrics
H-Index
i10 Index
Citation Counts
16
30
1,067
Direct Selling
E-commerce
Digital Marketing
Social Media
Technology Adoption
Paulo Matos Graça Ramos
Metrics
H-Index
i10 Index
Citation Counts
16
20
965
Marketing
Wine
Market Orientation
Relationship Marketing
Ana Isabel De Almeida Costa
Metrics
H-Index
i10 Index
Citation Counts
16
18
2,221
Consumer Behavior
Marketing Strategy
Nelson Dematos
Metrics
H-Index
i10 Index
Citation Counts
15
22
1,098
marketing
flow
tourism marketing
experience marketing
consumer behaviour
Maria Isabel Barreiro Ribeiro
Instituto Politécnico de Bragança
Bragança, Portugal
Metrics
H-Index
i10 Index
Citation Counts
15
25
989
marketing
planeamento
empreendedorismo
saúde
farmácia
Paulo Lencastre
Metrics
H-Index
i10 Index
Citation Counts
14
17
1,100
Fernando S Machado
Metrics
H-Index
i10 Index
Citation Counts
13
14
1,255
Cátia Fernandes Crespo
Metrics
H-Index
i10 Index
Citation Counts
12
14
586
José Manuel Veríssimo
Universidade de Lisboa
Lisboa, Portugal
Metrics
H-Index
i10 Index
Citation Counts
12
13
2,337
Marketing
Strategy
Digital Marketing
Social Media
Atmospherics
Joaquim Silva
Universidade do Minho
Braga, Portugal
Metrics
H-Index
i10 Index
Citation Counts
12
12
1,004
Value co-creation
Customer Expericience
Elisabete Paulo Morais
Instituto Politécnico de Bragança
Bragança, Portugal
Metrics
H-Index
i10 Index
Citation Counts
12
14
423
tourism
Information systems
e-business
digital marketing
Manuel Maçães
Metrics
H-Index
i10 Index
Citation Counts
12
13
494
marketing
strategy
communication
brand management
tourism
Filipe Mota Pinto
Metrics
H-Index
i10 Index
Citation Counts
12
13
427
Information Systems
Database&Digital Marketing
Internet of Things
Artificial Intelligence
Business Intelligence
Sandrina Francisca Teixeira
Metrics
H-Index
i10 Index
Citation Counts
11
12
445
Marketing
Digital Marketing. Consumer Behavior
Social Media.
Daniel Fernandes
Metrics
H-Index
i10 Index
Citation Counts
11
11
4,529
marketing
consumer behavior
decision making
behavioral economics
Cristina Vaz De Almeida Vaz De Almeida, C
Metrics
H-Index
i10 Index
Citation Counts
11
15
441
health literacy
health communication
health marketing
Alzira Marques
Metrics
H-Index
i10 Index
Citation Counts
11
13
1,011
António José Gonçalves Fernandes
Instituto Politécnico de Bragança
Bragança, Portugal
Metrics
H-Index
i10 Index
Citation Counts
11
16
658
marketing
estratégia
eficácia organizacional
empreendedorismo
saúde
Sandra Oliveira
Universidade do Minho
Braga, Portugal
Metrics
H-Index
i10 Index
Citation Counts
11
13
375
media digital
publicidade
marketing digital
José Duarte Santos
Instituto Superior Politécnico de Gaya
Vila Nova de Gaia, Portugal
Metrics
H-Index
i10 Index
Citation Counts
10
11
1,312
Strategic Marketing
Relational Marketing
Digital Relationship Strategies
Ana Sousa|Ana F. Antunes de Sousa, A Sousa, Sousa, A.
Universidade de Aveiro
Aveiro, Portugal
Metrics
H-Index
i10 Index
Citation Counts
10
11
339
Nuno Sousa
Metrics
H-Index
i10 Index
Citation Counts
10
10
293
Digital Tourism
Tourism Marketing
Tourism Behavior
Tourism Management
Sara Balonas
Universidade do Minho
Braga, Portugal
Metrics
H-Index
i10 Index
Citation Counts
10
11
315
Comunicação Estratégica
Publicidade
Mudança social
Marketing social
Comunicação política
Maria João Ferreira Custódio
Metrics
H-Index
i10 Index
Citation Counts
10
10
451
Marketing
Tourism Destination Image
Branding
Sport Events
Place Attachment
Nuno Baptista
Metrics
H-Index
i10 Index
Citation Counts
9
9
308
Daniel Raposo
Instituto Politécnico de Castelo Branco
Castelo Branco, Portugal
Metrics
H-Index
i10 Index
Citation Counts
9
6
501
Brand Image
Brand Visual Identity
Brand design
Branding
Design connotation
Pedro Manuel Do Espírito Santo
Instituto Politécnico de Coimbra
Coimbra, Portugal
Metrics
H-Index
i10 Index
Citation Counts
9
6
338
Consumer Behaviour
Retail Marketing
Internal Marketing
Digitalization
Luisa Agante
Universidade do Porto
Porto, Portugal
Metrics
H-Index
i10 Index
Citation Counts
9
9
520
Nuno Fortes
Instituto Politécnico de Coimbra
Coimbra, Portugal
Metrics
H-Index
i10 Index
Citation Counts
9
8
1,010
Marketing
Comportamento do consumidor
Marketing Digital
Adoção de Tecnologia
Marketing Relacional
Sérgio Paulo Maravilhas Lopes
Universidade de Aveiro
Aveiro, Portugal
Metrics
H-Index
i10 Index
Citation Counts
9
8
502
Marketing
Inovação e Tecnologia
Gestão da Informação e do Conhecimento
Informação de Patentes
Empreendedorismo
Rosaria Pereira
Metrics
H-Index
i10 Index
Citation Counts
8
8
372
marketing turistico
branding
destination image
film-induced tourism
Manuel Sousa Pereira
Instituto Politécnico de Viana do Castelo
Viana do Castelo, Portugal
Metrics
H-Index
i10 Index
Citation Counts
8
7
260
Marketing Digital
Liderança
Estratégia Empresarial
Gestão da marca
Manuel José Fonseca|Manuel José Serra da Fonseca, M Fonseca
Instituto Politécnico de Viana do Castelo
Viana do Castelo, Portugal
Metrics
H-Index
i10 Index
Citation Counts
8
5
293
Marketing Social
Publicidade de Serviço Público
Marketing Digital
Turismo
Miguel Nuno Vieira De Carvalho Abreu Varela
Instituto Superior de Gestão
Lisboa, Portugal
Metrics
H-Index
i10 Index
Citation Counts
8
8
576
marketing
comunicação
ensino superior
política económica
Maria Pereira
Universidade de Coimbra
Coimbra, Portugal
Metrics
H-Index
i10 Index
Citation Counts
8
8
430
Consumer Behaviour
Credit
Economic Growth
Macroeconomics
Subjective Well-Being
Galvão Meirinhos
Metrics
H-Index
i10 Index
Citation Counts
8
6
294
communication
marketing
advertising
management
Olgierd Swiatkiewicz
Instituto Politécnico de Setúbal
Setúbal, Portugal
Metrics
H-Index
i10 Index
Citation Counts
8
5
206
business ethics
corporate social responsibility
organizational behavior
strategy
marketing
José Manuel Carvalho Vieira
Instituto Superior da Maia
Castêlo da Maia, Portugal
Metrics
H-Index
i10 Index
Citation Counts
8
8
243
Marketing & Innovation (International
Services
Research)
Nuno Caseiro
Instituto Politécnico de Castelo Branco
Castelo Branco, Portugal
Metrics
H-Index
i10 Index
Citation Counts
8
6
532
Empreendedorismo
inovação
marketing ambiental
gestão de emergência
estratégia
Teresa Barros
Metrics
H-Index
i10 Index
Citation Counts
7
6
282
Marco Escadas
Universidade do Minho
Braga, Portugal
Metrics
H-Index
i10 Index
Citation Counts
7
6
266
Consumer Ethics
Emotion
Sustainability
Sensory Marketing
Business Analytics
Catarina Lélis
Universidade de Aveiro
Aveiro, Portugal
Metrics
H-Index
i10 Index
Citation Counts
7
7
178
Brand Design
Identity Ecosystems
Design Thinking
Creativity
Patricia Araujo
Metrics
H-Index
i10 Index
Citation Counts
7
6
233
Felicidade Organizacional
Marketing Interno & RH
Formação
Emprego
Inemprego
Pedro Miguel Carvalho
Instituto Politécnico de Viana do Castelo
Viana do Castelo, Portugal
Metrics
H-Index
i10 Index
Citation Counts
7
5
251
Marketing
Tourism Marketing
Relationship Marketing
Territorial Marketing
Madalena Abreu|Madalena Eça de Abreu, MARIA MADALENA ECA GUIMARAES DE ABREU
Metrics
H-Index
i10 Index
Citation Counts
7
7
274
Fundraising
Third Sector
Social Marketing
Territorial Branding
Services Marketing
Anabela Fragata
Metrics
H-Index
i10 Index
Citation Counts
7
6
364
Marketing
Banking
Structural Equation Modelling
Ana Pinto De Lima
Metrics
H-Index
i10 Index
Citation Counts
6
5
181
Marketing
marca
comunidades de marca
retalho
Edgar Nave
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10 Index
Citation Counts
6
5
130
Entrepreneurship
International Business
Innovation
Marketing
Institutions
Sara Santos
Universidade de Aveiro
Aveiro, Portugal
Metrics
H-Index
i10 Index
Citation Counts
6
4
151
Marketing Digital
Redes Sociais
Marketing
Joao Assuncao|João Borges Assunção
Metrics
H-Index
i10 Index
Citation Counts
6
6
946
Marketing
Management
Strategy
Economics
Decision Theory
Maria Antónia Rodrigues
Metrics
H-Index
i10 Index
Citation Counts
6
4
221
Alexandre Duarte
Universidade Nova de Lisboa
Lisboa, Portugal
Metrics
H-Index
i10 Index
Citation Counts
6
4
145
branding
advertising
strategic communication
organizational communication
Inês Veiga Pereira
Metrics
H-Index
i10 Index
Citation Counts
6
3
175
Marketing
Nonprofit Marketing
Branding
Social Marketing
Susana Msr Fonseca
Metrics
H-Index
i10 Index
Citation Counts
6
3
121
Management
Governance
Social Marketing
Nonprofit Organizations
Júlio Coelho
Metrics
H-Index
i10 Index
Citation Counts
6
2
85
Carlos Daniel Santos
Universidade de Lisboa
Lisboa, Portugal
Metrics
H-Index
i10 Index
Citation Counts
6
4
214
Economics
Econometrics
Data Science
Industrial Organization
Quantitative Marketing
Luisa Lopes
Instituto Politécnico de Bragança
Bragança, Portugal
Metrics
H-Index
i10 Index
Citation Counts
6
2
96
Marketing
Gestão da Relação com o Cliente
Reativação de Relacionamentos
Empregabilidade.
Teresa Felgueira
Metrics
H-Index
i10 Index
Citation Counts
5
4
149
Marketing
Entrepreneurship
Higher Education
Teresa Aragonez
Universidade de Aveiro
Aveiro, Portugal
Metrics
H-Index
i10 Index
Citation Counts
5
4
148
Marketing
Marketing Turístico
Marketing Territorial
Marketing das Cidades
Eventos
Jorge Nascimento
Instituto Superior de Entre Douro e Vouga
Santa Maria da Feira, Portugal
Metrics
H-Index
i10 Index
Citation Counts
5
4
146
marketing
consumer behavior
environmental sustainability
Gabriela Oliveira
Universidade de Coimbra
Coimbra, Portugal
Metrics
H-Index
i10 Index
Citation Counts
5
4
138
market research
consumer preferences
consumer satisfaction
transports
energy
Célia Salmim Rafael
Metrics
H-Index
i10 Index
Citation Counts
5
3
122
tecnologias
turismo
marketing digital
Paula Ruivo
Instituto Politécnico de Santarém
Santarém, Portugal
Metrics
H-Index
i10 Index
Citation Counts
5
4
100
Desenvolvimento de Novos Produtos
Marketing Territorial
Desenvolvimento Rural
Vítor Figueiredo
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10 Index
Citation Counts
5
2
171
Marketing
Economia Social
Cooperativismo
Turismo
Gestão
Cristina Barros
Universidade de Coimbra
Coimbra, Portugal
Metrics
H-Index
i10 Index
Citation Counts
5
2
108
Geografia económica
Inovação
Planeamento Estratégico
Marketing Territorial
Demografia
Luísa Peixoto De Magalhães
Metrics
H-Index
i10 Index
Citation Counts
5
2
83
Ciências da Comunicação
Publicidade infantil
Televisão
Marketing
Comunicação Empresarial
Liliana Ribeiro
Universidade de Aveiro
Aveiro, Portugal
Metrics
H-Index
i10 Index
Citation Counts
5
2
76
Branding
Mass Customization
Co-Creation
Fashion Design
E-commerce
Fernando Florim De Lemos
Metrics
H-Index
i10 Index
Citation Counts
5
0
54
Turismo / Educação / Hotelaria / Marketing / Destinos
Carmina Simion Simescu Nunes
Universidade de Aveiro
Aveiro, Portugal
Metrics
H-Index
i10 Index
Citation Counts
5
3
58
Management
Ethics
Marketing
Knowledge Management
Fernando Rodrigues|Fernando Luís Nunes Rodrigues, Fernando L. N. Rodrigues
Metrics
H-Index
i10 Index
Citation Counts
4
4
85
Neurociência
Neurociência Cognitiva Aplicada
Neuromarketing
Bruno Morgado Ferreira
Metrics
H-Index
i10 Index
Citation Counts
4
3
152
Lara Santos
Metrics
H-Index
i10 Index
Citation Counts
4
2
84
Adriana Coutinho Gradim
Universidade de Aveiro
Aveiro, Portugal
Metrics
H-Index
i10 Index
Citation Counts
4
2
59
business
management
marketing
people
Aihoor Aleem
Metrics
H-Index
i10 Index
Citation Counts
4
1
46
Luxury
Fashion
Consumption
Digital Marketing
Hedonic Consumption
Pedro Carvalho
Instituto Politécnico de Castelo Branco
Castelo Branco, Portugal
Metrics
H-Index
i10 Index
Citation Counts
4
3
145
Empreendedorismo
criação de empresas
contabilidade de gestão
estratégia empresarial e webmarketing
Lara Sofia Mendes Bacalhau (Lara Mendes)|Lara Mendes Bacalhau, Lara Mendes
Metrics
H-Index
i10 Index
Citation Counts
4
2
65
Gestão
Marketing
Contabilidade
Fiscalidade
Matemática
Aline Monçores
Universidade da Beira Interior
Covilhã, Portugal
Metrics
H-Index
i10 Index
Citation Counts
4
0
35
Carla Alexandra Gabriel Ferreira
Instituto Superior Miguel Torga
Coimbra, Portugal
Metrics
H-Index
i10 Index
Citation Counts
3
2
67
Gestão de marketing
Marketing Digital
Sondagens e estudos de opinião
Liderança
Responsabilidade social empresarial.
Nayra Martins
Instituto Politécnico de Coimbra
Coimbra, Portugal
Metrics
H-Index
i10 Index
Citation Counts
3
0
21
Marketing
Comportamento do Consumidor
Internacionalização
Rute Couto
Instituto Politécnico de Bragança
Bragança, Portugal
Metrics
H-Index
i10 Index
Citation Counts
3
0
26
Direito do Consumo
Direito do Marketing
Direito da Publicidade
Direito da Comunicação
Resolução Alternativa de Litígios
Casimiro Ramos
Instituto Superior de Gestão
Lisboa, Portugal
Metrics
H-Index
i10 Index
Citation Counts
2
0
15
Gestão de Recursos Humanos
Marketing