Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (873,688 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
96
182
51,726
* Rankings
Ranking Based
On Selection: 2
neuromarketing consumer neuroscience multisensory
Metrics
H-Index
i10 Index
Citation
39
66
13,589
Marketing
Strategy
Operations
Metrics
H-Index
i10 Index
Citation
37
51
29,017
* Rankings
Ranking Based
On Selection: 4
Marketing
Metrics
H-Index
i10 Index
Citation
31
45
17,776
* Rankings
Ranking Based
On Selection: 5
Consumer Values And Lifestyles
Game Theoretic Applications In Marketing
Global Marketing Strategies
Metrics
H-Index
i10 Index
Citation
28
39
5,057
* Rankings
Ranking Based
On Selection: 6
digital advertising
influencer marketing
social media
Metrics
H-Index
i10 Index
Citation
26
35
7,185
* Rankings
Ranking Based
On Selection: 7
marketing
Sun Tzu
Sun Zi
Counterfeit products
strategy
Metrics
H-Index
i10 Index
Citation
23
39
3,536
* Rankings
Ranking Based
On Selection: 8
Marketing & Consumer Psychology
Affect & Decision Making
Risk Perception
Shopping Behavior
Metrics
H-Index
i10 Index
Citation
22
28
4,217
* Rankings
Ranking Based
On Selection: 9
Asian Marketing Practices & Perspectives
Brand Management
Cross-cultural Buying Behaviour
Retail Strategy
Metrics
H-Index
i10 Index
Citation
20
23
16,171
* Rankings
Ranking Based
On Selection: 10
Service interactions-Anthropology-Consumer Culture
Metrics
H-Index
i10 Index
Citation
19
23
2,618
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* Rankings
Ranking Based
On Selection: 11
Consumer behavior
consumer culture theory
happiness
quality of life
Metrics
H-Index
i10 Index
Citation
19
25
3,491
* Rankings
Ranking Based
On Selection: 12
marketing
Metrics
H-Index
i10 Index
Citation
18
20
2,724
* Rankings
Ranking Based
On Selection: 13
Social-Mobile Media & Platforms
Digital Marketing & Advertising
AI Pricing & Product Strategies
Metrics
H-Index
i10 Index
Citation
18
29
3,967
* Rankings
Ranking Based
On Selection: 14
Marketing issues
Metrics
H-Index
i10 Index
Citation
16
16
3,540
* Rankings
Ranking Based
On Selection: 15
Consumer Psychology
Brand Communications
Specific Emotions
Sensory Marketing
Metrics
H-Index
i10 Index
Citation
15
17
930
* Rankings
Ranking Based
On Selection: 16
Rasch analysis
Educational Meausrement
Educational Leadership & Management & Educational Marketing
Metrics
H-Index
i10 Index
Citation
15
21
1,229
* Rankings
Ranking Based
On Selection: 17
Marketing Strategy
Financial Impact of Marketing Actions
Customer Satisfaction
Retailing
Metrics
H-Index
i10 Index
Citation
14
15
4,083
* Rankings
Ranking Based
On Selection: 18
Marketing
Consumer Psychology
Metrics
H-Index
i10 Index
Citation
14
14
1,881
* Rankings
Ranking Based
On Selection: 19
Japanese business
HRM
marketing
retailing
consumer culture
Metrics
H-Index
i10 Index
Citation
14
15
540
* Rankings
Ranking Based
On Selection: 20
Marketing
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
12
12
1,019
* Rankings
Ranking Based
On Selection: 21
marketing
Metrics
H-Index
i10 Index
Citation
11
11
920
* Rankings
Ranking Based
On Selection: 22
consumer behavior
logistic innovations
Metrics
H-Index
i10 Index
Citation
10
10
204
* Rankings
Ranking Based
On Selection: 23
marketing
economics
psychology
decision making
Metrics
H-Index
i10 Index
Citation
10
10
1,497
* Rankings
Ranking Based
On Selection: 24
JDM
Marketing Promotions
Influence
Metrics
H-Index
i10 Index
Citation
10
10
956
* Rankings
Ranking Based
On Selection: 25
marketing
Metrics
H-Index
i10 Index
Citation
9
9
181
* Rankings
Ranking Based
On Selection: 26
Marketing: Consumer Behavior
Metrics
H-Index
i10 Index
Citation
8
8
459
* Rankings
Ranking Based
On Selection: 27
Marketing
Metrics
H-Index
i10 Index
Citation
8
7
483
* Rankings
Ranking Based
On Selection: 28
Consumer Behavior
Lay Beliefs
Culture
Metrics
H-Index
i10 Index
Citation
7
7
259
* Rankings
Ranking Based
On Selection: 29
Consumer Behavior
Brand Personality
Service Guarantees
Metrics
H-Index
i10 Index
Citation
7
7
718
* Rankings
Ranking Based
On Selection: 30
Marketing
Strategy
Management
Metrics
H-Index
i10 Index
Citation
7
7
496
* Rankings
Ranking Based
On Selection: 31
Empirical modelling in marketing
Metrics
H-Index
i10 Index
Citation
6
5
330
* Rankings
Ranking Based
On Selection: 32
Market Research
Student Development
Multivariate Analysis
Supply Chain Management
Quality and Reliability
Metrics
H-Index
i10 Index
Citation
6
3
87
* Rankings
Ranking Based
On Selection: 33
Consumer Behavior
Symbolic Consumption
Insecurities
Social Influences
Social Signaling
Metrics
H-Index
i10 Index
Citation
5
5
523
* Rankings
Ranking Based
On Selection: 34
Sustainable behavior
Socio-cultural sustainability
Metrics
H-Index
i10 Index
Citation
5
3
87
* Rankings
Ranking Based
On Selection: 35
social influence
network economics
influencer marketing
Metrics
H-Index
i10 Index
Citation
4
2
60
* Rankings
Ranking Based
On Selection: 36
Consumer Behaviour
Marketing
Metrics
H-Index
i10 Index
Citation
4
2
54
* Rankings
Ranking Based
On Selection: 37
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
3
3
1,488
* Rankings
Ranking Based
On Selection: 38
Marketing Strategy
Fintech
Pricing
New Product Development
Metrics
H-Index
i10 Index
Citation
3
3
104
* Rankings
Ranking Based
On Selection: 39
influencer marketing
consumer psychology
brand communications
advertising effects
Metrics
H-Index
i10 Index
Citation
3
2
105
* Rankings
Ranking Based
On Selection: 40
Digital Marketing
Consumer Behavior
Judgment and Decision Making
Metrics
H-Index
i10 Index
Citation
3
1
60
* Rankings
Ranking Based
On Selection: 41
Marketing
Consumer Behaviors
Sponsorship
Sports Marketing
Sports Consumers
Metrics
H-Index
i10 Index
Citation
3
2
66
* Rankings
Ranking Based
On Selection: 42
Revenue management
marketing
Metrics
H-Index
i10 Index
Citation
3
1
27
* Rankings
Ranking Based
On Selection: 43
online word of mouth (WOM)
customer engagement
e-commerce
Metrics
H-Index
i10 Index
Citation
2
2
75
* Rankings
Ranking Based
On Selection: 44
Marketing for social impact
Informal care networks
Caregiving assemblage
Online fundraising & crowdsourcing for social caus
Metrics
H-Index
i10 Index
Citation
2
2
45
* Rankings
Ranking Based
On Selection: 45
consumer behaviour
well-being studies
sustainability
Metrics
H-Index
i10 Index
Citation
2
1
134
* Rankings
Ranking Based
On Selection: 46
Quantitative Marketing
Metrics
H-Index
i10 Index
Citation
2
1
35
* Rankings
Ranking Based
On Selection: 47
empirical IO
urban economics
quantitative marketing
Metrics
H-Index
i10 Index
Citation
2
1
18
Jochen Wirtz
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
96
182
51,726
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Gemma Calvert
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
39
66
13,589
neuromarketing consumer neuroscience multisensory
Nirmalya Kumar
Singapore Management University
Singapore, Singapore
Metrics
H-Index
i10 Index
Citation Counts
37
51
29,017
Swee Hoon Ang
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
31
45
17,776
Tan Soo Jiuan
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
28
39
5,057
Consumer Values And Lifestyles
Game Theoretic Applications In Marketing
Global Marketing Strategies
Chen Lou
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
26
35
7,185
digital advertising
influencer marketing
social media
Chow Hou Wee
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
23
39
3,536
marketing
Sun Tzu
Sun Zi
Counterfeit products
strategy
Leonard Lee
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
22
28
4,217
Marketing & Consumer Psychology
Affect & Decision Making
Risk Perception
Shopping Behavior
Prem Shamdasani
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
20
23
16,171
Asian Marketing Practices & Perspectives
Brand Management
Cross-cultural Buying Behaviour
Retail Strategy
Julien Cayla
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
19
23
2,618
Service interactions-Anthropology-Consumer Culture
Enroll all your faculty members with discounted institutional membership to showcase your institution's academic strength to the world in the best way possible – join now and achieve results fast!
Siok Kuan Tambyah
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
19
25
3,491
Consumer behavior
consumer culture theory
happiness
quality of life
Yih Hwai Lee
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
18
20
2,724
Khim Yong Goh
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
18
29
3,967
Social-Mobile Media & Platforms
Digital Marketing & Advertising
AI Pricing & Product Strategies
Trichy V Krishnan
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
16
16
3,540
Xun Irene Huang
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
15
17
930
Consumer Psychology
Brand Communications
Specific Emotions
Sensory Marketing
Jonathan Wee Pin Goh
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
15
21
1,229
Rasch analysis
Educational Meausrement
Educational Leadership & Management & Educational Marketing
Kapil R Tuli
Singapore Management University
Singapore, Singapore
Metrics
H-Index
i10 Index
Citation Counts
14
15
4,083
Marketing Strategy
Financial Impact of Marketing Actions
Customer Satisfaction
Retailing
Li Xiuping
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
14
14
1,881
Hendrik Meyer Ohle
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
14
15
540
Japanese business
HRM
marketing
retailing
consumer culture
Iris Hung
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
12
12
1,019
Vishal Narayan
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
11
11
920
Le Yi Koh
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
10
10
204
consumer behavior
logistic innovations
Hannah H Chang
Singapore Management University
Singapore, Singapore
Metrics
H-Index
i10 Index
Citation Counts
10
10
1,497
marketing
economics
psychology
decision making
Yan Zhang
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
10
10
956
Yu-Chen Hung
Metrics
H-Index
i10 Index
Citation Counts
9
9
181
Elaine Chan
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
8
8
459
Den Huan Hooi
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
8
7
483
Shilpa Madan
Singapore Management University
Singapore, Singapore
Metrics
H-Index
i10 Index
Citation Counts
7
7
259
Consumer Behavior
Lay Beliefs
Culture
Doreen Kum
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
7
7
718
Consumer Behavior
Brand Personality
Service Guarantees
Lewis Ks Lim
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
7
7
496
Sadat Reza
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
6
5
330
Tony Halim
Temasek Polytechnic
Singapore, Singapore
Metrics
H-Index
i10 Index
Citation Counts
6
3
87
Market Research
Student Development
Multivariate Analysis
Supply Chain Management
Quality and Reliability
Soo Kim
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
5
5
523
Consumer Behavior
Symbolic Consumption
Insecurities
Social Influences
Social Signaling
Jieyu Jade Shi
Metrics
H-Index
i10 Index
Citation Counts
5
3
87
Sustainable behavior
Socio-cultural sustainability
Yuqing Zhu
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
4
2
60
social influence
network economics
influencer marketing
Wong, King-Yin
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
4
2
54
Boon Chong Lim
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
3
3
1,488
Dennis Ng
Singapore Management University
Singapore, Singapore
Metrics
H-Index
i10 Index
Citation Counts
3
3
104
Marketing Strategy
Fintech
Pricing
New Product Development
Xu Duan
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
3
2
105
influencer marketing
consumer psychology
brand communications
advertising effects
Daniel He
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
3
1
60
Digital Marketing
Consumer Behavior
Judgment and Decision Making
Tzu-Yin Kuo
Metrics
H-Index
i10 Index
Citation Counts
3
2
66
Marketing
Consumer Behaviors
Sponsorship
Sports Marketing
Sports Consumers
Detlev Remy
Metrics
H-Index
i10 Index
Citation Counts
3
1
27
Hülya Karaman
Singapore Management University
Singapore, Singapore
Metrics
H-Index
i10 Index
Citation Counts
2
2
75
online word of mouth (WOM)
customer engagement
e-commerce
Caroline Sl Lim
Metrics
H-Index
i10 Index
Citation Counts
2
2
45
Marketing for social impact
Informal care networks
Caregiving assemblage
Online fundraising & crowdsourcing for social caus
Dianna Yl Chang
Metrics
H-Index
i10 Index
Citation Counts
2
1
134
consumer behaviour
well-being studies
sustainability
Yupeng Chen
Nanyang Technological University
Jurong West, Singapore
Metrics
H-Index
i10 Index
Citation Counts
2
1
35
Zhonglin Li
National University of Singapore
Queenstown, Singapore
Metrics
H-Index
i10 Index
Citation Counts
2
1
18
empirical IO
urban economics
quantitative marketing