Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (873,864 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
services marketing
consumer behavior
Metrics
H-Index
i10 Index
Citation
100
283
38,625
* Rankings
Ranking Based On Selection :2
marketing models
b2b marketing
decision support systems
Metrics
H-Index
i10 Index
Citation
71
145
25,366
* Rankings
Ranking Based On Selection :3
Global Marketing
Cross-Cultural/National Consumer Behavior
Marketing in Emerging Markets
Metrics
H-Index
i10 Index
Citation
58
163
14,802
* Rankings
Ranking Based On Selection :4
Marketing
Consumer Psychology
Research Methodology
Metrics
H-Index
i10 Index
Citation
52
83
34,176
* Rankings
Ranking Based On Selection :5
marketing
digital marketing
social networks
marketing analytics
Metrics
H-Index
i10 Index
Citation
42
79
19,525
* Rankings
Ranking Based On Selection :6
Consumer Behavior
Sustainable Behavior
Identity
Donation Behavior
Metrics
H-Index
i10 Index
Citation
31
40
7,426
* Rankings
Ranking Based On Selection :7
Metrics
H-Index
i10 Index
Citation
27
34
5,257
* Rankings
Ranking Based On Selection :8
Bayesian Statistics
Financial Econometrics
Marketing
Metrics
H-Index
i10 Index
Citation
22
33
3,902
* Rankings
Ranking Based On Selection :9
Word of Mouth
Product Returns
Customer Lifetime Value
Marketing Metrics
Customer Referrals
Metrics
H-Index
i10 Index
Citation
21
23
4,978
* Rankings
Ranking Based On Selection :10
Marketing Strategy
Metrics
H-Index
i10 Index
Citation
21
25
4,565
* Rankings
Ranking Based On Selection :11
Marketing
Metrics
H-Index
i10 Index
Citation
21
30
4,105
* Rankings
Ranking Based On Selection :12
Marketing-International Business-Consumer Behavior
Metrics
H-Index
i10 Index
Citation
21
29
1,615
* Rankings
Ranking Based On Selection :13
marketing
Metrics
H-Index
i10 Index
Citation
19
21
5,912
* Rankings
Ranking Based On Selection :14
Marketing Research
Bayesian Analysis
Operations Management
Metrics
H-Index
i10 Index
Citation
16
32
984
* Rankings
Ranking Based On Selection :15
Consumer Behavior
Digital Marketing
Rituals
Religiousity
Sales Leadership Development
Metrics
H-Index
i10 Index
Citation
9
9
968
* Rankings
Ranking Based On Selection :16
Pharmaceutical Marketing
Sales Management
Diffusion of Innovation
Metrics
H-Index
i10 Index
Citation
8
8
867
* Rankings
Ranking Based On Selection :17
marketing
Metrics
H-Index
i10 Index
Citation
6
6
133
* Rankings
Ranking Based On Selection :18
cause-related marketing
charity and prosocial behavior
consumer behavior
Metrics
H-Index
i10 Index
Citation
5
4
167
* Rankings
Ranking Based On Selection :19
Marketing
Consumer behavior
Goals and Motivation
Sustainable consumption
Metrics
H-Index
i10 Index
Citation
3
2
113
* Rankings
Ranking Based On Selection :20
Meta-Analysis
Analytics
Sales
Digital Marketing
Metrics
H-Index
i10 Index
Citation
2
1
48
* Rankings
Ranking Based On Selection :21
Collaborative innovation
Crowdsourcing
B2B marketing
Interorganizational issues
Metrics
H-Index
i10 Index
Citation
2
1
29
Anna S Mattila
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
100
283
38,625
services marketing
consumer behavior
Gary Lilien
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
71
145
25,366
marketing models
b2b marketing
decision support systems
Erdener Kaynak
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
58
163
14,802
Global Marketing
Cross-Cultural/National Consumer Behavior
Marketing in Emerging Markets
Hans Baumgartner
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
52
83
34,176
Marketing
Consumer Psychology
Research Methodology
Arvind Rangaswamy
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
42
79
19,525
marketing
digital marketing
social networks
marketing analytics
Karen Page Winterich
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
31
40
7,426
Consumer Behavior
Sustainable Behavior
Identity
Donation Behavior
Lisa E Bolton
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
27
34
5,257
John C Liechty
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
22
33
3,902
Bayesian Statistics
Financial Econometrics
Marketing
J Andrew Petersen
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
21
23
4,978
Word of Mouth
Product Returns
Customer Lifetime Value
Marketing Metrics
Customer Referrals
Stefan Wuyts
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
21
25
4,565
Margaret Meloy
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
21
30
4,105
Talha Harcar
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
21
29
1,615
Marketing-International Business-Consumer Behavior
Guangping Wang
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
19
21
5,912
Duncan Fong
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
16
32
984
Marketing Research
Bayesian Analysis
Operations Management
Darrell E Bartholomew
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
9
9
968
Consumer Behavior
Digital Marketing
Rituals
Religiousity
Sales Leadership Development
Franklin Carter
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
8
8
867
Pharmaceutical Marketing
Sales Management
Diffusion of Innovation
Eelco Kappe
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
6
6
133
Joanne X. Xue|Xunyue Xue
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
5
4
167
cause-related marketing
charity and prosocial behavior
consumer behavior
Eunjoo Han
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
3
2
113
Marketing
Consumer behavior
Goals and Motivation
Sustainable consumption
Hossein Hashemi
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
2
1
48
Meta-Analysis
Analytics
Sales
Digital Marketing
Johanna Slot
Pennsylvania State University
University Park, United States
Metrics
H-Index
i10 Index
Citation Counts
2
1
29
Collaborative innovation
Crowdsourcing
B2B marketing
Interorganizational issues