Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (870,053 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Metrics
H-Index
i10 Index
Citation
68
136
35,578
Green consumption
consumer ethics
corporate environmental strategies
Metrics
H-Index
i10 Index
Citation
39
63
11,978
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
Metrics
H-Index
i10 Index
Citation
34
74
3,888
B2B relationships
cross-cultural CB
Metrics
H-Index
i10 Index
Citation
34
58
5,443
* Rankings
Ranking Based
On Selection: 5
market shaping
market innovation
shaping strategies
business models
Metrics
H-Index
i10 Index
Citation
32
44
6,399
consumer behavior
service marketing
tourist behavior
Metrics
H-Index
i10 Index
Citation
28
36
5,225
* Rankings
Ranking Based
On Selection: 7
Sustainable consumption
sustainability marketing
social marketing
Metrics
H-Index
i10 Index
Citation
27
38
3,422
* Rankings
Ranking Based
On Selection: 8
Health marketing
consumer well-being
online consumer behaviours
Metrics
H-Index
i10 Index
Citation
23
38
2,655
* Rankings
Ranking Based
On Selection: 9
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
Metrics
H-Index
i10 Index
Citation
23
34
3,076
* Rankings
Ranking Based
On Selection: 10
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
Metrics
H-Index
i10 Index
Citation
23
25
2,994
* Rankings
Ranking Based
On Selection: 11
Behavioural property studies
Metrics
H-Index
i10 Index
Citation
20
30
1,916
* Rankings
Ranking Based
On Selection: 12
Digital Marketing
Consumer Behavior
Big Data
Metrics
H-Index
i10 Index
Citation
19
23
1,958
* Rankings
Ranking Based
On Selection: 13
Sustainable Consumption
Prosocial behaviour
Influencer Marketing
Social Marketing
Metrics
H-Index
i10 Index
Citation
18
19
3,346
* Rankings
Ranking Based
On Selection: 14
digital transformation
actor engagement
sustainable innovation
business models
marketing strategy
Metrics
H-Index
i10 Index
Citation
17
20
1,770
* Rankings
Ranking Based
On Selection: 15
Brand Management
B2B Marketing
Private Labels
Retail Channels
Metrics
H-Index
i10 Index
Citation
16
20
5,925
* Rankings
Ranking Based
On Selection: 16
AI and education
Social Media
Virtual/Immersive Worlds
Digital Work
AI and Marketing
Metrics
H-Index
i10 Index
Citation
15
18
1,903
* Rankings
Ranking Based
On Selection: 17
Marketing and Management Research
Ethics
Strategy
Metrics
H-Index
i10 Index
Citation
15
15
743
* Rankings
Ranking Based
On Selection: 18
Marketing
cognition
brand loyalty
sales
creativity
Metrics
H-Index
i10 Index
Citation
14
21
1,166
* Rankings
Ranking Based
On Selection: 19
Marketing
Metrics
H-Index
i10 Index
Citation
9
9
1,221
* Rankings
Ranking Based
On Selection: 20
Consumer Behaviour
Destination Marketing
Alternative Tourism and Hospitality & Tourism Education
Metrics
H-Index
i10 Index
Citation
9
6
267
* Rankings
Ranking Based
On Selection: 21
Business to Business Marketing
Sales & Sales Management
Pricing
Trust & Trust Repair
QCA
Metrics
H-Index
i10 Index
Citation
8
8
571
* Rankings
Ranking Based
On Selection: 22
Consumer Behaviour
New Technology
Wellbeing
Mindfulness
Luxury
Metrics
H-Index
i10 Index
Citation
6
5
313
* Rankings
Ranking Based
On Selection: 23
consumer engagement
online consumer behaviour
Metrics
H-Index
i10 Index
Citation
6
3
370
* Rankings
Ranking Based
On Selection: 24
International Marketing
consumer culture theory
service innovation
digital transformation
higher
Metrics
H-Index
i10 Index
Citation
5
3
292
* Rankings
Ranking Based
On Selection: 25
Consumer Behaviour
Human Model in Advertisement
Model Attractiveness
Online Marketing
QCA
Metrics
H-Index
i10 Index
Citation
4
3
65
* Rankings
Ranking Based
On Selection: 26
Consumer Behavior
Empowerment Theory
Systems Theory
Metrics
H-Index
i10 Index
Citation
4
2
37
* Rankings
Ranking Based
On Selection: 27
Consumer behavior
virtual reality
retail
brand
strategy
Metrics
H-Index
i10 Index
Citation
3
1
52
* Rankings
Ranking Based
On Selection: 28
Digital marketing
Metrics
H-Index
i10 Index
Citation
3
1
40
* Rankings
Ranking Based
On Selection: 29
Consumer Behavior
Implicit Theories of Beauty
Digital Marketing
Social Media Marketing
Metrics
H-Index
i10 Index
Citation
2
2
285
* Rankings
Ranking Based
On Selection: 30
Sustainabilility
Supply Chain Collaboration
Green Marketing
B2B Relationships
Metrics
H-Index
i10 Index
Citation
2
1
25
* Rankings
Ranking Based
On Selection: 31
market microstructure
Metrics
H-Index
i10 Index
Citation
2
0
11
* Rankings
Ranking Based
On Selection: 32
Consumer vulnerability
adult literacy
consumer behaviour
consumer wellbeing
Metrics
H-Index
i10 Index
Citation
1
1
41
* Rankings
Ranking Based
On Selection: 33
consumer culture theory
Actor-network theory
consumption communities
Metrics
H-Index
i10 Index
Citation
1
1
35
Roderick J Brodie
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
68
136
35,578
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Ricky Yk Chan
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
39
63
11,978
Green consumption
consumer ethics
corporate environmental strategies
Krzysztof Kubacki
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
34
74
3,888
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
Roger Marshall
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
34
58
5,443
Suvi Nenonen
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
32
44
6,399
market shaping
market innovation
shaping strategies
business models
Kenneth F Hyde
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
28
36
5,225
consumer behavior
service marketing
tourist behavior
Joya A Kemper
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
27
38
3,422
Sustainable consumption
sustainability marketing
social marketing
Sheau Fen Yap
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
23
38
2,655
Health marketing
consumer well-being
online consumer behaviours
Laszlo Sajtos
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
23
34
3,076
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
Bodo Lang
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
23
25
2,994
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
Deborah Levy
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
20
30
1,916
Jae Eun Kim
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
19
23
1,958
Digital Marketing
Consumer Behavior
Big Data
Sommer Kapitan
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
18
19
3,346
Sustainable Consumption
Prosocial behaviour
Influencer Marketing
Social Marketing
Julia Fehrer
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
17
20
1,770
digital transformation
actor engagement
sustainable innovation
business models
marketing strategy
Mark Glynn
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
16
20
5,925
Brand Management
B2B Marketing
Private Labels
Retail Channels
Shahper Richter
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
15
18
1,903
AI and education
Social Media
Virtual/Immersive Worlds
Digital Work
AI and Marketing
Anca C. Yallop
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
15
15
743
Marketing and Management Research
Ethics
Strategy
Rouxelle De Villiers
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
14
21
1,166
Marketing
cognition
brand loyalty
sales
creativity
Jessica Vredenburg
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
9
9
1,221
Chetan Shah
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
9
6
267
Consumer Behaviour
Destination Marketing
Alternative Tourism and Hospitality & Tourism Education
Drew Franklin
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
8
8
571
Business to Business Marketing
Sales & Sales Management
Pricing
Trust & Trust Repair
QCA
Amy Errmann
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
6
5
313
Consumer Behaviour
New Technology
Wellbeing
Mindfulness
Luxury
Eathar Abdul-Ghani
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
6
3
370
consumer engagement
online consumer behaviour
Juliet Inyang|Juliet Alfred Ufot
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
5
3
292
International Marketing
consumer culture theory
service innovation
digital transformation
higher
Pornchanoke Tipgomut
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
4
3
65
Consumer Behaviour
Human Model in Advertisement
Model Attractiveness
Online Marketing
QCA
Milind Anil Mandlik
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
4
2
37
Consumer Behavior
Empowerment Theory
Systems Theory
Pragea Geldoffy Putra
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
3
1
52
Consumer behavior
virtual reality
retail
brand
strategy
Salman Ghazwani
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
3
1
40
Ji Min Jasmin Lee
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
2
2
285
Consumer Behavior
Implicit Theories of Beauty
Digital Marketing
Social Media Marketing
Negin Ahmadi Saber Doust
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
2
1
25
Sustainabilility
Supply Chain Collaboration
Green Marketing
B2B Relationships
Jingi Ha
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
2
0
11
Cordelia Rose Stewart
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
1
1
41
Consumer vulnerability
adult literacy
consumer behaviour
consumer wellbeing
Jamal Abarashi
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10 Index
Citation Counts
1
1
35
consumer culture theory
Actor-network theory
consumption communities