Top 100 scientists can be ranked globally or specific to the following regions including Africa, Asia, Europe, North America, Latin America, Oceania, Arab League, ASEAN, EECA, and BRICS based on total H-index scores without any breakdown by subject areas. Top 100 rankings in the world, in a continent, or a region include standardized subjects areas of Agriculture & Forestry, Arts, Design and Architecture, Business & Management, Economics & Econometrics, Education, Engineering & Technology, History, Philosophy, Theology, Law/Law and Legal Studies, Medical and Health Sciences, Natural Sciences, Social Sciences, Art and Humanities Rankings and Social Sciences and Humanities Rankings BETA VERSION. Subject field ranking in world, region, country and university is beta version since subject field "others" (873,937 scientists profile whose branch cannot be determined, not yet edited or determined) is excluded, so the ranking will change as the others fields are edited. Please note that. Subjects indicated as “ * others ” will not be included in the ranking by regions and subjects.
New Product Diffusion
Marketing Strategy
Marketing Research
Metrics
H-Index
i10 Index
Citation
95
166
42,587
* Rankings
Ranking Based On Selection :2
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
Metrics
H-Index
i10 Index
Citation
65
107
39,802
* Rankings
Ranking Based On Selection :3
Marketing
substance use
co-occurence of risk behaviors
energy drinks
caffeine
Metrics
H-Index
i10 Index
Citation
43
80
6,179
* Rankings
Ranking Based On Selection :4
marketing
Metrics
H-Index
i10 Index
Citation
37
71
6,850
* Rankings
Ranking Based On Selection :5
Information behavior
interactive information retrieval
consumer health informatics
Metrics
H-Index
i10 Index
Citation
36
55
9,620
* Rankings
Ranking Based On Selection :6
Marketing Strategy
Metrics
H-Index
i10 Index
Citation
33
45
11,124
* Rankings
Ranking Based On Selection :7
marketing
Metrics
H-Index
i10 Index
Citation
30
41
6,955
* Rankings
Ranking Based On Selection :8
Consumer Behavior
Metrics
H-Index
i10 Index
Citation
28
32
7,666
* Rankings
Ranking Based On Selection :9
Market Design
Political Economy
Metrics
H-Index
i10 Index
Citation
28
40
3,875
* Rankings
Ranking Based On Selection :10
Consumer behavior
affect and decision making
utilitarian and hedonic consumption
happiness
Subjective well-being
Metrics
H-Index
i10 Index
Citation
21
24
10,714
* Rankings
Ranking Based On Selection :11
consumer well-being
persuasion
motivation&emotion
health
gender
Metrics
H-Index
i10 Index
Citation
19
23
2,027
* Rankings
Ranking Based On Selection :12
Opposing risks
public scrutiny
evaluative pressures
monitoring
accountability cross-pressures
Metrics
H-Index
i10 Index
Citation
13
14
1,195
* Rankings
Ranking Based On Selection :13
Product management
Pricing
Digital Advertising
Bayesian statistics
Metrics
H-Index
i10 Index
Citation
9
9
1,487
* Rankings
Ranking Based On Selection :14
Marketing
Pricing
Incentives
Innovation
Behavioral Economics
Metrics
H-Index
i10 Index
Citation
8
8
979
* Rankings
Ranking Based On Selection :15
Marketing
Consumer Behavior
Information Systems
Metrics
H-Index
i10 Index
Citation
4
2
59
* Rankings
Ranking Based On Selection :16
Marketing strategy
analytics
Metrics
H-Index
i10 Index
Citation
2
2
139
* Rankings
Ranking Based On Selection :17
Digital Marketing
Data Analytics
Metrics
H-Index
i10 Index
Citation
1
1
10
Vijay Mahajan
Metrics
H-Index
i10 Index
Citation Counts
95
166
42,587
New Product Diffusion
Marketing Strategy
Marketing Research
Wayne D Hoyer
Metrics
H-Index
i10 Index
Citation Counts
65
107
39,802
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
Keryn Pasch
Metrics
H-Index
i10 Index
Citation Counts
43
80
6,179
Marketing
substance use
co-occurence of risk behaviors
energy drinks
caffeine
Linda L Golden
Metrics
H-Index
i10 Index
Citation Counts
37
71
6,850
Yan Zhang
Metrics
H-Index
i10 Index
Citation Counts
36
55
9,620
Information behavior
interactive information retrieval
consumer health informatics
Leigh Mcalister
Metrics
H-Index
i10 Index
Citation Counts
33
45
11,124
Raji Srinivasan
Metrics
H-Index
i10 Index
Citation Counts
30
41
6,955
Susan M Broniarczyk
Metrics
H-Index
i10 Index
Citation Counts
28
32
7,666
John William Hatfield
Metrics
H-Index
i10 Index
Citation Counts
28
40
3,875
Raj Raghunathan
Metrics
H-Index
i10 Index
Citation Counts
21
24
10,714
Consumer behavior
affect and decision making
utilitarian and hedonic consumption
happiness
Subjective well-being
Kathrynn Pounders
Metrics
H-Index
i10 Index
Citation Counts
19
23
2,027
consumer well-being
persuasion
motivation&emotion
health
gender
Shefali V Patil
Metrics
H-Index
i10 Index
Citation Counts
13
14
1,195
Opposing risks
public scrutiny
evaluative pressures
monitoring
accountability cross-pressures
Garrett Sonnier
Metrics
H-Index
i10 Index
Citation Counts
9
9
1,487
Product management
Pricing
Digital Advertising
Bayesian statistics
Raghunath Singh Rao
Metrics
H-Index
i10 Index
Citation Counts
8
8
979
Marketing
Pricing
Incentives
Innovation
Behavioral Economics
Jianqing Frank Zheng
Metrics
H-Index
i10 Index
Citation Counts
4
2
59
Marketing
Consumer Behavior
Information Systems
Jade S. Dekinder
Metrics
H-Index
i10 Index
Citation Counts
2
2
139
Mahdi Niknejad|Mahdi Niknejad Moghadam
Metrics
H-Index
i10 Index
Citation Counts
1
1
10